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OnePlus 10 Pro peek reveals lots of Oppo software DNA
OnePlus 10 Pro peek reveals lots of Oppo software DNA
Curious about what it's like to use the OnePlus 10 Pro? So is everyone else outside of China since the phone launched there on Jan. 10 and the company hasn't yet given an international release date. But a new video showing off the flagship phone reveals it's essentially running Oppo software.
YouTuber Marques Brownlee got his hands on a OnePlus 10 Pro model from China and demonstrated that it appears to have entirely replaced all traces of OnePlus' signature OxygenOS Android skin with Oppo's ColorOS.
Read more:The best phones to buy in 2022
This doesn't necessarily mean the version of OnePlus 10 Pro that'll be sold outside China won't have OxygenOS, Brownlee noted. But replacing software entirely is very different than the "fusion" of operating systems that OnePlus CEO Pete Lau described last September that would bring the best of both OxygenOS and ColorOS to the next generation of OnePlus phones.
Fans and media have been in the dark since the phone's launch earlier in January, which only revealed the OnePlus 10 Pro's specs and new design. Per Brownlee's video, the phone's hardware is exactly as advertised: It seems to have the same lenses as the OnePlus 9 Pro in a redesigned camera block housing, though it does have a new 150-degree ultrawide mode within the photo app, among other tweaks.
In addition, the in-screen fingerprint sensor, which was awkwardly low on the OnePlus 9 Pro, has been moved up on the display to be easier to reach with your thumb. The phone also has a new type of display, an LTPO 2, which has the same 120Hz maximum refresh rate but now goes down to a 1Hz, which is lower than the 9 Pro's minimum 10Hz, meaning lower potential power drain.
It seems we were right to be excited over the 10 Pro's 5,000mAh battery, the largest yet on a OnePlus flagship phone, as Brownlee found it lasted longer than the brand's older phones. The 80-watt charging is also as speedy as expected, though you'll need to buy a proprietary Oppo wireless charger to reach the phone's 50-watt maximum wireless charging speeds.
OnePlus veterans may be thrown off by the charger included in the box, which isn't OnePlus' WarpCharge but the SuperVOOC charger block typically packed with Oppo phones. The latter has a USB-A plug instead of the USB-C ports used by most modern chargers, so if you lose the included cable, you may need to unearth older cables long ago consigned to your desk drawer.
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Honor Magic 4 Pro Is the Flagship Phone Huawei Wishes It Could Make
Honor Magic 4 Pro Is the Flagship Phone Huawei Wishes It Could Make
Honor's phones have typically been budget-focused, offering decent-enough specs for modest prices. But not so with the Magic 4 Pro; it's got all the top tech you'd expect of any of today's flagship phones, including multiple potent cameras on the rear, 5G, a lightning-fast processor and a glorious, vibrant display.
So why the change in strategy? Well Honor used to be a subsidiary of Huawei, producing affordable phones while Huawei churned out the exciting flagship models. But with Huawei not able to use Google services or 5G due to ongoing restrictions imposed by the US, its flagship phones -- like the P50 Pro -- simply can't compete with the likes of the Samsung Galaxy S22 Ultra or iPhone 13 Pro.
Back in 2020 Honor was split off from Huawei to be its own company and isn't currently bound by the same restrictions, meaning it's free to use Google services and 5G like any of today's other Android phones. As a result, its new strategy seems to be picking up the "flagship" baton where Huawei dropped it, making the top-end phones its once parent company is no longer able to.
And at £950, the Honor Magic 4 Pro is unquestionably priced among elite flagship rivals. Right now the phone isn't available in the US and there's no word on whether that will change. For reference though, that UK price to converts to $1,160 or AU$1,670. Thankfully there's a lot to like in the phone that goes a long way to justifying the high price tag.
Its design is attractive, with the cameras clustered in a circular unit in the center on the back, rather than being pushed to one side. The body is made from metal and glass while the display curves gently at the edge, all of which makes it feel like a premium phone when you hold it in your hand.
A vibrant display, a powerful processor
The display measures a generous 6.81-inches and it's bright, vibrant and pin-sharp thanks to its maximum 2,848x1,312-pixel resolution. This can be set to automatically reduce down to 2,136x984 pixels in some tasks in order to preserve battery, but even at the lowest resolution I could barely tell the difference, at least not in basic tasks like emailing or general web browsing.
