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Is Apple's Beats buy just a remix of HTC's earlier mistake?
Is Apple's Beats buy just a remix of HTC's earlier mistake?
Beats Chairman Jimmy Iovine, HTC CEO Peter Chou, and Dr. Dre. HTC, Beats
Editor's note: Apple on May 28 confirmed that it's buying Beats for $3 billion.
A high-flying smartphone manufacturer is buying the much-ballyhooed Beats music brand in an effort to earn some street cred.
No, I'm not talking about the purported deal between Apple and Beats, which the Financial Times reported earlier Thursday. I'm referring to HTC taking a majority stake in Dr. Dre's company in a deal announced a little more than three years ago.
Investors and company observers alike scratched their head at the $300 million combination, with many, including this reporter, critical about whether the deal would lead to anything fruitful. Well, Apple may have upped the ante with a reported $3.2 billion offer for Beats.
Beats declined to comment. CNET has contacted Apple and HTC for comment, and we will update the story when the companies respond.
Later on Thursday, singer-songwriter Tyrese Gibson posted a video and photo to his Facebook page that offered potential corroboration of an Apple acquisition. The caption on the photo read "Dr Dre ON THE night his deal went public that he did with Apple 3.2 BILLION!!!!" (By Friday morning, the video and photo were no longer viewable on Gibson's Facebook page.)
To get a sense of what Apple might do with Beats, it's critical to see what HTC did (and didn't) do.
HTC's acquisition of the Beats stake stemmed from CEO Peter Chou's love of music and obsession over the audio quality of his devices. After announcing the deal, Chou expressed a desire to integrate Beats' audio experience into its phones.
HTC's Rezound. HTC
HTC created the music-centric Rezound, which came with a pair of Beats earbuds, as part of an exclusive deal with Verizon Wireless. Marquee smartphones such as its HTC One X would have the Beats logo emblazoned on their back cover.
Unfortunately, no one seemed to care.
The Rezound was one of many flops that HTC released in 2011. Part of the problem: the cost of the headphones meant the phone was retailing at a subsidized price of $300, which was a no-no when marquee smartphones were selling for $200.
While the HTC One X was a critically praised phone, it couldn't stand up to the marketing might of the Samsung Galaxy S3. And those who did buy the phone weren't buying it for the Beats brand.
By July 2012, it was clear the deal wasn't working out. HTC said it sold half of its stake back to Beats for $150 million. CNET reported that HTC wasn't meeting all of its financial commitments to Beats.
At that point, HTC was beginning its downward spiral, complete with management shakeups, shrinking market share, and a tumbling stock price.
HTC in September sold off the remaining stake in Beats for $265 million, netting a slight gain on its investment. But given the hype surrounding the original announcement, it's noticeable for how little HTC did with Beats.
From left, Spotify CEO Daniel Ek, Sprint CEO Dan Hesse, Harman CEO Dinesh Paliwal, and HTC CEO Peter Chou at an event last week. Sarah Tew/CNET
Last week, HTC unveiled a special Harman Kardon edition of its HTC One M8, complete with special earbuds and audio software. The HTC One M8, like its predecessor, also comes with front-facing "Boomsound" speakers to better project music and movies. Chou told CNET that it was part of his commitment to improving the audio quality of his phones.
HTC was able to achieve all this without ever making an investment in a company.
If Apple were to buy Beats, it would certainly be in a different situation and have more to play with. In addition to the Beats headphone line, Dr. Dre's company recently launched a subscription streaming service called Beats Music, which AT&T offers on its smartphones. And Apple is a much larger company with dramatically more reach and brand recognition than HTC.
But it's telling that the same kind of head-scratching pontification that occurred when HTC announced its deal is happening all over again.
Update May 9 at 5:25 a.m. PT:Added details of Tyrese Gibson's Facebook posting regarding Dr. Dre and Apple.
Apple macbook 12 inch 2016 macbook air 2015 12 inch apple 12 inch macbook apple macbook 12 inch 2016 macbook pro 2015 12 inch apple macbook 12 inch 2017 apple macbook 12 inch battery replacement apple macbook 12 inch accessories apple macbook 12 inch retina display apple macbook 12 gold apple macbook student discount apple macbook pro m1
Apple MacBook (12-inch, 2015) review: A minimalist MacBook that proves less can be more
Apple MacBook (12-inch, 2015) review: A minimalist MacBook that proves less can be more
Editors' note (June 27, 2017): The12-inch MacBook, reviewed in full below, was updated in 2016 and then again in June 2017, at Apple'sWorldwide Developers Conference. The new $1,299 12-inch MacBook and $999 13-inch MacBook Air now have faster, more powerful Intel processors. The current crop of MacBook Pros -- the $1,299 13-inch, $1,799 13-inch with Touch Bar, and $2,399 15-inch with Touch Bar-- have those new chips, too, along with upgraded graphics hardware.
Otherwise, aside from a RAM bump here and a slight price drop there, the 2017 batch is very similar to the one from 2016, with the same enclosures, ports, trackpads and screens. But be forewarned: Buying a new MacBook Pro may require you to invest in a variety of adapters for your legacy devices. Also note that the 13-inch MacBook Pro from 2015 has been discontinued, though the $1,999 15-inch model from that year remains available for those who want all the ports and fewer dongles.
The complaints started even before Apple's first new MacBook demo ended. During the March 2015 press event, observers fretted about the new, slimmer, lighter 12-inch MacBook. "It's underpowered," they said. "The battery life will be short. The new keyboard is too shallow. The no-click touchpad is a gimmick."
