What is 'twee' and why is TikTok debating its return?

What is 'twee' and why is TikTok debating its return?

In 2021, TikTok unseated Google as the most popular domain on the Internet, and now it's looking like it'll take over Instagram as the ultimate home for fashion influencers. 

With one of the largest audiences on the planet, TikTok is responsible for the rise and fall of many a trend. When TikTok speaks, people listen. Lately, however, TikTok fashionistas have been divided over the potential resurgence of a very specific and iconic trend: twee. 

@flashesofstyle How are we feeling about this resurgence? Idk yet 😅 #twee#tweestyle#tweefashion#fypシ#fyp♬ Why Do You Let Me Stay Here? - She & Him

Even if you're unfamiliar with the word, you'll likely recognize the look. Think early 2013 ModCloth aesthetic -- swooping bangs, Peter Pan collars, cutesy cardigans, skater skirts with patterned tights, red lipstick, ukuleles and typewriters. 

Essentially, look at almost any image of Zooey Deschanel circa 2011-2014 to be smacked in the face with twee, or hipster fashion. It was an incredibly popular aesthetic, especially among the Tumblr crowd.

@steffydegref It's back, and I've been waiting forever. #twee#indie#indiesleaze#tumblr♬ Why Do You Let Me Stay Here? - She & Him

On the one hand, some users are adamant that the trend is returning, warning fashion followers to ready their ballet flats and berets. Others, however, are dismissing it as the latest in a line of TikTok algorithm bubbles destined to burn itself out on speculation and drama. 

Regardless of whether it's back, though, it's already facing backlash. So why is an aesthetic causing so much division? 

Here's the thing: It's not really about fashion at all. When you boil it down, the underlying issues of the debate aren't based on clothing choices. They're based on deceptive algorithms, negative online behavior and the fear of a cyclical internet. 

The TikTok bubble effect

TikTok's algorithm is designed to know you better than you know yourself. It serves you endless customized videos that pay attention to your interactions, all to ensure you see the exact content you'll enjoy most. 

But the funny thing about humans is that we actually have a very poor understanding of scale and relevance outside of our own bubbles. So, if you're getting inundated with a particular sound or trend on TikTok, your brain will likely think that it's a much bigger deal than it is. 

Despite not having that many actual videos comparatively -- just under 7,000 for the main TikTok sound -- the twee revival debate is causing real-world trend forecasters to pay attention. Why? Because, as was the case when TikTok witches caused a real-world fuss by "hexing the moon," even microcosms and pockets of the internet have the capacity to create great social influence and change. 

What's so scary about twee?

The initial wave of twee came at a time when Tumblr popularity was paramount -- the more reblogs you had on a cutesy photo with a poetic caption, the more indie and iconic you were. It was an attitude as much as a fashion movement, similar to what we'd now call hipsters.

Unfortunately, however, it also came with some deeply concerning attitudes toward body types and elitism.

@wannabehayleywilliams We still have time, audio still has less than 550 videos under it. #tumblr#2014tumblr#aesthetic#twee♬ Why Do You Let Me Stay Here? - She & Him

Between 2011 and 2014, Tumblr had itself a serious eating disorder and self harm problem, with countless blogs devoted to promoting and striving for anorexia and "thinspiration." Coinciding with the peak of twee popularity, the aesthetic went hand-in-hand with harmful "thinspo" propaganda – anyone who wasn't thin enough wasn't considered "twee" so much as "frumpy." It was elitist and dangerous.

As a result, the lingering perception of twee and indie sleaze for people who were on Tumblr in those days is often one of perilously thin legs clad in tights or sepia-toned cardigans covering self-harm scars.

We've learned a lot since the Tumblr days. We grew out of the mustache trend, we learned that Tom was the real villain in classic twee film (500) Days of Summer, but the Internet hasn't fully caught up with body neutrality and progress. 

To this day, social media sites struggle to keep a lid on pro-anorexia content, with Instagram coming under fire for its failure to protect teens from that sort of content as recently as last month.

With TikTok already having faced similar issues, people noticing the resurgence of twee are concerned that, while we may dust off the cardigans and tights, we haven't come far enough to leave the harmful attitudes behind. 