Inside the phone is the latest Qualcomm Snapdragon 8 Gen 1 processor, backed up by 8GB of RAM and 256GB of storage. It put in some blistering scores on our benchmark tests, easily competing with the performance from the impressively fast Galaxy S22 Ultra and comfortably edging out the Pixel 6 Pro, powered by Google's own Tensor chip.
Honor Magic 4 Pro performance comparison
Honor Magic 4 Pro
Pixel 6 Pro
Galaxy S22 Ultra
Legend:
Geekbench 5 (Single Core)
Geekbench 5 (Multi-Core)
3DMark Slingshot Unlimited
Note:
Longer bars equal better performance
It's nippy in everyday use, with no annoying lag when navigating around the Android 12 interface. Demanding games such as Asphalt 9: Legends and PUBG played without any noticeable slowdown, even with the graphics settings on the highest available.
The Honor has three rear cameras.
Andrew Lanxon/CNET
A decent rear camera
The big circle on the back houses three main cameras; a 50-megapixel main camera, a 50-megapixel ultra-wide and a 64-megapixel telephoto offering 3.5x optical zoom.
Good exposure and punchy colors. Lovely stuff.
Andrew Lanxon/CNET
Taken with the standard lens, this shop is well exposed with rich colors.
Andrew Lanxon/CNET
Using the ultrawide lens, the camera maintains the good exposure but the colors become so vibrant as to look a little unnatural.
Andrew Lanxon/CNET
Shots from the main camera are bright, well-exposed and packed with detail. Colors are vibrant and punchy, only sometimes bordering on being a bit oversaturated for my tastes. The dynamic range is generally excellent, with bright skies kept under control and shadowy foregrounds still being easily visible.
Taken at 10x hybrid zoom, this image has noticeably degraded, with fuzzy details seen on the ship.
Andrew Lanxon/CNET
This 10x hybrid zoom shot is good enough for Instagram or sending to friends over WhatsApp, but the fine details are quite mushy.
Andrew Lanxon/CNET
The ultrawide camera maintains the same vivid color balance and does a good job of achieving an even exposure, even in high-contrast scenes. The telephoto lens meanwhile delivers beautifully crisp and clear shots at 3.5x zoom although at 10x hybrid zoom (optical and digital zoom combined) shots start to noticeably degrade.
It's a solid camera system overall that'll suit most everyday photographers well, especially those of you wanting to achieve vibrant, colorful images right from your phone without having to apply any kind of filters to your shots. If zoom is important to you though then you'll still be better served by the Samsung Galaxy S22 Ultra, whose 10x zoom is still the best around on a phone. Like the S22 Ultra, the Magic 4 Pro boasts zoom levels up to 100x but the resulting shots are so poor quality that this is a mostly redundant feature.
The Magic 4 Pro runs Android 12.
Andrew Lanxon/CNET
All-day battery with fast charging
Powering the phone is a 4,600-mAh battery, which is capacious enough to offer a full day of use, as long as you're reasonably careful how you use your phone. In my own tests I found the battery dropped from full to 96% remaining after one hour of streaming a YouTube video, with it dropping to 89% after a second hour. That's similar to what I've seen from the Pixel 6 Pro, although both the iPhone 13 Pro and OnePlus 10 Pro did better here.
If you do run out of juice later in the day then getting the power back in shouldn't be an issue. The battery supports 100-watt fast charging which will take it from empty to full in just 30 minutes. You'll need to use a compatible charger, but one is supplied in the box.
The Honor is packed with some of the best 2022 Android specs and features.
Andrew Lanxon/CNET
Should you buy the Honor Magic 4 Pro?
The Magic 4 Pro isn't a revolution in mobile technology and doesn't offer any particular "must-have" features that separate it from its rivals. But it doesn't really need to. It's a high-performance flagship Android handset that ticks all of the boxes of a top phone thanks to its great performance, solid camera, fast charging and 5G connectivity. Its price is high, but it undercuts the S22 Ultra while costing almost exactly the same as the Pixel 6 Pro and OnePlus 10 Pro (with 256GB of storage).