The outcry, which ranged from deriding the new, singular USB-C port to the overall price was reminiscent of the world's reaction to the original iPad in 2010. And like that groundbreaking tablet, the new 12-inch MacBook won't do everything and isn't for everyone. But its strictly enforced minimalism will make this laptop the model that industrial designers will strive to copy for the next several years.
Sarah Tew/CNET
The 12-inch MacBook is a system that ditches the Air and Pro monikers and returns to a simpler designation not seen since the classic black and white polycarbonate MacBooks of the mid-2000s (the ones you still occasionally see in coffee shops despite being their being discontinued in 2011).
Starting at $1,299, it includes a high-resolution Retina screen (much sharper than that on the Air), 8GB of RAM and 256GB of solid state storage. Unlike other laptops with removable drives or RAM, everything here is (permanently) packed into a tiny custom motherboard that leaves maximum room for a large battery. A second version, priced at $1,599, adds a 512GB hard drive and a tiny processor speed bump. In the UK and Australia, the prices start at £1,049 and AU$1,799 for the base model and hit £1,299 and AU$2,199 for the upgrade. More expensive build-to-order models are available, too. (The MacBook can be ordered online at 12:00 a.m. PT tonight, the same time as the Apple Watch, and should be available in store -- presumably in limited quantities -- on Friday, April 10.)
By way of comparison, the 13-inch MacBook Air starts at $999, but a similar 8GB/256GB configuration will cost the same $1,299. The 13-inch MacBook Pro starts at the same $1,299 as this new MacBook, but with only half the storage. Upgrading that Pro model to the same 8GB/256GB will cost $1,499. And on the Windows side, a Samsung Ativ Book 9 with the same 8GB RAM/256GB flash drive and the same processor -- will cost you $1,399 (all prices in US dollars). So, in the context of its main rivals, the MacBook is actually priced rather competitively.
Sarah Tew/CNET
Looking only at a spec sheet, it's easy to see why this new MacBook might be a tough sell. The MacBook uses Intel's new Core M processor, designed for slim, light laptops, hybrids and tablets with premium prices. It's efficient enough that full laptops can even run fanless, allowing for quiet, cool operation. But, the Core M has disappointed in the handful of Windows systems in which we've already tested it, turning in sluggish performance and mediocre battery life, the latter an unforgivable flaw for computers designed to be as light and portable as possible.
To spare you the suspense, I can say that the new MacBook performs much better than any other Core M system we've tested to date, hitting 11 hours in our video playback test. That's not nearly as much as you'd get from a MacBook Air or MacBook Pro -- and it puts this system at a disadvantage compared to the longest-lasting laptops -- but battery life is definitely not the deal-breaker it could have been.
Heavy online use will drain the battery even more quickly, and I found myself frequently glancing up at the upper right corner of the screen to see the battery life percentage tick down as I worked. I've found it can last for a full work day of moderate usage, but unlike a current-gen MacBook Pro or Air, it'll be hard to go a few days without plugging it in at all.
Sarah Tew/CNET
Beyond that, the limitations of having a single USB-C port for all your connection needs (with the exception of a standard audio jack that also made the cut) is even more of a challenge, unless you're prepared to arm yourself with a pocketful of dongles and adaptors.
Other changes are easier to adapt to. We've previously gone into some detail about the new click-free pad, which Apple calls the Force Touch trackpad, which is also available in the updated MacBook Pro. It's a clever bit of space-saving engineering that replaces the old trackpad, with a hinged design for physically clicking down, with a flat glass surface augmented by a force feedback engine. The keyboard is an even more radical change, swapping out the long-standing Mac standard of deep island-style keys for a set of much shallower keys, but with larger actual key faces.
Using the new MacBook means accepting its limitations, some of which are deliberately self-imposed. That's especially noticeable when you look at another new laptop, the Samsung Ativ Book 9. It weighs the same as the MacBook, has a similar 12-inch high-res screen, and an Intel Core M processor, but manages to fit in two full-size USB ports and a micro-HDMI output (although it also has a proprietary power connection and lacks USB-C, which is set to become the new standard).
The new MacBook and the similar Samsung Book 9.
Sarah Tew/CNET
If your need for longer battery life, more powerful performance, or more ports doesn't automatically preclude you, then the in-person experience of using the new MacBook will far outshine the on-paper shortcomings. For writing, Web surfing, video viewing and social media, it's a pleasure to use, and makes the still-slim 13-inch MacBook Air feel a bit like a lumbering dinosaur, to say nothing of other ultrabook-style laptops. It's a perfect coffee shop companion.
Some of the critical reactions to this laptop remind me of another new Apple design introduction I covered seven years ago, the original MacBook Air. That system was also criticized for dropping ports and connections, such as an Ethernet and VGA, that people were convinced they still needed. And, much like the new MacBook, it included just a single USB port.
Back in 2008, I was correct that the Air's new, stripped-down design had real legs, and would set the standard for years to come. But also true was that future refinements down the road would turn the MacBook Air from a speciality product into a mainstream one. When the next 12-inch MacBook update arrives, I suspect it will at the very least add a second USB-C port, and that's when it will become much easier to recommend to a broader audience.