@rebxtat Maybe sharing a hot take whilst cleaning out my fish tank x #twee♬ Why Do You Let Me Stay Here? - She & Him

@vonmunster i looked like this and listened to chelsea grin #twee#indie#tumblr♬ Why Do You Let Me Stay Here? - She & Him

Do we need to worry about this?

As is so often the case online, the discourse surrounding the twee debate is bigger than the debate itself. What started as a simple trend revival has grown legs in part due to the attention that naysayers have brought upon it.

But as for whether we should be worried, it really comes down to how much faith people have in their own capacity to regulate content and how much they trust social media to keep the dangerous ideas at bay. 

The concern is that if the negative associations with twee come back alongside the trend, there could be microcosms and TikTok algorithm bubbles circulating the same dangerous ideas and mentalities that caused such uproar on Tumblr. 

In an article from The Guardian, it's suggested that TikTok could actually end up being more dangerous because of the demographic of its users. It's not hard to circumnavigate word restrictions -- we've already seen users get around TikTok censorship with intentional spelling mistakes -- and with so many young users it's a concern.

Sure, there may not be that many videos about it now, but for the people who live within that bubble, it feels big, and the power of teenage girl influence shouldn't be underestimated. 

Let's just remember for a moment that nobody is arguing the merits of the actual clothes, though I'm sure nobody wants twee revival to venture into mustache-core again. Nobody is scared of a plaid skirt and tights combo. 

But given the damage that the wider twee-thinspo Tumblr pairing did in the early 2010s, it's little wonder people are apprehensive.

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Here's How a Digital Detox Will Benefit Your Mental Health

Here's How a Digital Detox Will Benefit Your Mental Health

We go about our day-to-day lives attached to our phones. They wake us up in the morning, and we check our emails and social media as soon as we open our eyes. We spend a big chunk of the day glued to a screen, be it a computer, laptop or phone. In fact, nearly half of smartphone users in the US say they can't imagine life without their phones.

According to a February 2021 survey, 46% of respondents said they spend an average of 5 to 6 hours a day on their phones for non-work-related use. Another study conducted by the US Bureau of Labor Statistics revealed that, on average, Americans spend around 3 hours a day watching TV. 

It's safe to say that we've become heavily dependent on our phones for pretty much everything. But, how is the use of technology affecting our mental health? And what can we do to offset that dependency?

Many have turned to digital detoxes as a way to disconnect from technology. Research links digital detoxes to the improvement of depression symptoms, among other mental health benefits. Ready to try a digital detox? Here's what you need to know.

Morsa Images/Getty

What is a digital detox?

A digital detox is when you completely abstain or intentionally reduce your time using electronic devices like smartphones, computers, TVs and tablets. The idea of a digital detox is to disconnect from the online world to focus more on the present moment without distractions. The most common things people avoid during a digital detox include:

• Emails
  
• Text messages
  
• Video games
  
• Watching TV
  
• Smartphones, tablets, laptops and computers
  

What is a social media detox?

Like a digital detox, a social media detox is when someone refrains from engaging with or using social media for a period of time or indefinitely to improve their mental health and well-being. It's one of the most popular forms of digital detox.

A quantitative study conducted on college students who underwent social media detoxes that lasted from one to seven days found that most students reported positive changes in mood, better productivity, improved sleep and reduced anxiety.

Another study published in the Journal of Social and Clinical Psychology found that limiting social media to 30 minutes a day can significantly improve one's overall well-being.

How social media affects mental health

There's no denying we benefit a lot from social media. Platforms like Facebook, Instagram, Twitter and TikTok keep us connected to friends and family while also serving as an outlet to find inspiring people. However, the constant comparison, fear of missing out and highly curated content we're exposed to on social media can come with some drawbacks.

A 2020 systematic review linked social media to detrimental effects on the mental health of its users. The same study found that those people's levels of anxiety and depression are affected by social media envy -- being envious of someone else's life as perceived on social media.

"Time spent scrolling through social media has the potential to promote unreasonable expectations as we see influencers posting an often filtered and edited version of their seemingly perfect lives. This can trigger feelings that others are having more fun or living better lives than you are, potentially causing a negative impact on your mental health. The increasing popularity of photo filters has also been linked to poor self-esteem and self-image as we manipulate our photos to change our reality online," says Myra Altman, who holds a PhD and is VP of Clinical Care at Modern Health. 