While I think the Pixel, with its stock Android 12 interface has a smoother user experience on a day-to-day basis, the Honor has a more potent processor and offers significantly faster charging speeds, the latter being of particular use if you frequently forget to fully charge your phone overnight.
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Xiaomi 12 Pro: An Android 12 Powerhouse You Might Not Have Considered
Xiaomi 12 Pro: An Android 12 Powerhouse You Might Not Have Considered
Xiaomi's latest flagship 12 Pro phone packs top-end specs, including a potent Snapdragon 8 Gen 1 processor, three 50-megapixel rear cameras, 120-watt fast charging and a large, vibrant display.
It ticks many of the boxes you'd expect of a flagship phone in 2022 and it offers some solid competition to the likes of the Samsung Galaxy S22 Ultra, Oppo Find X5 Pro and Google Pixel 6 Pro.
The Xiaomi 12 Pro will go on sale later this month in the UK and Europe, and while US and Australian availability has yet to be announced (at the time of writing), Xiaomi has confirmed that the phone will start at $999 for the 8GB RAM and 128GB storage variant (roughly £765 and AU$1,380 converted).
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Motorola One 5G costs $445 and will have you saying 'iPhone SE who?'
Motorola One 5G costs $445 and will have you saying 'iPhone SE who?'
Editor's note, Sept. 17: We're in the process of testing out the Motorola One 5G and will post our full review soon. You can buy the Motorola One 5G starting Friday, Sept. 18, at AT&T for $445. Motorola hasn't yet shared pricing or availability for the Verizon version.
With affordable and feature-packed offerings like the Moto G Stylus, G Power and G Fast, it's clear that Motorola thrives in the budget end of the phone market. Now with the new Motorola One 5G though, the Chicago-based company finally figured out a way to combine its budget know-how with 5G connectivity -- without the use of an additional accessory or Motorola Mod à la Moto Z4 and Z3.
In the US, the majority of 5G phones are expensive. The Galaxy Note 20 Ultra costs $1,300, the OnePlus 8 Pro starts at $900 and Motorola's own Edge Plus is $1,000. Even the more affordable midtier 5G phones like the LG Velvet, Galaxy A71, Motorola Edge and OnePlus 8 cost about $700. So it's really impressive that the Motorola One 5G costs $445 -- at least for the AT&T version. Pricing and availability for the Verizon model has not been shared.
The new phone will be available Sept. 18 on AT&T and likely later in October on Verizon. Each carrier version of the phone supports a different kind of 5G. The Verizon Motorola One 5G supports the carrier's mmWave flavor of 5G and the AT&T version will have sub-6 5G connectivity.
Like its nearly identical European sibling the Moto G 5G, the Motorola One 5G has appealing specs but also some compromises. It has a 6.7-inch full HD display and is powered by a Snapdragon 765 processor, which is the same one found in the Motorola Edge, LG Velvet and Galaxy A71. The phone also has a bunch of desirable features, including a big 5,000-mAh battery with support for TurboPower charging, a headphone jack, a 90Hz refresh rate display and six cameras (more on those below). It also has NFC for Google Pay, which is notable because previous Motorola budget phones have lacked this feature in the US. The Motorola One 5G runs Android 10 and will receive one major OS update as well as two years of security updates. That isn't as good as Samsung's promise of three years of updates for its Note 20 and new Galaxy phones, but at least you know where you stand.
But to hit that $445 price, Motorola made some compromises, just like Apple did for the $399 iPhone SE. The screen is an LCD instead of OLED, which typically draws more power and doesn't have true black colors. It only has 4GB of RAM (these days, most phones at that price range have 6GB to 8GB). Lastly, the phone has a polycarbonate (i.e. plastic) body, which isn't as premium as a glass design. None of these are necessarily deal breakers in my book, however Motorola One 5G has six -- yes, six -- cameras.
If you look closely at the rear camera bump, the lens on the top right-side has a flash built around it. The idea is it helps brighten macro photos when your phone might cast a shadow over your subject.
Motorola
The One 5G has four rear cameras, including a macro camera that has one of the coolest new features I've seen in a long time. Surrounding the macro camera's lens is a ring flash to illuminate close-up photos. This is especially useful because usually when getting up close and personal with an object, I find the phone's body casts a shadow over my subject. A ring flash like this has been seen on Canon's macro lens for its M50 mirrorless camera, but this is the first time it's ever been implemented on a phone and I anticipate it'll be super handy.
