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The Best Strollers Of 2022: Cost, Convenience And Best Features


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The Best Strollers of 2022: Cost, Convenience and Best Features


The Best Strollers of 2022: Cost, Convenience and Best Features

A stroller can be one of the most expensive purchases you make as a new parent. We say "can" because the stroller market is so vast and varied that your choices range from sub-$100 umbrella strollers to premium models that ask $1,000 and up. With so many different options for wheeling around your bundle of joy, it's easy to become overwhelmed. 

In many ways, shopping for a stroller is like shopping for a car. Just as you'd do for that similarly daunting process, you must first identify your needs. Do you want a small stroller you can take anywhere and deploy and break down quickly, or do you want a large stroller that's more comfortable and can carry more stuff? How many seats do you need? Do you want to be able to swap in a car seat? And how much are you willing to spend? Once you have a better idea of what you want, you can narrow down your options. 

To help you in your search, we tested nine strollers across several different categories. Keep reading to find out which ones deserve your attention.

Read more: How To Choose the Right Baby Stroller for You

Screenshot by Nasha Addarich Martínez/CNET


It's a great idea to buy a convertible stroller for your first baby if you're considering having a second. It gives you the flexibility to add another seat and convert it into a double later on down the line. But while a convertible stroller will work well enough, a dedicated double stroller might better suit your needs. The Baby Jogger City Mini GT2 Double is an all-terrain side-by-side double stroller with several advantages over a convertible double stroller. For one, its maneuverability doesn't change with the number and size of the kids it's carrying. A convertible double stroller has its seats arranged in a tandem configuration. If you have an older toddler in the front seat, the added weight over the front wheels will affect your steering effort. A side-by-side doesn't have that problem if you don't exceed the stroller's weight limits.

Another benefit of the side-by-side layout is the ease of getting your child into the seat. Since there's nothing in front, lifting them into the seat is a breeze. My 3-year-old liked to climb into his seat himself, though this was a double-edged sword as he could just as easily climb out if he wasn't buckled in. Buckling him in was easy when I just used the waist belt, but the shoulder straps' interlocking harness system was tricky. The harness parts all go together a certain way, and getting them to stay that way while your child is squirming can be challenging. Another shortcoming is the small under-seat storage basket. It's a relatively small space for such a large stroller, though it will fit a backpack-style diaper bag, provided you can squeeze it past the crossbar right over the basket. There are also no cup holders, so if you want a place to dock your latte, you'll need to buy one separately from Baby Jogger.

Being an all-terrain stroller, the GT2 Double has larger wheels and a fantastic suspension that provide a smooth ride on pavement and more off-road capability for outdoor excursions. To set the brake, simply pull the lever on the right rail. 

One drawback of side-by-side double strollers is that they're wide. The GT2 Double will fit through standard-size doorways, though sometimes just barely. You need to be aware of the placement of the back wheels when pushing through a door to avoid snagging them. The stroller's extra width makes it less ideal for cruising narrow store aisles. It's best suited for wide-open spaces, so the GT2 Double has become my go-to theme park stroller. As I already mentioned, it's supremely maneuverable and very easy to get my kids in and out of. Thanks to the individually reclining seatbacks and flip-up footrests, it's also great for taking naps. If one child falls asleep, you can lean them back and pull down the sunshade, which provides generous coverage.  

Folding the GT2 Double is as easy as pulling the straps on the seats. The stroller collapses neatly in half, though you need to be ready for the top to swing down to avoid smacking your shins. Carrying the GT2 Double by those straps is easy enough, but at 36.5 pounds, it's far from being a lightweight stroller. Getting it in and out of your car requires some muscle, especially if you lift it over and into a conventional trunk. Additionally, its substantial width makes it bulky even when folded, so you'll need to clear a good amount of space to make room for it.  

Price: At around $700, the GT2 Double isn't cheap. But it makes life with two young kids a little bit easier, and for that, I say it's worth every penny.

Screenshot by Nasha Addarich Martínez/CNET

Unless you're a stroller enthusiast, you probably won't notice when another parent rolls up next to you with a fancy set of wheels. But everyone will notice the Wonderfold W4 Luxe. This imposing four-seat stroller wagon stands at 4.5 feet tall with the canopy fully extended and is just over 4 feet long. On walks, it will take up most of the sidewalk. Despite its size, the largest Wonderfold model is relatively easy to maneuver, though don't expect it to navigate tight corridors and aisles. You will feel the weight of the wagon (plus your kids) when pushing uphill or for long periods, but the large 12-inch wheels in the rear make that task less laborious.  

The Wonderfold W4 Luxe is kind of like a Pack 'n Play on wheels and, as such, it's spacious. The wagon comes with two bench seats, which accommodate two children each. The shoulder room will be tight with two toddlers on one bench, but it's manageable. We usually install the front-facing bench for our two kids, leaving space for blankets, toys and whatever else they need in the front of the wagon. I like that the walls are tall enough that my 3-year-old can't just jump out whenever he wants, and he likes the secret zipper door in the front that allows him to crawl in and out when opened. The canopy is simple and effective, providing plenty of shade no matter the sun's position. When not needed, the canopy rods slide out and stow neatly in the back of the wagon. Also in the back is a large external cargo basket that can hold your diaper bag and more.

The W4 Luxe's best feature is also its biggest downside: it's massive. The wagon weighs 58 pounds in total, and while folding it does shrink it down substantially, it's still bulky. This isn't a stroller you can fit easily in an average-sized trunk. You need to be able to fold some seats down or have a truck bed to toss it into -- and even then, lifting it in and out won't be easy. With all that said, the Wonderfold W4 Luxe isn't well suited for everyday stroller duties. 

Price: This wagon will set you back by $900. But if you have two or more kids and go on regular family adventures, the W4 Luxe is a fantastic option that you'll get years of use out of.

Screenshot by Nasha Addarich Martínez/CNET

After more than 60 years in the baby products game, Chicco has earned a reputation among parents for being a trusted brand. In the competitive stroller market, Chicco's offerings fall right in the middle of the price spectrum, and even though its strollers aren't super high-end, they offer a lot of bang for your buck. The Chicco Corso is a perfect example. 

The Corso is a full-size, single-seat travel system stroller, which means it was designed from the outset to be compatible with a car seat (in this case, the Chicco KeyFit range). Though the Corso's seat is suitable for newborn babies (it reclines fully and comes with an infant insert), it's easier to keep your little one in their car seat, remove it from its base, pop it into your stroller and go. Doing this avoids transferring your baby, which is a game-changer if they're sound asleep and want them to stay asleep.  

The Corso is a midrange stroller, so it feels plain compared to high-end offerings in the same class. Some of its materials are somewhat rough to the touch, and overall the seat lacks the plushness you might expect based on its upscale, modern design. I tested the Corso LE model, which does add a few more premium features, such as a faux leather wrap for the handlebar and bumper bar and a larger cargo basket with cup-holder pouches. It also upgrades the wheels from plastic to a treaded rubber design. These enhancements help raise the Corso's luxury quotient, but if you're expecting Uppababy or Nuna levels of quality, you'll be sorely disappointed.        

