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How Much Cheaper Are Store-Brand Groceries Than Name Brands?

How Much Cheaper Are Store-Brand Groceries Than Name Brands?

This story is part of Home Tips, CNET's collection of practical advice for getting the most out of your home, inside and out.

Store-brand groceries might not have all the flashy packaging and advertising oomph of your favorite cereal, seltzer and snacks. If you can grin and bear a cheesy knockoff in place of those name-brand products, though, you can save a bunch on your monthly food spending.

In a summerlong series on saving money to combat inflation, we've calculated whether it's cheaper to buy groceries online or in person and laid out some strategies for saving at Whole Foods. But it turns out one of the most surefire ways to save at the supermarket is by letting some of that brand loyalty go by the wayside. 

If you're curious about exactly how much you can save buying store-brand groceries, I've done the math and the final figures are pretty shocking. On average, it's about 40% in total savings across various grocery categories. I compared the cost difference for buying name brands versus store-brand products at two popular grocery stores. Read on for a full savings breakdown in case you decide to make the switch. 

Read more: Is Grocery Shopping Online Cheaper Than at the Store? I Did the Math

Who makes store-brand products?

First things first, it's well documented that most major food manufacturers label their products under a number of different brands, including generic or store brands. According to recent statistics captured by the Private Label Manufacturing Association, one in five store-brand products is manufactured by a private label manufacturer. It makes sense: Those manufacturers can then appeal to people who are paying at either price. But they want you to go for the brand name price, rather than the store brand. That's why advertising exists; to make you believe that brand name products are somehow better, when the truth is that identical products are often going down parallel conveyor belts, getting two different labels at the end of the production line. 

This store-brand toasted cereal retails for around $2. A box of General Mills Cheerios is more like $5.

David Watsky/CNET

Now, this doesn't necessarily mean that all store-brand, O-shaped, toasted oat cereals are actually General Mills Cheerios in disguise, but it stands to reason that for a lot of store-brand products, the quality or flavor is potentially equal to their name- counterpart. And considering the opportunity for savings, they're certainly worth a taste test. While some brand-name products are unlikely to have a generic equivalent, (like, is anyone really seeking off-brand Cool Ranch Doritos?) commodity items like canned beans or rice would seem especially safe bets in the store-brand category.

Trader Joe's beloved pepita salsa is just one example of a store-brand item that's gained fandom and loyalty all its own.

Trader Joe's

Here's how much you can save buying store brand: Wegmans vs. Stop & Shop

I chose both Wegmans and Stop & Shop to represent high-end and average grocery store chains, using Instacart to generate current prices. 

Discount grocery stores such as Trader Joe's and Aldi keep their costs low because they deal primarily in their own brands. Wegmans is an interesting example since it has a lot of its own brand loyalty, not only as a grocery store chain, but also for its Wegmans label. (Seriously, I know people who would cross state lines to stock up on its flavored seltzers. Take that, LaCroix.) Stop & Shop is generally perceived as a midrange grocery chain, with good selection and good quality, and not considered expensive, but neither is it revered for its generic brand, which is simply called SB or Store Brand. 

Despite perceptions, however, both Wegmans and Stop & Shop are relatively aligned on prices, for both national and store-brand products. Wegmans came out a little ahead in price for name-brand products, in fact: The whole order was about $2 less than Stop & Shop's. Store-brand prices were within 20 cents of each other for the full list at both stores.

Cost of store brand versus name brand

	Wegmans	Wegmans store brand	Stop & Shop	Stop & Shop store brand
Goya chick peas, 16 ounces	$1.49	$1.09	$1.19	$1.09
Barilla thin spaghetti, 16 ounces	$2.29	$1.19	$2.49	$1.49
Arnold whole wheat bread, 24 ounces	$4.99	$3.49	$5.69	$2.69
Bird's Eye frozen broccoli florets, 12 ounces	$3.29	$1.79	$3.39	$3.29
Skippy creamy peanut butter, 16 ounces	$4.29	$2.69	$3.49	$2.89
Honey Nut Cheerios, 10 ounces*	$4.39	$2.29	$6.49	$2.79
Organic Valley/Horizon reduced fat organic milk, half-gallon	$6.39	$5.09	$6.29	$5.19
FAGE nonfat Greek yogurt, plain, 32 ounces	$7.49	$4.99	$7.89	$5.79
Bonne Maman strawberry preserves, 13 ounces*	$6.39	$4.09	$6.99	$4.19
Mission flour tortillas, soft taco size, 10-pack	$3.49	$1.79	$4.49	$2.59
Rao's homemade marinara, 24 ounces	$9.19	$1.19	$9.79	$1.99
Finlandia/Sargento sliced swiss cheese, 7 ounces*	$6.89	$3.09	$5.79	$3.69
Starbucks Breakfast Blend ground coffee, 12 ounces	$12.69	$7.49	$12.69	$5.19
Smithfield thick cut bacon, 16 ounces	$9.79	$7.89	$9.49	$7.99
Heinz Original tomato ketchup, 20 ounces	$3.49	$2.09	$3.19	$2.89
Lay's Classic potato chips, 8 ounces	$4.59	$2.69	$5.29	$2.39
LaCroix sparkling water, 12-pack	$6.89	$4.09	$7.39	$4.69
Swanson chicken broth, 32 ounces	$4.59	$3.79	$3.49	$2.79
Colavita extra virgin olive oil, 17 ounces	$13.79	$8.09	$12.49	$5.79
Hellman's mayonnaise, 30 ounces	$6.89	$4.89	$6.99	$4.19
	$123.30	$73.80	$125.00	$73.60
*Indicates store-brand item whose quantity was greater for listed price

