You need to try these new Apple Watch 7 features

You need to try these new Apple Watch 7 features

After setting up your new Apple Watch Series 7 that you got this holiday season and pairing it with your iPhone, it's time to check out all the new features and tweak a few settings to make the most of your new Watch. The Apple Watch Series 7 comes with a larger screen, faster charging and a more durable design. That might not sound as exciting as the blood oxygen sensor that debuted in last year's Series 6. (Here's how the Apple Watch 7 compares to the Apple Watch 6.) But the Series 7's new features have the potential to add more convenience to a lot of everyday tasks, from checking the time to resp onding to texts and tracking your sleep. 

Apple unveiled the $399 Apple Watch Series 7 during its product launch event on Sept. 14 alongside the iPhone 13 family, a refreshed iPad Mini, and a new entry-level iPad. The new Apple Watch is a light update to the Series 6 that's ideal for people looking to replace a watch that's several years old.

Read more: Apple Watch 7 review: A slight upgrade compared to last year's smartwatch

If you're considering the Apple Watch Series 7 or already bought one, here's a breakdown of what's new and why it matters. You can also check out all the Apple Watch Series 8 rumors we've heard so far.

Apple Watch Series 7 has a QWERTY keyboard

The Apple Watch Series 7 should be easier to type on. 

Apple

The Apple Watch has a new QWERTY keyboard that takes advantage of its larger screen, which is about 20% bigger than the Series 6, allowing you to type similarly to how you would on a phone.

What's new: A full-size keyboard means that you aren't limited to sending a canned response to a text, scribbling a quick note or dictating a message, as is the case with the Apple Watch Series 6.

How you'll use it: The Apple Watch Series 7's QWERTY keyboard lets you tap each key to type, or use Apple's QuickPath feature to swipe between letters without lifting your finger. You'll still want to use your phone for messages longer than a short sentence, but it still generally makes it easier to text using the watch.

The bottom line: The Series 7's QWERTY keyboard makes it easier to send longer and more complex messages that are uncomfortable to scribble or too private to dictate. It's another example of how the Apple Watch has evolved to become better at working independently of your phone in the years since its launch. 

Third-party Apple Watch apps like FlickType already allow you to type on your Apple Watch, but having it as a native option on the watch results in a smoother experience. It also means watch owners won't have to rely on third parties for this potentially vital tool, which is important considering some keyboard apps have been accused of participating in App Store rating scams.

Read more: Apple Watch 7 upgrade: How to trade in your old watch to get the best deals

Larger screen on the Apple Watch Series 7 amps up reading

The Apple Watch Series 7's larger screen can fit more text.

Apple/Screenshot by Sarah Tew/CNET

The Series 7 is Apple's first major redesign since the Series 4 launched in 2018. The new watch comes in 41-millimeter and 45mm sizes for the first time, representing a shift away from the 40mm and 44mm sizes that were available on the Series 4 through Series 6. 

What's new: The Apple Watch Series 7's screen is about 20% larger than the Series 6's and more than 50% bigger than the Series 3's. The borders that frame the screen are also 40% smaller than those of the Series 6, allowing Apple to expand the screen size without making the device much larger. But don't worry, older watch bands are still compatible with the Series 7. 

How you'll use it: The Series 7's larger screen makes it better at its most important job: showing information that's easy to see at a glance so that you don't have to grab your phone. The larger screen means the Series 7 is capable of displaying 50% more text without having to scroll, making reading text messages, emails and notifications more convenient. 

There's more: Apple also updated the user interface in its apps to make better use of that larger screen. Apps like the stopwatch, activity and timer now have larger buttons, meaning it's easier to hit snooze even when you're still half asleep. You also get specific watch faces that are optimized for the Series 7's bigger display, such as a new version of the Modular face that can fit complications with more information. I've been using this new watch face to see my activity progress, the time and weather forecast at a glance.

And don't forget, WatchOS 8 introduces the ability to set Portrait mode photos as your watch face, and the Series 7's larger screen is better able to show them off.

Read more: Apple Watch Series 7 vs. Series 6: The biggest changes coming in Apple's new smartwatch

A brighter screen in always-on mode

Apple/Screenshot by Sarah Tew/CNET

Apple also updated the Apple Watch's display in a different way by making the screen more visible in always-on mode. It's another addition that makes it even faster to get quick bits of information from your watch. 