Apple MacBook (12-inch, 2015)
Price as reviewed
$1,299, £1,049, AU$1,799
Display size/resolution
12-inch 2,304x1,440 screen
PC CPU
1.1GHz Intel Core M 5Y31
PC Memory
8GB DDR3 SDRAM 1,600MHz
Graphics
1,536MB Intel HD Graphics 5300
Storage
256 SSD
Optical drive
None
Networking
802.11ac wireless, Bluetooth 4.0
Operating system
Apple OSX 10.10.2 Yosemite
Design and features
This is the thinnest Mac that Apple has ever made: at its thickest point it's just 13.1mm (about half an inch), 24 percent thinner than the existing 11-inch MacBook Air. It's also the lightest MacBook, at 2.04 pounds (0.9 kg). Samsung's new Book 9 weighs 2.08 pounds, essentially the same, although it has a slightly larger footprint.
The overall shape and industrial design is familiar, based on the past seven-plus years of MacBook design, but with a few new twists, such as new colors. Besides the traditional silver, the new MacBook also comes in space grey or gold. Our test unit was gold, and like the iPhone color scheme it copies, the coloration is subtle, and gives off the impression that your laptop has a bronzed finish.
Sarah Tew/CNET
The keyboard, another big change, uses a new butterfly mechanism for keys that's thinner and more stable. The nearly edge-to-edge keyboard has larger key faces, yes, but the keys are also shallower, barely popping up above the keyboard tray and depressing into the chassis only slightly. It takes some getting used to, especially if you're accustomed to the deep, clicky physical feedback of the current MacBooks or the similar island-style keyboards of most other modern laptops.
The first time I tried the keyboard, I couldn't get through even a few sample sentences without several typos, because of the shallow keys and their lower level of tactile feedback. But when I tried again a couple of hours later, it was already much easier.
Sarah Tew/CNET
After using the new MacBook keyboard for the better part of a week, the shallowness of the keys, and a lack of a deeply satisfying click still bothers me. But, as someone who types very longform, the larger key faces and rock-solid stability make up for that, tipping the needle into the positive category. The keys are almost completely wobble-free, as opposed to the wiggle you can get under your fingers on a current MacBook keyboard.
The new trackpad, called the Force Touch, is even more of a change. Nearly the same size as the Air's, but squeezed into a smaller space, it dominates the lower half of the laptop and goes right up to the bottom edge. While previous trackpads had a hinge along the top in a kind of diving board design, the new pad works very differently. We took a deeper hands-on look at Force Touch when we tested it in the only other Apple product to support the new TrackPad right now, the 13-inch MacBook Pro.
Four sensors under the pad allow you to "click" anywhere on the surface, and the Force Click effect, which combines the sensors with haptic (or taptic) feedback, allows you to have two levels of perceived clicking within an app or task. That deep click feels to the finger and brain like the trackpad has a stepped physical mechanism, but in fact, the movement you feel is a small horizontal shift, which, even when fully explained, still feels like you're depressing the trackpad two levels.
Apple describes it like this: "With the Force Touch trackpad, force sensors detect your click anywhere on the surface and move the trackpad laterally toward you, although the feel is the same familiar downward motion you're accustomed to in a trackpad."
With that second, deeper click, you can access several types of contextual information, for example, highlighting a word and getting a Wikipedia pop-up, or seeing a map when deep-clicking on an address. Jumping into the preview view of a document or file works with the deep click, too, just as it does now by pressing the space bar in OS X. The most advanced use is probably fast-forwarding through a video clip in QuickTime, faster or slower, depending on how hard you press down on the trackpad.
I ended up using this trackpad just as I do almost every other one, Apple or otherwise, by tapping rather than clicking. It still bewilders me that Apple turns off tap-to-click by default, forcing you to hunt around the preferences menu to find it. Here's a tip: besides the tapping feature under the trackpad preferences menu, you may want to go to the accessibility menu and look under Preferences > Accessibility > Mouse & Trackpad > Trackpad options to turn on tap-to-drag.
Sarah Tew/CNET
The new MacBook has a 12-inch Retina display with a 2,304x1,440-pixel resolution. It, too, has a new design -- it's the thinnest ever built into a MacBook, at 0.88mm -- with a larger aperture for light and individual pixels in red, green and blue. The slightly unusual resolution is a combination of Apple's drive for a very high pixel-per-inch density, as well as an aspect ratio that sticks with 16:10, as opposed to nearly every other laptop available now, all of which use the same 16:9 aspect ratio as HDTV. (The 11-inch MacBook Air remains the only 16:9 MacBook.)
The screen looks clear and bright, and works from wide viewing angles. There's a glossy overlay, but I've seen much worse offenders when it comes to screen glare and light reflection. The screen bezel, that dead space between the actual display and the outer edge of the lid, is thinner here than on a MacBook Air, and the screen glass goes nearly edge to edge, giving the MacBook a seamless look much like the current Pro models. Thin bezels are definitely an important style note these days, although Dell does it much better with its current XPS 13 laptop, with an eye-catching barely there bezel.
The speaker grille above the keyboard is predictably thin-sounding -- this is a very small laptop after all, with little room for speaker cones to move air -- but it'll suffice for casual video viewing. With Beats Audio as part of the Apple family we may see a greater emphasis on audio in Macs in the future, just as Beats and HP had a successful partnership for several years.
Joe Kaminski/CNET
One spec that many feel was shortchanged in this new laptop is the built-in webcam. It's a simple 640x480 camera, and not as high-res as the 720p camera found in the Air or Pro laptops. The image above is taken from an iPhone 6, and shows my image, being transmitted from the 12-inch MacBook, via FaceTime. Note the softness of the image, which is an issue with viewing the 480p transmission on a much higher resolution screen.