Georgijevic/Getty

Benefits of a digital detox

There may be personal reasons to consider a digital detox. It could be that you feel like technology is a distraction, or you just need some time away from the stressors of the online world. Whatever the reason may be, you are sure to see many benefits from taking a break from technology.

Here are some of the most common benefits of a digital detox.

Reduced anxiety and depression

According to a recent study published in the journal Cyberpsychology, Behavior and Social Networking, a social media break of just a week can reduce anxiety and depression. The same study found causal evidence that even short breaks from social media can positively impact a person's overall well-being, life satisfaction and emotions.

Enhanced focus and increased productivity

This one should come as no surprise. When we are free from distractions, we allow ourselves to be more present. Mindless scrolling on social media, checking notifications on your phone and feeling the urge to reply immediately to emails are time consumers. When we set aside distractions, we allow more time to focus on our responsibilities. 

Improved sleep

Disconnecting from electronic devices a few hours before going to sleep can significantly improve our quality of sleep. One study found that people who used social media before bed were more likely to have anxiety, insomnia and short sleep duration on weeknights.

Avoiding screen time before bed also reduces our exposure to blue light, which has been associated with disrupted sleep.

Meaningful connections in real life

Think about the last time you were anywhere alone at the doctor's office, standing in line at the grocery store or waiting for your friend at a table in a restaurant. How much of that time was spent glued to your phone? The answer is probably a lot. 

A small 2019 study found that smartphones alter the fabric of social interactions. In the experiment, a group of strangers was put in a waiting room with or without their phones. The study found that those who had their phones present were less likely to smile at someone compared to those without a phone.

Setting your phone aside can help you stay engaged with those around you.

Luis Alvarez/Getty

More time for things that bring you joy

Have you ever thought about how many times a day you pick up your phone to check your emails, respond to messages and check social media? According to a survey conducted by Asurion, a global tech care company, respondents checked their phones on average 96 times a day. To put that in perspective, that's once every 10 minutes.

"One reason to consider a social media detox is to regain authority in your life and time. Many people find themselves scrolling for hours a day and then feel unproductive, leading to anxiety and depression. A detox can help put a pause on social media consumption and allow you to regain interest in other hobbies that bring happiness. The detox can also allow you the time you need to be with those you love in real life," says Raghu Kiran Appasani, MD Psychiatry and Founder and CEO of The MINDS Foundation. 

Signs that you might need a break from technology

If you made your way to this page, chances are you are already considering a digital detox -- which is a sign itself that you might need a break from your electronic devices. The best way to know you need a digital detox is to check in with yourself and see how interacting with social media and technology makes you feel.

• If you feel any of the following when engaging with the online world, it's time to say goodbye (for now) to technology:
  
• Anxiety, stress or depression after checking social media
  
• Social withdrawal
  
• Urge to check your phone every few minutes
  
• Trouble concentrating and staying focused on the task at hand
  
• Imposter syndrome or feeling insecure about where you are in life
  
• Disrupted sleep
  
• Feeling obligated to respond immediately to emails and text messages
  

How to do a digital detox

If you're ready for a digital detox challenge but aren't sure where to start, we got you. It's important to remember why you're detoxing from your digital devices in the first place. The goal is to create boundaries that ensure you're using technology in a way that benefits and works for you. Ultimately, you want to feel good about the time you are dedicating online.

Set realistic goals

A digital detox can be anything you want it to be. It can be refraining from using any type of technology, disconnecting from social media or just limiting daily screen time. The most important thing to keep in mind is that whatever you want to achieve has to be realistic. For example, if your work requires you to be in front of a computer all day, it may not be wise to set a goal that won't allow you access to your computer. Instead, you can opt to set screen time limits on your free time.

Create healthy boundaries and limits

Sometimes disconnecting completely from electronic devices isn't possible, but setting boundaries is a great way to limit how much time we spend on electronic devices. 

Here are some ideas of other times you can create limits for:

• When working out: If you want to get the most out of your workout, try to avoid any distractions. If you like to listen to music while doing so, you can download your music beforehand and set your phone to airplane mode so that you don't get any notifications.
  
• Before going to sleep: Smartphones were designed to keep us alert and productive, so the last thing we want is to bombard our brains with more information. Sleep experts recommend cutting off screen time 30 minutes to 1 hour before bed.
  