Buying store brand can mean huge savings

For both Wegmans and Stop & Shop, the huge savings in buying generic products can't be denied. The original shopping list of 20 staple items amounted to about $125 in both locations, with the store-brand version of the list coming to just under $75. That's an average of 40% savings over the whole list. 

Granted, this doesn't represent a complete shopping list, since certain grocery categories were excluded intentionally. Some of these items, such as condiments, are products that you might shop for once in a while, rather than weekly. Regardless, the math is clear: Store-brand products are significant potential savings in your grocery shopping experience.

Certain grocery stores including Trader Joe's and Wegmans have managed to cultivate cult-like fandom for their own brands.

Wegmans

How I evaluated name brands vs. store brands

Using grocery shopping list templates available online, I generated a list of 20 common staple ingredients from the pantry, bakery, dairy, deli and freezer sections, covering a variety of prices. Items such as whole fruits and vegetables and butchered meats aren't typically subject to brand (or they're rarely revealed) and I discluded them for the purposes of this investigation. For each of the items I selected, I compared prices between national, well-known brands and the store brand of the same item, at roughly the same size, using Instacart. If there's a discrepancy in size, I've noted that with an asterisk, but did not adjust the price accordingly, since I wanted to reflect an accurate total of what you'd pay for a grocery list's worth of either name-brand or store-brand products. 

In most cases, the store-brand model was the larger size of the two items anyway, meaning even more savings if you factor in its relative value. For example, at Wegmans, Bonne Maman Strawberry Preserves are $6.39 for 13 ounces, whereas Wegmans brand Strawberry Preserves are only $4.09 for a full 18 ounces, nearly 50% more product. The savings on your grocery receipt will amount to $2.30, but if you scale up the Bonne Maman price to match the same amount of store-brand product, its price would become $8.85, representing a savings of $4.76, or over 50%, for the Wegmans brand.

Read more:  Hungryroot Review: Meal Kits and Grocery Delivery Together as One

Certain upscale and imported goods like Bonne Maman preserves will cost you significantly more than store brand. 

Bonne Maman

Where are the biggest savings on store-brand items?

Between both Wegmans and Stop & Shop, the more the brand-name item cost, the more savings were typically available, not only in terms of pure dollars and cents but also as percentage savings between the brand name and store brand. Brand-name items above $5 tended to result in the largest percentage discount, with bigger-ticket items such as olive oil, coffee and spaghetti sauce pushing 50% off or more for their generic or store-brand counterparts. 

Pricier items such as olive oil and marinara sauce are where you're likely to see bigger savings if you opt for store brand.

Colavita

Less expensive items, especially those under $2 to begin with, may offer only 10% to 30% savings overall. For example, approximately 17 ounces of Colavita Extra virgin olive oil costs $12.79 at Stop & Shop, whereas the equivalent store-brand olive oil costs only $5.79, which amounts to over 55% off the name-brand price. 

On the other hand, 16 ounces of Goya chickpeas are only $1.19 to begin with. With the store brand being only 10 cents less, the savings only amount to 8%. Olive oil, however, is more likely to be subject to quality and flavor nuance, so while the savings can be much larger, it may be a matter of personal preference if the savings are worth it. Chickpeas are generally less subject to flavor or texture scrutiny.

Costco's Kirkland is another budget store brand that has garnered its own customer loyalty. 

Costco

Does every grocery store have its own brand?

While store brands are growing, not every grocery store has its own brand, and many just carry no-name or generic brands in addition to name-brand products. Among store brands, there are those that carry the name of the store in its proprietary label, such as Wegmans, Publix, Kroger and others that have a separate label for store-brand products, such as Stop & Shop's SB, Walmart's Great Value and Costco's Kirkland Signature. Whichever the case, it's worth getting to know your local grocer's store-brand products, to see where you may be able to generate huge savings in your grocery bill.