What the Corso lacks in luxury, it makes up for with practicality and value. The Corso is handy with a supple ride that's easy on your hands and your baby. The seat has three recline positions and will lay flat. Meanwhile, the canopy provides good coverage thanks to a zip-out extension. I love the one-handed folding mechanism, similar to the Chicco Bravo and it comes in handy when you've got a baby occupying your other hand. Once folded, the stroller stands on its own -- a highly underrated feature.

The Corso is often paired with a KeyFit infant car seat (the standard Corso gets the KeyFit 30 while the Corso LE gets the KeyFit 35). That makes sense since a travel system stroller works best when you have the car seat it's designed to work with. You can, however, buy the Corso separately.

Price: At around $500, the Chicco Corso is a versatile stroller that looks chic and performs well and is a comparable option from Uppababy or Nuna.    

Screenshot by Nasha Addarich Martínez/CNET

It's rare for a stroller to live up to its marketing hype, but the Veer Cruiser does just that with a rugged design that offers capability and utility in spades. The Veer is a versatile stroller wagon that seats two children. The wagon can be pulled or pushed, though pushing requires some getting used to as it steers from the back in this configuration. In keeping with its extreme outdoorsy image, the wagon is designed to be hosed down when it gets dirty. This is a great feature, especially if your kids spill food from the center snack tray. 

The Veer Cruiser's 12-inch rear wheels help it crawl over uneven terrain, while the front wheels with integrated suspension help smooth out the ride. The sides of the wagon are at a good height for a toddler to rest their arms on and they can easily climb in and out. Though the sides, seat backs and handle bar collapse flat, the Veer Cruiser is still bulky when folded due to its large wheels. It's also on the heavy side at 32.5 pounds.

The Veer Cruiser has many useful features out of the box, but some conveniences that come standard on other strollers are only available as optional accessories. For example, if you want shade for your children, you'll have to fork over an additional $60 each for the retractable canopies. If you want more cargo space, the rear cargo basket will set you back at around $80. The advantage of offering everything à la carte is you can customize your Veer Cruiser to your heart's content with unique colors and prints. The Veer Cruiser is undoubtedly a pricey option (especially after accessories), but you'll appreciate this wagon's versatility and robustness if you find yourself outdoors often. 

Price: At $699, the Veer cruiser is pricier than other strollers on this list. But if you enjoy having the option to fully customize your stroller to your ever-changing baby needs, it may be well worth the price.

Screenshot by Nasha Addarich Martínez/CNET

Full disclosure: I've owned an original Minu since 2018, so I've had a lot of time to consider what it does well and where it falls short. With that said, I can say the changes UppaBaby made to the Minu V2 go a long way towards addressing the issues I had with the original. The UppaBaby Minu is the brand's lightweight, compact stroller. Its significantly smaller dimensions make it well-suited for traveling on a plane, but the Minu also works as an everyday stroller.

The Minu V2 builds on the original with small but meaningful improvements. The latch that keeps the stroller together when folded is now hinged and spring-loaded, making it easier to release and unfold. The canopy has been redesigned with a zip-out extension, replacing the previous pull-down shade that got loose and floppy over time. There's also an adjustable leg rest, a welcome addition for naps in the stroller. 

These enhancements only make a great stroller even better. The Minu V2 still boasts exceptional maneuverability and a smooth, comfortable ride for a small stroller. Storage space is limited, but there's enough room in the cargo basket to stow a backpack-style diaper bag. Another reason you'll love it is it fits just about anywhere. There's no need to worry about clearance issues when you're rolling through a densely packed store -- and no matter what other junk you have in your trunk, odds are the Minu V2 will fit. Unfortunately, one feature that hasn't been updated is the two-pedal brake system. Normally, you step on the red pedal to set the brakes on both wheels and step on the green to release them, but in some cases, the pedals stick and fail to lock or unlock both wheels. This is an annoyance but won't affect functionality too much as you can still set the brake manually on each wheel.

Price: The Minu V2 is priced at around $450, which is high for a compact stroller. But its ease of use and overall build quality will ensure that you get plenty of mileage out of it. 

Screenshot by Nasha Addarich Martínez/CNET

If you like the idea of the Veer Cruiser but can't bring yourself to spend that kind of money on a wagon, the Evenflo Pivot Xplore is a compelling alternative that's substantially easier on your wallet. Like the Veer, the Pivot Xplore is an all-terrain stroller wagon with a reversible handlebar that allows you to pull it like a wagon or push it like a stroller. It seats two kids facing each other and comes with a detachable snack tray that snaps in the middle. It also comes with two canopies and an external cargo basket, features that are available only as optional accessories on the Veer.

The Pivot Xplore's large wheels with foam-filled rubber tires perform well on uneven terrain, though not as big as the Veer's. In addition to being competent off-road, the Pivot Xplore rides smoothly on pavement and requires little effort to push or steer when in stroller mode. The seats are spacious, offering plenty of room for your kids to grow thanks to a deep, expandable footwell and wide seat cushions. Drop the wagon's front rim to get in or out, and your kids can come and go as they please. The three-point waist belt is easy to use and holds them securely in place if you need them to stay put. 

Storage is another thing this stroller wagon does well. Each seat has an interior side pocket for storing snacks, sippy cups, toys or whatever your kids pick up on the trails. There are also two exterior pockets that are a good size for storing water bottles. The basket hangs off the back of the wagon and provides a decent amount of space for jackets or a small diaper bag. Do keep in mind that it can get in the way of your legs when pushing in stroller mode. 

It's tough to avoid bulkiness with a wagon, especially an all-terrain wagon with large wheels. The Pivot Xplore weighs 34.7 pounds, but it doesn't feel that heavy loading it into your car when folded. The folding process is straightforward, but it does require some muscle to get the two ends of the stroller to scissor in half and click together in the middle. 

Price: At just under $400, the Pivot Xplore offers a tremendous amount of value for the money. For nearly half the price of the Veer, you get almost as much utility.

Screenshot by Nasha Addarich Martínez/CNET

If you're a parent that's constantly on the go, you need a stroller that can keep up with your busy lifestyle. The Ergobaby Metro Plus is a compact stroller that offers a lot of convenience and takes up hardly any space at all when folded. 

Thanks to its compact dimensions, the Metro Plus can fit just about anywhere, whether you're making your way through a crowded store or rolling down the narrow aisle of an airplane. It also folds up small enough that it's approved for stowage in the overhead bins of most airlines, which is great because a stroller comes in handy when boarding or deplaning with a toddler. At just under 17 pounds, the Metro Plus is exceptionally light. Moving it from one car to another is effortless, especially since you don't have to rearrange your trunk to get it to fit. 

The Metro Plus is reasonably spacious for a compact stroller with a well-padded seat. The seatback reclines flat for nap time and has an adjustable leg rest. The canopy is mounted high on the stroller, limiting coverage, and there's no visor extension. Meanwhile, the cargo basket is decent for a small stroller and has a good clearance between the bottom crossbar and the basket. I also appreciate the adjustable handlebar, a feature I wish the Minu had. The Metro Plus rides well on smooth surfaces, but it can get bumpy going over chunky asphalt. The stroller is supposed to fold with only one hand, but I found the folding mechanics awkward and almost always had to use two hands to origami it into the correct position. It could just take some getting used to, however.

I wouldn't recommend the Metro Plus as your only stroller, but it works great as a lightweight second stroller that you can quickly grab and go. 