What's new: The Apple Watch Series 7's screen is up to 70% brighter in always-on mode when your wrist is down, according to Apple. However, Apple specifically says this applies to indoor usage.

How you'll use it: The Series 7's improved brightness means it is even easier to see information like the time, your activity rings and your next meeting without having to wake the watch's screen. It feels like a step toward making the Apple Watch's screen appear the same whether it's asleep or in use, and doing so creates a more seamless look that doesn't feel jarring when switching between awake and idle mode. 

To use this feature, you'll want to make sure the always-on display setting is turned on in the Apple Watch's settings menu. On your Apple Watch's app screen, press the settings icon, scroll down to Display & Brightness and tap Always On. From there, make sure the switch next to Always On is toggled on. 

What about battery life? You could also choose to keep this feature turned off if you want to maximize battery life, and Apple hasn't said whether the brighter always-on screen will affect the watch's power consumption. I've been wearing the Apple Watch Series 7 daily with the always-on display setting turned on, and it typically lasts for about a day and a half. But battery life will always vary depending on your usage, and activities like using GPS connectivity while running will cause it to drain faster. 

Read more: Best Apple Watch accessories

Apple Watch Series 7 charges faster than Series 6 

The Apple Watch Series 7 should charge 33% faster than the Series 6.

Apple/Screenshot by Sarah Tew/CNET

The Apple Watch Series 7's battery lasts as long as the Series 6, but the amount of time it takes to charge your watch has dipped. 

What's new: The Apple Watch Series 7 can charge up to 33% faster than the Apple Watch Series 6, according to Apple. It takes 45 minutes to charge from zero to 80%, and 8 minutes of charging should enable 8 hours of sleep tracking. In CNET's testing of the new Apple Watch, reviewers found this to be true. Charging the Watch for at least 30 minutes made the battery jump from zero to 54%. In comparison, the Series 6 only replenished 37% in the same amount of time. 

How you'll use it: We've been asking for more battery life out of the Apple Watch for years, but that's especially relevant now that Apple has added native sleep tracking to its smartwatches. Rather than extending the watch's battery life, Apple makes it easier to quickly charge the watch during short windows throughout the day, presumably so that you don't have to charge it overnight. The idea is that you'll be able to top off the watch's battery whenever you have a few spare minutes.

The bottom line: The Apple Watch Series 7's faster charging speed is another way in which Apple is trying to make its smartwatch a more capable sleep tracker. In addition to making the Series 7 easier to charge in a pinch, Apple also added the ability to measure respiratory rate during sleep with its WatchOS 8 update. Taken together, these improvements could help Apple catch up to Fitbit, which offers multiday battery life on its watches and more in-depth sleep metrics. 

Read more: Best Apple Watch bands for 2021

The Apple Watch Series 7 has a brawnier build

The Apple Watch Series 7 comes with tougher crystal and is dust resistant. 

Apple/Screenshot by Sarah Tew/CNET

Exercise tracking has become one of Apple's biggest areas of focus for the Apple Watch. The Series 7 is more suitable for outdoor activity since Apple claims it has a more durable build. 

What's new: The Apple Watch Series 7 is rated for IP6X dust resistance (a first) and is coated in a crystal cover that Apple says is 50% thicker than that of the Apple Watch Series 6. That means you'll feel at ease wearing it to the beach or during a hike. 

How you'll use it: The Series 7's increased durability pairs nicely with the new cycling features in WatchOS 8. The new software brings an updated version of fall detection that Apple says can tell the difference between falling off a bicycle and a different type of accident. Apple also says WatchOS 8 can automatically detect outdoor cycling workouts. (See Lexy Savvides' test of the new Apple Watch cycling features here.)

The bottom line: We put Apple Watch Series 7's durability to the test. Those who want a truly rugged watch have military-grade options from Garmin and Casio to choose from, or could opt for a rugged Apple Watch case. But these updates suggest Apple is trying to push the Apple Watch beyond basic workouts and appeal to those who might need a more durable watch for activities like rock climbing. That's the premise behind the rumored Explorer Edition, which Bloomberg reports will come with greater impact resistance and could launch in 2022.

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Sonic 2 director and star reveal their favorite game shows sonic 2 director and star reveal their favorite game lyrics sonic 2 director and officer sonic director vows to change sonic director sonic 2 movie sonic 2 for 5 menu sonic 2 toys

'Sonic 2' Director and Star Reveal Their Favorite Game References

'Sonic 2' Director and Star Reveal Their Favorite Game References

Sonic the Hedgehog 2  hit Paramount Plus on Monday, after a wildly successful theatrical run last month, and it follows on from the 2020 original by reuniting Sonic voice actor Ben Schwartz and director Jeff Fowler for another eye-poppingly colorful adventure inspired by Sega's iconic video game series.