• When waking up: You never know what you will encounter when you look at your phone. Seeing bad news as soon as you wake up can trigger your stress response and leave you feeling anxious all day. Allow yourself some time to wake up without outside distractions and enjoy the present moment.
  
• While enjoying a meal: If you're scrolling through your phone while you eat, you may not be aware of how much you are eating and miss your body's cue that it is full. Instead, you can practice mindful eating and savor every moment of your meal.
  
• When spending time with the people you love: It's good to keep your phone away or silent when socializing and spending time with people. When you limit your distractions, you can have deeper and more meaningful conversations.
  

Occupy yourself with things that nourish your mind and body

You've decided to do a digital detox, you put away your phone, now what? It's easy to give in to checking your phone if you are bored, so you'll want to fill in this extra time with things that make you feel good.

If you are having a hard time figuring out what to do with your extra time, here are some ideas.

• Pick up a new hobby, something you've always wanted to try.
  
• Go for a walk or a hike
  
• Call a family member you haven't talked to in a while
  
• Go for coffee with a friend
  
• Read a new book (or reread your favorite one)
  
• Journal about how you're feeling right now
  
• Volunteer at a local charity that is doing important work
  
• Learn to cook a new recipe
  
• Sign up for an exercise class like kick-boxing, yoga or pilates
  
• Meditate or practice mindful breathing 
  

Klaus Vedfelt/Getty

Reward yourself for following through

It's easier to stay motivated when looking forward to something, so take this opportunity to celebrate your wins by rewarding yourself. It doesn't have to be something grand (though it can be if you want); it can be as simple as cooking your favorite meal or taking yourself out to the movies. Whatever you decide your reward should be, make sure it's something that excites you.

Tips for your digital detox

Some people will find it fairly easy to disconnect from digital devices, while others may find it more challenging. Luckily, there are some things you can do before you go off the grid to ensure that you have a successful digital detox.

• If you're doing a social media detox, delete the apps from your phone and sign out from your account on your computer, laptop or tablet.
  
• Let your friends and family know about your detox and the best ways for them to contact you and provide support.
  
• Schedule activities to keep you busy beforehand.
  
• Track your progress. You can write down how you're feeling each day, seeing tangible progress may keep you motivated.
  
• Mute or turn off notifications on your phone and computer
  
• Designate tech-free zones in your house, like your bedroom or dining room.
  
• Remember why you started. If you feel the need to check your phone throughout your detox, think of how you felt before starting and why you decided to take a break.
  

Be patient with yourself

Deciding to disconnect from the digital world can make you feel anxious or even scared of missing out on important things, and it's okay to feel that way. As the days go by, you'll start to feel better about yourself and have a deeper understanding of your relationship with technology. Take the time to enjoy being present and do things that bring you happiness.

The information contained in this article is for educational and informational purposes only and is not intended as health or medical advice. Always consult a physician or other qualified health provider regarding any questions you may have about a medical condition or health objectives.

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13 fun facts about Encanto, from Mirabel's gift to hidden Easter eggs

13 fun facts about Encanto, from Mirabel's gift to hidden Easter eggs

Whaddya mean, we don't talk about Bruno? These days, it feels like everyone's doing just that. Disney's hit animated musical Encanto came out in theaters in November and now is available on Disney Plus. The coronavirus pandemic might have limited Encanto's time in theaters, but on Disney Plus, it can be watched over and over again. And with its catchy Lin-Manuel Miranda songs such as We Don't Talk About Bruno and Surface Pressure, it's easy to do just that.

If you're spending an inordinate amount of time hanging out in the world of Encanto, here are 13 fun facts you might not know about the world of the magical Madrigal family. 

Warning: Spoilers for Encanto ahead.

What does the title Encanto mean?

You can translate "encanto" from the Spanish to mean charm, or think of it as allure, or enchantment. Not only is the casita in Encanto enchanted with magic, but the entire Madrigal family carries with them that allure and sheer joy. 

Lin-Manuel Miranda inspired many Bruno memes

Actor John Leguizamo voices Bruno, the Madrigal member the family doesn't talk about (except that they totally do). The Madrigals are a Colombian family, and Leguizamo himself was born in Bogotá, Colombia, so the casting seems spot-on there. But many fans saw a resemblance between Bruno and songwriter Lin-Manuel Miranda, in both appearance and the importance of his role. While Miranda hasn't publicly said he ever thought of playing the role himself, the idea of him playing the part has inspired plenty of memes.