More money-saving kitchen intel

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Garmin Venu Sq review: A solid fitness tracker without the frills

Garmin Venu Sq review: A solid fitness tracker without the frills

The $200 (£179, AU$300) Garmin Venu Sq has almost every fitness- and health-tracking feature you could want in a smartwatch for less than competitors like the Apple Watch ($349 at eBay) and Fitbit Versa 3 ($170 at Target). It has a bright LCD touchscreen, built-in GPS, SpO2 (blood oxygen) tracking and up to six days of battery life, which makes it a compelling buy, especially if you want a watch that's compatible with both Android and iOS. 

It's not the most premium-looking smartwatch out there and it misses out on features like a voice assistant and altimeter, but it makes up for it in health and fitness features that elevate it from the rest. 

A functional watch without the wow factor

Like the name suggests, the Venu Sq has a square watch face with rounded edges, unlike the original Garmin Venu and almost every other Garmin sports watch with circular designs. Its 1.3-inch color LCD display feels a bit cramped compared to other Garmin watches, but it's clear and easy to read even in bright sunlight and you can keep the screen set to always-on. Having used the larger Garmin Venu for a while, the smaller size of the Venu Sq took a bit of getting used to, especially during workouts when I couldn't see as many stats at a glance and had to scroll to find the right metric like heart rate, which was all the way on the last page.

The overall build quality is sturdy enough thanks to an aluminum bezel, although the plastic case and buttons make it feel like a cheaper watch than it actually is, especially compared to something like the Apple Watch SE ($280 at eBay), Galaxy Watch Active 2 ($200 at Amazon) or Fitbit Versa 3 for example, which all have metal finishes and OLED displays. The Venu Sq has two side buttons: one to start/stop activities and the other to navigate back and forth between menus. Once I figured out which did what, it took me a few days to get completely comfortable using them to navigate the interface. 

My biggest complaint with the Venu Sq's design is the vibration motor, which is not particularly strong. Half the time it was the buzzing noise, not the vibration itself, that clued me in on a notification. 

Blood oxygen monitor and heart health alerts 

Garmin's biggest strength is in health and fitness tracking, with the Venu Sq squarely hitting the mark. It has an SpO2 sensor to identify blood oxygen levels, either as a spot check or automatically throughout the day and night, similar to the $399 Apple Watch Series 6. Although setting it to monitor constantly will reduce battery life a lot faster. It's also hard to find the SpO2 option in the menus and I found that adding it as a widget in the settings is the best way to get it to pop up on your wrist. 

Unfortunately I didn't have a pulse oximeter to compare the readings from the Venu Sq to determine accuracy. Either way, it's important to note that the Venu Sq has not been approved to be used as a medical device and should not be used for diagnostic purposes. Always consult with a physician or other qualified health provider about any health-related issues you may have about a medical condition or health objectives.

Though the Venu Sq doesn't have an ECG, or electrocardiogram, like the Apple Watch Series 6 and Galaxy Watch 3 ($399 at Amazon), it does give you the option to receive high and low heart rate notifications that will let you know if your heart rate spikes above or falls below what it considers to be a healthy threshold. 

The Venu Sq also uses heart rate variability to determine your stress levels, but doesn't really offer much guidance on how to decrease your stress. I found Garmin's Body Battery meter, which takes into account heart rate variability readings, activity levels and sleep, a more accurate representation of how my body was working that day and helped me decide what kind of workout to do and how hard to push myself. It works better than the Stress Management Score in the Fitbit Sense ($240 at Target) that is a bit more difficult to interpret for me.

Garmin also offers breathing rate and estimated VO2 max, the maximum amount of oxygen your body can use during exercise, which can be used to gauge and improve athletic performance. The higher the number, the more fit you are. 

Screenshot by Lexy Savvides/CNET

Sleep tracking is also great on the Venu Sq and clearly identifies your sleep stages of REM, deep and light sleep. You'll also be able to see breathing rate and SpO2 levels in the morning. The downside is that the Garmin Connect app doesn't give you any tips on improving your sleep quality. Menstrual cycle tracking is also available on the Venu Sq and like other Garmin watches, it offers pregnancy tracking to log symptoms and monitor baby movement.

The Venu Sq has a range of workouts preloaded onto the watch, including cardio, strength, Pilates and yoga, so you can follow along with a preset routine on your wrist. There aren't any visual cues on the screen though, just text cues, so if you're doing yoga for example, you'll need to know what "standing forward bend pose" or "low lunge pose" means to get the most out of the routine. You can also build your own workout, such as a circuit of weights, a Pilates routine or a run, within the Garmin Connect app and sync them to the watch. There are also over 50 additional Garmin-created workouts you can load.