The sequel sees Sonic's old nemesis Dr. Robotnik (Jim Carrey) teaming up with an intense Knuckles (Idris Elba) to hunt down a reality-altering artifact and take revenge on our hedgehog hero. Sonic isn't alone though -- the classic game's famous sidekick Tails (Colleen O'Shaughnessey) arrives on Earth to help stop Robotnik's fiendish plans.

From opening scene to post-credits tease, the movie pays homage to the three decades of Sonic games. That's something that Schwartz, whom you might know from beloved sitcom Parks and Recreation, and Fowler, who previously directed Oscar-nomination animated short Gopher Broke, were determined to double down on as the sequel leaned hard into the source material.

Robotnik's return delights his henchman Agent Stone, but spells trouble for Sonic.

Paramount Pictures

I got to geek out about Sonic with the personable Schwartz and enthusiastic Fowler over Zoom ahead of the movie's release, touching on Knuckles' rivalry with Sonic, the characters' heart-warming personal journeys and delicious video game Easter eggs.

Here's a transcript of our conversation, lightly edited for clarity. We avoid any major spoilers, but might reveal some classic game references. If you want to be totally surprised by those elements, come back after you've seen the movie.

CNET: Sonic 2 brought me back to being a child in the '90s, and the marketing leans heavily on the rivalry between Sonic and Knuckles -- an element I remember from Sonic 3 like it was yesterday.  Ben, why is Sonic still cooler than Knuckles? Or vice versa, if you're feeling controversial.
Schwartz: I'm gonna stick up for Sonic, I'm always gonna stick up for Sonic. I feel like Sonic is that kid in your class who has all this heart. He's a heart-forward-type character, and also loves making people laugh. So for that reason, I mean come on, how do you not root for Sonic?

Knuckles crackles with intensity throughout the movie.

Paramount Pictures

Jeff, why is Knuckles cooler than Sonic?
Fowler: Oh, you're gonna get me in a lot of trouble with that question. I don't know if I want to pick a side, but one of the things that's so great about having 30 years of video games is that there are storylines that are incredibly popular with the fans. 

Going all the way back to the early '90s, Knuckles' introduction into Sonic was as a very formidable adversary -- he's got super strength, Sonic's got super speed. It was just a really simple but very exciting clash of characters that we just felt would be great material for the sequel. 

I love them both. Ben just absolutely crushes it as Sonic every time out. Then Idris coming in as Knuckles, I was just floored by what he was able to do with the character. I think fans are gonna absolutely love it.

Rewatching the first one recently and then the sequel, it struck me that it would've been so easy to make Sonic a shallow cool dude in these movies. I was amazed at how much I got into his emotional journey. Ben, can you speak to where he's at in Sonic 2?
Schwartz: I love that you say that, because one of the big things we try to do in these movies is to get people to care about Sonic. In the first one, the idea that he's all by himself, and he has no friends and he has nobody to turn to, I wanted people to feel that. But when the triumphs happen or he gets defeated, you feel those the same way.

Sonic's crimefighting career isn't quite as successful as he'd hoped.

Paramount Pictures

In the second one, he's growing up like kids do and not really listening to the advice that's been given to him by his parental-type figures [Tom and Maddie Wachowski, played by James Marsden and Tika Sumpter]. And he thinks he can do everything by himself. He's a superhero now, he just defeated Robotnik, don't tell him what to do -- he can do everything. 

This movie is hopefully echoing things that people go through as kids and as adults, when you think you can take care of everything and take on the world by yourself. But it's OK to ask for help. It's OK to understand that in order to get things done, you need your friends, you need your co-workers. 

That's where Tails comes in. And it's very fun to see Tails come from a different planet and be the sycophant of Sonic, someone who loves Sonic so much. And so I love that dynamic of those two, and then those two together against Knuckles is video game [chef's kiss].

Tails takes inspiration from his new pal Sonic.

Paramount Pictures

Jeff, how do you balance all the classic Sonic imagery with making the characters relatable?
Fowler: It can't just be all about imagery, it can't just be about action -- there's gotta be some substance to it. A lot of the material really was already there. Tails' story is very relatable. He was teased as a young fox, having two tails, and he was an outsider. And in Sonic he sees the hero he wants to be, he looks up to Sonic very much like a kid brother looking at his big brother. That's so grounded.