Price: At right around $300, it's a fair bit cheaper than the Minu. 

Other strollers we've tested

Screenshot by Nasha Addarich Martínez/CNET

Because the stroller market is so competitive, manufacturers need to keep innovating new features to make their products stand out. One such innovation is the self-folding mechanism, a design that allows a stroller to fold itself automatically without operator assistance. If you frequently have your hands full by the time you get to your car, this is huge, as you have one less thing to worry about when you're trying to get your baby back in the car. The Evenflo Gold Otto is a new addition to the niche self-folding stroller segment, and though it's not perfect, there's a lot to like about it. 

For starters, it's true to its name. Just press the button on the handlebar and the Evenflo Otto automatically collapses down. To unfold it again, hit the same button and pull the handlebar up to watch the stroller snap into position. When folded, it's not quite as compact as the other travel strollers I tested, but it's still easy to squeeze into your trunk or the back seat. It could use some improvement in the ride and handling department. The Otto uses small foam wheels and doesn't have much in the way of suspension. As a result, the ride can be bumpy at times. The wheels on my tester squeaked more than I liked. 

Price: The Otto only costs around $200. If you can live with the above issues, the Otto would make a great second stroller for running quick errands. 

Screenshot by Nasha Addarich Martínez/CNET

The Chicco Cortina Together is a dedicated double stroller with seats arranged in tandem or in-line configuration. It has some handy features, but like other strollers in this category, it also has some major downsides. But first, let's go over what it does well. The Cortina Together can accommodate two larger toddlers thanks to spacious seats with high backs. Additionally, the stroller can accept two Chicco infant car seats (KeyFit 30/35 or Fit2) without adaptors. There's also a nifty parent tray with two built-in cup holders and a small storage compartment beneath the handlebar. The storage basket is large, though not as large as it appears since about one-third of it serves as the footwell for the rear seat.   

Now on to the stroller's drawbacks. The Cortina Together is difficult to push and steer when loaded up with two kids. Its small plastic wheels don't roll well on anything but smooth surfaces, and the suspension doesn't do much to dampen the ride over rough pavement. When folded, the Cortina Together is long and unwieldy, and though it might fit in a large, mostly empty trunk, you'll need to clear a good amount of space for it in most cars. It's also fairly heavy at 36.6 pounds. 

Price: At around $320, the Cortina Together isn't too expensive, but there are better double stroller solutions out there. 

How we tested

I began researching the most popular strollers online, looking for models with stand-out individual reviews and high aggregate review scores. After acquiring a sampling of strollers from various categories and price ranges, I tested them over several months. On the many walks around the neighborhood, visits to the park, shopping trips and all-day excursions during that time, I evaluated each stroller based on the following criteria:

Convenience: How easy is it for the parent to use, break down and transport?
Comfort: How do my children like riding in it? Do they get sweaty from the seat material? Are the straps comfortable to wear?
Ride and handling: How smooth is the ride? How easy is it to push and steer?
Value: Do you get your money's worth for the price you pay?

Stroller FAQs

What are the different types of strollers?

It seems like the stroller market invents new niche categories every year, but here are the basic types of strollers available: 

Full-sized: This is the standard stroller size. Full-sized strollers typically feature more robust construction than compacts and have wider seats. Some full-sized strollers, like the Uppababy Vista, are convertible strollers, meaning they can accommodate a second seat if you want to convert it to a double. 

Double: A double stroller has two seats arranged in either an in-line or side-by-side configuration. 

Travel system: This type of stroller lets you swap the seat out for a compatible infant car seat or bassinet. Because it's modular, you can add pieces as you need them. Another handy travel system feature allows you to flip the seat around, so your baby's facing you. 

Compact: Made for parents who are always on the go, compact strollers offer many of the same benefits as their full-sized counterparts but in a smaller package. They're sometimes called travel or lightweight strollers. 

Umbrella: Even smaller and lighter than a compact, umbrella strollers are great for traveling as they're portable when folded. They also tend to be pretty basic, so don't expect to get many features. But because they're so simple, umbrella strollers are affordable choices. 

Jogging: Parents who can't live without their morning run might consider a jogging stroller. These purpose-built buggies have large wheels and beefed-up suspensions to handle rough terrain. They usually also include air-filled tires and a hand-operated brake to help you slow down. 

Stroller wagon: As the name implies, stroller wagons are one part wagon and one part stroller. They're great for when your kids are a little older as they offer more space. They also give you more cargo options than a typical stroller. 

Car seat carriers: Like a travel system stroller, a car seat carrier will snap into an infant car seat. But that's all they're designed to do. They're sometimes called stroller frames, which is apt because that's exactly what they are. Since there's no seat or anything in the way of creature comforts, these tend to be relatively inexpensive. 

Can you use a stroller for a newborn?

According to the American Academy of Pediatrics, a baby should be able to hold their head up between their first four and six months. Before that, they lack the muscle strength in their neck to keep their head upright. That means most stroller seats aren't suitable for newborn babies. One exception is if your stroller can recline completely flat. Some companies also make newborn inserts for their stroller seats, which give your baby a little more support in a seat that's frankly too big for them.

But even though you can put your baby in some stroller seats, it's probably best to keep them in a car seat or bassinet. Travel system strollers are great options, as they give you flexibility from birth to toddlerhood. If you don't have a true travel system stroller, you might still be able to get an adapter for it that will allow you to use your car seat.

Do you need more than one stroller?

No, you don't need more than one stroller. But having a second one significantly opens up your options for taking the baby out. That's because you can have two strollers that each specialize in doing one thing rather than having to choose one stroller that's a jack of all trades but master of none. For example, you could pick a full-sized stroller for long outings where you want storage space and ride comfort and pair it with a compact for running quick errands.

If you think you're a one-stroller family, make sure you get something versatile that can meet all your needs. Full-size travel system strollers work well in this role, and if it's going to be your only stroller, you can spend a little more money on one. You might consider upgrading to a premium brand like Uppababy or Nuna.


The information contained in this article is for educational and informational purposes only and is not intended as health or medical advice. Always consult a physician or other qualified health provider regarding any questions you may have about a medical condition or health objectives.


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Best Subcompact SUV For 2022


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Best Subcompact SUV for 2022


Best Subcompact SUV for 2022

Bigger doesn't always mean better. Despite being seen by many as affordable mass-market machinery, subcompact SUVs can provide everything a growing family needs at a great value. It's not the largest market at the moment, but the growing appeal means that more competitors are showing up every year.

Whether you're looking for something fancy, something efficient or something simply good, these are our choices for the best subcompact SUVs your money can buy. It's also worth noting that some of these subcompacts may be larger than others, but rest assured: Everything we mention here is quite small.

Hyundai

For years now, the Hyundai Kona has remained one of our absolute favorite small SUVs. And despite an influx of new competition, the Kona still stands out as one of the best subcompact vehicles available for purchase.

There isn't just one reason, either. The Kona drives superbly, whether with its tiniest engine or the honkin' turbo four-pot in the Kona N. There's also an electric variant available for those ready to embrace EVs. For its price, styling and build quality are surprisingly high. We could keep going, too. It's a great value.

Emme Hall/Roadshow

Step aside, Kona; you're not the only high-quality game in town anymore. Even though the Kona has long been one of our top choices for a subcompact SUV, Japanese automaker Mazda has a new offering that gives the Kona a serious run for its money.