Ports and connections
Video
USB 3.1 Type C
Audio
3.5mm audio jack
Data
USB 3.1 Type C
Networking
802.11ac wireless, Bluetooth 4.0
Optical
None
Connections, performance and battery
While testing the new MacBook, I found myself frequently plugging and unplugging accessories. Starting with the power cable connected to the single USB-C port, I pulled the power out to plug in a short USB-C to USB-A cable (sold by Apple for $19, £15 or AU$29), and connected the USB dongle for a wireless mouse. When I wanted to use a USB data key, I had to disconnect the mouse, and use the same adaptor cable to connect my key.
Shortly, you will be able to connect video the same way, using a USB-C to HDMI, DisplayPort or VGA adaptor. Apple has two connections blocks that include either HDMI or VGA for $79, £65 or AU$119, but neither was available at the time of this review.
Sarah Tew/CNET
The official pitch is that MacBook users will use wireless connections for just about everything. Bluetooth for a mouse, Wi-Fi for Internet access, AirDrop for file transfer, and so on. Most of these assumptions are correct, but there's something to be said for being able to use a full-size USB or HDMI port to connect to any USB key or HDTV with minimal hassle.
One potentially very useful benefit of USB-C is that, because it's used to power the laptop battery, it can also draw power from the portable backup battery packs that so many people have lying around in drawers and laptop bags. Take a USB-C to male USB cable (we tried a $10 one sent by Monoprice), and you can get some extra battery power on the go without having to bring the whole power brick or have access to a power outlet. It won't fully charge the laptop, but it could offer enough juice to get you out of a jam.
Sadly, MagSafe, truly one of the great developments in the history of laptops, is gone, and the new USB-C power plug has no magnetic connection at all. It simply slots in. The connector is fairly shallow, so it may very well just pop out if you yank the cable by accidentally stepping on it, but it certainly doesn't feel as accident-proof as the MagSafe version does.
The new 12-inch MacBook also breaks from the rest of Apple's computer line in that it does not use a processor from Intel's Core i series. Mostly Macs use Core i5 chips from either the current fifth generation of those chips, or the previous fourth generation (although the professional-level Mac Pro desktop uses an Intel Xeon processor).
Instead, this laptop uses the Core M, a new entry in Intel's laptop family. The pitch for Core M is that it enables laptops to be very thin and light, but still powerful and long-lasting. That's an appealing pitch, and Core M chips are so far only found in premium-priced systems (the least expensive being the $700 Asus T300 Chi).
Sarah Tew/CNET
But, in the first three computers we've tested with Core M chips, the results have not lived up to the hype. Lenovo's Yoga 3 Pro had sluggish performance and weak battery life. The Asus T300 Chi did a little better, but still ran for less than 6 hours in our battery test. The Samsung Ativ Book 9, a 12-inch laptop very similar to this one, did a bit better both on performance and battery life, coming close to 8 hours.
Getting the most out of Core M may require your hardware and software, including the operating system, to be properly tuned for it. And as Apple can control every aspect of its OS and exactly what hardware is paired with it, it's not surprising that the company is able to get some of the best results to date from the Core M. In our benchmark tests, no one will confuse this system with even the basic 13-inch MacBook Air, but it was faster in our multitasking test than the other Core M laptops we've reviewed. More importantly, in day to day use, it often felt just as responsive as a MacBook Air, with a few important caveats.
Sarah Tew/CNET
Basic Web surfing worked flawlessly, as did streaming even 4K video from YouTube or HD video from Netflix. Even basic gaming via Steam was doable, and I could play older or simpler games such as Portal 2 or Telltale's The Walking Dead series if I dialed the in-game resolution down to 1,440x900 and played with middle-ground graphics settings.
Using a browser other than Apple's Safari, which is very well optimized for the OS X/Core M combination, can lead to some slowdown, as can loading up multiple video streams at once. Pushing apps such as Photoshop with challenging filters and high-resolution files is likewise going to be slower than most Windows laptops with Core i5 CPUs.
But for many laptop users, especially those primarily interested in a laptop's size and weight, battery life is of the utmost importance. That is the one area where Apple's use of the Core M platform has caused the most angst-ridden speculation. Other Core M systems, all slim laptops or hybrids, have all turned in battery life scores that are on the low side, from about five and a half hours (for the Yoga 3 Pro and Asus T300 Chi) to seven and a half hours (for the Samsung Book 9) in our video playback battery drain test.
Meanwhile, Apple's own current MacBook Air runs for an amazing 18 hours (thanks to its recently upgraded Broadwell Core i5 CPU) and the 13-inch Pro ran for 15 hours in the same test. Two recent slim, premium laptops, the Dell XPS 13 and HP Spectre x360, both managed 12 hours.
Sarah Tew/CNET
The 12-inch MacBook doesn't last as long as those Core i5 laptops, but it does beat the other Core M systems by a large margin, running for 11 hours 3 minutes in our video playback battery drain test. Apple says it should give you at least 10 hours of video playback, so that's in line with the company's claims. Real-world scenarios, with more energy draining apps and frequent online use, will be shorter, and in a secondary test streaming online video non-stop over Wi-Fi, the system ran for 5 hours.