On top of these preloaded routines, the Venu Sq can track more than 20 different workout types, from the usual running and walking variants to golf and pool swimming. There's also a personal running coach you can use to help you train for a race or to hit a set goal. It doesn't give you personalized feedback on your form or audio cues like the Galaxy Watches ($295 at Amazon), for example, instead it's more a guide for when you should warm up or how long you should run for, displayed on your wrist.

The Venu Sq has built-in GPS, meaning you don't have to rely on your phone for distance tracking when you're outside. Just be warned that it does take at least 30 seconds to lock on to a GPS signal when you are outside (regardless of whether you have your phone with you or not), which seems like an eternity if you're an impatient runner like me who just wants to get on with it. Once it finally locked though, it tracked my route accurately.

The downside is that there is no gyroscope or altimeter on the Venu Sq, so if you need accurate elevation data you'll likely want to look elsewhere. The Garmin Connect app does a good job of clearly showing you all the details after your workout, but it doesn't dive any deeper into metrics than what similarly priced rivals like the Apple Watch SE or Fitbit Versa 3 offer.

Like other Garmin watches, the Venu Sq has Garmin Live Track which lets you share your location with a safety contact when you are doing an outdoor workout. It does however require a cellular connection, so you will need your phone with you to use this feature. 

You can customize the options on this screen to show only your favorite workout types to track.

Lexy Savvides/CNET

Just enough smarts for most people

While the Venu Sq is geared towards fitness and health tracking, that doesn't necessarily mean you'll miss out on smartwatch features. Like almost every other watch, the Venu Sq displays notifications from your phone and pings your phone to locate it if you lose it within Bluetooth range. You'll be able to see call notifications come through regardless of which phone you have the watch paired with, but only Android users will be able to decline calls and respond to text messages from the watch with prewritten responses. There is no speaker or mic onboard so you can't use voice-to-text responses.

The Venu Sq runs Garmin's own operating system (Garmin OS) which is not as seamless as that of Apple or Samsung's smartwatches, but I found it to be stable and more responsive than the Fitbit OS. It's faster to sync updates and doesn't experience any lag in selecting menu options or opening apps.

The biggest pain point for me when using the Venu Sq paired with an iPhone ($500 at Best Buy) has been notifications. The Garmin Connect app on iOS doesn't let you filter out what notifications come through on your wrist and simply mirrors whatever notifications you have set up on your phone. It might not be a deal breaker for many, but I like to push only the most important notifications such as calls and text messages to my wrist, rather than everything that my phone shows. Android users get more control over which notifications come through.

Lexy Savvides/CNET

If you want onboard music storage, you'll need to opt for the music edition of the Venu Sq that costs $50 more, which is the version I tested in this review. The Venu Sq Music lets you store music for offline listening from apps like Spotify (with a Premium subscription) or songs you already own. It's also the watch to get for faster data transfers as it has Wi-Fi and Bluetooth connectivity, whereas the regular Venu Sq only uses Bluetooth.

Garmin has plenty of watch faces to choose from, including third-party options to help personalize the look, plus a fairly wide selection of apps through the Connect IQ Store (a separate app you need to download on your phone). You can also make contactless payments with Garmin Pay on all versions of the watch. The main Garmin Connect app is where you see all your stats and change settings on the watch, while the Connect IQ Store is for adding apps and watch faces.

The Venu Sq, however, lacks a voice assistant, a feature that by now has become standard for most of its similarly priced competitors. This might not be a deal-breaker for you, but it means you miss out hands-free voice control, which I like.

A week's worth of battery life 

The Venu Sq has great battery life and you can get up to six days worth of use before you'll need to charge it up, though that number may start to whittle down if you're using it for a lot of GPS workouts, listening to music or continuously tracking your blood oxygen levels. Garmin quotes up to eight hours of battery when playing back music, 14 hours if you are using it in GPS mode, or up to six hours with GPS and music playback. 

A great fitness watch without extra bells and whistles

If you're willing to sacrifice a few smart features for better health and fitness tracking, the Garmin Venu Sq is a solid choice that works with Android or iOS. That said, I do wish that Garmin wouldn't charge the extra $50 for the music version, as it does alter the value proposition quite a bit, particularly if you are an iPhone user who might also be considering the Apple Watch SE which, at that point doesn't cost you that much more. 

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How Much Cheaper Are Store-Brand Groceries Than Name Brands?

How Much Cheaper Are Store-Brand Groceries Than Name Brands?

