Apple TV Plus: Every New TV Show Arriving in September

Apple TV Plus: Every New TV Show Arriving in September

Apple TV Plus  is one of the newer streaming platforms vying for your attention, and there's good reason to start watching. It's stocked with big names and some hit shows, from the first season of Severance to the heartwarmingly adorable Ted Lasso to Reese Witherspoon's Emmy-winning drama The Morning Show.

Like rivals Netflix, Hulu and Amazon Prime Video, Apple TV Plus is filled with exclusive, original content. But unlike the other services, Apple streams only content it has made itself. That meant that when the service launched in November 2019, the catalog wasn't huge, but it's filling out fast.

Here's what's coming to the streaming service this month, followed by our guide to some of the best TV shows on Apple TV Plus.

Read more: Apple TV Plus: Everything to Know About Apple's Streaming Service 

What's new this month

Here's every show coming out in September.

September 2

• Life by Ella (2022- ): A series about a teenage girl named Ella who is bouncing back from cancer and ready to embrace life.
  

September 9

• Central Park, season 3 (2020-): An animated show about a family who lives in Central Park and try to save it from a developer. 
• Gutsy (2022): This documentary series follows Hilary and Chelsea Clinton as they meet "the world's bravest and boldest women."

September 16

• Sago Mini Friends (2022): An animated series for young kids about being thankful.

September 30

• Wolfboy and the Everything Factory, season 2 (2021-): An animated fantasy series for kids about the adventures of a boy in the "magical spryte realm of the Everything Factory." It's executive produced by Joseph Godron-Levitt.

Best Apple TV Plus series

Apple

Loot (2022-)

After Molly Wells (Maya Rudolph) catches her tech billionaire husband (Adam Scott) of 20 years cheating on her, she divorces him and ends up with not only $87 million, but a question of what to do with her life. The answer? Get involved with a philanthropic foundation she didn't even know she had. Along the way, she finds grounding with her new coworkers -- but not without plenty of comedic, out-of-touch-millionaire flaps along the way. The show was co-created by Alan Yang, who was also involved in Parks and Rec and Master of None. 

Apple

Home Before Dark (2020- )

Inspired by the reporting of real-life journalist Hilde Lysiak, Home Before Dark follows the story of a young girl who moves from Brooklyn to a small lakeside town. It starts slow but features some strong central performances, particularly in the lead role.

Apple

Truth Be Told (2019- )

Truth Be Told is a drama for true-crime fans, riding the recent trend of crime podcasts in a fictionalized form. Octavia Spencer and Aaron Paul play a podcaster and a prisoner united by a horrific crime years before, kicking off a whodunit that draws in both their families in an entertaining mix of a character-driven drama like Big Little Lies with true-crime stories like Making a Murderer and The Staircase. 

Apple

Servant (2019- )

Sixth Sense director M. Night Shyamalan brings his brand of creepy domestic drama to episodic TV in Servant, created and written by Tony Basgallop. After a devastating loss, two bereaved parents adopt a hyperrealistic baby doll to help them tackle their grief, but danger and deception lurks in the nursery.

Apple TV Plus

The Afterparty (2022- )

A comedic murder mystery in the same vein as Rian Johnson's 2019 film Knives Out, The Afterparty is a star-packed whodunnit that will keep you guessing and laughing with each episode. Tiffany Haddish, Dave Franco, Ilana Glazer, Ben Schwartz and more lend their talents to the show. If you're one to opt for a mystery-comedy mixture, The Afterparty should shoot right to the top of your to-stream list.

Severance (2022- )

This show has a fascinating premise: People can choose to undergo a procedure called severance, which separates their work-related and personal memories. Adam Scott's character spends eight hours of the day in a sanitized, strikingly white office space with no recollection of his outside life. Soon, a former co-worker shows up with a warning about the strange company. A mind-bending and suspenseful sci-fi thriller -- enjoying Severance is no work at all. 

Apple TV Plus

The Shrink Next Door (2021)

In my book, any show that casts both Will Ferrell and Paul Rudd as its leads is already doing something very right. In the drama miniseries The Shrink Next Door, Ferrell and Rudd play characters on opposite ends of the personality spectrum -- Ferrell is a sniffling, timid textile business owner, and his co-star is an egotistic therapist with manipulative tendencies. When the two are together, the result is both unsettling and tantalizing, making The Shrink Next Door something you'll want to check out for yourself. 

Apple

Ted Lasso (2020- )

You don't need to like sports to love comedy series Ted Lasso. Produced by the show's Golden Globe-winning star Jason Sudeikis with Scrubs creator Bill Lawrence, it follows relentlessly upbeat American coach Ted Lasso as he takes charge of an English soccer team. Think of it as Friday Night Lights crossed with Saturday Night Live (in London). Season 2 is streaming now.

Apple

For All Mankind (2019-)

For All Mankind offers an alternate timeline of what would have happened if the Soviets had landed on the moon first. The short answer is the never-ending militarization of space, but the show is so much more expansive than that. If you're looking for a sci-fi thriller with plenty of interpersonal drama and political intrigue, For All Mankind is solid choice. 