As for the phone's other back cameras, the main 48-megapixel camera uses pixel binning to combine four pixels into one. This helps reduce image noise and increase brightness. There's also an ultrawide-angle camera and a 2-megapixel depth camera for portrait mode photos.
On the front are two cameras, bringing the total number of cameras on the One 5G to six. One is a standard wide-angle camera and the other is an ultrawide-angle that offers a 118-degree field of view. All of the cameras are powered by Motorola's AI, which includes auto smile capture, shot optimization that recommends different modes and settings and smart composition. This last feature automatically generates a second reframed image based on your first shot.
I'll know more about the phone once I get my hands on it and get to test it out.
Motorola One 5G specs vs. Motorola Moto G 5G, Motorola Edge, LG Velvet, Samsung Galaxy A71 5G
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Motorola Edge Plus hands-on: A $1,000 5G phone with premium specs
Motorola Edge Plus hands-on: A $1,000 5G phone with premium specs
Motorola, a company best known for its budget and midrange phones, on Wednesday took an enormous step forward into the premium phone market and launched the Motorola Edge and Edge Plus. Both phones join the Motorola Razr as high-end offerings from the Chicago-based company. Whereas the Razr was criticized for its middle-of-the-road tech, the Edge and Edge Plus are brimming with cutting-edge specs that rival Samsung, OnePlus and Apple. It is as if Motorola went to the specs grocery store and emptied the shelves.
The $1,000 Motorola Edge Plus has the same price as the Samsung Galaxy S20, the same size screen as the Galaxy S20 Plus and the same 5,000-mAh battery and 108-megapixel camera as the Galaxy S20 Ultra. (The Edge Plus is not currently available in the UK and Australia, but as a guide, the Galaxy S20 starts at £799 and AU$1,349 in those countries. The Edge will cost £549 in the UK.)
The Edge is meant as a slightly pared-down and less expensive option. Motorola hasn't announced the price, but the more affordable phone will launch sometime this summer. Motorola is taking a similar approach to both phones as OnePlus did with its 8 and 8 Pro, although both Edge phones use the same size display.
Motorola Edge Plus specs vs. Motorola Edge, OnePlus 8 Pro, Samsung Galaxy S20 Plus, Samsung Galaxy S20 Ultra
5G enabled; 120Hz refresh rate; water resistant (IP68)
5G enabled; 120Hz refresh rate; 100X zoom; water resistant (IP68)
Price off-contract (USD)
$999 - Verizon exclusive
TBD
$899 (8GB RAM/128GB), $999 (12GB RAM/256GB)
$1,199, $1,349
$1,399 (128GB), $1,599 (512GB)
The Motorola Edge Plus has 5G
We've seen a lot of phones with 5G launched this year, and the Edge was designed from the start to run on 5G. The Motorola Edge Plus supports both sub-6 and millimeter wave up to 5 gigabits per second. Motorola claims its optimizations will result in the "fastest ever" 5G. We'll have to test those claims.
The Motorola Edge Plus was built from the ground up to be a 5G phone.
Sarah Tew/CNET
The Edge Plus has a 108-megapixel rear camera
There are three rear cameras on the Motorola Edge Plus. The main camera has a 108-megapixel sensor which combines groups of four pixels to produce a 27-megapixel image. Motorola says that the sensor is almost three times larger than the 12-megapixel sensors used in other phones, which could help improve brightness and reduce image noise.
I'm excited to try out the Edge Plus camera system in more depth. But the few photos I took looked good on Edge Plus' screen.
The Edge Plus can record 6K videos with 20-megapixel photo grabs during recording. Despite the Edge Plus having a Snapdragon 865 processor, which is capable of 8K recording, Motorola thought 6K better paired to the main camera sensor.
There are three rear cameras: A main wide-angle camera, a telephoto camera and an ultrawide-angle camera.
Sarah Tew/CNET
There's also a video portrait mode, a special long exposure mode with a shutter speed of up to 32-seconds and Night Vision which stacks eight photos and combines them into a single shot that's brighter, sharper and has more detail.