This story is part of Home Tips, CNET's collection of practical advice for getting the most out of your home, inside and out.

Store-brand groceries might not have all the flashy packaging and advertising oomph of your favorite cereal, seltzer and snacks. If you can grin and bear a cheesy knockoff in place of those name-brand products, though, you can save a bunch on your monthly food spending.

In a summerlong series on saving money to combat inflation, we've calculated whether it's cheaper to buy groceries online or in person and laid out some strategies for saving at Whole Foods. But it turns out one of the most surefire ways to save at the supermarket is by letting some of that brand loyalty go by the wayside. 

If you're curious about exactly how much you can save buying store-brand groceries, I've done the math and the final figures are pretty shocking. On average, it's about 40% in total savings across various grocery categories. I compared the cost difference for buying name brands versus store-brand products at two popular grocery stores. Read on for a full savings breakdown in case you decide to make the switch. 

Read more: Is Grocery Shopping Online Cheaper Than at the Store? I Did the Math

Who makes store-brand products?

First things first, it's well documented that most major food manufacturers label their products under a number of different brands, including generic or store brands. According to recent statistics captured by the Private Label Manufacturing Association, one in five store-brand products is manufactured by a private label manufacturer. It makes sense: Those manufacturers can then appeal to people who are paying at either price. But they want you to go for the brand name price, rather than the store brand. That's why advertising exists; to make you believe that brand name products are somehow better, when the truth is that identical products are often going down parallel conveyor belts, getting two different labels at the end of the production line. 

This store-brand toasted cereal retails for around $2. A box of General Mills Cheerios is more like $5.

David Watsky/CNET

Now, this doesn't necessarily mean that all store-brand, O-shaped, toasted oat cereals are actually General Mills Cheerios in disguise, but it stands to reason that for a lot of store-brand products, the quality or flavor is potentially equal to their name- counterpart. And considering the opportunity for savings, they're certainly worth a taste test. While some brand-name products are unlikely to have a generic equivalent, (like, is anyone really seeking off-brand Cool Ranch Doritos?) commodity items like canned beans or rice would seem especially safe bets in the store-brand category.

Trader Joe's beloved pepita salsa is just one example of a store-brand item that's gained fandom and loyalty all its own.

Trader Joe's

Here's how much you can save buying store brand: Wegmans vs. Stop & Shop

I chose both Wegmans and Stop & Shop to represent high-end and average grocery store chains, using Instacart to generate current prices. 

Discount grocery stores such as Trader Joe's and Aldi keep their costs low because they deal primarily in their own brands. Wegmans is an interesting example since it has a lot of its own brand loyalty, not only as a grocery store chain, but also for its Wegmans label. (Seriously, I know people who would cross state lines to stock up on its flavored seltzers. Take that, LaCroix.) Stop & Shop is generally perceived as a midrange grocery chain, with good selection and good quality, and not considered expensive, but neither is it revered for its generic brand, which is simply called SB or Store Brand. 

Despite perceptions, however, both Wegmans and Stop & Shop are relatively aligned on prices, for both national and store-brand products. Wegmans came out a little ahead in price for name-brand products, in fact: The whole order was about $2 less than Stop & Shop's. Store-brand prices were within 20 cents of each other for the full list at both stores.

Cost of store brand versus name brand

	Wegmans	Wegmans store brand	Stop & Shop	Stop & Shop store brand
Goya chick peas, 16 ounces	$1.49	$1.09	$1.19	$1.09
Barilla thin spaghetti, 16 ounces	$2.29	$1.19	$2.49	$1.49
Arnold whole wheat bread, 24 ounces	$4.99	$3.49	$5.69	$2.69
Bird's Eye frozen broccoli florets, 12 ounces	$3.29	$1.79	$3.39	$3.29
Skippy creamy peanut butter, 16 ounces	$4.29	$2.69	$3.49	$2.89
Honey Nut Cheerios, 10 ounces*	$4.39	$2.29	$6.49	$2.79
Organic Valley/Horizon reduced fat organic milk, half-gallon	$6.39	$5.09	$6.29	$5.19
FAGE nonfat Greek yogurt, plain, 32 ounces	$7.49	$4.99	$7.89	$5.79
Bonne Maman strawberry preserves, 13 ounces*	$6.39	$4.09	$6.99	$4.19
Mission flour tortillas, soft taco size, 10-pack	$3.49	$1.79	$4.49	$2.59
Rao's homemade marinara, 24 ounces	$9.19	$1.19	$9.79	$1.99
Finlandia/Sargento sliced swiss cheese, 7 ounces*	$6.89	$3.09	$5.79	$3.69
Starbucks Breakfast Blend ground coffee, 12 ounces	$12.69	$7.49	$12.69	$5.19
Smithfield thick cut bacon, 16 ounces	$9.79	$7.89	$9.49	$7.99
Heinz Original tomato ketchup, 20 ounces	$3.49	$2.09	$3.19	$2.89
Lay's Classic potato chips, 8 ounces	$4.59	$2.69	$5.29	$2.39
LaCroix sparkling water, 12-pack	$6.89	$4.09	$7.39	$4.69
Swanson chicken broth, 32 ounces	$4.59	$3.79	$3.49	$2.79
Colavita extra virgin olive oil, 17 ounces	$13.79	$8.09	$12.49	$5.79
Hellman's mayonnaise, 30 ounces	$6.89	$4.89	$6.99	$4.19
	$123.30	$73.80	$125.00	$73.60
*Indicates store-brand item whose quantity was greater for listed price

