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Microsoft Windows 10 Review: Microsoft Gets It Right


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Microsoft Windows 10 review: Microsoft gets it right


Microsoft Windows 10 review: Microsoft gets it right

When Microsoft unveiled Windows 10 in 2015, it delivered an elegant operating system that could -- for the first time -- fulfill the potential of each modern computing form factor. Equally proficient on a touchscreen tablet, laptop, or conventional desktop PC, Windows 10 resuscitated the operating system's best features while setting the stage for Microsoft's ongoing innovation streak that includes idiosyncratic products like the Surface Pro 4, Surface Book and, more recently, the Surface Studio -- a desktop PC for artists and designers in need of high-end horsepower and display -- and the Surface Dial, a touch-friendly dial designed to facilitate fine contextual controls.

Late 2016 update

The next generation of the popular Surface tablet, the rumored Surface Pro 5, is expected to appear in the spring of 2017 -- timing that may coincide with the rollout of the next version of Windows, a free update scheduled for the first half of 2017. Windows "Creators Update" will introduce 4K video game streaming and support "augmented reality," bringing 3D capabilities to legacy applications such as Paint and PowerPoint. It will support 3D rendering for Microsoft's HoloLens technology, which will be incorporated into forthcoming devices from Acer, Lenovo, Dell, HP and Asus. And it will enable a virtual touchpad that lets you control external monitors from tablets, without need for a mouse.

It's worth mentioning that Apple delivered its own operating system overhaul in September 2016. MacOS Sierra added some new features inspired by its own mobile operating system. And though Apple clearly wishes to continue the integration of Macs and iOS products, providing additional incentives to keep your hardware inside Apple's walled garden, it's not always a perfect fit. In fact, the new MacBooks announced in early October 2016, equipped only with USB-C ports, can't connect to the new iPhone 7 and its Lightning Connector, without an adapter.

Editors' note: The original Microsoft Windows 10 review, first published in July 2015, follows.

Windows 10 is the Goldilocks version of Microsoft's venerable PC operating system -- a "just right" compromise between the familiar dependability of Windows 7, and the forward-looking touchscreen vision of Windows 8.

This new Windows, available as a free upgrade for existing Windows 7 and Windows 8 noncorporate users, is built from the ground up to pursue Microsoft's vision of a unified OS that spans all devices without alienating any one platform. It's an attempt to safeguard Microsoft's crumbling software hegemony, assailed on all sides by Google and Apple. And it's a vision of the future as Microsoft sees it, where a single user experience spans every piece of technology we touch. Welcome to Windows as a service.

Yes, this new OS is chock-full of fresh features. To name just a few: a lean, fast Internet Explorer replacement called Edge; Microsoft's Siri-like voice-controlled virtual assistant, Cortana; and the ability to stream real-time games to your desktop from an Xbox One in another room. (And in case you're wondering: there is no "Windows 9" -- Microsoft skipped it, going straight from 8 to 10.)

Windows 10 bridges the gap between PC and tablet. Nate Ralph/CNET

But Windows 10 is also the end of a long, awkward road that began with the release of Windows 8 in 2012, when Microsoft tried to convince a world of keyboard and mouse wielders that touchscreens were the way to go -- or else. Ironically, in 2015, the PC hardware for that touchscreen future is now here -- everything from 2-in-1s such as the Lenovo Yoga line to convertible tablets with detachable keyboards, like Microsoft's own Surface. And Windows 10 smoothly lets users transition from "tablet" to "PC" mode on such devices like never before.

For the rest of the PC universe -- including those who still prefer good old-fashioned keyboard and mouse navigation -- Windows 10 is a welcome return to form. The Start menu, inexplicably yanked from 8, is back and working the way you expect it to. Those live tiles from the Windows 8 home screen still exist, but they've been attached to the Start menu, where they make a lot more sense. And the fiendishly hidden Charms bar has been morphed into the more straightforward (and easier to find) Action Center.

As always, there are some quibbles and gripes with the end product, but all-in-all -- after living with Windows 10 for months -- I can say it's a winner. It's flexible, adaptable and customizable. And it's been battle-tested by an army of beta testers for the better part of a year, making it one of the most robust operating system rollouts in recent memory.

A fresh Start

The Start menu is back; it's almost funny how relieving that is. That humble Start button has been a fixture on the lower left corner of the Windows desktop since the halcyon days of Windows 95, offering speedy access to apps and settings. Press it on Windows 10, and you'll see the latest step in a long conversation about the state of the PC industry.