And then on the front, housed in the hole-punch display, is a 25-megapixel selfie camera.
The Motorola Edge Plus has a 90Hz waterfall display
The name Edge refers to the 6.7-inch "endless edge" display that wraps around the sides of the phone. While it's not the first phone to have a waterfall display, it is absolutely stunning in-person. The edge can light up different colors to show your battery charging, alarms and notifications. There's also a neat widget you can access for shortcuts. Motorola built-in grip and touch suppression to minimize any accidental screen touches.
The display wraps around the edges and has a tiny hole for the 25-megapixel front-facing camera to poke through.
Sarah Tew/CNET
If the edges are too much, you can go into Settings and select which apps use the edges and which don't. When the edges are off, they turn black and the screen looks like a normal regular display. During my time with the phone, I didn't see an "all or nothing" switch for turning the edge on and off.
The edges get well-used in the new Moto Gametime mode. You can set them up as shoulder buttons or reposition your on-screen buttons so they're in a better place for gameplay.
I'm not sure how helpful the Edge screen will be in daily use. It's obviously reminiscent of Samsung Galaxy phones and their edge displays. But the gaming functionality pushes it toward gaming phones such as the Asus ROG Phone 2 and Black Shark 2 Pro but without the glowing logo.
Speaking of gaming phones, the Edge's 21:9 ratio screen has a 90Hz variable refresh rate which makes animations look smoother, text and images more crisp and can make gaming (especially high-frame-rate games) more immersive. You can also choose to override the variable setting and lock it in to 60Hz or 90Hz.
The 90Hz display is impressive and automatically adjusts its refresh rate depending on what content is on screen.
Sarah Tew/CNET
Motorola Edge Plus vs. Motorola Edge
In many ways the Motorola Edge is fundamentally the same phone with the same display as the Edge Plus, but made with a more svelte body. It has Sub-6 5G support but not the faster millimeter-wave flavor of 5G. Instead of a Snapdragon 865 found in the Edge Plus, it has a Snapdragon 765 processor. Instead of a 5,000-mAh battery, it has a 4,500-mAh battery. Instead of an 108-megapixel main camera, it has a 64-megapixel main camera.
The biggest difference is price. We don't know exactly what that will be yet, but we have to surmise that if the Motorola Edge Plus is $999 then the Motorola Edge will be cheaper when it's released sometime this summer.
The Motorola Edge is a slightly scaled back and more affordable version of the Edge Plus.
Motorola
Also I should note that in the US the Edge Plus is a Verizon exclusive, but the Edge will be sold unlocked. We look forward to testing out both phones for a review.
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Huawei, OnePlus and beyond: China's biggest smartphone brands you should know about
Huawei, OnePlus and beyond: China's biggest smartphone brands you should know about
This story is part of Generation China, CNET's series exploring the nation's technological ambition.
Apple, Samsung and Huawei have long been mainstays on the global smartphone leaderboard, but in recent years there's been a string of new players. Xiaomi, Oppo and Vivo might sound unfamiliar to most Americans, outside a tech-savvy bubble, but they're right up there with the world's top brands.
While Samsung wears the crown as the world's largest smartphone company and Apple still pulls in the most profit, Chinese phone-makers have ascended rapidly worldwide and are displaying resilience amid the coronavirus pandemic. Huawei surpassed Apple to become the world's second largest seller of smartphones last year, achieving this coveted milestone without selling any phones in the US, and briefly eclipsed Samsung in April. A Shenzhen-based phone company, Transsion, meanwhile, has overtaken Samsung as the No. 1 phone supplier in Africa since its launch there in 2018.
"Chinese smartphone-makers have captured around 40% of the global market share, showing that Chinese firms are increasingly capable of building consumer products with global appeal," said Dan Wang, technology analyst at Gavekal Dragonomics, a research firm.
In addition to enticing shoppers around the world to buy their handsets, Chinese vendors have worked hard to shed the reputation that they're merely cheap copycats -- they're starting to drive innovations such as foldable designs or pop-up cameras, which offer a window into the future of smartphone technology. Royole, a Shenzhen-based company, unveiled the world's first flexible smartphone, beating Samsung to the punch, although the South Korean electronics giant is often mistakenly credited for it. Nevermind that it was a spectacular failure. Xiaomi, meanwhile, unveiled the first trifold foldable phone that much of the world had ever laid eyes on. Vivo and Meizu both made waves when they released phones without a single physical button and almost no ports.
