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How Much Cheaper Are Store-Brand Groceries Than Name Brands?

How Much Cheaper Are Store-Brand Groceries Than Name Brands?

This story is part of Home Tips, CNET's collection of practical advice for getting the most out of your home, inside and out.

Store-brand groceries might not have all the flashy packaging and advertising oomph of your favorite cereal, seltzer and snacks. If you can grin and bear a cheesy knockoff in place of those name-brand products, though, you can save a bunch on your monthly food spending.

In a summerlong series on saving money to combat inflation, we've calculated whether it's cheaper to buy groceries online or in person and laid out some strategies for saving at Whole Foods. But it turns out one of the most surefire ways to save at the supermarket is by letting some of that brand loyalty go by the wayside. 

If you're curious about exactly how much you can save buying store-brand groceries, I've done the math and the final figures are pretty shocking. On average, it's about 40% in total savings across various grocery categories. I compared the cost difference for buying name brands versus store-brand products at two popular grocery stores. Read on for a full savings breakdown in case you decide to make the switch. 

Read more: Is Grocery Shopping Online Cheaper Than at the Store? I Did the Math

Who makes store-brand products?

First things first, it's well documented that most major food manufacturers label their products under a number of different brands, including generic or store brands. According to recent statistics captured by the Private Label Manufacturing Association, one in five store-brand products is manufactured by a private label manufacturer. It makes sense: Those manufacturers can then appeal to people who are paying at either price. But they want you to go for the brand name price, rather than the store brand. That's why advertising exists; to make you believe that brand name products are somehow better, when the truth is that identical products are often going down parallel conveyor belts, getting two different labels at the end of the production line. 

This store-brand toasted cereal retails for around $2. A box of General Mills Cheerios is more like $5.

David Watsky/CNET

Now, this doesn't necessarily mean that all store-brand, O-shaped, toasted oat cereals are actually General Mills Cheerios in disguise, but it stands to reason that for a lot of store-brand products, the quality or flavor is potentially equal to their name- counterpart. And considering the opportunity for savings, they're certainly worth a taste test. While some brand-name products are unlikely to have a generic equivalent, (like, is anyone really seeking off-brand Cool Ranch Doritos?) commodity items like canned beans or rice would seem especially safe bets in the store-brand category.

Trader Joe's beloved pepita salsa is just one example of a store-brand item that's gained fandom and loyalty all its own.

Trader Joe's

Here's how much you can save buying store brand: Wegmans vs. Stop & Shop

I chose both Wegmans and Stop & Shop to represent high-end and average grocery store chains, using Instacart to generate current prices. 

Discount grocery stores such as Trader Joe's and Aldi keep their costs low because they deal primarily in their own brands. Wegmans is an interesting example since it has a lot of its own brand loyalty, not only as a grocery store chain, but also for its Wegmans label. (Seriously, I know people who would cross state lines to stock up on its flavored seltzers. Take that, LaCroix.) Stop & Shop is generally perceived as a midrange grocery chain, with good selection and good quality, and not considered expensive, but neither is it revered for its generic brand, which is simply called SB or Store Brand. 

Despite perceptions, however, both Wegmans and Stop & Shop are relatively aligned on prices, for both national and store-brand products. Wegmans came out a little ahead in price for name-brand products, in fact: The whole order was about $2 less than Stop & Shop's. Store-brand prices were within 20 cents of each other for the full list at both stores.