How did Apple manage to get better battery life from the notoriously fickle Core M? Part of it may be the optimization Apple can do as the creator of both the hardware and operating system. But a big part of it may be the large 39.7-watt-hour lithium-polymer battery crammed into the small MacBook's body. The actual motherboard and all the internal components have been shrunk down to be only fraction of the size of a typical laptop motherboard. Instead, the entire rest of the system interior is filled with a battery designed to fit into every nook and cranny of available space.
Conclusion
My initial impression of the original MacBook Air from 2008 feels timely and fitting here. Of that laptop, which was considered both groundbreaking and frustratingly limited, I said:
Sarah Tew/CNET
Likewise, this new MacBook will also be the right fit for a smaller segment of a public than the more universally useful 13-inch MacBook Air or Pro. But those who can work with the limitations -- primarily a lack of ports, shorter battery life, performance that's not suited for pro-level photo and video editing, and a shallow keyboard that takes some getting used to -- will love its sharp display, slim and light body, and responsive touchpad.
My primary caveat is this -- if history is any guide, you can count on a near-future generation of this laptop boosting its utility by doubling the number of USB-C ports to at least two. So like many new technology products, it may be worth waiting for the next version, even if having a 12-inch, two-pound gold MacBook right now will make you the coolest kid at the coffee shop.
Handbrake Multimedia Multitasking test
Apple MacBook Air (13-inch, 2015)370Dell XPS 13 (2015, non-touch)428Apple MacBook (12-inch, 2015)465Samsung Ativ Book 9 (2015)563Lenovo Yoga 3 Pro682
Note: Shorter bars indicate better performance (in seconds)
Adobe Photoshop CS5 image-processing test
Dell XPS 13 (2015, non-touch)263Apple MacBook Air (13-inch, 2015)268Lenovo Yoga 3 Pro294Apple MacBook (12-inch, 2015)307Samsung Ativ Book 9 (2015)311
Note: Shorter bars indicate better performance (in seconds)
Apple iTunes encoding test
Apple MacBook Air (13-inch, 2015)107Dell XPS 13 (2015, non-touch)112Apple MacBook (12-inch, 2015)130Samsung Ativ Book 9 (2015)130Lenovo Yoga 3 Pro142
Note: Shorter bars indicate better performance (in seconds)
Video playback battery drain test
Apple MacBook Air (13-inch, 2015)1080Apple MacBook (12-inch, 2015)747Dell XPS 13 (2015, non-touch)726Samsung Ativ Book 9 (2015)457Lenovo Yoga 3 Pro346
Note: Longer bars indicate better performance (in minutes)
Again apple approved available a game iphone 12 fialový iphone 12 fialová iphone 12 mini iphone 12 pro max iphone 12 vs 13 iphone 12 mini size iphone 12 blue iphone 12 size
iPhone 12 finally gets a new design, which means it could be even harder to repair
iPhone 12 finally gets a new design, which means it could be even harder to repair
When Apple's5GiPhone 12, or whatever it's called, gets announced on Tuesday, Oct. 13, during the company's online-only launch event, industry watchers will be looking closely to see how Apple sells us on 5G wireless, its new chips and cameras, and whatever other new features it might pack in. (Here are all the final iPhone 12 rumors we've heard, and the latest major leak.)
But it's the design that may end up being its most important feature. The new iPhone is expected to shave the device's curved edges into squares, much like those on the current iPad Pro. After three years of the same design, the refresh will likely draw eyes from a lot of consumers eager for a shake up.
But it'll also draw the attention of repair experts around the world, who will rush to YouTube and Twitter once they get hold of the device to start dissecting it down to each seam, screw and cable inside to learn what's fixable and what isn't.
"Apple's the best at everything they do except serviceability," said Kyle Wiens, head of repair instruction and parts site iFixit, which typically rushes to perform online tear-downs of new Apple devices when they launch.
People like Wiens highlight an increasingly public debate within the tech industry over form and function. As gadgets from computers to phones get smaller and lighter, people around the tech world are wondering how far this push for slim design will go, and whether it'll take precedence over being easy to repair.
Repair advocates note, for example, that the batteries in Apple's popular AirPods wireless headphones can't be replaced without destroying them. "That's the difference between a product that can last 18 months and what can last 10 years," Wiens added. But at the same time, the AirPods' popularity stems in part from how lightweight, small and slick they are -- all aspects that would likely be altered by having compartments and connectors for replaceable batteries.
A mockup of what the iPhone 12 may look like, with straight edges on the sides.
Svetapple
Over the years, Apple's tipped further toward that consumable end of the spectrum. Its laptops, which once had easily replaceable batteries, are screwed shut with the batteries glued to the case. Pretty much all its computers other than its $5,999 Mac Pro desktop aren't designed to be easily opened by non-technical people either.
Apple has investigated taking those designs a step further, too. In a patent application published in August called "unitary housing for electronic device," the company described a way to build devices with their electronics encased in two pieces that are sealed with "one or more ultrasonic welds." The fully enclosed housing can be hermetically sealed, the company said.
"Even in the more eloquently designed electronic devices, outer housings are still typically formed from multiple parts, which tends to result in at least seams or other discontinuities, if not exposed screws, tabs or other component fasteners," Apple said in its application. "While many designs and techniques used to provide outer housings for electronic devices and components have generally worked well in the past, there is always a desire to provide alternative housing designs and techniques for new and aesthetically pleasing devices."
Sleek obsession
Apple's designs, under Jobs, led to a series of hits including the iMac, iPod, iPhone and iPad.