Generation China is a CNET series that looks at the areas of technology where the country is looking to take a leadership position.
Along with these innovative designs, Chinese phone brands are increasingly churning out high-end phones and pushing price boundaries, aiming to transcend their budget phone image and compete with the likes of Samsung and Apple after focusing on the budget or entry level market for years. Critics say they still have a long way to go.
"These competitive pressures drive changes in pricing, innovation and marketing, but I'm not convinced that Chinese vendors, aside from Huawei previously, pose a significant threat to Apple's brand," said Tuong Huy Nguyen, senior principal analyst at Gartner. "Apple is a high-end brand and an ecosystem-driven experience."
To be fair, China's smartphone industry has witnessed its fair share of failures along with the meteoric rise of companies like Huawei and Xiaomi as the smartphone market consolidates. Gionee, a Shenzhen-based manufacturer that was among the first Chinese firms to break into the lucrative Indian market, went bust last year. There was also Vsun, a Chinese contract manufacturer that laid off all its employees on the same day it filed for bankruptcy in May last year. Small players have been squeezed even tighter amid the coronavirus pandemic, which has resulted in Chinese phone-makers refocusing their efforts back to their home market, according to industry analysts.
But the rapid emergence of China's phone-makers on the global stage underscores the country's rising technological prowess. It comes as Beijing seeks to catch up and eventually overtake the US as the global technological leader across 10 high-tech sectors including robotics, semiconductors and even electric vehicles, as part of Chinese President Xi Jin Ping's ambitious master plan known as Made in China 2025. It's this very plan that fueled the costly trade war between Washington and Beijing. In May, Beijing unveiled a follow-up plan that details China's involvement in setting the standards for key tech like 5G.
Still, some Chinese phone-makers are poised to gain market share from Apple and Samsung in the second quarter despite the coronavirus pandemic, which has ravaged the global economy and disrupted supply chains, according to a TrendForce report published in April.
But who are the key players? The following is a breakdown of all of the Chinese phone-makers you should know, according to how recognizable they are in the US.
Huawei
US chipmakers continue to sell product to Huawei, despite a Trump administration ban on the sale of US technology to the Chinese telecom giant.
SOPA Images
Of all the Chinese phone manufacturers on this list, Huawei is probably the name that needs no introduction. It's the world's second largest smartphone company, and it's at the center of an international battle for technological dominance between Beijing and Washington.
Once virtually unknown to most Americans, the telecommunications giant was splashed across newspapers when top executive (and daughter of the company's founder) Meng Wangzhou was arrested in Canada for an alleged violation of US sanctions with Iran. Since then, the Chinese telecom has regularly made international headlines, especially since the US Commerce Department banned American companies from doing business with Huawei without first obtaining a license.
For Huawei, that meant it could lose access to crucial technological parts including semiconductors, which are key components used in its base stations and phones. It also meant Huawei's handsets were cut off from the full power of Google's Android operating system, along with several popular apps including the Google Play store, Gmail, Google Maps and apps that rely on Google like Uber and eBay.
At its launch in September, the Mate 30 was Huawei's first major phone to launch without Google's proprietary apps. Despite US efforts to constrain Huawei, the company reported first-half earnings this month showing revenue grew more than 13% from a year ago to around $65 billion.
But in May, Washington tightened its entity list measures in a move that blocked Huawei's global chip supply from key supplier's like Taiwan's TSMC, which could put Huawei's future in genuine jeopardy. "It might cripple Huawei, which I consider China's most important technology company," Wang said.
ZTE
ZTE launched the Axon 10 series in the US last year, which marked its comeback into the United States after being swept up in a trade fight with the Trump administration.
Angela Lang/CNET
You may remember ZTE from when it got embroiled in a trade fight with the US government. Once the fourth largest phone vendor by market share in the US, ZTE saw its operations come to a grinding halt after the Commerce Department in 2018 barred the state-owned Chinese telecom from buying components from American companies over sanctions violations.