Cost of store brand versus name brand

	Wegmans	Wegmans store brand	Stop & Shop	Stop & Shop store brand
Goya chick peas, 16 ounces	$1.49	$1.09	$1.19	$1.09
Barilla thin spaghetti, 16 ounces	$2.29	$1.19	$2.49	$1.49
Arnold whole wheat bread, 24 ounces	$4.99	$3.49	$5.69	$2.69
Bird's Eye frozen broccoli florets, 12 ounces	$3.29	$1.79	$3.39	$3.29
Skippy creamy peanut butter, 16 ounces	$4.29	$2.69	$3.49	$2.89
Honey Nut Cheerios, 10 ounces*	$4.39	$2.29	$6.49	$2.79
Organic Valley/Horizon reduced fat organic milk, half-gallon	$6.39	$5.09	$6.29	$5.19
FAGE nonfat Greek yogurt, plain, 32 ounces	$7.49	$4.99	$7.89	$5.79
Bonne Maman strawberry preserves, 13 ounces*	$6.39	$4.09	$6.99	$4.19
Mission flour tortillas, soft taco size, 10-pack	$3.49	$1.79	$4.49	$2.59
Rao's homemade marinara, 24 ounces	$9.19	$1.19	$9.79	$1.99
Finlandia/Sargento sliced swiss cheese, 7 ounces*	$6.89	$3.09	$5.79	$3.69
Starbucks Breakfast Blend ground coffee, 12 ounces	$12.69	$7.49	$12.69	$5.19
Smithfield thick cut bacon, 16 ounces	$9.79	$7.89	$9.49	$7.99
Heinz Original tomato ketchup, 20 ounces	$3.49	$2.09	$3.19	$2.89
Lay's Classic potato chips, 8 ounces	$4.59	$2.69	$5.29	$2.39
LaCroix sparkling water, 12-pack	$6.89	$4.09	$7.39	$4.69
Swanson chicken broth, 32 ounces	$4.59	$3.79	$3.49	$2.79
Colavita extra virgin olive oil, 17 ounces	$13.79	$8.09	$12.49	$5.79
Hellman's mayonnaise, 30 ounces	$6.89	$4.89	$6.99	$4.19
	$123.30	$73.80	$125.00	$73.60
*Indicates store-brand item whose quantity was greater for listed price

Buying store brand can mean huge savings

For both Wegmans and Stop & Shop, the huge savings in buying generic products can't be denied. The original shopping list of 20 staple items amounted to about $125 in both locations, with the store-brand version of the list coming to just under $75. That's an average of 40% savings over the whole list. 

Granted, this doesn't represent a complete shopping list, since certain grocery categories were excluded intentionally. Some of these items, such as condiments, are products that you might shop for once in a while, rather than weekly. Regardless, the math is clear: Store-brand products are significant potential savings in your grocery shopping experience.

Certain grocery stores including Trader Joe's and Wegmans have managed to cultivate cult-like fandom for their own brands.

Wegmans

How I evaluated name brands vs. store brands

Using grocery shopping list templates available online, I generated a list of 20 common staple ingredients from the pantry, bakery, dairy, deli and freezer sections, covering a variety of prices. Items such as whole fruits and vegetables and butchered meats aren't typically subject to brand (or they're rarely revealed) and I discluded them for the purposes of this investigation. For each of the items I selected, I compared prices between national, well-known brands and the store brand of the same item, at roughly the same size, using Instacart. If there's a discrepancy in size, I've noted that with an asterisk, but did not adjust the price accordingly, since I wanted to reflect an accurate total of what you'd pay for a grocery list's worth of either name-brand or store-brand products. 

In most cases, the store-brand model was the larger size of the two items anyway, meaning even more savings if you factor in its relative value. For example, at Wegmans, Bonne Maman Strawberry Preserves are $6.39 for 13 ounces, whereas Wegmans brand Strawberry Preserves are only $4.09 for a full 18 ounces, nearly 50% more product. The savings on your grocery receipt will amount to $2.30, but if you scale up the Bonne Maman price to match the same amount of store-brand product, its price would become $8.85, representing a savings of $4.76, or over 50%, for the Wegmans brand.

Read more:  Hungryroot Review: Meal Kits and Grocery Delivery Together as One

Certain upscale and imported goods like Bonne Maman preserves will cost you significantly more than store brand. 

Bonne Maman

Where are the biggest savings on store-brand items?

Between both Wegmans and Stop & Shop, the more the brand-name item cost, the more savings were typically available, not only in terms of pure dollars and cents but also as percentage savings between the brand name and store brand. Brand-name items above $5 tended to result in the largest percentage discount, with bigger-ticket items such as olive oil, coffee and spaghetti sauce pushing 50% off or more for their generic or store-brand counterparts. 

Pricier items such as olive oil and marinara sauce are where you're likely to see bigger savings if you opt for store brand.

Colavita

Less expensive items, especially those under $2 to begin with, may offer only 10% to 30% savings overall. For example, approximately 17 ounces of Colavita Extra virgin olive oil costs $12.79 at Stop & Shop, whereas the equivalent store-brand olive oil costs only $5.79, which amounts to over 55% off the name-brand price. 