Apple TV Plus

Tiny World (2020- )

A nature show, focused on small creatures, narrated by Ant-Man himself, Paul Rudd. Absolute genius.

Like seemingly every single one of these modern nature documentaries, Tiny World is gorgeously shot and brilliantly compelling.

Apple

Long Way Up (2020)

Ewan McGregor and Charlie Boorman get back on their bikes and head north from Argentina through South and Central America. In this sequel to the popular travel shows Long Way Round and Long Way Down, the petrolhead duo goes green. They cover 13,000 miles and 13 countries on Harley-Davidson LiveWire electric motorcycles.

Apple TV Plus

Trying (2020- )

In this British comedy, couple Nikki and Jason want to have a baby but struggle to conceive. They decide to adopt -- a process that inevitably throws new challenges their way. Trying offers charm and low-stakes fun, and it also happens to be laugh-out-loud funny. If you're in need of some lighthearted TV time, this show has you covered.

Apple

Little America (2020- )

Ordinary people dream big in Little America. A heavyweight cast tells stories of immigrants living their lives in a heartwarming anthology series packed with a mix of funny, sweet, romantic and often surprising tales.

Apple TV Plus

The Mosquito Coast (2021- )

Justin Theroux stars as Allie Fox, an oddball inventor taking his family off the grid in protest against society's failings. Apple's heavyweight drama is based on the novel by the actor's uncle Paul Theroux (previously filmed with Harrison Ford in 1986). Now season 1 has wrapped up, Apple has already renewed this modern version of The Mosquito Coast for a second season.

Apple TV Plus

Lisey's Story (2021)

Adapted by Stephen King from his own novel, Lisey's Story stars Julianne Moore as a grieving widow spookily revisiting her marriage to her late husband, a famous novelist played by Clive Owen.

Apple

Prehistoric Planet (2022)

Prehistoric Planet gives viewers a look at the world of dinosaurs. Using realistic computer-generated dinos, and structured like a nature documentary series down to the camera shots, it's easy to forget you're not watching real footage. To top is off, David Attenborough narrates. 

Apple

Mythic Quest: Raven's Banquet (2020- )

Mythic Quest: Raven's Banquet is a must for anyone with even a passing interest in video games or the industry that produces them. It's unique, funny and earnest in parts. It treads familiar territory but is well worth a watch.

Apple

Dickinson (2019-2021)

Dickinson takes the story of real-life American poet Emily Dickinson and shoehorns it into a period drama of sorts. It's hardly historically accurate -- Emily and her teenage friends act more like characters from Riverdale -- but it is entertaining.

Apple

The Morning Show (2019- )

Reese Witherspoon and Jennifer Aniston produce and star in a timely series tackling office politics in the #MeToo era, as a TV network is rocked by the indiscretions of a host played by Steve Carell. Among the compelling performances, Billy Crudup won Outstanding Supporting Actor in a Drama Series at the 2020 Emmy Awards. The award-winning drama, strong cast and timely themes make The Morning Show worth a watch.

Apple

Defending Jacob (2020)

Chris Evans stars in a dark-tinged legal drama about a family caught up in a Massachusetts murder mystery. Defending Jacob may be familiar territory, but fans of absorbing character-driven crime dramas will get sucked in.

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Apple could signal new coronavirus, chip shortage troubles before iPhone 13 release

Apple could signal new coronavirus, chip shortage troubles before iPhone 13 release

Many people throughout the US opted not to get a life-saving COVID-19 vaccine, despite its widespread availability throughout the spring and summer. Now coronavirus cases and deaths are ticking up across the US as we head into the fall, raising alarms with health officials and, apparently, Apple too.

The tech giant's already told employees it's delaying return-to-office plans until October at the earliest, mirroring moves from 2020 when companies began shifting schedules in response to worsening conditions. Apple was one of the first major companies to warn about disruptions from the coronavirus back in February of last year, a full month before the World Health Organization declared a pandemic and governments around the world started instituting lockdowns. Rumors are already swirling that Apple's next major product announcement will be held virtually as well.

On Tuesday afternoon, it may take another more public step when CEO Tim Cook is inevitably asked questions about the pandemic by Wall Street analysts following the release of the company's fiscal third-quarter results. And more eyes than usual may be on Cook as he speaks.

Apple's fiscal third quarter, which falls in the spring months ended in June, is typically the last earnings release before the company announces its next slate of iPhones. But last year at this time, Cook & Co. warned investors the iPhone would be delayed "a few weeks" from its typical September launch. There's good reason to believe Apple could pull a repeat performance, due to the combination of deepening coronavirus cases around the world and a global semiconductor shortage that major chip buyers and manufacturers warn could delay products for another year or more.

"We have a long way to go yet," Pat Gelsinger, head of chipmaking giant Intel, told the Wall Street Journal last week.

Apple's still expected to report $1 of profit per share, according to analyst surveys published by Yahoo. That would amount to a jump of 50% from the same time a year ago, off nearly $73 billion in revenue.

