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DJI Teams Up With Line Friends For A Drone Of Cuteness

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DJI teams up with Line Friends for a drone of cuteness


DJI teams up with Line Friends for a drone of cuteness

DJI now has super cute drones.

On Monday, the drone maker said it's teamed up with Line Friends to create a mini drone that features the cute bear icon, Brown. The Line Friends (Brown) I Spark can do everything a standard Spark drone can do, such as quick launch, selfie taking, tracking and more.

"Similar to other things we carry in our bags, a drone is becoming a lifestyle accessory," said Monica Suk, senior communication manager at DJI, in a release. "This special edition we are launching with Line Friends will take this concept even further and make storytelling and sharing exciting, and a part of our everyday life."

Line Friends are characters from the messaging app Line, which is a Japanese subsidiary of the South Korean search giant Naver Corporation. The company also has a line of retail stores that sell character merchandise, with more than 108 locations worldwide, including one at the Time Square in the Big Apple.

This is DJI's first characterized drone and its first that users can control with hand gestures alone, according to a release. We could see DJI build drones with more Line Friends characters in the future, such as the bunny Cony, the chick Sally, the panda Pangyo, the cat Jessica.

The cute mini drone sells at $399, and it's available on DJI's website now.

"We are excited about our collaboration and will first focus on rolling out the new product in the different markets," a DJI representative said in an email statement. "As this is our first product collaboration, we are taking time to listen o customer feedback and evaluate the market demand."

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DJI's Ronin Returns As The RS 2, RSC 2 To Stabilize Cameras Big And Small

DJI's Ronin returns as the RS 2, RSC 2 to stabilize cameras big and small


DJI's Ronin returns as the RS 2, RSC 2 to stabilize cameras big and small

As it does with its camera drones, DJI updated its Ronin-S and Ronin-SC three-axis camera gimbals based on feedback from professionals. The new models, the $849 RS 2 and $499 RSC 2, are lighter and more flexible in design while bulking up on features and without sacrificing battery life. In Australia and the UK, the prices for the RS 2 are AU$1,299 and £699, respectively, while for the RSC 2 they're AU$699 and £389. 

The RS 2, made to hold a payload of 4.5 kilograms (10 pounds), weighs only 1.3kg (2.9 pounds) due in part to a switch to a structure of carbon fiber. However, it still has a battery large enough to get it through 12 hours of use, and it can now be quick-charged in 15 minutes for an additional 2 hours of use. 

The stabilizer's algorithm has been optimized to actually learn how you use it and adjust the gimbal's tilt and angle accordingly. A SuperSmooth mode was also added that increases stability to accommodate longer lenses of up to 100mm. 

djirsc24

The RSC 2 has a Briefcase mode so it can be slung forward for lower shots. 

 DJI

Other additions include axis locks that make it easier to balance and transport, an Arca-Swiss and Manfrotto-compatible mounting plate, a built-in 1.4-inch touchscreen for settings and camera framing, and a dial for focus adjustments. 

The RSC 2 is designed for smaller mirrorless cameras but with stronger motors can handle a dynamic payload of 3kg (6.6 lbs.). This means, like the RS 2, it can support more weight but performance might take a hit. Still, that's a lot of weight for a stabilizer that weighs only 1.2kg (2.7 lbs.). The RSC 2 also has up to 12 hours of battery life and a quick-charge option as well as axis locks and dual-layer camera mounting plate found on the RS 2. Instead of touchscreen, though, the RSC 2 has a 1-inch built-in OLED display. 

Both models were designed to do more with help from a growing list of accessories. Those include things like a cheese plate, a focus wheel, a dual-handle grip and DJI's RavenEye Image Transmission System for remote operation from up to 200 meters away. 

Both gimbals are available today from DJI and at retail. They can be purchased alone or as part of a Pro Combo with a phone holder, focus motor, RavenEye, a carrying case and more for $999 for the RS 2 and $739 for the RSC 2.

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