Buying store brand can mean huge savings

For both Wegmans and Stop & Shop, the huge savings in buying generic products can't be denied. The original shopping list of 20 staple items amounted to about $125 in both locations, with the store-brand version of the list coming to just under $75. That's an average of 40% savings over the whole list. 

Granted, this doesn't represent a complete shopping list, since certain grocery categories were excluded intentionally. Some of these items, such as condiments, are products that you might shop for once in a while, rather than weekly. Regardless, the math is clear: Store-brand products are significant potential savings in your grocery shopping experience.

Certain grocery stores including Trader Joe's and Wegmans have managed to cultivate cult-like fandom for their own brands.

Wegmans

How I evaluated name brands vs. store brands

Using grocery shopping list templates available online, I generated a list of 20 common staple ingredients from the pantry, bakery, dairy, deli and freezer sections, covering a variety of prices. Items such as whole fruits and vegetables and butchered meats aren't typically subject to brand (or they're rarely revealed) and I discluded them for the purposes of this investigation. For each of the items I selected, I compared prices between national, well-known brands and the store brand of the same item, at roughly the same size, using Instacart. If there's a discrepancy in size, I've noted that with an asterisk, but did not adjust the price accordingly, since I wanted to reflect an accurate total of what you'd pay for a grocery list's worth of either name-brand or store-brand products. 

In most cases, the store-brand model was the larger size of the two items anyway, meaning even more savings if you factor in its relative value. For example, at Wegmans, Bonne Maman Strawberry Preserves are $6.39 for 13 ounces, whereas Wegmans brand Strawberry Preserves are only $4.09 for a full 18 ounces, nearly 50% more product. The savings on your grocery receipt will amount to $2.30, but if you scale up the Bonne Maman price to match the same amount of store-brand product, its price would become $8.85, representing a savings of $4.76, or over 50%, for the Wegmans brand.

Read more:  Hungryroot Review: Meal Kits and Grocery Delivery Together as One

Certain upscale and imported goods like Bonne Maman preserves will cost you significantly more than store brand. 

Bonne Maman

Where are the biggest savings on store-brand items?

Between both Wegmans and Stop & Shop, the more the brand-name item cost, the more savings were typically available, not only in terms of pure dollars and cents but also as percentage savings between the brand name and store brand. Brand-name items above $5 tended to result in the largest percentage discount, with bigger-ticket items such as olive oil, coffee and spaghetti sauce pushing 50% off or more for their generic or store-brand counterparts. 

Pricier items such as olive oil and marinara sauce are where you're likely to see bigger savings if you opt for store brand.

Colavita

Less expensive items, especially those under $2 to begin with, may offer only 10% to 30% savings overall. For example, approximately 17 ounces of Colavita Extra virgin olive oil costs $12.79 at Stop & Shop, whereas the equivalent store-brand olive oil costs only $5.79, which amounts to over 55% off the name-brand price. 

On the other hand, 16 ounces of Goya chickpeas are only $1.19 to begin with. With the store brand being only 10 cents less, the savings only amount to 8%. Olive oil, however, is more likely to be subject to quality and flavor nuance, so while the savings can be much larger, it may be a matter of personal preference if the savings are worth it. Chickpeas are generally less subject to flavor or texture scrutiny.

Costco's Kirkland is another budget store brand that has garnered its own customer loyalty. 

Costco

Does every grocery store have its own brand?

While store brands are growing, not every grocery store has its own brand, and many just carry no-name or generic brands in addition to name-brand products. Among store brands, there are those that carry the name of the store in its proprietary label, such as Wegmans, Publix, Kroger and others that have a separate label for store-brand products, such as Stop & Shop's SB, Walmart's Great Value and Costco's Kirkland Signature. Whichever the case, it's worth getting to know your local grocer's store-brand products, to see where you may be able to generate huge savings in your grocery bill.