But larger questions still remain about the coronavirus and the potential disruptions it could cause.

Apple's helped fight coronavirus with new features in its phons, like a list of places to get COVID tests and vaccines.

Apple

While Apple's short-term plans may change due to COVID-19, analysts say they're closely watching its newest iPads, Mac computers and subscription efforts. For years, Apple's fate has been tied to the iPhone, which typically represents about half of the company's annual revenue. But in 2019, Apple started launching new subscription services, including its $5 per month Apple TV Plus for movies and TV, $5 monthly Apple Arcade for games and, last year, Apple Fitness Plus workout classes for $10 per month.

Each has received positive reviews, topped by Apple TV Plus earning 35 Emmy nominations earlier this month, led by its breakout sports comedy Ted Lasso.

Apple's subscriptions have grown to represent almost half of the company's overall services business, adding to its already popular App Store and iTunes music and movie store businesses. "We think services trends could trend more like a recurring revenue stream with less seasonal volatility in the coming years," analysts at Cowen wrote in a report to investors earlier this month.

"We have a long way to go yet."

Pat Gelsinger, CEO Intel

The newest iPads and Mac computers are also garnering positive response. CNET Editor Scott Stein says Apple's home-grown M1 chips are "a leap up" and "dripping with power." And consumers are buying so many of the devices that Apple said it's struggling to keep them in stock.

Apple said it didn't know how long it would struggle to meet demand, but it expects to be "supply-gated, not demand-gated" for the foreseeable future. Loup Ventures analyst Gene Munster said in a blog post that he expects Apple will catch up to demand by the fall, "which leads us to believe the best days are still ahead for Mac and iPad."

Despite the Mac and iPad struggles, the iPhone appears to be humming along. Chatham Road Partners analyst Colin Gillis said in a note to investors that he expects "Phone as Fashion" will push further sales as people "want to show off the latest device" after a year in isolation. Canaccord Genuity analyst T. Michael Walkley, meanwhile, said he believes that 5G wireless is convincing people to open their wallets as well. And Apple's rumored to have already ordered more than 100 million chips for its next-generation iPhone, expected later this year. 

In the meantime, the larger answers about the coronavirus are still unclear. The federal government is continuing to advocate for vaccines, and a potential full FDA authorization for the injections is expected in the coming months. "The vaccine is free, safe and effective," President Joe Biden said in June. Apple CEO Cook's anxiety about the future may be a result of whether anyone's still listening.

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Roku Ultra (2022) Review: Same Streamer, Same Price, Better Voice Remote

Roku Ultra (2022) Review: Same Streamer, Same Price, Better Voice Remote

Roku has a new Ultra streaming device for 2022, but "new" is probably stretching things a bit far. It's really a very minor refresh of the 2020 Roku Ultra, basically a new bundle: The Roku Ultra now comes with the excellent Voice Remote Pro. The good news? The price is the same at $100.

The bad news? Unlike Apple, which last year updated the Apple TV 4K with fresher hardware and a faster processor alongside a new Siri Remote, Roku isn't actually changing anything about the Ultra streaming box itself. It's still the same box from 2020.

Like

• Improved Voice Remote Pro is a welcome addition
• Remote finder is awesome
• Speedy app launching

Don't Like

• Roku Streaming Stick 4K Plus is $30 cheaper with similar features
• Weaker voice assistant than Amazon and Google streamers
• No Bluetooth headphone or Wi-Fi 6 support
• No USB-C charging for Voice Remote Pro

That's not necessarily a bad thing. I very much enjoyed the Roku Ultra when I reviewed it in 2020 and the device still holds up two years later. But for $100, it remains a hard sell not just against the best streamers from Amazon, Apple and Google, but also compared with Roku's extensive line of more affordable sticks and players. 

Unless you really need a streaming device with built-in Ethernet, you're better off saving the money and getting Roku's other bundle, the $70 Roku Streaming Stick 4K Plus. The Streaming Stick 4K's processor isn't quite as beefy as the Ultra's but it can do nearly all the same tricks like Dolby Vision HDR, it includes a Voice Remote Pro and it costs $30 less than the 2022 Ultra.

Despite its new remote the Roku Ultra still doesn't do enough to push the capabilities of what a streaming player can do. I'm still waiting for sizable changes to Roku's platform that adjust to the latest trends in streaming, such as gaming and more robust voice support. This update crosses one item off my Roku Ultra wish list, but there are four more.

Our updated review, largely based on the original 2020 review, follows below. You can read our review of the Voice Remote Pro here. 

Read more: Roku Ultra vs. Apple TV 4K: Battle of the High-End Streaming Boxes

Small tweaks to a familiar design

The Ultra is the only Roku that can connect to wired Ethernet without an adapter.

Sarah Tew/CNET

Although it's much bigger than a streaming stick, the Roku Ultra box is still quite compact. It's made of tapered matte plastic and should be easy to fit in a cabinet or on a stand under your TV. 