And it's part of the canon, it's part of what fans love about the characters, so we just lean heavily into that. If you know nothing about the game series, and you're coming into a theater, you're still going to be moved by it because those are very relatable themes.

The classic biplane image was one of the movie's visual starting points.

Paramount Pictures

What game references are each of you most proud of?
Fowler: One of the most iconic images from the Sonic 2 video game is Tails flying the biplane with Sonic on the wing. It's such an iconic image of Sonic being delivered to battle by his friend. From the first day of planning for the sequel, I was just like "We have to do that. That's got to be a big movie moment."

There's so much great imagery from the 30 years of games. The level designs, the concept art -- it's an embarrassment of riches. It definitely makes our job a lot easier, to have such a great visual foundation as we make our plans.

Schwartz: I love that if you look at Robotnik's drones and droids, there's some that look like little wasps that come out. But also the backgrounds like the maze, there's a lot of different things that allude to different levels that were in Sonic. I also just like what happens to Sonic when he's underwater. 

The water scene blew my mind -- the anxiety.
Schwartz: Oh my goodness, there's nothing more nerve-wracking as a child than being underwater in Sonic the Hedgehog and seeing the numbers pop up with how many seconds you have left. It's terrifying.

We're always trying to make sure we're keeping the fans happy, but also never being so specific, where people who haven't seen the franchise or played the games feel alienated. Jeff does an incredible job with that. 

So there's references throughout, even personal references from stuff I've done that Sonic says, and then outside of that there's references all throughout the video games. So I think people are gonna be really psyched. If you play the games, it's just gonna be full of little secrets we've left for you. And if you haven't, it's still like an action-packed, incredible, funny movie, and you'll get the references a little bit later when your friends tell you.

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Bored ape yacht club nfts explained for dummies bored ape yacht club nfts explained the verge bored ape yacht club most expensive who owns bored ape yacht club bored ape yacht club bored ape yacht nft bored ape yacht club steph curry bored ape yacht club mint price bored ape template

Bored Ape Yacht Club NFTs Explained

Bored Ape Yacht Club NFTs Explained

NFTs have been around for five years, but the nonfungible token boom only truly began in 2021. It coincided almost perfectly with the launch of Bored Ape Yacht Club, a collection of 10,000 cartoon ape NFTs that's come to embody the whole industry. BAYC has over the past year become a bellwether for NFTs, just like bitcoin is for the crypto market at large. 

When NFTs were at their hottest, in April, the entry price for Bored Ape Yacht Club NFTs was $400,000. Following the crypto crash, caused by the Federal Reserve's hiking of inflation rates to tackle inflation, that's fallen closer to $150,000. Far from the all-time-high, but insane considering these NFTs sold for about $200 apiece last April. 

You've probably seen a BAYC, even if you didn't realize you were looking at one.

Bored Ape owners currently using their NFT as a Twiter profile picture include Timbaland (1.6 million followers), Eminem (22.6 million followers) and footballer Neyman Jr. (55 million followers). Jimmy Fallon and Paris Hilton are also BAYC holders, discussing their Apes in a (cringey) Tonight Show segment. Justin Bieber made headlines with his purchase of a $1.29 million Bored Ape Yacht Club NFT in February. 

In June, Eminem and Snoop Dogg released a video clip in which the rappers are depicted by their respective Bored Apes. 

Yuga Labs, the company behind the NFT collection, has already expanded the ecosystem to include a cryptocurrency (Ape Coin). More importantly, it's developing a "metaverse" MMORPG game called "Otherside." People holding Bored Ape NFTs are betting that the brand will completely break through and go mainstream. Already it's collaborated with brands like Adidas and Gucci, and last year a Bored Ape graced the cover of Rolling Stone magazine. 

Like everything else to do with NFTs, the Bored Ape Yacht Club is contentious. Apes inspire jealousy among those who own and trade NFT art but confusion and suspicion among people who don't. Their value is instrinsically tied to ether, the second biggest cryptocurrency. That means NFTs like BAYC are likely to lose their lustre if crypto collapses -- something critics have prophesized for years. 

Here's what you need to know about the collection.

10 of the 10,000 Bored Ape Yacht Club NFTs. Each has different attributes, some rarer than others, that makes them unique. 