I spend more time than I'd like to admit rearranging the Start Menu. Screenshot by Nate Ralph/CNET

The past sits on the left: a neat column with shortcuts to your most used apps. Press the "All Apps" button and you'll get an alphabetical list of all of the apps installed on your PC. There are folders in there too -- press them, and extra options will fly out, just like they always have.

The future -- or at least, the future as Microsoft envisions it -- sits on the right side of the Start menu. These are the colorful, animated live tiles that debuted in Windows 8, pulling double duty as app shortcuts and informative widgets. You can resize these live tiles, drag them about to arrange them into groups and pin as many apps as you'd like -- the entire Start menu can be shrunk or expanded to suit your liking. It's essentially a miniaturized version of the fullscreen Start menu we saw in Windows 8. Hate live tiles? Then unpin them to excise them from your computer, leaving you with the narrow column of frequently used apps we've known for so long.

One step back, two steps forward

The Start menu in Windows 10 is admission that Windows 8 maybe have been a bit too forward thinking. But Microsoft hasn't abandoned that vision of unifying all manner of devices under a single operating system: Continuum in Windows 10 is the latest attempt to bridge the gap between touch and non-touch devices, and this time it doesn't force us to relearn how to work with our PCs.

To start, there's no divide between the Windows 8-style "Modern" apps you get from the Windows app store, and those you install the old-fashioned way. Everything exists as a traditional windowed app, sharing space on the desktop. If you're on a two-in-one device like Microsoft's Surface Pro 3 , pop the keyboard off and Windows 10 will switch to tablet mode. The Start menu and your apps will stretch to take up the entire screen, and all of the miscellaneous apps and shortcuts on your taskbar will disappear, to give your finger fewer obstacles to hit.

Apps go fullscreen, and the taskbar gets a little less cluttered in tablet mode. Screenshot by Nate Ralph/CNET

Reattach the keyboard, and everything slots back into place. It's an instantaneous, seamless process (once you've shooed away the annoying confirmation window). It's also entirely optional: you can disable the feature and switch to tablet mode manually, or forget that this whole touch concept exists at all.

This is what Windows 8 always should've been: an operating system that bridges the divide between touch and non-touch, without alienating folks who fall into one camp or the other. Like it or not, the future belongs to devices with touchscreens. But Microsoft (finally) understands that we'll all get there at own pace, and Continuum makes the transition painless. And now that there are so many hybrid devices to choose from, making the switch to touch without abandoning the interface we know is more important than ever.

Learning new tricks

Microsoft hasn't stopped at making touch make sense on a Windows PC. With Windows 10, just about every facet of the OS has been tweaked and updated, and a few new features have been rolled in. In typical Microsoft fashion, there's a dizzying array of keyboard shortcuts and touch gestures for each of these features, giving you no fewer than three ways to access the things you're trying to get to. No need to memorize them all -- just use whatever suits you (or your device) best.

Virtual desktops

If I had to pick my favorite new feature, I'd go with virtual desktops. Click the new Task View button on the taskbar and you'll get a bird's-eye view of all of the apps you've got open. Drag one of those apps onto the "new desktop" button, and it'll be moved to its own independent workspace. I can keep one workspace focused on work, a separate desktop for gaming forums, yet another workspace for the new camera lenses I'm checking out; there's no limit to the amount of virtual desktops you can create, and each one is treated as its own little private island.

Virtual desktops help you spread your apps across several workspaces. Screenshot by Nate Ralph/CNET

Virtual desktops are far from a new development, and they've been available in past versions of Windows thanks to third-party apps. But it's nice to see Microsoft catching up here. The feature could still use some work: desktops are numbered, but if you create a lot of them it can be hard to keep track of where everything is. The "traditional" Win32 apps you might download and install from a website are happy to open a new instance on any desktop, while clicking the shortcut on an app from the Windows store will yank you back to whatever desktop you used it on last.

You can move apps across virtual desktops -- just drag them, or right-click to shunt them over -- but there's no way to reorder the virtual desktops themselves, which would be really useful for staying organized. I'd also like to be able to set a different wallpaper for every virtual desktop -- I can do both of those things in Apple's OSX operating system, and have always found it really handy.