The remote finder button is on the right side of the device and the back has a USB-A port, HDMI output and Ethernet port. The DC power port is still proprietary, which is also fine but it would've been nice to see USB-C in case you lose the adapter. 

The included Voice Remote Pro has the same plastic finish and rubber buttons as other Roku devices, with volume and mute controls on the right side. On the left is a switch to disable the always-on mic as well as a 3.5mm headphone jack for private listening. The included earbuds are basic, but they get the job done. 

I like that the remote is rechargeable, especially since Roku remotes tend to chew through batteries quickly, but unfortunately, it still uses Micro-USB to charge and lacks backlighting. The only difference between the remote bundled with the 2022 Ultra remote and the regular Voice Remote Pro I reviewed is that the bottom two buttons now are for Apple TV Plus and Paramount Plus as opposed to Hulu and Sling TV. 

There is Bluetooth on the Ultra, but this can only be used for streaming audio from a phone, tablet or computer and not for pairing Bluetooth headphones. I'm not sure how useful the feature is, given how Roku has apps for a number of music services, including Pandora, Spotify, Apple Music and Amazon Music, not to mention the YouTube app. If you want to connect Bluetooth headphones you need to use the Roku app on a phone or tablet. 

The remote finder feature remains one of my favorite features about the Ultra and one that I wish every streaming device would incorporate. It gets better with the Voice Remote Pro because, while you can still tap the side button on the box, you can also instead now say, "Hey, Roku, find my remote" to make the controller start beeping. 

The remote also has two programmable shortcut buttons in addition to the Roku preloaded options for Netflix, Disney Plus, Apple TV Plus and Paramount Plus. As before, you can set to repeat whatever your last voice command was, such as opening an app like Peacock, YouTube TV or ESPN or doing a task like searching for a favorite movie or TV show. 

Impressive interface, weak voice assistant

The remote looks pretty much exactly like it did last year.

Sarah Tew/CNET

As you would expect, Roku's interface works great with the Ultra's quad-core processor. Apps, movies and shows opened quickly and playback looked good for 4K, 4K HDR and regular HD content on a 70-inch RCA TV as well as on a 65-inch LG C2 OLED TV. 

Although you can control the Roku with Google Assistant or Amazon Alexa, neither voice assistant is built directly into the device, something that becomes much more glaring when comparing it with Amazon and Google's latest devices. Google's Chromecast with Google TV shines in large part thanks to Assistant, and I really missed the ability to just say, "Play The Tonight Show" or, "Go to the Yankees game" and have the Roku automatically switch to the proper app. Google does this integration well with YouTube TV and Amazon does it with Sling TV.

The Roku interface has remained basically the same for years.

CNET staff

Roku's voice assistant is also dumb when it comes to knowing when events are happening and couldn't answer basic questions like what time the Warriors and Grizzlies game is. Asking, "What time is the Warriors game?" brought up results for movies like Wushu Warrior, Solarbabies and the TV show Monster Rancher. I'm not familiar with any of these titles but this is far from what I was expecting when trying to watch a basketball game. 

It also had a hard time understanding, "Play Moon Knight, Episode 1" and instead kept pulling up cartoons with "Midnight" in the title.

As Roku's streamer already works with both platforms, it would be great to see Roku add support for Alexa or Google Assistant directly to the software in the future. 

When it comes to playback, the Ultra is still fast when you ask for specific titles. Getting the Roku to play Avengers: Endgame from the home screen took roughly 35 seconds on my old Roku TV compared with just 18 seconds on the Ultra, which benefits from having faster Wi-Fi chips and a better processor than the 2017 TV I was comparing it with (though the Ultra still doesn't include support for the new Wi-Fi 6 standard).

Getting it to play The Boys on Amazon Prime video took about 26 seconds on the Ultra, compared with roughly 39 seconds on my older Roku TV.  

One thing that was slow on both the TV and the new Ultra, however, was asking the Roku assistant to do tasks beyond title searches -- from looking up a movie to switching apps. This takes a bit more time than using either Alexa or Google Assistant, with Roku having a default pop-up and 7-second countdown clock in case you want to stay in the app you are in. I still wish there were a way to remove or shorten this countdown but no such option exists in Settings.

Strong app support with Dolby Vision and Atmos 

Roku continues to impress with support for nearly all major streaming services. Support for Apple AirPlay remains a nice perk and at least allows Apple users to stream the app from iOS and Macs, while screen mirroring remains an option for most Android users. Roku still lacks built-in Chromecast support. 

Apps such as Disney Plus support Dolby Vision and Atmos (which makes sense as compatible Roku 4K TVs have had Dolby Vision support for a while), and both formats seemed to play fine on the LG C2 OLED TV. Netflix, HBO Max, Vudu and Apple TV Plus also have shows and movies available in Dolby Vision and Atmos.

As with other Dolby Vision devices, if your TV supports Dolby Vision, all menus and content are recognized by the TV as that standard regardless of whether the actual service, movie or show is in the premium viewing format. This wasn't a problem and non-4K HDR content (such as SportsCenter on YouTube TV or baseball games in the MLB app) still looked fine. 