"I just saw a TikTok of a guy who said Bruno Madrigal looks like Lin-Manuel Miranda if Hamilton never made it to Broadway," tweeted one fan.

Said another, "How many people do ya think it took to hold Lin back from voicing Bruno?"

Bruno is hiding in the movie poster

Look carefully at the poster for Encanto, crowded with the Madrigal family. Isn't that ... yep, it's Bruno, the mysterious Madrigal the family doesn't like to discuss, hiding under his green cloak in the far left part of the poster, next to a tree trunk.

Can you find Bruno? Hint: Look by the tree on the far left.

Disney

Beauty and the Beast inspired the opening song

Remember the opening number from 1991's Beauty and the Beast, in which Belle whirls through her village singing about the people she knows there? That concept inspired Miranda's opening number in Encanto, The Family Madrigal, in which Mirabel introduces her magical relatives and their powers.

"I was really inspired by Beauty and the Beast, Belle, for our opening number," Miranda told the Los Angeles Times. "We wanted to get the complexity of a family on screen. And that means getting our arms around them, not letting them get winnowed away in the story process where you tend to focus on the main character and their quest. We have to be super clear about who it is, how they're related, what they can do, and how that relates to our main character."

Encanto is available on streaming service Disney Plus.

Disney

Mirabel's skirt pays tribute to her family members

Clothing matters in Encanto. Mirabel's family members all have a symbol somewhere on their clothing indicating their gift. (Look for the barbells on super-strong Luisa's skirt, or Pepa's sunshine earrings, fitting since her emotions control the weather.) But Mirabel, who starts the film with no gift, has them all embroidered on her skirt, including a candle for Abuela; a chameleon for shape-shifting Camilo; animals for Antonio; and more.

"My favorite detail about Encanto is that every character has a symbol of their miracle embroidered on their clothes, except for Mirabel who has symbols of her entire family," one fan notes in a tweet.

Look closely at Agustín's outfit, too

Mirabel's dad, Agustín, also reps his family in his outfit, Encanto director Jared Bush points out.

"Agustín incorporated his three daughters into his outfit -- flower for Isabela, one sock with Luisa's symbols, one sock in the style of Mirabel's embroidery," Bush explained in a tweet.

What is Mirabel's gift in Encanto?

Huge spoilers, but when a young Mirabel tries to receive her magical gift, nothing appears to happen. It seems that she is the Madrigal family's one Muggle, in Harry Potter terms. But in the film, when Mirabel finally is able to put her hand on a doorknob after her childhood attempt fails, it brings the magical casita of the Madrigals back to life. Perhaps her gift is the greatest one, the power to keep her family, their home and all their magical separate gifts, together and thriving.

Then again, the fact that she can't lift churches or see visions of the future is shown to be less important than her love for her family. As one witty fan pointed out on Twitter, the film shows that "Mirabel is an independent and capable person who is just as deserving of love and acceptance as the rest of her family, and putting so much focus on a singular aspect of a person's identity can be emotionally and psychologically damaging."

Yet the audience still demands to know: "OK but whats her gift tho?"

Hercules and Cerberus

In Luisa's super-catchy song Surface Pressure, she musically wonders, "Was Hercules ever like 'Yo, I don't wanna fight Cerberus?'" Cerberus is the three-headed dog who guards the gates to the underworld in Greek mythology, but this could also be a Disney movie reference. In the 1997 Disney movie Hercules, strongman Herc tames Cerberus, so this reference could be a smart reminder of that film.

Lin-Manuel's sister inspired Luisa's song

In Surface Pressure, Luisa sings of how the family's burdens are often dumped upon her without them asking, because they're used to her carrying them without complaint. The song was inspired by Miranda's own sister, Luz, who's six years older than he is.

"She takes on way more responsibility than I do -- I was very aware that I was the baby brother who got away with everything -- so Surface Pressure is very much a love letter to my sister," Miranda told The Washington Post.

And Luz indeed sounds like Luisa, even down to her abilities at a young age.

"I remember my parents woke my sister up to put together a He-Man playset for Christmas before I woke up," Miranda told Variety. "They wanted it to be fully assembled when I woke up on Christmas morning."