On the other hand, 16 ounces of Goya chickpeas are only $1.19 to begin with. With the store brand being only 10 cents less, the savings only amount to 8%. Olive oil, however, is more likely to be subject to quality and flavor nuance, so while the savings can be much larger, it may be a matter of personal preference if the savings are worth it. Chickpeas are generally less subject to flavor or texture scrutiny.

Costco's Kirkland is another budget store brand that has garnered its own customer loyalty. 

Costco

Does every grocery store have its own brand?

While store brands are growing, not every grocery store has its own brand, and many just carry no-name or generic brands in addition to name-brand products. Among store brands, there are those that carry the name of the store in its proprietary label, such as Wegmans, Publix, Kroger and others that have a separate label for store-brand products, such as Stop & Shop's SB, Walmart's Great Value and Costco's Kirkland Signature. Whichever the case, it's worth getting to know your local grocer's store-brand products, to see where you may be able to generate huge savings in your grocery bill.

More money-saving kitchen intel

---

Source

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How Much Cheaper Are Store-Brand Groceries Than Name Brands?

How Much Cheaper Are Store-Brand Groceries Than Name Brands?

This story is part of Home Tips, CNET's collection of practical advice for getting the most out of your home, inside and out.

Store-brand groceries might not have all the flashy packaging and advertising oomph of your favorite cereal, seltzer and snacks. If you can grin and bear a cheesy knockoff in place of those name-brand products, though, you can save a bunch on your monthly food spending.

In a summerlong series on saving money to combat inflation, we've calculated whether it's cheaper to buy groceries online or in person and laid out some strategies for saving at Whole Foods. But it turns out one of the most surefire ways to save at the supermarket is by letting some of that brand loyalty go by the wayside. 

If you're curious about exactly how much you can save buying store-brand groceries, I've done the math and the final figures are pretty shocking. On average, it's about 40% in total savings across various grocery categories. I compared the cost difference for buying name brands versus store-brand products at two popular grocery stores. Read on for a full savings breakdown in case you decide to make the switch. 

Read more: Is Grocery Shopping Online Cheaper Than at the Store? I Did the Math

Who makes store-brand products?

First things first, it's well documented that most major food manufacturers label their products under a number of different brands, including generic or store brands. According to recent statistics captured by the Private Label Manufacturing Association, one in five store-brand products is manufactured by a private label manufacturer. It makes sense: Those manufacturers can then appeal to people who are paying at either price. But they want you to go for the brand name price, rather than the store brand. That's why advertising exists; to make you believe that brand name products are somehow better, when the truth is that identical products are often going down parallel conveyor belts, getting two different labels at the end of the production line. 

This store-brand toasted cereal retails for around $2. A box of General Mills Cheerios is more like $5.

David Watsky/CNET

Now, this doesn't necessarily mean that all store-brand, O-shaped, toasted oat cereals are actually General Mills Cheerios in disguise, but it stands to reason that for a lot of store-brand products, the quality or flavor is potentially equal to their name- counterpart. And considering the opportunity for savings, they're certainly worth a taste test. While some brand-name products are unlikely to have a generic equivalent, (like, is anyone really seeking off-brand Cool Ranch Doritos?) commodity items like canned beans or rice would seem especially safe bets in the store-brand category.

Trader Joe's beloved pepita salsa is just one example of a store-brand item that's gained fandom and loyalty all its own.

Trader Joe's

Here's how much you can save buying store brand: Wegmans vs. Stop & Shop

I chose both Wegmans and Stop & Shop to represent high-end and average grocery store chains, using Instacart to generate current prices. 

Discount grocery stores such as Trader Joe's and Aldi keep their costs low because they deal primarily in their own brands. Wegmans is an interesting example since it has a lot of its own brand loyalty, not only as a grocery store chain, but also for its Wegmans label. (Seriously, I know people who would cross state lines to stock up on its flavored seltzers. Take that, LaCroix.) Stop & Shop is generally perceived as a midrange grocery chain, with good selection and good quality, and not considered expensive, but neither is it revered for its generic brand, which is simply called SB or Store Brand. 

Despite perceptions, however, both Wegmans and Stop & Shop are relatively aligned on prices, for both national and store-brand products. Wegmans came out a little ahead in price for name-brand products, in fact: The whole order was about $2 less than Stop & Shop's. Store-brand prices were within 20 cents of each other for the full list at both stores.