While the Voice Remote Pro makes for a better experience, here's hoping the next Roku Ultra update is a little more substantial. 

§

Roku offers plenty of streaming devices, from the $50 Streaming Stick 4K to the $40 Express 4K Plus. The Roku Ultra box, however, is the most powerful. It has long been the streaming giant's showcase for its platform, offering advanced features, a beefier processor, a find-my-remote button and built-in Ethernet all for $100. Although, for many people, those extras aren't worth paying twice as much.

According to Cord Cutters News a new Roku Ultra may be coming soon. The site spotted a new model number among the list of Roku's supported hardware for its recent OS 11 release. The model number, 4802X, is one above the 4801X sported by the Roku Ultra LT and two above the otherwise current Roku Ultra (4800X) which last got a major hardware update in 2020. Roku has since removed the reference to the model, and when CNET reached out for comment about the report, a representative emailed back "nothing to share at this time."

So with the possibility of a new Roku Ultra in mind, here's a wish list of a few things I'd love to see Roku embrace for its next high-end player, whenever it might be released. 

Read More: Apple TV 2022 Wish List: What I Want to See in a Refresh This Year

Game streaming

Xbox Game Pass Ultimate includes Game Pass and Xbox Live Gold into one subscription. 

Screenshot by David Carnoy/CNET

Roku tried to make gaming on its players a thing years ago, a fact that most people probably don't remember. But in 2022 Roku doesn't need to court developers to make games specific to its platform; it just needs to allow for game streaming services to run their apps and stores on Roku players and TVs.

Game streaming has not only become more commonplace with the rise of Xbox Game Pass, Google Stadia, Amazon Luna and Nvidia GeForce Now -- and soon Sony's PlayStation Plus Premium -- but it is increasingly becoming a table-stakes feature for streaming video platforms. Google's Android TV and Google TV play well with its own Stadia service as well as GeForce Now, while Amazon's Fire TV software and devices can tap into Luna. 

Why not have an Xbox Game Pass channel on Roku? Microsoft gains a new avenue to boost its platform without requiring the costly purchase of a console, Roku gains a new partner and gamers pick up a new way to stream games onto their televisions -- or to be able to play on televisions outside their homes or on a second television without needing to move a console. Seems like it could be a win all around, and with a more powerful processor, the Ultra could probably run those services.

Game Pass is the most exciting to me, but it also makes sense for a more powerful Ultra to run Stadia or GeForce Now. Amazon might be reluctant to bolster Roku's features checklist by adding Luna, but it's probably technically possible, too.

Chromecast support

Yes, Rokus work great with Apple's AirPlay for casting content from an Apple device and with screen sharing available for streaming from some Android devices or Windows PCs. It would be great, however, if Roku got even more agnostic and embraced the ability to let people cast directly from their Android devices through Google's Chromecast protocol. This is not only easier than setting up screen sharing, but it would allow Rokus to work better with Chrome browsers and Chromebooks. 

Roku and Google settled their YouTube TV beef last year. It's time for the two of them to make this happen and put whatever possible hardware is needed into the next Ultra. 

Include the Voice Remote Pro

Sarah Tew/CNET

The Ultra is Roku's priciest streaming box, but the included remote is inferior to the Voice Remote Pro, a $30 upgrade. The Pro packs a built-in rechargeable battery and midfield microphone to allow you to bark "Hey Roku, find my remote" to locate the clicker when it's inevitably lost under the couch cushions. 

If Roku really wants to move Ultra boxes, including a Voice Remote Pro in the box would be a nice touch. The company already has experimented with bundling the product through its Streaming Stick 4K Plus offering, which combines a Streaming Stick 4K with a Voice Remote Pro. 

While we're at it, I'd love Roku to update the Voice Remote Pro with USB-C as opposed to Micro-USB. But that might be getting too greedy. 

Alexa and Google Assistant support 

Since we're talking voice support, why not have Roku's next box directly integrate other assistants like Amazon Alexa or Google Assistant? Roku's unnamed voice assistant is fine for basic tasks like searching for titles or actors, turning the TV on or adjusting the volume. On the other hand, it still lags far behind its rivals when you ask basic questions, such as "what is the weather?," tuning to a particular channel on a streaming service like Sling TV or YouTube TV or controlling smart home devices like lights. 

I understand this particular item could be more software "wishlist" than something for the next Ultra, but combined with the Voice Remote Pro or adding far-field mics like those on the Amazon Fire TV Cube could be really valuable. 

Roku already has integrations with Alexa, Google Assistant and Siri for controlling its platform via other devices, like phones or smart speakers. Why not add it into the next Ultra directly? Give users a choice and an option for a better voice assistant. 

TV calibration

Apple TV screen calibration using an iPhone.

Sarah Tew/CNET

Apple TV has a nifty feature for calibrating your TV through an iPhone, and a new Ultra could be the perfect place for Roku to debut a similar feature. Apple's feature requires holding an iPhone X or later up to your TV screen, though there is nothing to say Roku can't do something similar with iPhones or Android devices, like Samsung's Galaxy S line. It could also be something available via the Roku phone app, similar to the company's audio lip-sync calibration features added in OS 10.5 and OS 11.