More money-saving kitchen intel

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These Technologies Could Play a Big Role in the iPhone's Future

These Technologies Could Play a Big Role in the iPhone's Future

Social distancing during the height of the pandemic in 2020 was challenging for Lucy Edwards, a blind journalist and broadcaster based in the UK. So she tried the iPhone's People Detection feature, which uses the iPhone 12 Pro's and 13 Pro's lidar sensor to detect when other people are nearby and calculate their distance from the user. 

"I'm going to have to get used to it, but I'm really excited that I can be in control again," Edwards said in a BBC video from 2020 documenting her experience. 

Lidar , or light detection and ranging, is just one example of how the technology inside the iPhone has evolved in the last 15 years. When the first iPhone launched, on June 29, 2007, it had a 3.5-inch screen that would be considered minuscule by today's standards and a single 2-megapixel camera. Now Apple's most sophisticated phones come equipped with triple-rear cameras that are advanced enough to shoot films, sensors that help people like Edwards navigate the world and powerful chips with billions of transistors. We're expecting to learn about what's next for the iPhone at Apple's upcoming event on Sept. 7. 

The iPhone often served as a catalyst for the technologies introduced within, whether it's digital assistant Siri, mobile payments or wireless charging, and helped drive the evolution of how we live our mobile lives. But in the future, the most important part of the iPhone might be everything around it. That's according to analysts who've observed the mobile industry's general trends and Apple's strategy.   

In the short term, we're likely to see incremental improvements like higher quality cameras and giant displays. But over the next decade, the iPhone could evolve into a hub for smart glasses and other devices. AirPods, Apple Watches and CarPlay-enabled vehicles may be just the start. The iPhone's core elements, like its display and charging systems, are also expected to get a significant boost. 

"The next quest for the smartphone is to figure out what it will connect to next," said Runar Bjørhovde, an analyst with market research firm Canalys. "Because the smartphone has not necessarily reached its potential yet, but as a standalone device I think the smartphone is getting closer and closer to the edge." 

Your iPhone at the center of everything

There's plenty of speculation about what's next after the smartphone. The resounding consensus seems to be smart glasses, with companies like Meta, Snap and Google all working on their own version of high-tech spectacles. 

Apple is no exception; reports from Bloomberg indicate that the iPhone maker could debut a mixed reality headset this year or next that supports augmented and virtual reality technologies. A pair of AR-powered smart glasses could arrive later this decade, according to the report. 

So what does this have to do with the iPhone? Possibly everything. Even though Apple's headset is expected to function as a standalone device, the apps and services it runs would likely stem from the iPhone. 

Think of the Apple Watch. It doesn't need a nearby iPhone to function, but a large part of its appeal involves its ability to sync closely with Apple's phone. Many of the Apple Watch's notifications are also tied to accounts and apps that were set up on the iPhone. 

Whether it's a smart headset, the Apple Watch, AirPods or HomeKit-enabled appliances, analysts expect the phone to remain at the center.  

The iPhone will likely remain at the center of the Apple experience, serving as a hub for AirPods, the Apple Watch and possibly a pair of smart glasses one day.

Scott Stein/CNET

"The phone will be the anchor," said Gene Munster, managing partner for tech investment firm Loup Ventures and a longtime Apple analyst.

But it isn't just about connecting to new personal tech gadgets. Apple is gradually turning the iPhone into a viable replacement for the wallet, weaving it even more tightly into the nondigital aspects of our lives. 

Apple has made a lot of progress on this front over the past year by rolling out new features like digital IDs for Apple Wallet and Tap to Pay, which turns the iPhone into a contactless payment terminal for merchants without additional hardware. Apple also just announced Apple Pay Later, which lets Apple Pay users split a purchase into four equal installments paid over the course of six weeks. 

"It's clear that there's a lot of momentum within financial services with Apple, and I think we will see further advancements there," said Nick Maynard, head of research for Juniper Research. 

Better lidar, more advanced AI for better spatial awareness

Making educated guesses about Apple's general direction for the iPhone is certainly easier than pinpointing specific changes that might be coming. But analysts have some ideas based on the seeds Apple has planted in current iPhones. 

Lidar will likely continue to be important as the company pushes more deeply into augmented reality. Apple added lidar on the iPhone 12 Pro in 2020 to boost the performance of AR apps, enable new camera tricks and facilitate accessibility features like the aforementioned People Detection. The technology measures distance by determining how long it takes for light to reflect off an object and bounce back. 

Yet the iPhone's current lidar sensors might not be sophisticated enough to bring Apple's augmented reality ambitions to fruition, said Munster. 