CNET
Apple co-founder Steve Jobs famously micromanaged the look of the company's products, in and out. He obsessed over the smallest dot on the screen and the angle of the curves on its devices. The night before the first iPod music player was introduced in 2001, Jobs demanded engineers tear apart and remake the device to make that satisfying click-feeling you get when you plug in a cord.
"The back of this thing looks better than the front of the other guys," Jobs quipped as he showed off the company's first iMac computer in 1998.
While that obsession with design has won Apple praise and loyal fans, it's also attracted criticism. As the company's Mac computers have gotten sleeker, easily removable or replaceable parts like the battery, memory and storage drives became largely inaccessible to people without technical skill.
In 2010, when Apple introduced the iPhone 4, Jobs focused on the device's stainless steel sides that doubled as cellular and Wi-Fi antennas. After its release, users quickly learned that holding the phone a certain way scrambled the device's reception.
Apple's "butterfly" keyboards were largely criticized by reviewers.
iFixit
In 2015, the company introduced a new "butterfly" keyboard for its laptops, which was 40% thinner than previous technologies while potentially offering better accuracy. The design became hated among reviewers as user complaints poured in about failing and mistyped keys.
"Perhaps the kindest thing we can say about the Apple MacBook butterfly keyboard is, 'Thank you for your service,'" CNET's computer reviewer Dan Ackerman wrote after the company finally ditched the technology starting last year. "So long and good riddance."
Whether Apple's newest devices use its seam-removing process is yet to be seen. The company's filed for similar patents in 2010, 2014, 2015, 2016 and 2018. Each time, the it's given more of a window into how it could use the technology. In 2015, it was for a process to house an "operational component" (think more compactly squeezing parts into a MacBook or iPhone). In 2016, it was for using these techniques in a laptop. Now, it's for a broadly described "electronic device."
Apple's also filed patents for "ultrasonic welding" techniques, indicating they could be used to join metal and plastic parts inside an iPad or iPhone. They could also create a laptop with "no apparent seams or other artifacts of manufacture on its outer surface," Apple's said.
Most people expect to see seams, screws and hinges since they've been visible on products for decades. To designers, those "artifacts" aren't so much a part of the design they created.
"When you look at a hinge you think, 'I get how that opens and closes.' But the more they make it just disappear, you get this magical mystery of 'How's it doing that?'" said Francois Nguyen, head of industrial design at consultancy Frog's North American studio.
Apple loved that manilla-envelope MacBook Air reveal so much it was featured in the device's ads too.
Apple
That kind of "ooh" and "ahh" doesn't happen much in the tech industry, but Apple under Jobs made it happen several times. He showed off the first MacBook Air in 2008 by hiding it in an interoffice envelope to show how thin it was. He pulled the first iPod Nano music player out of the small fifth pocket in his jeans in 2005. He showed off that first iMac's colorful translucent case in 1998 by turning down the stage lights while it sat on a bright pedestal.
"All those little moments and details that Apple focuses on really sets them apart from all these other tried and true processes that everyone else has at their disposal," Nguyen said.
There's only so much you can do to reinvent a sheet of glass on a metal body. Still, Nguyen -- who led design for the original "Beats by Dre" headphones, whose namesake company Apple bought for about $3.2 billion in 2014 -- said he expects new technologies, like additional and more advanced cameras, will continue to force design, ergonomic and other changes as Apple adjusts its devices to accommodate them.
"The technology could still be the size of a needle, you still have to hold this thing," he said.
Steps forward and back
Sen. Elizabeth Warren took a hard position against tech companies during her presidential campaign last year.
Angela Lang/CNET
Apple appears to at least understand that form over function is something the world is increasingly paying attention to.
When a member of the New York Times editorial board asked Apple for comment last year on upcoming legislation from Massachusetts Sen. Elizabeth Warren pushing for national right to repair laws, it set off a flurry of emails within Apple's PR team.
"We're still not clear on our seemingly evolving position," Lori Lodes, a former director of corporate communications, said in one message.
"Right now we're talking out of both sides of our mouth and no one is clear on where we're headed," added Kristin Huguet, head of corporate communications.
The messages, published by the House Judiciary's subcommittee on antitrust as part of an investigation of Apple and other tech giants, were among the first times Apple's internal struggles between form and function were made public.
So far, Apple has focused its efforts on expanding the servicing programs it has in place within its stores and through repair shops it certifies. Last year, the company began offering independent repair shops the same "genuine parts, tools, training, repair manuals and diagnostics" that its authorized service providers have access to. In July, the company said it's working with more than 700 businesses across the US, including uBreakiFix.
"When a customer needs a repair, we want them to have a range of options that not only suits their needs but also guarantees safety and quality so their iPhone can be used for as long as possible," Jeff Williams, Apple's chief operating officer, said in a July statement.
That's why, come Apple's event on Oct. 13, some people will be eyeing the bottom of the new iPhone to see whether the two screws typically used to start opening the phone are still there, as well as any other indications of how more tightly sealed the device is.
"Sadly, it's part of the evolution of technology," said Carolina Milanesi, an analyst at market research firm Creative Strategies. The challenge, she said, is that whatever changes Apple makes will need to strike that right compromise between new design, features, and making sure the experience is worth it. Because after all, these phones will likely be used by hundreds of millions of people, all of whom will carry it around with them every day.
"Even if change is better, people just don't like change -- especially when it's with something you're dependent on," she said. "I'm glad it's not my job."