The Ultra is designed to give people a premium experience. Adding TV video calibration capability could go a long way toward making sure they see that experience, even if they aren't comfortable fiddling with their TV picture settings. 

For the last few years Roku hasn't delivered any major features that differentiate the Ultra from its other devices. Adding any (or all!) of my wish list items could change that and make Roku's best player even more Ultra than ever.

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Apple's iPhone 13 leads to company's largest revenue and profit in history, despite parts shortages

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Apple's iPhone 13 leads to company's largest revenue and profit in history, despite parts shortages

Apple's iPhone marked its 15th year on the market with its strongest sales ever, helping push the tech giant's sales and profits to all-time highs despite the continued spread of the coronavirus pandemic and supply chain constraints.

The demand for Apple's smartphone, in a line ranging from the $699 iPhone 13 Mini to the $1,099 iPhone 13 Pro Max, was so high during the three months ending in December, that sales rose more than 9%, to $71.6 billion. That was more than half the company's overall revenue, which itself rose to $123.94 billion, up double digits from last year.

Apple CEO Tim Cook noted that the iPhone held top market-share spots around the world, including in the US and Australia, where it was among the top five, China, where it was among the top four, and the UK, where it nabbed two of the top three slots. 

"We knew that we had the beginnings of something fundamentally transformative," Cook said in a conference call with analysts, remarking on the iPhone's 2007 launch. "None of us could have predicted the incredible and meaningful impact it would have on all of our lives."

Apple's stock rose more than 3%, to $163.73 per share, after closing regular trading roughly flat for the day. Investors pushed the company's shares above $3 trillion for a short period earlier this month before they fell about 12% with broader market fluctuations.

Apple's latest financial disclosures are just the most recent sign of how the coronavirus pandemic has affected the world economy in radically different ways. Though many businesses are struggling, our reliance on big tech appears to be fueling increased financial performance across the industry. But the success isn't the same for all these companies.

The iPhone 13 Pro, making a splash.

Andrew Hoyle/CNET

Microsoft, which announced last week that it plans to buy game maker Activision Blizzard for an eye-watering $68.7 billion, said its second fiscal quarter sales jumped 20%, while profits rose 21%. Netflix, meanwhile, said its subscriber base grew slower than expected during the holidays. Crucially, the company forecast subscriber growth far below analyst expectations, prompting its stock to plummet 25% after the news.

Even Apple had a dark spot in its report. The company's CFO, Luca Maestri, said continued supply chain issues cost Apple more than $6 billion in sales over the holidays, something he hopes will decrease by March.

"The level of constraint will depend a lot on other companies -- what will be the demand for chips from other companies and other industries. It's difficult for us to predict, so we try to focus on the short term," he told Reuters in an interview Thursday.

Apple said iPad sales in particular were affected, marking an uncharacteristic drop of 14% during the holidays amid "very significant" supply shortages and in spite of "very strong" demand across its product line.

"Despite the supply shortages, our installed base of iPads reached a new all-time high during the quarter," Maestri said on the conference call with analysts. He added that about half the customers purchasing an iPad were new to the product.

Apple's latest MacBook Pro laptops got positive marks from reviewers and customers.

Dan Ackerman/CNET

Breaking records

The iPhone wasn't Apple's only bright spot. The company said sales of its Mac computers were also strong, rising more than 25%, to nearly $10.9 billion, bolstered by newly redesigned MacBook Pro laptops. Apple said much of the customer demand is in response to the new M1 chip, meant to replace the microprocessing brains that Apple used to rely on from Intel. Cook said that's helped bring in new customers, in addition to upgraders.

"Customer satisfaction is off the charts," Cook said.

Apple's "wearables, home and accessories" division, which handles things like AirPods and HomePods, posted sales of more more than $14.7 billion, up more than 13%. And its services business, which oversees the $5 per month Apple TV Plus subscription service and the new $10 per month Apple Fitness Plus offering, saw sales rise to more than $19.5 billion. Apple said it now counts 785 million paid subscriptions across its business lines.

All told, Apple said it notched profits of nearly $34.6 billion, up 20% from the same period last year. That translates to $2.10 per share in profit, off $123.9 billion in overall revenue, which itself was up more than 11% from the $111.44 billion reported last year. It was also enough to beat average analyst estimates, which were $1.89 per share in profits on $118.66 billion in revenue, according to surveys published by Yahoo Finance.

All that has contributed to Apple's cash pile, which is now more than $202 billion.

Apple's iPhone 13 Pro.

Stephen Shankland/CNET

Still about the iPhone

Though Apple's various businesses are reporting record demand, the iPhone is still the company's most important product. It represented nearly 58% of Apple's overall revenue, and it's an anchoring product that many of the company's most popular accessories are built around, including the AirPods and the Apple Watch.