"Specifically what needs to happen is the mapping of the real world needs to be more accurate," said Munster, whose firm conducts research on topics like augmented reality, autonomous vehicles and virtual reality. "And until that happens, AR isn't really going to happen."

The iPhone's People Detection feature uses lidar.

James Martin/CNET

Lidar improves the iPhone's depth-sensing skills, but it's still up to the phone's processor to make sense of all that data. Apple has leaned into artificial intelligence -- one of Silicon Valley's favorite buzzwords in recent years -- to give the iPhone and other products more context about users and their surroundings. 

Once again, you can look to the Apple Watch to see this approach at work. Apple's smartwatch uses artificial intelligence and data gathered from its sensors for tasks such as tracking your sleep and noticing when you're washing your hands. 

Hanish Bhatia, a senior analyst for Counterpoint Research, provided a hypothetical example of how AI improvements could one day manifest in upcoming iPhones. He envisions a future in which Apple's smartphone can observe a person's habits to understand whether the phone's primary user or a family member may be using the device. 

"The way you use your phone, at what angle your smartphone is tilted ... Do you press with a particular pressure, or do you just tap it with your nails or something like that?" he said as an example. "All of these are different types of behaviors which are very unique to a user."

Bhatia's example is speculative and doesn't reflect Apple's actual plans. But with advancements in AI and technologies like lidar and ultra wideband giving the iPhone more spatial awareness, it's easy to imagine a scenario like this.

Displays and charging tech could get a big change

Perhaps one of the biggest questions surrounding Apple's future smartphone plans is whether the company will ever create a foldable iPhone. Samsung, Apple's biggest rival in the mobile space, has already launched several generations of phones with flexible designs. Motorola, Huawei and Microsoft have all followed suit, and Google is rumored to be working on a bendable Pixel. Shipments of foldable smartphones are said to have increased by 264.3% in 2021 compared with 2020, according to The International Data Corporation.

But experts like Munster and Maynard are skeptical about whether Apple will take a similar approach. Though the tech giant has filedpatents for mobile devices with flexible displays, those filings aren't always indicative of Apple's plans. Sales of foldable phones have been growing, but shipments still pale in comparison with regular smartphones. (Research firm IDC estimates that 7.1 million foldable phones were shipped in 2021 compared with 362.4 million phones shipped in just the fourth quarter of last year). And then there's the question of whether foldable devices bring anything truly new or meaningful to the smartphone experience. 

There are also challenges with creating a true glass screen that's foldable, says Munster. Samsung's Galaxy Z Flip has a glass screen, but that glass is also combined with "a special material" to "achieve a consistent hardness," CNET reported in 2020.

"The piece that's missing from my perspective is how [Apple] would actually do it," Munster said.

Samsung's Galaxy Z Flip 3 can fold in half.

Sarah Tew/CNET

The iPhone's charging experience is probably due for an upgrade too. Between USB-C, Lightning and MagSafe, it isn't an exaggeration to say that Apple's charging options are complicated. Maynard believes pressure from the European Union and US senators could mean a switch to USB-C might be in the iPhone's future.

But more dramatic changes could also be in the pipeline. Rumors about a completely portlessiPhone have swirled for years, and Maynard doesn't think it's totally out of the question.  

"I suspect if any vendor was going to launch a fully portless system, then it probably would be Apple," said Maynard, citing Apple's decision to remove the iPhone's headphone jack in 2016. 

Wireless charging has also been a focal point for Apple in recent years, further supporting the case for a port-free iPhone. There's Apple's relatively new MagSafe chargers, and many CarPlay-enabled vehicles also support wireless connections. Apple has also patented wireless charging systems that would be built directly into MacBooks, enabling Apple's laptops to charge iPhones, Apple Watches and iPads. The iPad Pro's Smart Connector also provides a quick and easy way to attach accessories to Apple's tablet without a port. 

"The number of systems that actually 100% must have a cable are diminishing," Maynard said. 

Apple's MagSafe battery pack wirelessly connects to the back of an iPhone.

Patrick Holland/CNET

Otherwise, analysts expect to see routine upgrades to the camera in the near term. Munster says there's room for improvement in the iPhone's front-facing camera, while Bhatia expects Apple to continue to use display size and camera quality to distinguish the regular iPhones from its Pro iPhones. 

It's impossible to know what's next for the iPhone without Apple's input. But experts seem certain on one thing: Apple is laying the groundwork for the iPhone's future today. Current iPhone features, like Apple's lidar-powered accessibility tools meant to help people like Edwards, could provide a clue about what's ahead. 

"Everything we can see that they've done over the last few years is a good hint of what's coming up next," said Bjørhovde. "Because a lot of what I think they do is setting themselves up for the systems they want to integrate the iPhone into in the years to come."

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