Cost of store brand versus name brand

	Wegmans	Wegmans store brand	Stop & Shop	Stop & Shop store brand
Goya chick peas, 16 ounces	$1.49	$1.09	$1.19	$1.09
Barilla thin spaghetti, 16 ounces	$2.29	$1.19	$2.49	$1.49
Arnold whole wheat bread, 24 ounces	$4.99	$3.49	$5.69	$2.69
Bird's Eye frozen broccoli florets, 12 ounces	$3.29	$1.79	$3.39	$3.29
Skippy creamy peanut butter, 16 ounces	$4.29	$2.69	$3.49	$2.89
Honey Nut Cheerios, 10 ounces*	$4.39	$2.29	$6.49	$2.79
Organic Valley/Horizon reduced fat organic milk, half-gallon	$6.39	$5.09	$6.29	$5.19
FAGE nonfat Greek yogurt, plain, 32 ounces	$7.49	$4.99	$7.89	$5.79
Bonne Maman strawberry preserves, 13 ounces*	$6.39	$4.09	$6.99	$4.19
Mission flour tortillas, soft taco size, 10-pack	$3.49	$1.79	$4.49	$2.59
Rao's homemade marinara, 24 ounces	$9.19	$1.19	$9.79	$1.99
Finlandia/Sargento sliced swiss cheese, 7 ounces*	$6.89	$3.09	$5.79	$3.69
Starbucks Breakfast Blend ground coffee, 12 ounces	$12.69	$7.49	$12.69	$5.19
Smithfield thick cut bacon, 16 ounces	$9.79	$7.89	$9.49	$7.99
Heinz Original tomato ketchup, 20 ounces	$3.49	$2.09	$3.19	$2.89
Lay's Classic potato chips, 8 ounces	$4.59	$2.69	$5.29	$2.39
LaCroix sparkling water, 12-pack	$6.89	$4.09	$7.39	$4.69
Swanson chicken broth, 32 ounces	$4.59	$3.79	$3.49	$2.79
Colavita extra virgin olive oil, 17 ounces	$13.79	$8.09	$12.49	$5.79
Hellman's mayonnaise, 30 ounces	$6.89	$4.89	$6.99	$4.19
	$123.30	$73.80	$125.00	$73.60
*Indicates store-brand item whose quantity was greater for listed price

Buying store brand can mean huge savings

For both Wegmans and Stop & Shop, the huge savings in buying generic products can't be denied. The original shopping list of 20 staple items amounted to about $125 in both locations, with the store-brand version of the list coming to just under $75. That's an average of 40% savings over the whole list. 

Granted, this doesn't represent a complete shopping list, since certain grocery categories were excluded intentionally. Some of these items, such as condiments, are products that you might shop for once in a while, rather than weekly. Regardless, the math is clear: Store-brand products are significant potential savings in your grocery shopping experience.

Certain grocery stores including Trader Joe's and Wegmans have managed to cultivate cult-like fandom for their own brands.

Wegmans

How I evaluated name brands vs. store brands

Using grocery shopping list templates available online, I generated a list of 20 common staple ingredients from the pantry, bakery, dairy, deli and freezer sections, covering a variety of prices. Items such as whole fruits and vegetables and butchered meats aren't typically subject to brand (or they're rarely revealed) and I discluded them for the purposes of this investigation. For each of the items I selected, I compared prices between national, well-known brands and the store brand of the same item, at roughly the same size, using Instacart. If there's a discrepancy in size, I've noted that with an asterisk, but did not adjust the price accordingly, since I wanted to reflect an accurate total of what you'd pay for a grocery list's worth of either name-brand or store-brand products. 

In most cases, the store-brand model was the larger size of the two items anyway, meaning even more savings if you factor in its relative value. For example, at Wegmans, Bonne Maman Strawberry Preserves are $6.39 for 13 ounces, whereas Wegmans brand Strawberry Preserves are only $4.09 for a full 18 ounces, nearly 50% more product. The savings on your grocery receipt will amount to $2.30, but if you scale up the Bonne Maman price to match the same amount of store-brand product, its price would become $8.85, representing a savings of $4.76, or over 50%, for the Wegmans brand.