Updated Oct. 13 at 1:55 p.m. PT: To correct the spelling of Carolina Milanesi's last name. We regret the error.
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Best Apple Watch Bands, According to the CNET Staff Who Wear Them
Best Apple Watch Bands, According to the CNET Staff Who Wear Them
One of Apple's smartest moves was to let people replace the band on the Apple Watch with a third-party option. Having that choice means that no matter what event you're going to, or what activity you're engaged in, you can wear your Apple Watch, with no need to buy a different timepiece. If you're on the fence about buying an Apple Watch, maybe these flashy bands will help you take the leap.
CNET team members use plenty of different straps in their day-to-day lives, and of course, we all have our favorites. Some of us like things to be super simple, while others like a lot of variety and patterns. But all the bands on this list are excellent quality and suit our purposes well.
Read more: Apple Watch Series 8 Rumors: Rugged 'Pro' Version, Fever Detection and More
Nomad
I've tried out a lot of different Apple Watch straps, and I've always liked the look and feel of the Nike Sport Band. But this one beats even that. It has a slightly less sporty and more rugged look, and the materials feel premium and like they're designed to hold up well. It comes in a few different color options, but I've yet to remove the Marine Blue one since I got it.
The clasp holds nice and secure, so I don't really have to worry about my watch falling off. I've been using this band for a few months now and recommend the product to everyone. I've received more compliments about the band than I can remember. Nomad makes some really high-quality accessories for Apple gear, and this is no exception.
--Jared DiPane
Russell Holly/CNET
I've used just about every fitness watch strap made by Apple and third parties, but I always come back to the standard Apple Sport Band. It isn't the most comfortable band I've ever worn, but it's the easiest to clean by far, and the colors haven't faded at all, despite my constant use in sunlight.
--Russell Holly
John Falcone/CNET
I'll be honest: I picked this strap pretty much at random because I liked the weathered, faux leather earth-tone look in the photo -- and the incredibly low price. But six months later, I'm really liking it. It's comfy, and it's held up nicely, despite a couple of unintended dunkings. What more could you want for such a low price?
--John P. Falcone
Sarah Mitroff/CNET
I need my Apple Watch band to be completely unfussy. I don't want to fiddle with buckles -- I just want to slip on my watch and go. This inexpensive band is perfect for just that. It's a single strip of elastic without any sliders or anything else to adjust. It's soft and stretchy enough to hold the watch firmly against my wrist so that the heart rate monitor sensors work correctly, without being too tight.
I can vouch only for the styles where the design is woven into the band (not the solid color or printed options). I first bought the Neon Orange color, and that's the one I still use today. I bought a second band, the solid Wine color option, and it's stiff and scratchy by comparison.
--Sarah Mitroff
Spigen
When I'm not using the above-mentioned Nomad Sport Band, my other go-to Apple Watch strap is the Spigen Rugged Armor. The style is totally different, but as someone who's into G-Shock watches, I absolutely love the way this one looks and feels. Instead of sliding the band in on each side, you snap your Apple Watch into this, and it provides protection for the sides of the watch as well.
It comes in a few different colors, and I think right now I own them all. It doesn't make the buttons any harder to press either, which is a huge advantage. If you're someone who's rough on your Apple Watch, this is a great option to consider.
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iPad Air 2020 review: The budget iPad Pro
iPad Air 2020 review: The budget iPad Pro
It's hard to keep track of iPads. Apple's tablets are pretty fantastic and versatile, but also blend together across a wide spectrum of sizes and prices. Knowing which one to get is usually a matter of weighing what you're willing to spend and how much you're planning to do.
All iPads, right now, can do similar things. They all support Pencil sketching, keyboards and trackpads and all current models have pretty new processors. So the redesigned iPad Air, starting at $599 (£579, AU$899), is either one of two things: a fancier everyday iPad for you, or a cheaper iPad Pro. And the price, based on how you configure and deck it out in accessories, can vary widely.
After using it for weeks now, it's become my favorite iPad. In fact, I've mostly forgotten about the iPad Pro. The Air is basically as good, for less. And if you're really, really interested in a Pro, which was last updated back in March, I'd consider just waiting till next year to see what else gets introduced -- like a mini LED display, perhaps. The more I've used the Air, the more I've appreciated that Apple has really made an affordable Pro that strips out a few features you probably were never likely to use.
Adding USB-C, a crisp larger display and fast performance, plus support for the Magic Keyboard and Pencil 2, make it feel pretty great. And it's the same size as what was previously my favorite iPad, the 11-inch iPad Pro.
But that doesn't mean the Air is necessarily the best iPad for you. For its price, the standard eighth-gen iPad remains the better deal, and the go-to for most people (especially kids). Consider the eighth-gen iPad this way: basically last year's iPad Air at a lower price.
The perfect size, with one new Touch ID button
The 11-inch iPad Pro has been my favorite size for a while. This new fourth-gen iPad Air is exactly the same size and fits the 11-inch Pro's cases and keyboards, too. It feels identical, with one exception: It has Touch ID on the top power button, instead of Face ID.
So I slapped the old Smart Keyboard from the iPad Pro 11 on and things felt almost exactly the same. iPad Pro who?