OpenSea

Wait, what are NFTs again?

NFT is short for nonfungible token. These are tokens verify ownership on the blockchain. In essence, an NFT is like a certificate of authenticity for a fancy watch or the deed to a house. It certifies that the digital asset -- in this case a cartoon picture of an ape -- is legitimate, and denotes who the owner is.

The most ubiquitous criticism of NFTs is that they're useless because pictures can simply be right-clicked and saved for free. The point of NFT technology is that it makes public who the owner of an asset is. The idea is that anyone can buy a Mona Lisa print for a few bucks, but only one person or institution can own the original. Everyone in the world can save a BAYC jpeg on their computer, but only one person can own the NFT. 

Whether that makes NFTs valuable is a judgement call. Some people think they'll revolutionize the internet, at last allowing digital goods to be bought and sold like real-world, physical products. Others think they're an environmentally-costly ponzi scheme. 

Why are there 10,000 Bored Apes?

Broadly speaking, there are two types of NFT art. First, you have one-off visuals that are sold as non-fungible tokens, just like paintings in real life. Think the Beeple NFTs that were sold at Christie's for as high as $69 million. Second, you have NFT collections like the Bored Ape Yacht Club, which are mostly designed to be used as profile pictures on social media. The latter have become the dominant style, where most of the money is spent. 

Pioneered by CryptoPunks in 2017, NFT collections are a little like Pokemon cards. You have a set amount -- usually between 5,000 and 10,000 -- which all have the same template, but each has different attributes that make them unique. In the case of BAYC, there are 10,000 apes, each with varying fur types, facial expressions, clothing, accessories and more. Each attribute has a rarity component, which makes some much more valuable than others. 

These properties are displayed on OpenSea, the main platform where NFTs are traded. On any given NFT's page, its properties will be listed as well as the percentage of NFTs in the collection that share the property. Usually, anything under 1% is considered rare. For instance out of 10,000 apes only 46 have solid gold fur, making these particularly valuable.

Each NFT has traits which are ranked by rarity, making some more valuable than others. 

OpenSea

As noted, the "floor price" for the project -- what you'll pay for an ape with common traits -- is currently about $150,000 (85 ether). Apes with the golden fur trait are rare, and so sell for much more. One sold in January for $1.3 million. Another with gold fur and laser eyes, two sub-1% traits, went for $3 million.

BAYC is the biggest NFT project of this kind, recently eclipsing CryptoPunks, which is credited as the first "pfp" (profile picture) collections. Other notable sets include CyberKongz, Doodles and Cool Cats.

What makes Bored Ape Yacht Club valuable?

This is a complicated question. The short answer is that they're status symbols, and like all status symbols their value comes from perception and branding rather than utility. Just like a CEO may try to communicate business acumen with a Rolex or a luxury suit, people who trade NFTs display their success with a Bored Ape Yacht Club NFT. Their argument is that NFTs are better status symbols than real-world items, since when used as profile pictures they can be seen by millions of people on Twitter and Instagram.

Let's start at the beginning. Bored Ape Yacht Club was launched last April. It took 12 hours for all 10,000 to sell out at a price of $190 (0.08 ether). The price of Bored Ape NFTs rose steadily until July, when they spiked dramatically and the collection became a blue-chip set.

What makes an NFT collection successful is highly subjective. Broadly, it's a mix of four things: Influencer or celebrity involvement, mainstream potential, utility for members and community appeal.

The first and second are obvious. When famous people own an NFT, it makes others want to own one too. When celebrities like Jimmy Fallon and Justin Bieber bought into Bored Ape, it caused a run in sales and hype -- and hype is what the NFT market is all about. People buying into BAYC today, at a steep price of over $150,000, are likely to believe that the brand could one day adorn more than celebrity social media accounts: Netflix shows, popular games and Hollywood movies are the goal. 

Thirdly, utility. Most NFT projects claim to offer a utility of some sort, which means it does something other than act as a profile picture. That can be access to play-to-earn games or the option to stake an NFT in exchange for an associated cryptocurrency. 

Bored Ape Yacht Club has done a few things to keep owners interested. First, it created the Bored Ape Kennel Club, offering owners the opportunity to "adopt" a dog NFT with traits that mimic those of the Bored Apes. Another freebie came in August of 2021: Digital vials of mutant serum. Owners could mix their Bored Ape with the serum to create a Mutant Ape Yacht Club NFT (see below). 