Although the ban was lifted several months later as the result of Trump's surprise intervention, ZTE paid the US $1.4 billion in penalties, the Chinese telecom took a reputational hit and suffered a $1 billion loss in 2018.
The 35-year-old company had spent years building its brand in the US, where it sold low-cost smartphones through wireless carriers including AT&T and Verizon, selling 19 million phones in 2017, according to Canalys. It had achieved what none of its homegrown competitors had been able to in the US. Much of that evaporated with the controversy.
Last year, ZTE quietly reentered the US market with its "comeback phone," the Axon 10 Pro, its first major phone launch since it was banned. Still, industry analysts say they have doubts over whether ZTE can shake off the impact of the US ban even after installing company veteran Ni Fei at the helm of its consumer electronics business.
"ZTE is expected to face challenges from both its Chinese competitors and the US-China tensions," said Will Wong, research manager at IDC Asia Pacific. "Since ZTE has been banned by the US in the past, the current tensions between the US and China are expected to make its channel players more cautious while working with them."
Lenovo
Angela Lang/CNET
Lenovo is a giant in the PC industry. It can even lay claim to the world's first 5G laptop. But it's also the owner of one of the most iconic American phone companies: Motorola, which it bought from Google for a cool $2.9 in 2015. Still, it's been a long road back to the black for Lenovo's phone business. After years of bruising losses and layoffs, Lenovo's mobile unit turned a small profit last year, its first since it acquired Motorola, thanks to a "clear focus on selected markets, a competitive product portfolio and expense control." This year, the company released a string of phones across the price spectrum under its Motorola label like the revamped Razr, and it's gearing up to release its Legion-branded gaming phone as the company seeks to grow those gains in its phone business.
OnePlus
Launched this month, the Nord is OnePlus' inaugural midrange phone from a brand-new line by the same name.
Andrew Hoyle/CNET
Unlike most of its Chinese competitors, OnePlus has emerged as an unlikely success story in the US, breaking into the brutally competitive American smartphone market within the seven years of starting out. The young company, which has roots in tech metropolis Shenzhen, started off there as an online-only supplier of high-end yet affordable phones.
But it truly broke into mainstream America in 2018 when it launched the 6T flagship series with the support of a key US ally: T-Mobile. It was the first time OnePlus had the backing of a major US carrier, which marked an important milestone for OnePlus since most Americans still buy their phones from carriers. It also meant that the phones would be available in T-Mobile's vast network of retail stores around the country.
Jump ahead to 2020, and OnePlus is one of the fastest-growing smartphone brands in the US after its phone sales more than tripled in 2019, according to Counterpoint Research. Although its market share remains minuscule compared to those of Apple and Samsung, it has managed to snatch a small slice of the pie from both juggernauts, as well as curry favor with some of the most discerning gadget enthusiasts out there.
In April, it launched its OnePlus 8 flagship series amid the coronavirus pandemic with the backing of Verizon, and is set to launch the more wallet-friendly Nord this month via an augmented reality launch.
Xiaomi
Xiaomi's flagship for this year is known as the Mi 10 series.
Xiaomi
Xiaomi is one of China's earlier homegrown success stories. Founded in 2010, Xiaomi, which was once widely ridiculed for blatantly copying Apple, has matured into one of China's domestic champions, shipping more than 124 million phones in 2019 in more than 90 countries worldwide.
For many years, Xiaomi's not-so-secret weapon has been selling quality phones at near cost. It has even released a $100 phone. This low-margin strategy has helped Xiaomi cultivate a loyal fan base, especially in price-sensitive countries in Asia like India, where its slick Android phones often sell out within hours of release.
Xiaomi generates most of its revenue from selling phones, but recurring revenue from the sale of software and services that ride on its phone allow the Beijing-based company to sell its handsets for cheap. It also sells a portfolio of its own smart products to help boost its brand.
In addition to phones, Xiaomi relies on a portfolio of smart products including bedside lamps and air purifiers to help build its Mi brand internationally. An upgraded electric scooter (pictured above) was launched in July.
Screenshot by Sareena Dayaram/CNET
In recent years, however, Xiaomi -- like many of its rivals -- has prioritized selling more high-priced phones as the global smartphone industry and its margins shrink. This strategy seems to have paid off, with the company reporting nearly 14% revenue growth in the first quarter despite the business challenges of the coronavirus pandemic. It stands in contrast to Samsung and Apple, which have both warned of a challenging year ahead.