The CX-30 packs an excellent powertrain by way of an optional turbocharged I4 producing 250 horsepower and 320 pound-feet of torque, which makes it pretty darn sprightly for something this small. And it does that engine justice by virtue of being a great car to drive. Sure, the infotainment system leaves a bit to be desired, but excellent styling and driving characteristics make the CX-30 a proper value. 

Jon Wong/Roadshow

There aren't many small luxury SUVs on sale, but of the few choices on offer, Audi's subcompact Q3 crossover leaves the best impression.

The Audi Q3 grew a bit in its second generation, but dimensions only tell part of the story. Build quality and style are top-notch, and the infotainment system standard on every Q3 is one of our favorites across the entire car industry. It may not win many races, but it'll definitely look the best when it arrives. And with a starting price well below the average new-car transaction price, the Q3 is a good way to break into a luxury marque without breaking your wallet in two.

Hyundai

The Hyundai Kona is traditionally a pretty sedate mass-market crossover, but not in this form. The Hyundai Kona N is a kick in the pants in a segment that doesn't generally offer this kind of experience.

The Kona N gets its power from a turbocharged 2.0-liter I4 making 276 hp and 289 lb-ft, which is sent to the front wheels by way of an eight-speed dual-clutch transmission. It's loaded with all sorts of fun tricks, like overboost, racing-game-inspired cabin tech and a variable exhaust tone. It's a beast.

Kia

Electrified subcompacts aren't quite ubiquitous yet. But that's good for the Kia Niro, because its many variants have a lock on the market until enough competitors arise.

The Kia Niro Hybrid is a standard gas-electric hybrid sandwiched into a capacious hatchback body. It isn't exactly powerful, nor does it love to get tossed around, but that's not the point of the car; instead, it's going to keep you away from gas stations for longer and provide a ride that's comfortable with tech that's easy to use. What's not to like? 

Kia

Plug-in hybrids allow buyers to go electric with the comforting backup of a proper gas engine. There are even fewer PHEVs in this segment than there are hybrids, but again, that's a good thing for Kia.

The Kia Niro Plug-In Hybrid takes the same formula as the standard hybrid and adds a 8.9-kilowatt-hour lithium-ion battery. That might not sound like much, but it allows for about 26 miles of electric driving at a time, which could cover a commute. And, like every other Niro variant, the car wrapped around that powertrain is pretty darn good.

Volvo

The Volvo C40 Recharge is the automaker's first full battery-electric vehicle, although many, many more are on the way. Yet, despite being a first effort of sorts, our time with the Recharge proves this feels nothing like a first attempt.

Relying on a 78-kWh battery and a pair of electric motors, this tiny SUV offers up an impressive 408 hp and 487 lb-ft, with 60 mph arriving in 4.5 seconds. Volvo expects this little guy to get around 225 miles on a charge, which isn't as much as some competitors, but the whole experience is polished in a way that, say, a Hyundai Kona isn't.

Read our 2022 Volvo C40 Recharge Pure Electric review.

Hyundai

Some of these cars on this list are easier to pick than others. This category was simple, because we didn't have to pick a favorite, the US government did.

The EPA rates the Hyundai Kona as more efficient than any other non-electrified subcompact SUV, with an estimated fuel economy of 30 mpg city and 35 mpg highway. Then again, this little utility vehicle is all about thrift, making just 147 hp from its 2.0-liter inline-4. Its CVT is smooth, and the interior quality is higher than what you'd maybe expect from one of the least expensive vehicles on sale today.

Kia

With the average new-car transaction price shooting well past $40,000 this year, it's no surprise that so many people are clamoring for a new car that's not going to break your wallet in half. Well, friends, you're in luck, because the Kia Soul exists, and it's great.

The 2022 Kia Soul starts at $20,545 including $1,175 for destination, making it one of the most affordable new cars on the market. And it's a good one, too, offering about 33 mpg highway and a standard 8-inch infotainment system with Apple CarPlay and Android Auto. Throw another $900 into the mix and you can fit the Soul with every active and passive safety system Kia offers. Not a bad deal!

Jon Wong/Roadshow

There are plenty of fine subcompact products from the usual players in the luxury game, like BMW and Mercedes-Benz. But none of them looks like a million bucks as much as a Range Rover Evoque does, especially now, when its latest refresh puts its looks closer to the big-boy Range Rover than ever before.

That counts both inside and out, too. The Evoque is full of clean lines and minimal visual clutter. Most of the center stack is a screen, and the seats can be outfitted with the same soft Windsor leather we enjoy on far more expensive Land Rover products. It's hard to find a plusher subcompact SUV than this one.

Craig Cole/Roadshow

You won't be tackling Moab in any subcompact, because the wild hardware required isn't really available in this segment. That said, if you do plan on tackling some trails and maybe finding a more remote place to camp, and you need something small for the task, the Subaru Crosstrek is a pretty good way to get there.

The Crosstrek isn't really a subcompact, but it's small and we're rounding down. All-wheel drive is standard, as is 8.7 inches of ground clearance, the latter of which should be pretty important in the event of a few stray rocks on the trail. In addition to being small and fordable, the Crosstrek has an attractive cabin and some impressive on-road efficiency, meaning it won't be totally annoying to pilot once you're back on solid ground.

Read our 2021 Subaru Crosstrek review.

Emme Hall/Roadshow

A few of these categories don't have a clear winner. Since automakers share so much of their tech between their vehicles these days, it only felt right to talk about our favorite tech-laden cars as a group.

In this category, Hyundai and Kia reign supreme. When their vehicles don't include the full suite of active and passive safety systems, those upgrades are often available for a low price. Nearly all their vehicles across the price spectrum come standard with Apple CarPlay and Android Auto, but if you do prefer the in-house interface, these automakers have one of the best infotainment systems on offer today. These are easy cars to recommend for tech aficionados.

Craig Cole/Roadshow

Again, we have a tie. Automakers have offered long warranty periods as a way to offer buyers peace of mind for a longer stretch of time, which these days can often extend to a full decade.

Mitsubishi, Hyundai and Kia all offer impressive warranties. In terms of bumper-to-bumper coverage, all three offer a 5-year, 60,000-mile warranty. All three also give the buyer a 10-year, 100,000-mile warranty for the powertrain. It's never fun calling the dealership, but knowing you're protected against unforeseen costs can help soften the blow.

Craig Cole/Roadshow

This category would have had a different winner a few months ago. Prior to the release of VW's latest SUV, the subcompact with the most cargo room was the Kia Seltos. But now, thanks to some clever packaging, the Volkswagen Taos has taken the crown.

Despite its diminutive frame, the VW Taos offers nearly 28 cubic feet of cargo space with all seats up. That number jumps even higher to 66 cubes once that second row is folded down. Simply put, that's a ton of capacity. The number shrinks a bit if you opt for all-wheel drive, given the extra hardware required to get those wheels to move, but the Taos is a hard act to beat either way.

Read our 2022 Volkswagen Taos review.

Tim Stevens/Roadshow

You're not going to be towing horse trailers or entire double-wides with a subcompact SUV, but some of these little utes are able to tow a couple thousand pounds, which should help you get more of your stuff around town.