Go fish

In We Don't Talk About Bruno, one character appears briefly but memorably, claiming Bruno told her that her fish would die, and his vision came true (she even displays the upside-down floating fish). That character's never introduced, but director Jared Bush told fans her name is "Senora Pezmuerto." Translation? "Pezmuerto" means "dead fish."

Mirabel's height

The lyrics to We Don't Talk About Bruno claim that he has a "seven-foot frame and rats along his back," but when Bruno shows up, he's nowhere near that tall. For some reason, fans of the film are very interested in Mirabel's height.

Director Jared Bush said in a tweet, "Here's an answer to a question I've been asked A LOT -- 'how tall is Mirabel?!' Official answer: 5'2" -- all other characters' heights are relative to hers, so that's all I got... except Bruno who has, you know, a 7-foot frame and rats along his back."

Meet Mirabel at Disney

Even though the film just came out in November, Mirabel showed up at Disney's California Adventure theme park in Anaheim, California, for the winter holidays. A Disney representative didn't immediately respond to a question about whether she'll become a permanent presence at the theme park, or whether she'll show up at Walt Disney World in Florida as well.

Nice to meet you, old friend

Voice actors don't always have to be in the same room to record their parts, and that's especially been true during the coronavirus pandemic. Lin-Manuel Miranda said he coached many of the singers through Zoom, and didn't meet many of them until the film's November premiere.

Not easy being green

Notice the importance of the color green in the film, especially connected to two specific characters. Mirabel's round eyeglasses are a bright green, and Bruno hides under a green cloak. It's no coincidence that these two have other things in common, especially when it comes to having unusual talents.

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The iPhone at 15: How Apple's Phone Became the Center of Your Life

The iPhone at 15: How Apple's Phone Became the Center of Your Life

This story is part of Focal Point iPhone 2022, CNET's collection of news, tips and advice around Apple's most popular product.

What's happening

On June 29, 2007, the first iPhone went on sale. A decade and a half later what defines the iPhone has shifted away from just design and hardware specs to dozens of Apple-centric features and services.

Why it matters

For better or worse, the iPhone has become home to our photos, music, conversations, ideas, games, identity, work, social media, shopping, keys and money. It will likely continue to do so for the foreseeable future.

Today marks 15 years since the first iPhone went on sale. When Steve Jobs introduced the original iPhone he wryly hyped it as three revolutionary products: an iPod, a phone and an internet communicator. The first iPhone only came in one size and the only decision you had was whether to get 4GB of storage or 8GB. As far as carriers, only AT&T supported Apple's first phone in the US.

At the time, the idea of carrying an iPhone instead of a flip phone and an iPod was enough to convince some people to buy one. For others like me, the iPhone's main appeal was the touchscreen, which seemed unreal and futuristic. 

"From the very beginning, one of the unique things about [the] iPhone was that we wanted to fuse together software, services and hardware to create a simple, powerful kind of magical experience," said Bob Borchers, Apple's vice president for product marketing. "And with the original iPhone, it was that interaction of multitouch and pinch to zoom, where you started to see that come together."

Fifteen years later, Apple sells eight different models of iPhone, five of which have launched in the past 10 months. There is at least one version that works with pretty much every major phone carrier in the world. The iPhone is available in an array of colors, finishes, sizes and storage options that now top out at 1TB. And while the screen is where most of the magic happens, it's no longer the main appeal of the iPhone.

Over the past decade and a half, what defines the iPhone has shifted away from just design and hardware specs. Instead, the iPhone and iOS have become a gateway into Apple services and features like iMessage, FaceTime, Siri, Apple Music, Apple Pay, top-of-the-line cameras and apps like Uber, TikTok, Twitter and WhatsApp. For better or worse, the iPhone has become home to our photos, music, conversations, ideas, games, identity, work, social media, shopping, keys and money.

In 2022, the iPhone continues to extend beyond its svelte metal-and-glass chassis into the world around us. It's the backbone for products like the Apple Watch and AirPods, and will likely play a role in future Apple products like rumored AR glasses.

It also serves as the foundation for Apple's digital services, which have become an increasingly important factor to differentiate the iPhone from competing mobile devices. These services have evolved rapidly in recent years along with the iPhone.