But Apple has also faced repeated questions about how to keep the product fresh despite annual updates. The iPhone 13's key improvements included its battery life, screen quality and cameras. The iPhone 12, meanwhile, offered the company's first major redesign in years, as well as the first inclusion of 5G ultrafast wireless and newly hardened front glass, which Apple called "ceramic shield."

The iPhone has become "an integral part of so many people's lives now more than ever," Cook said, noting that the active install base continues to grow, currently sitting at an all-time high. (Apple has previously said it counts more than 1 billion active iPhones worldwide, but it has since switched to publishing counts of all active devices. Apple said it counted 1.8 billion active devices over the holidays, up from 1.65 billion the same time last year, and 1.5 billion in 2020.)

Cook added that he expects 5G wireless will continue to drive further sales as people upgrade and switch to Apple devices. "Even though this is the second product announcement that has 5G in it, we're really in the early innings of 5G," he said, noting that customer surveys outside Apple have indicated that many people still haven't upgraded. "We maintain a very optimistic view on long term."

As to the future, Cook noted that Apple has been increasing its research-and-development spending more than normal, most recently raising it more than 22% during the holidays, to $6.3 billion. "There are areas that have more than piqued our interest, and we are investing in those," he added. "There's quite a bit of investment going into things that are not on the market at this point, as there always are."

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Ios 16 beta features add text best ios 16 features ios 16 latest beta ios 16 beta 2 review ios 16 beta ipad ios 16 features ios 16 download

iOS 16 Beta: Top Features That Will Add New Tricks to Your iPhone

iOS 16 Beta: Top Features That Will Add New Tricks to Your iPhone

This story is part of WWDC 2022, CNET's complete coverage from and about Apple's annual developers conference.

What's happening

Apple previewed iOS 16, the next major version of iPhone software, at its 2022 developers conference, and now the OS has entered a public beta.

Why it matters

iOS 16 rolls out this fall to iPhone 8 models and newer. It's filled with major updates, including the ability to customize your lock screen, and frequently requested tools such as the ability to edit and "unsend" iMessage texts. It also adds significant privacy utilities.

What's next

iOS 16 is expected to be released in fall 2022.

Apple released its latest public beta for iOS 16, and this version adds in a new battery percentage icon. If you have an iPhone with Face ID, this makes it easier to tell how much battery power remains: The remaining percentage is shown inside the battery symbol on the top right of the display. Until now, the battery indicator has been absent on Face ID iPhones and you had to open Control Center to view how much juice your phone has left.

You can still download the operating system and try out all its new features on a compatible iPhone ahead of its public release in the fall. While the software is still in development and much can change between now and its public release, there's plenty of upgrades focused on communication, personalization and privacy, including changes to your iPhone's lock screen, Messages app and Wallet. There are several lesser-known features lurking in iOS 16 that are worth checking out, too. 

First previewed at the company's annual WWDC keynote, iOS 16 should get a wide release alongside the heavily rumored iPhone 14. The new software will work on iPhone 8 models and newer.

Here's every iOS 16 feature you should know about.

Get ready for Apple's next event

Edit and 'unsend' messages

"Embarrassing typos are a thing of the past," Apple SVP of Software Engineering Craig Federighi said as he introduced three of the most requested features for the Messages app.

First, in iOS 16 you'll be able to edit sent messages. So if you notice a typo after a message, you'll be able to edit the message after the fact. A tiny "edited" appears in the status under the message.

In Messages, you can edit previously sent messages.

Apple

Next, and this might be my favorite new feature, you can immediately recall a sent message. If you accidentally send an unfinished message, you can use the Undo Send tool to prevent it from being read and hopefully look less chaotic to your friends and family.

Last, you can mark messages and threads as unread. This could be an excellent tool for when you don't have time to respond to a message in the moment, but want to make sure you come back to it later.

A new customizable lock screen

One of the things you look at the most on your iPhone is the lock screen, especially if you have a Face ID-equipped iPhone. iOS 16 brings the most substantial update to the iPhone's lock screen yet. Press and hold to edit your lock screen. You can swipe to try out several different styles. Each style changes the color filter for the background photo and the font on the lock screen so everything complements each other. This feels a bit like Apple's take on Google's Material You, which launched with Android 12.

You can also customize the fonts for the time and date, and add lock screen widgets like temperature, activity rings and a calendar. The widgets are akin to complications on the Apple Watch lock screen. 

Your iPhone will become more customizable in iOS 16. You'll be able to choose how your lock screen looks, down to the font and color.

Apple

You can even set up multiple customized lock screens with different widgets and easily swipe to switch between them. There's also a photo shuffle option that automatically changes the pictures on your lock screen.

One feature we hoped to see Apple add was an always-on display. It's something nearly all Android phones have; even the Apple Watch does. There's hope the iPhone 14 will have one.

iOS 16 adds a feature that developers can use called Live Activities. This is essentially a mini view of the real-time progress of a workout, sporting event or Uber ride from your iPhone's lock screen.