The Jeep Renegade, Kia Seltos and Mazda CX-30 are all capable of towing 2,000 pounds, but that's not the highest figure among small SUVs. Volvo has them all beat, with the XC40 SUV offering an impressive 3,500-pound tow rating. Need to get a race car across town? Now you can, and you don't have to buy something the size of a small apartment building to make it happen.

Craig Cole/Roadshow

Most vehicles these days carry the same kinds of active and passive safety systems -- forward collision warning, lane-departure warning, all that good stuff. Which is why, to settle this category, we went straight to the experts at the Insurance Institute for Highway Safety. According to their figures, the Mazda CX-30 reigns supreme in safety.

Safety is more than the sum of the aforementioned tech systems. In every crash test, the CX-30 achieved the IIHS' top rating of Good. It also received full marks for vehicle-to-vehicle and vehicle-to-pedestrian crash protection. Surprisingly, what puts the CX-30 ahead of its rivals, however barely, is its child-seat LATCH system, which the IIHS rated Good+ thanks to its ease of use.


Comparison of the best subcompact SUVs for 2022

Category Name Base Engine Output Fuel Economy (mpg, city/hwy/combined) Base Price
Best subcompact SUV Hyundai Kona 2.0-liter I4 147 hp / 132 lb-ft 30 / 35 / 32 $22,545
Best subcompact SUV runner-up Mazda CX-30 2.5-liter I4 186 hp / 186 lb-ft 25 / 33 / 28 $23,425
Best subcompact luxury SUV Audi Q3 2.0-liter I4 turbo 228 hp / 258 lb-ft 22 / 30 / 25 $37,595
Best subcompact performance SUV Hyundai Kona N 2.0-liter I4 turbo 276 hp / 289 lb-ft 20 / 27 / 23 $35,445
Best subcompact hybrid SUV Kia Niro Hybrid 1.6-liter I4 104 hp / 109 lb-ft 51 / 46 / 49 $25,945
Best subcompact plug-in hybrid SUV Kia Niro Plug-In Hybrid 1.6-liter I4 139 hp / 195 lb-ft 105 MPGe $30,845
Best subcompact electric SUV Volvo C40 Recharge Dual electric motor 408 hp / 487 lb-ft TBD $59,845
Best subcompact SUV for fuel economy Hyundai Kona 2.0-liter I4 147 hp / 132 lb-ft 30 / 35 / 32 $22,545
Best affordable subcompact SUV Kia Soul 2.0-liter I4 147 hp / 132 lb-ft 28 / 33 / 30 $20,545
Best subcompact SUV if money is no object Land Rover Range Rover Evoque 2.0-liter I4 turbo 246 hp / 269 lb-ft 20 / 27 / 22 $46,050
Best subcompact SUV for off-roading Subaru Crosstrek 2.0-liter H4 152 hp / 145 lb-ft 28 / 33 / 30 $23,820
Best subcompact SUV for cargo space Volkswagen Taos 1.5-liter I4 turbo 158 hp / 184 lb-ft 28 / 36 / 31 $24,690
Best subcompact SUV for towing Volvo XC40 2.0-liter I4 turbo 187 hp / 221 lb-ft 23 / 32 / 26 $36,195
Best subcompact SUV for safety Mazda CX-30 2.5-liter I4 186 hp / 186 lb-ft 25 / 33 / 28 $23,425

How we made our list

We drove them, of course! Over the past year, and for many years prior, Roadshow's editors have evaluated the entire new-car spectrum, which gives us all the context we need to figure out which cars are best for you, dear consumer. We have decades of collective experience in determining what provides the best value, and those efforts have led to the list you're reading right now.

Of course, it bears mentioning that this list shouldn't be taken as canon. Your experience matters most, so take these recommendations to your local dealerships and get to test driving. Once you've actually had some time with a car, you'll be in a better place to make a decision that takes your interests and preferences into account. And don't forget to take the above prices with a grain of salt; haggling is, for better or worse, still part of the buying experience for most people.


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Best Crypto Exchanges For August 2022: Buy And Sell Bitcoin, Ether And More


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Best Crypto Exchanges for August 2022: Buy and Sell Bitcoin, Ether and More


Best Crypto Exchanges for August 2022: Buy and Sell Bitcoin, Ether and More

Despite price crashes in the first half of 2022, buying and selling cryptocurrency continues to steam forward as the "crypto winter" shows signs of thawing. While governments have increased their efforts to regulate crypto markets, scans continue to plague crypto investors, and it's more important than ever to find a trusted platform for buying and selling crypto. 

Crypto exchanges are where most crypto traders buy and sell bitcoin, ether, dogecoin and other types of cryptocurrency. In its rawest and most decentralized form, cryptocurrency is relatively unfriendly to obtain and use. Crypto exchanges make it fairly simple to trade all sorts of crypto tokens and coins.

The best crypto exchanges will hold your crypto securely, provide you with unfettered control over your assets and make buying, selling, sending, receiving and trading crypto simple and affordable.

Some investors may desire more advanced features from crypto exchanges, including the ability to earn interest, access more esoteric forms of crypto or buy, store and display NFTs. (It's worth noting that the safest place to hold your crypto is in a cold storage wallet that you control exclusively.)

Here, we'll focus on the basics, highlighting the exchanges that make it easy to sign up, get started and carry out transactions without getting fleeced on fees. As with any investment, high fees can erode returns over time, and some exchanges offer more competitive fees than others.

Whether you're a beginner looking for an easy on-ramp to crypto, or you're a high-volume trader looking for the lowest "maker" and "taker" fees, we've got the info you need to choose the best crypto exchange for you.

Note: Crypto exchanges add and delist crypto tokens on a regular basis. Our "number of supported tokens" data is based on data from each exchange's website as of July 25, 2022.

Best crypto exchanges

James Martin/CNET
  • US availability: All states except Hawaii
  • Number of supported tokens: 207
  • Spot trading fees: $0.99 to $2.99, or 1.49% for trades over $200
  • Credit/debit card fee: 3.99%

Straightforward and simple, Coinbase provides an intuitive and streamlined experience that makes it easy to buy, sell, trade and send bitcoin, ether and a variety of other cryptocurrencies. As a public company, it's among the most established, well-capitalized and popular players -- but you'll pay for the privilege, with trading fees that are higher and somewhat more complicated than other exchanges. We think the platform's ease of use and simplicity are worth the higher fees, only if you plan to make infrequent and relatively modest transactions.

Coinbase says it keeps 98% of its crypto assets in cold storage -- a method for holding crypto tokens offline -- and says that it has never lost any user funds. Balances of US dollars held in Coinbase accounts are insured by the FDIC, and Coinbase maintains a private insurance policy worth $320 million overall for crypto assets it holds. Coinbase's first-quarter earnings report raised eyebrows with a new disclaimer stating that custodially held crypto could be used to pay creditors in the case of the company going bankrupt.

Unlike most crypto exchanges, Coinbase offers live phone support in addition to email support -- which may bring new crypto investors an additional modicum of comfort – and there's a well-written and helpful library of content for novices. Coinbase is available to residents of all US states except Hawaii.

For real-time crypto transactions (referred to as "spot trades"), Coinbase charges between $0.99 and $2.99 for trades up to $200; for transactions above $200, it's a flat 1.49% fee. Coinbase also adds a 0.5% "spread" fee on top of that. 