Find My, which started as a tool in 2010 for locating a lost iPhone, has grown into a network for finding Apple devices and pretty much anything you can attach one of Apple's tiny AirTag trackers to. Some products, like VanMoof's S3 bike, even have built-in Find My support, eliminating the need to add an AirTag entirely. As of 2021, Apple's Find My network had hundreds of millions of devices, most of which were iPhones.

Just weeks ago at WWDC, Apple's annual software developers conference, the company announced iOS 16 with expansions to its nearly decade-old Wallet app and Apple Pay service. Essentially, Apple wants to make your physical wallet obsolete. There's also a new feature called Apple Pay Later that lets you split the cost of an Apple Pay purchase into four equal payments spread over six weeks, with zero interest and no fees. It's done entirely through your iPhone.

The 2022 iPhone SE is nearly identical to the 2020 version but gets more durable glass, 5G and the A15 Bionic chip that debuted in the iPhone 13.

Kevin Heinz/CNET

In fact, you need an iPhone to access or use most of these services. Keep in mind that, for years, the iPhone's premium price made it inaccessible to many, and that's still true of Apple's top-of-the-line iPhone Pro models. The recently upgraded iPhone SE gives Apple the opportunity to expand the iPhone's reach even further. It's the purest example of what defines an iPhone in 2022. The SE blends the body of an iPhone 8 with the glass and processor from the iPhone 13. At $429, it's currently the most affordable way to get people into Apple experiences.

I spoke with Borchers ahead of the iPhone SE launch in March about the phone and why Apple added an A15 Bionic chip to it.

"It's actually a really easy decision to put as much capability as we can in today, in order to invest in and create opportunities for those future experiences. It's something that distinguishes us from others," said Borchers.

No other phone maker takes this approach. It would be like Samsung using the body of its Galaxy S8 and putting the Galaxy S22's processing power inside. The upcoming Pixel 6A will be the first budget Android phone that uses the same processor, Google's Tensor chip, as the flagship Pixel 6 and 6 Pro. Of course, Google isn't putting it into the body of Pixel 2 and instead is introducing a new design.

It makes sense that Apple's cheapest phone has the same processor as its most expensive: It's all about giving people access to Apple experiences. For example, if you buy an iPhone SE, you can use the Live Text feature in iOS 15 to grab text with your camera or copy it from a photo. And while the 2016 and 2020 versions of the iPhone SE sold well, it seems the 2022 version isn't breaking any sales records yet. Apple doesn't disclose a specific model breakdown of how many iPhones it sells, but analyst Ming-Chi Kuo lowered his shipping estimates for the iPhone SE (2022) by 10 million. The lower demand could be an effect of rising inflation and the fact that the 2022 and 2020 versions of the iPhone SE look identical.

The SE showcases how iOS and Apple Silicon become the bedrock for everything you do on your iPhone. Obviously, not every model in Apple's iPhone lineup is equal. More expensive phones like the iPhone 13 Pro come with a contemporary design, high refresh-rate screens, larger camera sensors and tools like the U1 ultrawideband chip and lidar.

These extra perks mean you can use your iPhone in more ways. For example, if you've got the right car, you can unlock it and start it with your iPhone. Borscher describes moments like these as "automagic," meaning it just works. The same way a pair of AirPods can switch from your iPhone to your Mac for watching a video, or the way you can unlock your Mac using your Apple Watch.

Apple first introduced AirPods in 2017 with the release of the iPhone 7 and 7 Plus, which lacked a physical headphone jack. 

Sarah Tew/CNET

Such growth has consequences. Antitrust concerns over the app store and mobile payments, debates about screen time, Apple's contentious dealings with the FBI, criticism that all these services are part of a strategy to lock people into Apple's ecosystem and, more recently, privacy questions over AirTags are just some of the concerns that have grown alongside the iPhone's meteoric success. There are even questions as to whether Apple can launch another product line that is even half as successful as the iPhone. My CNET colleague and Apple reporter Ian Sherr points out that products like the Apple Watch and AirPods are lucrative lar gely because of their connection to the iPhone.

Over 15 years, the iPhone has become ubiquitous and helped Apple become a nearly $3 trillion company. The next iteration of the phone, likely called the iPhone 14, is expected to launch this September. It will no doubt run on iOS 16 and have the newest version of Apple's A-series processor and will continue to support the Apple experience. As for the long-term, my colleague Lisa Eadicicco thinks the most important part of future iPhones will be how it works with everything around it.

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