Apple

Notifications and live activities

Sometimes notifications can cover up your lock screen's photo, so iOS 16 moves notifications to the bottom of your display. As you receive them, instead of being compiled into a list, they appear like a vertical carousel. This not only looks better but should be a big help for one-handed use of your iPhone.

iOS 16 also aims to solve another notification problem. Sometimes you get a bunch of notifications in a row from one app, like the score of a basketball game. A new tool for developers called Live Activities makes it easier to stay on top of things happening in real time from your lock screen, instead of getting a series of interruptions.

Live Activities should make it easier to follow sporting events, workouts or even the progress of an Uber ride.

Skip CAPTCHAs using Private Access Tokens

The CAPTCHA -- which stands for Completely Automated Public Turing test to tell Computers and Humans Apart -- has been a necessary evil across the internet. CAPTCHAs are designed to make sure that a person is accessing a website or service, and not a bot. I find them annoying, as they often involve reading strangely written letters or having to find all the images that have a truck. With iOS 16, Apple plans to start replacing these awkward interactions with Private Access Tokens.

According to a video on Apple's website demonstrating Private Access Tokens, websites that support the token will essentially log in and authenticate that you are indeed a human without your having to play any of the usual CAPTCHA games. Apple says in the video that the company is working with other companies to roll out support for this feature, so we can't say the CAPTCHA will be dead after iOS 16 rolls out to the public. But the concept could provide some relief if it gets adopted.

Wallet and Apple Pay Later

ID cards from more states will be available in your Wallet app along with more security and privacy features. In iOS 16 you can also protect your identity and age. So rather than showing your exact birth date, the Wallet app will display your ID and that you're over 21.

iOS 16 makes sharing keys easier with apps like Mail and Messages. When your friend receives the key, they can add it to the Wallet app on their iPhone. Apple said it's working to make sure that shared keys are an industry standard and free for others.

The Wallet app in iOS 16 gets a bunch of small but notable updates, including the Apple Pay Later payment plan.

Apple

Apple Pay will support new types of payments and adds a new feature called Apple Pay Later, a Klarna-like service that lets you split the cost of an Apple Pay purchase into four equal payments spread over six weeks, with zero interest and no fees. Upcoming payments are managed through the Wallet app, making it easy to keep track of dates and payments.

But Apple Pay doesn't stop there. A new feature will also help you track Apple Pay orders and lets merchants deliver detailed receipts and tracking information. This should make it easier to stay up to date on the status of all your orders.

You can tap and hold on the subject of a photo and separate it from the background. Then you can drag it into another app like Messages to share it.

Apple

Visual Lookup's tap and drag for photos

In iOS 15, Visual Look Up analyzes your photos and can identify objects like plants, landmarks and pets. iOS 16 takes this to the next level. When you touch a photo's subject like the dog in the image above, you can lift it away from the background and add it to apps like Messages. Essentially it's a tap-and-hold tool that removes a photo's background.

Apple sometimes overuses the word "magic," but this feature truly seems like it.

During the keynote for WWDC, Apple executive Craig Federighi introduces SharePlay for the Messages app.

Apple

SharePlay comes to Messages

SharePlay, which debuted in iOS 15, lets you have a shared experience while connecting with someone over FaceTime. You can watch TV shows, listen to music in sync and other things. iOS 16 adds the ability to discover more apps that support SharePlay from within FaceTime.

But perhaps one of the coolest things Apple did for SharePlay was to make it work within the Messages app. Apple said that this was one of the biggest requests from app developers. Now when you want to share a movie on Disney Plus, you can start SharePlay together with a friend while chatting in Messages.

Safety Check lets you quickly reset location sharing and access to passwords. It's intended to be helpful for people in abusive relationships.

Apple

Safety Check aims to help people in abusive relationships

Safety Check  is a new feature intended to be helpful for people in abusive relationships. It lets you review and reset who has access to location information as well as passwords, messages and other apps on an iPhone.

Focus mode updates and Focus filters

Focus mode gets several updates. The first applies Focus behaviors to widgets and lock screen looks. So you could have one lock screen set for when your Work Focus is enabled and another for workouts.

Apple added specific Focus filters that apply your iPhone's Focus mode within apps. For example, in Safari, you can limit what tabs are shown depending on what Focus mode you have active.

Apple Maps adds transit fare cards

Maps will get several updates. You'll be able to plan trips with up to 15 different stops along the way. If you start planning a trip with the Maps app on your Mac, you'll be able to share that to your iPhone.

And in something similar to what Google announced for Google Wallet in Android 13, you'll be able to see transit fare estimates as well as add more money to a fare card from within Apple Maps.

In iOS 16 you'll be able to customize Quick Start with a specific child's iCloud parental controls and settings.

Apple

iCloud family checklist

iCloud gets several new features. One of the more interesting ones is the option to quickly set up a new device for your child. When Quick Start appears, you have the option to pick a user for the new device and use all the existing parental controls you've previously selected and configured. However, this is not what many of us still want: the ability to set up separate users for the same device.

There's a new family checklist with tips for updating settings for your kids as they get older, like a reminder to check location-sharing settings or share your iCloud Plus subscriptions.

For more, check out everything Apple announced at WWDC 2022.

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