Read more:  Hungryroot Review: Meal Kits and Grocery Delivery Together as One

Certain upscale and imported goods like Bonne Maman preserves will cost you significantly more than store brand. 

Bonne Maman

Where are the biggest savings on store-brand items?

Between both Wegmans and Stop & Shop, the more the brand-name item cost, the more savings were typically available, not only in terms of pure dollars and cents but also as percentage savings between the brand name and store brand. Brand-name items above $5 tended to result in the largest percentage discount, with bigger-ticket items such as olive oil, coffee and spaghetti sauce pushing 50% off or more for their generic or store-brand counterparts. 

Pricier items such as olive oil and marinara sauce are where you're likely to see bigger savings if you opt for store brand.

Colavita

Less expensive items, especially those under $2 to begin with, may offer only 10% to 30% savings overall. For example, approximately 17 ounces of Colavita Extra virgin olive oil costs $12.79 at Stop & Shop, whereas the equivalent store-brand olive oil costs only $5.79, which amounts to over 55% off the name-brand price. 

On the other hand, 16 ounces of Goya chickpeas are only $1.19 to begin with. With the store brand being only 10 cents less, the savings only amount to 8%. Olive oil, however, is more likely to be subject to quality and flavor nuance, so while the savings can be much larger, it may be a matter of personal preference if the savings are worth it. Chickpeas are generally less subject to flavor or texture scrutiny.

Costco's Kirkland is another budget store brand that has garnered its own customer loyalty. 

Costco

Does every grocery store have its own brand?

While store brands are growing, not every grocery store has its own brand, and many just carry no-name or generic brands in addition to name-brand products. Among store brands, there are those that carry the name of the store in its proprietary label, such as Wegmans, Publix, Kroger and others that have a separate label for store-brand products, such as Stop & Shop's SB, Walmart's Great Value and Costco's Kirkland Signature. Whichever the case, it's worth getting to know your local grocer's store-brand products, to see where you may be able to generate huge savings in your grocery bill.

More money-saving kitchen intel

---

Source

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Get a new Mac? Here's what you need to know about setting it up

Get a new Mac? Here's what you need to know about setting it up

Apple's newest computers -- MacBook Air, MacBook Pro and Mac Mini -- are fast, have impressive battery life and can even run iPhone apps. The difference between this crop and previous models? These are powered by the Apple Silicon M1 processor. It's the same kind of processor the company uses in the iPhone and iPad. If you spoiled yourself and picked up a new Mac this holiday season, or were lucky enough to get one as a gift, don't rush through the setup process. 

Whether you're replacing a worn-down MacBook or getting rid of a tired PC, it's only natural to want to tear open the box, hit the power button and cruise through the setup prompts. But before you do that, take a deep breath and a step back. There are some things you need to know about setting up a Mac.

For starters, the process can take several hours if you plan on transferring your data from another computer. Then there are other things to consider: Do you need FileVault? How can you get information off of your old Mac or PC and onto the new one? Those questions are exactly why we're here.

There's something special about getting a new computer. 

Dan Ackerman/CNET

What you'll need

Make sure to set aside around an hour to get your Mac set up. The process will take longer if you plan on restoring your Mac from a Time Machine backup of another Mac.

In addition to a reliable internet connection, you'll need your Wi-Fi network information, your Apple ID username and password, and the Mac's charger or power cord. 

Having a piece of paper and a pen nearby is helpful. During the setup process, you'll be asked to create a user account, which includes a username and password. We don't recommend storing passwords on paper -- it's much safer to use a password manager -- but a piece of paper is helpful for temporarily storing this kind of information until you can enter it into your password manager. Just make sure to destroy the piece of paper when you're done. 

Once you have everything in order, connect the charger or power cord to your Mac and turn it on. 

Setting up a new Mac isn't hard, but it can take some time. 

Apple

Apple's Setup Assistant walks you through most of the process

The first time your Mac turns on, a setup assistant will greet you. The assistant will walk you through selecting your country and language, and connecting the Mac to the internet. You'll also be tasked with creating a user account on the Mac and signing into your Apple ID. 

Throughout the process you'll be asked if you want to enable services like FileVault, iCloud Keychain or Find My Mac. You'll also be asked if you want to enable Siri or provide any logs to developers when issues are detected. Here's what some of those features mean for you.

