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Snapchat Just Made It Super-easy To Design A Custom Filter On The Fly

Snapchat just made it super-easy to design a custom filter on the fly


Snapchat just made it super-easy to design a custom filter on the fly

Ever wanted to create your very own Snapchat filter for a party or wedding, but didn't know where to start? Instead of paying someone on Fiverr or Etsy to do it for you, Snapchat's new tool has filter templates you can create in minutes. You can go through the process on your computer, or use the Snapchat app on your phone. 

From your computer

on-demand-geofilters
Screenshot by Jason Cipriani/CNET

To get started, visit geofilters.snapchat.com. You don't have to log in to your account to mess around with the templates and get an idea of how the process works. However, if you do log in you'll have access to your personal Bitmoji stickers.  

Snapchat currently has filters for eight different categories: Graduation, summer vibes, wedding, bachelor(ette), birthdays, baby shower, celebration and love. 

Step 1: Select a category, then find a filter that fits your personal tastes. Use the tools on the right side of the page to add your own text or change the placeholder text. Alternatively, you can upload your own filter creation. Click Next when you're happy with the filter.

Step 2:  Choose the date and time you want the filter to be active for. 

Step 3: Create a geofenced area using the map. Snapchat requires a minimum 20,000-square-foot area geofence and will let you know if you need to expand your selected area to meet its criteria. Custom filters start at $5.99 and increase in cost depending on size of the geofence and the amount of time the filter will remain active. Each time you adjust the size of the geofence, the price estimate will update to let you know the correct price. 

Tip: Choose a geofence larger than the actual venue. Since GPS reception can be wonky -- especially at remote wedding locations -- a wider range helps make sure your guests don't miss the filter.

Step 4: Fill in the submission form, which requires a name for the filter and payment info. Snapchat will review your filter, and if approved, charge your payment info. 

From the app

image
Screenshots by Jason Cipriani/CNET

Using the Snapchat app, the process is nearly the same, although a bit more streamlined. To view the On-Demand Geofilter tool in the app, open Settings and select On-Demand Geofilter. The first time you visit this section of the app, a brief explainer will show up. Future visits will show you a list of previously created filters. 

Step 1: Pick a category for the filter. 

Step 2: Choose a predesigned filter, then edit or add the text, and add emoji or Bitmoji. Almost everything on the screen can be adjusted or moved. Tap and swipe around to get the hang of it. 

snapchat-app-geofilter
Screenshot by Jason Cipriani/CNET

Step 3: Pick a start and end time, along with a location for the filter. The app will default the location to the 20,000-square-foot minimum based on your current location. However, you can search for venues or adjust the location with the search bar at the top. As with the process via computer, the price will be adjusted as you adjust the size of the geofence. 

Step 4: Give the filter a name, then submit it and wait for Snapchat's approval. I created a filter when working on this article and it was approved within a few seconds. You will receive an email once it's approved. 

Step 5: Pay for the filter! Don't forget to open the app and process payment. Your filter will not show up until you've paid for it.

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Facebook Stories Makes Big Move In War Against Snapchat

Facebook Stories makes big move in war against Snapchat


Facebook Stories makes big move in war against Snapchat

Facebook just made its biggest move in its war against Snapchat.

The social network on Tuesday widely released Facebook Stories, a near-identical clone of rival Snapchat's popular feature, also called Stories. The feature lets people post a string of videos and photos that disappear after 24 hours.

If it sounds like you've heard this before, you have. Facebook has already brought Stories to many of its other apps: Instagram has Instagram Stories. WhatsApp has something called Status. Messenger's version is called Messenger Day. But this is the first time Facebook is bringing Stories globally to its marquee app, which gets more than 1.7 billion mobile visitors a month. (Facebook had previously been testing the feature in a handful of countries outside the US, including Ireland and Chile.)

"Yes, this is something that was pioneered by Snapchat," Connor Hayes, a product manager at Facebook, said during a press briefing in San Francisco on Monday. "We think they did a great job of uncovering that Stories as a format is the way that people really want to share photos and videos in social apps."

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You can add filters to photos and videos.

 Facebook

With Facebook Stories, you can add filters or masks -- what Snapchat calls "lenses" -- to your pictures or videos. For example, you can give someone a unibrow, mustache, sunglasses or glitter beard. (Yes, that's a beard made of digital glitter.) Or you can filter a video so it looks like it was created in the style of a famous artist, like Picasso.

To get to the new camera features, open up the app and swipe right. After you've decided what you want to share, you can post it as a Story, post it on your News Feed, or send it to groups or individuals with another new feature called Direct. Those photos and videos you send with Direct will self-detonate too, just like on Snapchat. The features are available on iPhones and Android phones.

The updates amount to the biggest change to how people can post to Facebook since the social network introduced the News Feed in 2006 or Timelines in 2011. Hayes said that now people take a lot more photos and videos, so these products are meant to keep up with that behavior.

"We think it's our responsibility to update the Facebook app and really upgrade it so [pictures and videos] are more a part of their experience," he said.

But for anyone who uses Snapchat, those products are anything but new. Facebook has a long history of trying to edge out its younger competitor, which is beloved by teens and young adults. Nearly 70 percent of all 18- to 24-year-olds in the US use the app, according to ComScore.

Facebook CEO Mark Zuckerberg famously tried to buy Snapchat for $3 billion in 2013, only to have Snapchat cofounder Evan Spiegel balk at the offer. Facebook also built two Snapchat ripoffs, called Poke and Slingshot, that never caught on. They've both been killed. Meanwhile, Snap, Snapchat's parent company, grew to become a formidable Facebook opponent. Earlier this month, Snap went public in a $3.4 billion IPO.

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You can post your filter-enhanced images as a Story, add them to your News Feed, or send them to groups or individuals with another new feature called Direct.

 Facebook

But while Facebook's early attempts floundered, the company has found some success in trying to clone Snapchat Stories. Instagram Stories, which debuted in August, now has 150 million users a day, and the company said earlier this year that ads are coming in the feature.

For the Facebook Stories launch, the company partnered with two artists, Vancouver-based Douglas Coupland and London-based Hattie Stewart, to create art for some of the filters and effects. Facebook also partnered with movie studios to create masks for movies including "Guardians of the Galaxy Vol. 2," "Wonder Woman" and "Despicable Me 3." That last filter turns your image into a Minion. But Facebook declined to discuss the terms of those partnerships, or its ad strategy going forward.

Zuckerberg seems convinced products like Stories are the way to go. "In most social apps today, a text box is still the default way we share," Zuckerberg told financial analysts in November. "Soon, we believe, a camera will be the main way that we share."

Now, he's taking that bet to hallowed ground for the company: Facebook itself, the social network he created in his dorm room 13 years ago. So get ready, here come the glitter beards.

CNET Magazine: Check out a sampling of the stories you'll find in CNET's newsstand edition.

Batteries Not Included: The CNET team shares experiences that remind us why tech is cool.

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