The display is basically the same as the 11-inch Pro, but not exactly. It's weird. The 11-inch Pro has an 11-inch, 2,388x1,668-pixel LCD with 600 nits max brightness. The Air has a 10.9-inch, 2,360x1,640-pixel LCD with 500 nits max brightness. I never noticed the difference. The side bezels seem a hair bigger on the Air. The iPad Pro also has smoother ProMotion screen refresh, at up to 120Hz, versus the iPad's more normal feel. ProMotion is lovely, but I'm also fine without it.
Touch ID is right there, on the power button.
Scott Stein/CNET
What about the new Touch ID button, though? The Air doesn't have Face ID, which the Pros and iPhones have. The Face ID camera is cleverly hidden around the black bezel of the Pro and works at nearly any orientation. Meanwhile, the Air is Apple's first device with a fingerprint sensor on the small power button on its edge, instead of the circular home button (which this iPad doesn't have).
You have to remember which direction your iPad is facing, because that Touch ID could end up just about anywhere. Luckily, a pop-up on-screen indicator lets you know where it is when Touch ID is needed. But the orientation sometimes works for my left forefinger, sometimes for my right. I registered two fingers for practical comfort in landscape and portrait. The new Touch ID button seems to work reliably so far and there's no reason why future iPhones (or even the Apple Watch) couldn't get these little Touch ID buttons, too.
Compared to the 2019 iPad Air, the 2020 version gets a big chip boost and Pro-like extras (USB-C).
Scott Stein/CNET
How fast is it?
The new A14 chip, also in the iPhones 12, is in the Air. It sounds faster than any other iPad and that's half-true. The A14 is certainly faster than the A12 on the iPad and iPad Mini, based on benchmarks in Geekbench 5 and even in everyday use (initial runs show a score of 1,118, and a multicore score of 4,675 -- higher is better). But the iPad Pro's A12Z is faster in multitasking, while the Air beats it in single-core speed. Which is weird. The A12Z has more graphics power in its chip. But if you really wanted an iPad Pro, it would make me want to wait for a Pro with a possible A14Z chip next year.
The front camera is fine, but still not great for Zoom
We're all in video chats now. The iPad Air hasn't solved the iPad's biggest video chat problem, which is that the front camera ends up on the side in landscape mode. You'll look like you're staring off-screen in Zooms. The 7-megapixel camera is better than the entry-level iPad's, but I would have preferred something more centered for video chats.
Magic Keyboard and Pencil: not included.
Scott Stein/CNET
Accessories will cost you
Apple's iPad pricing slope starts seemingly affordable ($329, often on sale for $299 or less) and climbs up from there with storage tiers, models with extra features and pricey but useful accessories. It's a lot like car shopping -- suddenly you're getting the all-leather interior and deluxe extras.
The Air is a semiexpensive midrange model in that analogy, and those fancy extras can add up fast. The base 64GB $599 (£579, AU$899) iPad Air doesn't feel like enough storage for an iPad made to last years. But there's no 128GB model, so the 256GB version bumps to $749. (Skip the cellular add-on unless your office is paying.)
And then, the Pencil and keyboards. The Air supports all the newest Apple accessories like the snap-on magnetic Pencil 2 and the Magic Keyboard with trackpad. The Pencil 2 is $129 and the Magic Keyboard is $299, which is half the price of the iPad Air itself. You end up climbing to over $1,000 and now this is hardly a budget iPad anymore. No, it's not compatible with the first-gen Pencil, either.
You could even end up talking yourself into the iPad Pro at that point: the 128GB 11-inch Pro is $799, $50 more than the 256GB Air. And so it goes.
With a keyboard, still great for writing.
Scott Stein/CNET
It multitasks, but iPads are still not the same as laptops
A word, once again, on the promises and limits of iPads as true computer replacements. iPads are shockingly versatile and with a keyboard case slapped on, I can find myself suddenly using it like a laptop for hours on end. That's the great thing about iPads and iPadOS. The 10.9-inch screen is big enough to split two apps reasonably well and monitor different things at once, too.
Apple's also made a lot of strides in iPadOS 14 to enable file storage, drag-and-drop between multitasked apps, plus trackpad and mouse support and better Pencil support for scribbling and annotating on the iPad more easily. But, it still doesn't feel exactly like a laptop. File storage can get weird. Browser support is better but not perfect. And when I tried split-screening Zoom and Gmail and discovered that my camera was cut off in multitasking mode, I realized that there are some limits that have real impacts right now.
The iPad Air, between the 2020 iPad (left) and iPad Pro (right). The Air is Pro-like, but the basic iPad is as good as last year's Air.
Scott Stein/CNET
A more affordable fancy iPad, but do you need it?
For my tastes, I prefer the new iPad Air over any other current iPad. And I'd want the Magic Keyboard, too, plus the extra storage. But that places me at $1,100 or so after tax, and that's a pretty fancy iPad setup indeed.
And much like a lot of Apple's product lineups, that's the key: knowing where you should land on pricing and upgrades. The odds that you'll just use the base 64GB iPad out of the box with no extras is pretty slim, unless you already have some 11-inch iPad Pro accessories lying around.
Just know that this Air really does feel like it's left off some less essential iPad Pro features and offered up a more affordable device in return. It's like when the iPhone XR arrived after the iPhone X. Not exactly the same, but in a lot of ways more than good enough.
It's great that Apple upgraded the Air so much since last year. But also remember that last year's perfectly capable iPad Air is still around: It's just basically been turned into the entry-level iPad and it's more affordable than ever.
Update, Nov. 24: Adds CNET Editors' Choice award. First published Oct. 21.