FileVault encrypts your Mac's hard drive to prevent unauthorized access to the information you store on it. If you aren't sure, you can always enable or disable it in the future.

iCloud Keychain is Apple's password manager that's built into all of its devices. If you use iCloud Keychain on an iPhone ($500 at Best Buy) or iPad ($176 at Amazon), those usernames and passwords will also be available on your Mac. iCloud Keychain also stores your Wi-Fi network credentials, meaning you won't have to log into a Wi-Fi network on your Mac if you've previously connected to it on your iPhone. It's a good idea to turn on iCloud Keychain. 

Find My Mac works with the Find My app to help you track down a lost Apple device. I recommend turning on Find My Mac, even for a rig as large as an iMac ($990 at Best Buy) that's less likely to disappear, because you never know when you might end up with a lost or stolen MacBook. There's no drawback to turning it on.

If you have a MacBook, you'll also be tasked with setting up Touch ID, the fingerprint reader that unlocks your computer, lets you sign into apps or approve Apple Pay purchases. All of it is pretty straight-forward, just continue to follow the prompts, entering any required information such as your Apple ID or creating a user name, to finish the core of the setup process. 

Migration Assistant makes it easy to transfer all of your information. 

Apple

Restore from a Time Machine Backup

During setup, you'll be asked if you want to restore your new Mac from a Time Machine backup of another Mac through Migration Assistant. If so, you'll need the storage device your Time Machine backup is stored on. 

If you haven't backed up your old Mac through Time Machine, it's not too late. We have a guide that walks you through the process. Or if you'd rather directly transfer your files and settings from one Mac to another, Migration Assistant can do that, too. 

Follow the prompts in the Migration Assistant tool, selecting that you want to transfer your information from a Time Machine backup. Select the Time Machine drive that's connected to your new Mac, and select the most recent backup.  

Next, you'll be asked to confirm which information you want to transfer -- including home folders, applications, settings, user accounts and other miscellaneous documents. 

The process can take several hours, depending on how much you have to transfer. If it's going to be awhile, you don't have to babysit it. It's perfectly fine to leave your computer and go watch a show, let it process overnight, or even run some errands. 

One thing to keep in mind, and Migration Assistant will remind you if you run into this, is that your new Mac needs to be on the same OS update as your old Mac (or vice versa). So you may have to finish the setup process without using Migration Assistant, then update your OS (directions covering how to do that are below), and then run Migration Assistant. 

If you're switching from a PC to a Mac, you can use Apple's Migration Assistant, but the process is a little bit more involved and technical (just at the beginning). Apple walks you through the process in this support article. 

Once you have your Mac all set up, it's time to get to work! 

Sarah Tew/CNET

Install any software updates

Once you've completed the Setup Assistant and find yourself looking at your Mac's desktop, it's a good idea to check for any pending software updates. 

To do that, click on the Apple logo in the top-left corner of the screen followed by System Preferences > Software Update. 

Once your Mac's software is up to date, you'll also want to check and make sure all of the preinstalled apps are updated in the App Store. Find the App Store icon in the app dock along the bottom of your screen. Click on it to open the App Store and then select Updates and then update any apps with pending updates. 

Now that you have your Mac all set up, it's a good idea to be prepared for any hiccups you may run into. Here are system tweaks you may want to make right away. If this is the first time you've used MacOS Big Sur, we have plenty of tips to help you get started. When your Mac inevitably slows down, learn how to speed it back up again. 

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Source

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How Much Cheaper Are Store-Brand Groceries Than Name Brands?

How Much Cheaper Are Store-Brand Groceries Than Name Brands?

This story is part of Home Tips, CNET's collection of practical advice for getting the most out of your home, inside and out.

Store-brand groceries might not have all the flashy packaging and advertising oomph of your favorite cereal, seltzer and snacks. If you can grin and bear a cheesy knockoff in place of those name-brand products, though, you can save a bunch on your monthly food spending.

In a summerlong series on saving money to combat inflation, we've calculated whether it's cheaper to buy groceries online or in person and laid out some strategies for saving at Whole Foods. But it turns out one of the most surefire ways to save at the supermarket is by letting some of that brand loyalty go by the wayside. 

If you're curious about exactly how much you can save buying store-brand groceries, I've done the math and the final figures are pretty shocking. On average, it's about 40% in total savings across various grocery categories. I compared the cost difference for buying name brands versus store-brand products at two popular grocery stores. Read on for a full savings breakdown in case you decide to make the switch. 