And purchasing crypto with a debit card adds a significant 3.99% fee. Funding your Coinbase account with an electronic ACH transfer is free, however. A wire transfer deposit costs $10.

The platform's advancedPro version, which runs on a separate app and website, charges lower fees but features a less user-friendly interface that's not suited for beginners.

Sarah Tew/CNET
  • US availability: All states except Hawaii, New York or Washington
  • Number of supported tokens: 191
  • Trading fees: 0.0 to 0.2% maker; 0.0 to 0.5% taker; 1.5% instant buy
  • Credit/debit card fee: No credit/debit card purchases in US

One of the oldest cryptocurrency exchanges, and in business since 2013, Kraken's low fees make it particularly attractive to high-volume traders. Kraken also offers riskier and more advanced trading features -- such as margin trading and on-chain staking, with biweekly payouts.

The exchange supports transactions for about 130 crypto assets for purchase or trade in the US. It also supports more than 100 crypto pairs -- two crypto tokens that can be exchanged for each other.

Kraken does not include any insurance on crypto deposits held in hot wallets, but it does claim to keep 95% of digital assets offline with enough liquidity to allow users to withdraw at any time. No hacks of the Kraken crypto exchange have ever been reported.

While Kraken is available to most US crypto investors, it's not licensed for crypto services in New York, Washington state or Hawaii.

Sarah Tew/CNET
  • US availability: All 50 states
  • Number of supported tokens: 101
  • Trading fees: Spot trading fees: $0.99 to $2.99, or 1.49% for trades over $200
  • Credit/debit card fee: 3.49%

Gemini features competitive trading fees and support for almost 100 currencies and 20 crypto pairs, but the exchange's educational resources are what may be most appealing to novices. It's also one of the few exchanges operating in all 50 US states -- and the only exchange on this list that does.

This crypto exchange offers strong security features, including FDIC insurance for US dollar deposits, private insurance for hot wallets -- on the blockchain -- crypto assets and support for U2F hardware keys. Its ActiveTrader platform for high-volume traders offers charting, multiple order types, auctions and block trading. Having acquired the NFT marketplace Nifty Gateway in 2019, Gemini also lets users buy and sell crypto collectibles and digital art. 

Gemini's educational resources are the best we found on any crypto exchange. Its Cryptopedia section provides deep knowledge about cryptocurrencies and the technology behind them. Cryptopedia contains a bounty of articles on a wide range of crypto subjects, from basic explainers on bitcoin and blockchain to more advanced topics like real-world uses for smart contracts, the NFT marketplace model for music and decentralized cloud storage.

James Martin/CNET
  • US availability: All states except New York
  • Number of supported tokens: 333
  • Trading fees: 0.04% to 0.4% maker; 0.1% to 0.4% taker
  • Credit/debit card fee: 2.99%

Featuring transactional support for more than 300 cryptocurrencies, Crypto.com offers the widest range of cryptocurrencies of any exchange on this list. It also lists support for more than 80 trading pairs.

Crypto.com claims that 100% of all user cryptocurrencies are held offline in cold storage and that it has secured $750 million in crypto insurance. The exchange also says that all online funds in its custodial wallets are generated by the company itself to fund user withdrawals, meaning customer crypto assets are safe offline. US dollar balances in Crypto.com accounts are held by the Metropolitan Commercial Bank and insured by the FDIC.

Crypto.com uses multifactor authentication -- including password, biometric, email, phone and authenticator verification -- for all crypto transactions. Crypto.com also requires whitelisting of all external addresses via email verification. That means you'll need to explicitly authorize any crypto wallets or bank accounts for withdrawal, which helps protect your crypto assets from accidental or manipulated withdrawals.

Along with Gemini and bitFlyer, Crypto.com is one of only 15 exchanges allowed to operate in Hawaii. Residents of every US state except for New York can use Crypto.com.

Sarah Tew/CNET
  • US availability: All states except West Virginia and Nevada
  • Number of supported tokens: 15
  • Trading fees: 0.03% to 0.1% maker/taker fee
  • Credit/debit card fee: 1.95%

BitFlyer is a private company that launched its crypto exchange first in Japan in 2014 and later expanded into the US in 2017. Though bitFlyer has much lower trading volume than the big exchanges, it ranks in the top 20 for average liquidity, per CoinMarketCap, and it supports 11 different cryptocurrencies, including bitcoin, ether, litecoin and Stellar Lumens (XLM).

BitFlyer offers the lowest trading fees of any exchange on this list. There are two ways to buy and sell crypto on bitFlyer -- through the instant buy/sell platform and transactions on bitFlyer's Lightning Network.

Once you've verified your identity and funded your account, maker and taker fees on the bitFlyer Lightning Network max out at 0.1% for transactions less than $50,000. That's even lower than Kraken's baseline 0.2% fee for makers and 0.5% for takers -- and far more affordable than Coinbase Pro's 0.4% for makers and 0.6% for takers.

BitFlyer's instant buy and sell platform doesn't charge any transaction fees at all, which makes it a tempting proposition, but watch out for the wild range of spread fees, from 0.1% to 6%. BitFlyer will show you the spread fee for any transaction before you make it. Its 1.95% fee for credit card and debit card purchases is also the lowest on this list.

Its interface is more primitive than other exchanges, and we encountered a few minor hiccups -- unexplained error messages and missing 2FA codes -- during the sign-up process. It's worth noting that the lower volume of transactions on the bitFlyer exchange may impact your ability to complete trades at the prices you want.

BitFlyer is available to all US residents except for those living in the states of West Virginia and Nevada.

Best crypto exchanges, compared


 Coinbase Kraken Gemini Crypto.com bitFlyer
Best for Beginners Advanced trading Educational resources Altcoins Low fees
Currencies 207 191 101 333 15
Fees $0.99-2.99, or 1.49% for trades over $200 0.0-0.2% maker; 0.0-0.5% taker; 1.5% instant buy $0.99-2.99, or 1.49% for trades over $200 0.04-0.4% maker; 0.1-0.4% taker 0.03%-0.1% maker/taker
Excluded states Hawaii Hawaii, New York, Washington None New York Nevada, West Virginia
Year founded 2012 2013 2014 2016 2014

What about Binance and Binance.US?

Binance is the largest cryptocurrency exchange in the world, per CoinMarketCap. The exchange launched in China in 2017 and moved its servers and operations to Japan a few months later, in advance of the Chinese ban on cryptocurrency. 

In 2019, due to increased enforcement of regulations, Binance was banned in the US. The existing crypto exchange eventually spun off Binance.US as a separate company that now operates in 45 states. Binance and Binance.US are sister companies with distinct ownership structures.

Binance.US features a very similar interface and experience to Binance and also boasts some of the lowest fees of the major crypto exchanges. However, the company has a rocky past and uncertain future. 

In May 2021, Bloomberg reported that the Justice Department and IRS were investigating Binance's operation for possible links to money laundering and tax evasion. Bloomberg followed up in September with news that the Commodity Futures Trading Commission was probing Binance's connections to insider trading and market manipulation.

In April, Reuters reported evidence that Binance had turned over data to the Russian Federal Security Service, or FSB, about crypto donations to Alexei Navalny, a political opponent of Russian President Vladimir Putin.