The advent of this second collection last August is when the Bored Ape brand really popped. Seen as doing innovative things with NFT technology, and coinciding with a huge amount of money entering the space that month, Bored Ape Yacht Club started to be seen as the premiere NFT brand. 

Both Kennel Club and Mutant Ape NFTs now sell for a lot. The Mutant Ape Yacht Club collection entry point is about $30,000, while Bored Ape Kennel Clubs are selling for about half that. (Remember, these were free to BAYC holders.)

A Bored Ape and its Mutant Ape counterpart. 

Yuga Labs

Last but not least is the community that's built around a collection. NFTs double as membership cards to holder groups. The more valuable people find belonging to that community, the less they'll want to sell their NFT. Bored Ape Yacht Club has organized meetups in New York and California, and there have been Bored Ape get-togethers in Hong Kong and the UK, too. This past June, BAYC holders were treated to "Ape Fest", a festival that included performances from Eminem, Snoop Dogg, LCD Soundsystem and Amy Schumer.

But "community value" also extends to financial self interest. The higher the floor price on a collection, the more crypto-rich traders you can expect to be holders. These savvy investors trade information within locked Discord groups, providing valuable (sometimes insanely valuable) tips to one another. Sell your NFT and you'll no longer be privvy to such tips. 

Eminem is the latest celebrity to flaunt a Bored Ape Yacht Club NFT as a social media profile picture.

Twitter

Who's behind the Bored Ape Yacht Club?

The Bored Ape Yacht Club was developed by Yuga Labs. At the time, Yuga Labs consisted of four people, all of whom went by pseudonyms. There's Gordon Goner and Gargamel, who are the two co-founders, and two friends who helped on the development side, No Sass and Emperor Tomato Ketchup.

All four went exclusively by their pseudonyms until February, when BuzzFeed reported the identities of Gordon Goner and Gargamel. Gargamel is Greg Solano, a writer and book critic, and Gordon Goner is 35-year-old Wylie Aronow. Both went on to post pictures of themselves on Twitter alongside their Bored Apes. Following that, Emperor Tomato Ketchup and Sass both "doxxed" themselves -- that is, revealed their identity -- by doing the same. 

The actual art was created by freelance artist Seneca, who's not part of Yuga Labs. 

What's next?

Yuga Labs has big plans for its Bored Ape Yacht Club brand, plans that are both on- and offchain. (That is, both on the blockchain and in the real world.)

Start with more blockchain stuff. In March, Yuga Labs released Ape Coin, its own cryptocurrency. All Bored Ape holders were airdropped just over 10,000 Ape Coins at launch, worth around $100,000 at the time (now about $70,000). Ape Coin will be the primary currency in Otherside, the metaverse Yuga Labs is building.

Metaverses are big, virtual spaces shared by hundreds or thousands of people at a time. They've existed for a long time, think Second Life or even Fortnite. Blockchain-integrated metaverses are different only in the sense that the land, building and items within the world are owned by users as NFTs. Yuga Labs has already sold land for the metaverse, making over $300 million in just a few hours of sales.

Out in the physical world, the Bored Apes are integrating themselves into fashion. Adidas launched its first NFT project, Into The Metaverse, in collaboration with several NFT brands, Bored Ape Yacht Club chief among them. Collaborations between Adidas and BAYC on both virtual and physical clothing are coming soon. 

Adidas is also a member of the Bored Ape Yacht Club. 

Twitter

The Bored Ape Yacht Club brand has popped up in other industries too. Literally in the case of food: A pop-up restaurant in Los Angeles was recently turned into a permanent burger spot. In January, a mobile game, Apes vs. Mutants, launched on both the App Store and Google's Play Store. (Reviews have been unkind.) Another mobile game is in production, scheduled for Q2. Bored Ape figurines by Super Plastic are on the way too.

More unusual, though, is what people are doing with their apes. Owning a Bored Ape NFT gives you full commercial rights to it, and holders are taking advantage of that in some creative ways. One Bored Ape owner set up a Twitter account for his ape where he created a backstory, turning him into Jenkins, a valet that works for the Yacht Club. Jenkins is now signed to a real-world agency, and has a biography written by New York Times bestseller Neil Strauss. Universal Music Group has invested by signing a band consisting of three Bored Apes and one Mutant Ape. 

You might think NFTs are silly -- and terrible for the environment -- but don't expect the Bored Apes to disappear anytime soon.

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