Read more: Is Grocery Shopping Online Cheaper Than at the Store? I Did the Math

Who makes store-brand products?

First things first, it's well documented that most major food manufacturers label their products under a number of different brands, including generic or store brands. According to recent statistics captured by the Private Label Manufacturing Association, one in five store-brand products is manufactured by a private label manufacturer. It makes sense: Those manufacturers can then appeal to people who are paying at either price. But they want you to go for the brand name price, rather than the store brand. That's why advertising exists; to make you believe that brand name products are somehow better, when the truth is that identical products are often going down parallel conveyor belts, getting two different labels at the end of the production line. 

This store-brand toasted cereal retails for around $2. A box of General Mills Cheerios is more like $5.

David Watsky/CNET

Now, this doesn't necessarily mean that all store-brand, O-shaped, toasted oat cereals are actually General Mills Cheerios in disguise, but it stands to reason that for a lot of store-brand products, the quality or flavor is potentially equal to their name- counterpart. And considering the opportunity for savings, they're certainly worth a taste test. While some brand-name products are unlikely to have a generic equivalent, (like, is anyone really seeking off-brand Cool Ranch Doritos?) commodity items like canned beans or rice would seem especially safe bets in the store-brand category.

Trader Joe's beloved pepita salsa is just one example of a store-brand item that's gained fandom and loyalty all its own.

Trader Joe's

Here's how much you can save buying store brand: Wegmans vs. Stop & Shop

I chose both Wegmans and Stop & Shop to represent high-end and average grocery store chains, using Instacart to generate current prices. 

Discount grocery stores such as Trader Joe's and Aldi keep their costs low because they deal primarily in their own brands. Wegmans is an interesting example since it has a lot of its own brand loyalty, not only as a grocery store chain, but also for its Wegmans label. (Seriously, I know people who would cross state lines to stock up on its flavored seltzers. Take that, LaCroix.) Stop & Shop is generally perceived as a midrange grocery chain, with good selection and good quality, and not considered expensive, but neither is it revered for its generic brand, which is simply called SB or Store Brand. 

Despite perceptions, however, both Wegmans and Stop & Shop are relatively aligned on prices, for both national and store-brand products. Wegmans came out a little ahead in price for name-brand products, in fact: The whole order was about $2 less than Stop & Shop's. Store-brand prices were within 20 cents of each other for the full list at both stores.

Cost of store brand versus name brand

	Wegmans	Wegmans store brand	Stop & Shop	Stop & Shop store brand
Goya chick peas, 16 ounces	$1.49	$1.09	$1.19	$1.09
Barilla thin spaghetti, 16 ounces	$2.29	$1.19	$2.49	$1.49
Arnold whole wheat bread, 24 ounces	$4.99	$3.49	$5.69	$2.69
Bird's Eye frozen broccoli florets, 12 ounces	$3.29	$1.79	$3.39	$3.29
Skippy creamy peanut butter, 16 ounces	$4.29	$2.69	$3.49	$2.89
Honey Nut Cheerios, 10 ounces*	$4.39	$2.29	$6.49	$2.79
Organic Valley/Horizon reduced fat organic milk, half-gallon	$6.39	$5.09	$6.29	$5.19
FAGE nonfat Greek yogurt, plain, 32 ounces	$7.49	$4.99	$7.89	$5.79
Bonne Maman strawberry preserves, 13 ounces*	$6.39	$4.09	$6.99	$4.19
Mission flour tortillas, soft taco size, 10-pack	$3.49	$1.79	$4.49	$2.59
Rao's homemade marinara, 24 ounces	$9.19	$1.19	$9.79	$1.99
Finlandia/Sargento sliced swiss cheese, 7 ounces*	$6.89	$3.09	$5.79	$3.69
Starbucks Breakfast Blend ground coffee, 12 ounces	$12.69	$7.49	$12.69	$5.19
Smithfield thick cut bacon, 16 ounces	$9.79	$7.89	$9.49	$7.99
Heinz Original tomato ketchup, 20 ounces	$3.49	$2.09	$3.19	$2.89
Lay's Classic potato chips, 8 ounces	$4.59	$2.69	$5.29	$2.39
LaCroix sparkling water, 12-pack	$6.89	$4.09	$7.39	$4.69
Swanson chicken broth, 32 ounces	$4.59	$3.79	$3.49	$2.79
Colavita extra virgin olive oil, 17 ounces	$13.79	$8.09	$12.49	$5.79
Hellman's mayonnaise, 30 ounces	$6.89	$4.89	$6.99	$4.19
	$123.30	$73.80	$125.00	$73.60
*Indicates store-brand item whose quantity was greater for listed price