Most recently, Binance has come under investigation by the Securities and Exchange Commission for possibly violating US law when it began selling its native token BNB in 2017 to fund its global exchange, per Bloomberg. And a special report from Reuters indicates that, between 2017 and 2021, Binance processed $2.35 billion in crypto that originated from "hacks, investment frauds and illegal drug sales."

Binance itself was hacked in 2019, with thieves getting away with 7,000 bitcoin worth about $40 million, though the exchange refunded users who lost money using its Secure Asset Fund for Users. Several investors who were locked out of trading in 2021 and suffered major losses are planning a class-action lawsuit against Binance.

Although Binance.US provides a quality experience on mobile and desktop and features low trading fees, we would not recommend using the crypto exchange until the legal investigations have been completed and Binance.US provides more transparency on its practices to regulators and users.

FAQs

What is a crypto exchange?

A crypto exchange is a platform that allows users to buy and sell digital assets and cryptocurrencies such as bitcoin and ether. Some may also support the buying, selling and trading of NFTs.

Crypto exchanges generally let users deposit and withdraw funds in either fiat (such as US dollars) or cryptocurrencies, buy crypto with US dollars or another currency, trade one crypto for another, send crypto to another individual (or business) and sell crypto for US dollars.

What's the difference between a crypto exchange and a crypto brokerage?

A crypto exchange provides a platform for individual buyers and sellers to trade crypto -- or exchange tokens and fiat currency, like US dollars. Exchange rates are ostensibly based on market prices.

Similarly, a crypto brokerage serves as an intermediary for buyers and sellers, but the broker sets the prices. Brokerages often support fewer cryptocurrencies yet charge lower fees than exchanges. Robinhood, for example, supports only seven cryptocurrencies -- bitcoin, ethereum, dogecoin, litecoin, ethereum classic, bitcoin cash and bitcoin SV -- but charges no transaction fees.

How much does it cost to trade cryptocurrency?

As with any investment, it's important to consider the cost of buying, selling and trading cryptocurrency -- high fees can erode returns over time. Exchange fees are typically based on how you buy, sell or trade. 

"Spot" trades, also known as "instant" transactions, involve buying from or selling to an exchange in real-time for a set price. These trades are simple to make, and most exchanges charge a relatively high fee to make them, often approximately 1.5% of the transaction value.

A more sophisticated type of trade -- using "buy" and "sell" orders -- is more convoluted and less user-friendly, especially for beginners. But these trades are also considerably less expensive, with "maker" and "taker" fees costing between 0.1% to 0.5% of the transaction value. With this approach, you choose the price you wish to buy or sell at, and a transaction clears only when the market finds a buyer or seller willing to buy or sell at that target price. 

Where else can I purchase Bitcoin and other cryptocurrencies?

Along with crypto exchanges and brokerages like Robinhood, some payment services allow users to buy and sell cryptocurrency, although your options for tokens will be more limited, and you usually won't be able to move crypto out of your account and into a private wallet.

Cash App, Venmo and PayPal all let users buy bitcoin via their payment apps. Cash App only buys and sells bitcoin, but it's the only payment service that lets users withdraw crypto to their own private wallets. Crypto fees aren't advertised on Cash App and will vary from trade to trade. Generally, Cash App will charge lower fees than most crypto exchanges for smaller trades, yet higher percentage fees for larger trades.

Venmo and PayPal support bitcoin, bitcoin cash, ethereum and litecoin. Both use a tiered fee structure for crypto that's similar to Coinbase's -- $0.49 to $2.49 on transactions up to $200, a 1.8% fee on transactions between $200 and $1,000 and a 1.5% fee on transactions more than $1,000. Both sites also charge unspecified spread fees that are estimated at 0.5%. You can send crypto to other Venmo or PayPal users with each service, but you can't move your crypto into your own wallet. 

Why are so many crypto exchanges unavailable in the US?

Regulations on cryptocurrency in the US are more stringent than other countries, and also vary from state to state. 

The SEC and crypto exchanges have clashed several times in recent years, with some exchanges facing investigations by the financial agency. The main sticking point is the SEC's classification of virtual currencies. In 2017, the SEC announced that many crypto tokens represented investment securities, which must be registered with the SEC. The agency also argued that crypto exchanges should register with the SEC as securities trading platforms.

The additional regulatory burdens and threat of lawsuits from the SEC have prompted several crypto exchanges to pull out of US markets.

Methodology

CNET reviews crypto exchanges and brokerages by comparing them using an established set of criteria, including maker, taker, transaction and withdrawal fees, security features, number and type of supported crypto assets, geographical availability, number and type of supported crypto pairs, software interface and functionality, trade limits or restrictions, educational resources and customer support.

More crypto advice

The editorial content on this page is based solely on objective, independent assessments by our writers and is not influenced by advertising or partnerships. It has not been provided or commissioned by any third party. However, we may receive compensation when you click on links to products or services offered by our partners.


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How Much Cheaper Are Store-Brand Groceries Than Name Brands?


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How Much Cheaper Are Store-Brand Groceries Than Name Brands?


How Much Cheaper Are Store-Brand Groceries Than Name Brands?

This story is part of Home Tips, CNET's collection of practical advice for getting the most out of your home, inside and out.

Store-brand groceries might not have all the flashy packaging and advertising oomph of your favorite cereal, seltzer and snacks. If you can grin and bear a cheesy knockoff in place of those name-brand products, though, you can save a bunch on your monthly food spending.

In a summerlong series on saving money to combat inflation, we've calculated whether it's cheaper to buy groceries online or in person and laid out some strategies for saving at Whole Foods. But it turns out one of the most surefire ways to save at the supermarket is by letting some of that brand loyalty go by the wayside. 

If you're curious about exactly how much you can save buying store-brand groceries, I've done the math and the final figures are pretty shocking. On average, it's about 40% in total savings across various grocery categories. I compared the cost difference for buying name brands versus store-brand products at two popular grocery stores. Read on for a full savings breakdown in case you decide to make the switch. 

Read more: Is Grocery Shopping Online Cheaper Than at the Store? I Did the Math

Who makes store-brand products?

First things first, it's well documented that most major food manufacturers label their products under a number of different brands, including generic or store brands. According to recent statistics captured by the Private Label Manufacturing Association, one in five store-brand products is manufactured by a private label manufacturer. It makes sense: Those manufacturers can then appeal to people who are paying at either price. But they want you to go for the brand name price, rather than the store brand. That's why advertising exists; to make you believe that brand name products are somehow better, when the truth is that identical products are often going down parallel conveyor belts, getting two different labels at the end of the production line. 

toasted o's next to cheerios box

This store-brand toasted cereal retails for around $2. A box of General Mills Cheerios is more like $5.

David Watsky/CNET

Now, this doesn't necessarily mean that all store-brand, O-shaped, toasted oat cereals are actually General Mills Cheerios in disguise, but it stands to reason that for a lot of store-brand products, the quality or flavor is potentially equal to their name- counterpart. And considering the opportunity for savings, they're certainly worth a taste test. While some brand-name products are unlikely to have a generic equivalent, (like, is anyone really seeking off-brand Cool Ranch Doritos?) commodity items like canned beans or rice would seem especially safe bets in the store-brand category.

pepita salsa

Trader Joe's beloved pepita salsa is just one example of a store-brand item that's gained fandom and loyalty all its own.