Oppo and Vivo
Vivo has broken ground for a 32-story highrise, which will house its headquarters, in the southern Chinese tech metropolis of Shenzhen. It's scheduled to be completed by 2025.
NBBJ
If you're not familiar with the name Vivo, there's still a good chance you have seen some of its phones, which appeared in Marvel's blockbuster Captain America: Civil War. As with its older and larger sibling Oppo, the Chinese phone-maker's trademark marketing style involves using high-profile product placement and sponsorships to win over European shoppers. Although Oppo and Vivo aren't household names in the West, both have vaulted up the global rankings to place within the top six smartphone manufacturers in a comparatively short period of time, due partially to the popularity of their affordable phones among young consumers.
Oppo and Vivo (along with Xiaomi) are expected to have gained even more market share in the April-to-June quarter despite the pandemic, according to IDC. That's mainly because both companies enjoy a strong foothold in Asia, including the world's two largest smartphone markets, China and India, where most of their regional sales are generated, according to Wong. Even though Oppo and Vivo stress that they're competitors, both companies were spun out of the same parent company. BBK Electronics is a privately held, media-shy Chinese conglomerate believed to be the world's third largest manufacturer of smartphones. Along with Vivo and Oppo, it counts OnePlus and RealMe as part of its stable of brands.
RealMe
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RealMe is the baby of the bunch, a 2-year-old company founded by a former Oppo executive. RealMe phones found success quickly because they were cheap but juiced up with cutting-edge technology.
Last year, the company, which is also owned by BBK Electronics, said it shipped 25 millions phones -- a figure it hopes to double by the end of 2020.
"Their connection with Oppo allowed them to form a partnership with channel players in a more efficient way, which might be difficult for new smartphone-makers as channel players may not be familiar with a new brand," said IDC's Wong.
The brand originally piggybacked on Oppo's success, and was known back in 2010 as Oppo Real before it spun off into an independent division. It also rapidly entered new international markets, finding success in India and parts of Europe in recent years. Earlier this year, the company unveiled its first 5G phones as part of a push toward the premium end of the market.
TCL
TCL is the new kid on the smartphone block -- after a fashion. The Shenzhen-listed company has had a long history of designing, manufacturing and marketing phones under brands that are not its own: TCL has produced handsets carrying the Alcatel name, the once-popular Blackberry brand and even has the tiny Palm handset.
In April, the company, better known for making televisions, launched the moderately spec'd TCL 10 series, the debut line using its own brand that included a 5G phone, internationally.
But the Chinese company is also vying to become the next big name in foldable phones, teasing radical designs including a trifold phone and a rollable phone.
Founded in 1981, the Chinese consumer electronics company built its reputation selling value-for-money TVs that mostly kept up with competitors in terms of specs.TCL will continue selling these TVs along with the bevy of consumer electronics under its portfolio, but it's aiming to boost its brand through the more personal smartphone, echoing a strategy employed by industry giants Samsung and LG.
Meizu
The Meizu Pro 6 (center) looks a lot like an iPhone.
Dave Cheng/CNET
Formerly a maker of MP3 players, Meizu was one of the earlier Chinese firms to make a foray into the hypercompetitive world of smartphones. The Zhuhai-based company rolled out its first phones in 2009, quickly becoming a force to be reckoned with domestically, and eventually entering overseas markets like India and parts of Europe.
At its height, it was China's sixth largest domestic manufacturer, shipping approximately 20 million smartphones in 2015, which was a 350% jump from the year before. Huawei sold about 100 million in 2015. In a sign of confidence in its business that same year, Meizu garnered a near $600 million investment from Alibaba, as part of the e-commerce behemoth's push of its own mobile operating system into Meizu's popular handsets.
But Meizu has failed so far to break into the upper strata to join the ranks of China's smartphone elite. Today, the once high-flying company is struggling to stay afloat amid the consequences of misguided business decisions that included the over-release of smartphones and intensifying competition from its homegrown rivals. As players with more financial firepower refocus on the Chinese market, "there is little room left for smaller vendors," said Canalys research analyst Hattie He in a 2018 report.