Buying store brand can mean huge savings

For both Wegmans and Stop & Shop, the huge savings in buying generic products can't be denied. The original shopping list of 20 staple items amounted to about $125 in both locations, with the store-brand version of the list coming to just under $75. That's an average of 40% savings over the whole list. 

Granted, this doesn't represent a complete shopping list, since certain grocery categories were excluded intentionally. Some of these items, such as condiments, are products that you might shop for once in a while, rather than weekly. Regardless, the math is clear: Store-brand products are significant potential savings in your grocery shopping experience.

Certain grocery stores including Trader Joe's and Wegmans have managed to cultivate cult-like fandom for their own brands.

Wegmans

How I evaluated name brands vs. store brands

Using grocery shopping list templates available online, I generated a list of 20 common staple ingredients from the pantry, bakery, dairy, deli and freezer sections, covering a variety of prices. Items such as whole fruits and vegetables and butchered meats aren't typically subject to brand (or they're rarely revealed) and I discluded them for the purposes of this investigation. For each of the items I selected, I compared prices between national, well-known brands and the store brand of the same item, at roughly the same size, using Instacart. If there's a discrepancy in size, I've noted that with an asterisk, but did not adjust the price accordingly, since I wanted to reflect an accurate total of what you'd pay for a grocery list's worth of either name-brand or store-brand products. 

In most cases, the store-brand model was the larger size of the two items anyway, meaning even more savings if you factor in its relative value. For example, at Wegmans, Bonne Maman Strawberry Preserves are $6.39 for 13 ounces, whereas Wegmans brand Strawberry Preserves are only $4.09 for a full 18 ounces, nearly 50% more product. The savings on your grocery receipt will amount to $2.30, but if you scale up the Bonne Maman price to match the same amount of store-brand product, its price would become $8.85, representing a savings of $4.76, or over 50%, for the Wegmans brand.

Read more:  Hungryroot Review: Meal Kits and Grocery Delivery Together as One

Certain upscale and imported goods like Bonne Maman preserves will cost you significantly more than store brand. 

Bonne Maman

Where are the biggest savings on store-brand items?

Between both Wegmans and Stop & Shop, the more the brand-name item cost, the more savings were typically available, not only in terms of pure dollars and cents but also as percentage savings between the brand name and store brand. Brand-name items above $5 tended to result in the largest percentage discount, with bigger-ticket items such as olive oil, coffee and spaghetti sauce pushing 50% off or more for their generic or store-brand counterparts. 

Pricier items such as olive oil and marinara sauce are where you're likely to see bigger savings if you opt for store brand.

Colavita

Less expensive items, especially those under $2 to begin with, may offer only 10% to 30% savings overall. For example, approximately 17 ounces of Colavita Extra virgin olive oil costs $12.79 at Stop & Shop, whereas the equivalent store-brand olive oil costs only $5.79, which amounts to over 55% off the name-brand price. 

On the other hand, 16 ounces of Goya chickpeas are only $1.19 to begin with. With the store brand being only 10 cents less, the savings only amount to 8%. Olive oil, however, is more likely to be subject to quality and flavor nuance, so while the savings can be much larger, it may be a matter of personal preference if the savings are worth it. Chickpeas are generally less subject to flavor or texture scrutiny.

Costco's Kirkland is another budget store brand that has garnered its own customer loyalty. 

Costco

Does every grocery store have its own brand?

While store brands are growing, not every grocery store has its own brand, and many just carry no-name or generic brands in addition to name-brand products. Among store brands, there are those that carry the name of the store in its proprietary label, such as Wegmans, Publix, Kroger and others that have a separate label for store-brand products, such as Stop & Shop's SB, Walmart's Great Value and Costco's Kirkland Signature. Whichever the case, it's worth getting to know your local grocer's store-brand products, to see where you may be able to generate huge savings in your grocery bill.

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