Trader Joe's

Here's how much you can save buying store brand: Wegmans vs. Stop & Shop

I chose both Wegmans and Stop & Shop to represent high-end and average grocery store chains, using Instacart to generate current prices. 

Discount grocery stores such as Trader Joe's and Aldi keep their costs low because they deal primarily in their own brands. Wegmans is an interesting example since it has a lot of its own brand loyalty, not only as a grocery store chain, but also for its Wegmans label. (Seriously, I know people who would cross state lines to stock up on its flavored seltzers. Take that, LaCroix.) Stop & Shop is generally perceived as a midrange grocery chain, with good selection and good quality, and not considered expensive, but neither is it revered for its generic brand, which is simply called SB or Store Brand. 

Despite perceptions, however, both Wegmans and Stop & Shop are relatively aligned on prices, for both national and store-brand products. Wegmans came out a little ahead in price for name-brand products, in fact: The whole order was about $2 less than Stop & Shop's. Store-brand prices were within 20 cents of each other for the full list at both stores.

Cost of store brand versus name brand


Wegmans Wegmans store brand Stop & Shop Stop & Shop store brand
Goya chick peas, 16 ounces $1.49 $1.09 $1.19 $1.09
Barilla thin spaghetti, 16 ounces $2.29 $1.19 $2.49 $1.49
Arnold whole wheat bread, 24 ounces $4.99 $3.49 $5.69 $2.69
Bird's Eye frozen broccoli florets, 12 ounces $3.29 $1.79 $3.39 $3.29
Skippy creamy peanut butter, 16 ounces $4.29 $2.69 $3.49 $2.89
Honey Nut Cheerios, 10 ounces* $4.39 $2.29 $6.49 $2.79
Organic Valley/Horizon reduced fat organic milk, half-gallon $6.39 $5.09 $6.29 $5.19
FAGE nonfat Greek yogurt, plain, 32 ounces $7.49 $4.99 $7.89 $5.79
Bonne Maman strawberry preserves, 13 ounces* $6.39 $4.09 $6.99 $4.19
Mission flour tortillas, soft taco size, 10-pack $3.49 $1.79 $4.49 $2.59
Rao's homemade marinara, 24 ounces $9.19 $1.19 $9.79 $1.99
Finlandia/Sargento sliced swiss cheese, 7 ounces* $6.89 $3.09 $5.79 $3.69
Starbucks Breakfast Blend ground coffee, 12 ounces $12.69 $7.49 $12.69 $5.19
Smithfield thick cut bacon, 16 ounces $9.79 $7.89 $9.49 $7.99
Heinz Original tomato ketchup, 20 ounces $3.49 $2.09 $3.19 $2.89
Lay's Classic potato chips, 8 ounces $4.59 $2.69 $5.29 $2.39
LaCroix sparkling water, 12-pack $6.89 $4.09 $7.39 $4.69
Swanson chicken broth, 32 ounces $4.59 $3.79 $3.49 $2.79
Colavita extra virgin olive oil, 17 ounces $13.79 $8.09 $12.49 $5.79
Hellman's mayonnaise, 30 ounces $6.89 $4.89 $6.99 $4.19

$123.30 $73.80 $125.00 $73.60
*Indicates store-brand item whose quantity was greater for listed price



Buying store brand can mean huge savings

For both Wegmans and Stop & Shop, the huge savings in buying generic products can't be denied. The original shopping list of 20 staple items amounted to about $125 in both locations, with the store-brand version of the list coming to just under $75. That's an average of 40% savings over the whole list

Granted, this doesn't represent a complete shopping list, since certain grocery categories were excluded intentionally. Some of these items, such as condiments, are products that you might shop for once in a while, rather than weekly. Regardless, the math is clear: Store-brand products are significant potential savings in your grocery shopping experience.

various wegman's branded groceries

Certain grocery stores including Trader Joe's and Wegmans have managed to cultivate cult-like fandom for their own brands.

Wegmans

How I evaluated name brands vs. store brands

Using grocery shopping list templates available online, I generated a list of 20 common staple ingredients from the pantry, bakery, dairy, deli and freezer sections, covering a variety of prices. Items such as whole fruits and vegetables and butchered meats aren't typically subject to brand (or they're rarely revealed) and I discluded them for the purposes of this investigation. For each of the items I selected, I compared prices between national, well-known brands and the store brand of the same item, at roughly the same size, using Instacart. If there's a discrepancy in size, I've noted that with an asterisk, but did not adjust the price accordingly, since I wanted to reflect an accurate total of what you'd pay for a grocery list's worth of either name-brand or store-brand products. 

In most cases, the store-brand model was the larger size of the two items anyway, meaning even more savings if you factor in its relative value. For example, at Wegmans, Bonne Maman Strawberry Preserves are $6.39 for 13 ounces, whereas Wegmans brand Strawberry Preserves are only $4.09 for a full 18 ounces, nearly 50% more product. The savings on your grocery receipt will amount to $2.30, but if you scale up the Bonne Maman price to match the same amount of store-brand product, its price would become $8.85, representing a savings of $4.76, or over 50%, for the Wegmans brand.

Read more:  Hungryroot Review: Meal Kits and Grocery Delivery Together as One

bonne maman cherry preserves jar

Certain upscale and imported goods like Bonne Maman preserves will cost you significantly more than store brand. 

Bonne Maman

Where are the biggest savings on store-brand items?

Between both Wegmans and Stop & Shop, the more the brand-name item cost, the more savings were typically available, not only in terms of pure dollars and cents but also as percentage savings between the brand name and store brand. Brand-name items above $5 tended to result in the largest percentage discount, with bigger-ticket items such as olive oil, coffee and spaghetti sauce pushing 50% off or more for their generic or store-brand counterparts. 

olive oil being poured

Pricier items such as olive oil and marinara sauce are where you're likely to see bigger savings if you opt for store brand.

Colavita

Less expensive items, especially those under $2 to begin with, may offer only 10% to 30% savings overall. For example, approximately 17 ounces of Colavita Extra virgin olive oil costs $12.79 at Stop & Shop, whereas the equivalent store-brand olive oil costs only $5.79, which amounts to over 55% off the name-brand price. 

On the other hand, 16 ounces of Goya chickpeas are only $1.19 to begin with. With the store brand being only 10 cents less, the savings only amount to 8%. Olive oil, however, is more likely to be subject to quality and flavor nuance, so while the savings can be much larger, it may be a matter of personal preference if the savings are worth it. Chickpeas are generally less subject to flavor or texture scrutiny.

kirkland sign

Costco's Kirkland is another budget store brand that has garnered its own customer loyalty. 

Costco

Does every grocery store have its own brand?

While store brands are growing, not every grocery store has its own brand, and many just carry no-name or generic brands in addition to name-brand products. Among store brands, there are those that carry the name of the store in its proprietary label, such as Wegmans, Publix, Kroger and others that have a separate label for store-brand products, such as Stop & Shop's SB, Walmart's Great Value and Costco's Kirkland Signature. Whichever the case, it's worth getting to know your local grocer's store-brand products, to see where you may be able to generate huge savings in your grocery bill.

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