Windows Snap

The Snap feature introduced in Windows 7 has gotten a bit of an upgrade, too. Drag an app to the left or right side of the screen, and it'll "snap" to fill that space. The new Snap Assist feature will then chime in, showing you little thumbnails of any other apps that are currently open -- click a thumbnail, and it'll fill up the remaining space. You can also snap an app into a corner of your display and fill your screen with up to four apps, divided equally across the screen -- this could prove useful for folks with massive monitors.

Action Center

The new Action Center replaces the "Charms" introduced in Windows 8, and is another nod to mobile operating systems. Click the Action center icon on the taskbar to bring up a panel that houses all of your app notifications, and offers quick access to a few important system settings, like toggling your Wi-Fi network or switching in and out of tablet mode -- you can choose the options that turn up here in the settings menu. If you're coming from Windows 7 and have no idea where to find some of the settings you're used to, there's a good chance you'll find them here.

Wi-Fi Sense

I'd be remiss if I didn't mention Wi-Fi Sense. While technically not a new feature (it's part of Windows Phone 8.1) its presence in Windows 10 should've been a welcome addition: Wi-Fi Sense connects your devices to trusted Wi-Fi hotspots.

I love the idea. Automatically sharing Wi-Fi credentials with my friends would remove much of the hassle of most social gatherings, when people just want to jump on my Wi-Fi network. And -- this part is key -- Wi-Fi Sense doesn't share your actual password, so it theoretically eases a social transaction (the sharing of Wi-Fi connectivity) without necessarily compromising my network security.

Until Wi-Fi sense offers granular control over sharing, I'd avoid it. Screenshot by Nate Ralph/CNET

But the implementation is, in a word, daft. I do want to automatically share my network with a select group of friends who are visiting, and have them return the favor. I don't want to automatically share access with everyone in my Outlook address book, or on Skype, or the random assortment of folks I've added on Facebook over the years. Give me the ability to choose who I share access with, down to the individual, and I'll give it a shot. Until then, I'll be leaving Wi-Fi Sense off -- I recommend you do too.

Windows Hello and Windows Passport

Microsoft is also beefing up security with Windows Hello. The feature will use your Windows 10 devices' camera or a fingerprint scanner to turn your body into a password. Once you've authenticated yourself with Windows Hello, Windows Passport will then give you access to a number of third-party sites and products, without forcing you to log in all over again. This should make it a bit more convenient to log in to your devices, so you don't skimp on traditional measures, like having a robust password. The only catch is that Hello isn't widely supported on a lot of existing hardware: you'll need a device sporting Intel's RealSense camera, or a fingerprint scanner.

Chatting with Cortana

Microsoft's virtual assistant Cortana isn't exactly a new feature, as she's been on Windows Phone for just over a year. But the company's answer to Apple's Siri, Amazon's Alexa and Google Now has made the transition to the desktop with Windows 10, taking over the OS' search functionality, while also handling quite a few housekeeping duties. You can have Cortana trawl through your email and calendar, and keep you notified of any upcoming flights you're taking, or packages you're expecting. She can set reminders and track stocks, and you can even dictate email messages for her to send to your contacts. Cortana can also be set to listen for you to say "Hey, Cortana," and can be trained to recognize several different voices. If you want to learn more about Cortana, head over to my preview on Microsoft's virtual assistant .

Cortana will help you get things done. James Martin/CNET

I'm torn. I love Google Now's proactive stream of useful information, served to me whenever I need it. But my primary mobile device is an Android phone and not a Windows Phone, which keeps my interactions with Cortana sequestered to my desktop.

She's not especially useful here. Windows 10's Voice recognition is rather accurate, but if I have to send an email message and I'm at my desk, I'm just going to use my email client. She'll offer recommendations for places to eat or things to see, but that'd be a lot more useful when I'm out and about than at my desk. The same goes for reminders, which are decidedly less useful if I can't access them anywhere.

Cortana will be making her way to Android and iOS devices later this year, which should clear up most of these issues -- provided most of her functionality crosses platforms without issue. I'll still turn to Cortana for the occasional joke, but until it's available on a phone I use regularly, I'll be sticking to Google for Now.

Microsoft Edge rethinks the browser

Microsoft has added a brand-new browser into Windows 10, and it's called Microsoft Edge. Introducing a new browser in a world that already has Google Chrome, Mozilla Firefox and Apple's Safari is a pretty bold move. Doubly so when your previous effort was Internet Explorer -- once a juggernaut in the space, now the Internet's favorite punchline.

Annotate webpages with Microsoft's Edge browser. James Martin/CNET

Edge is a fast, modern browser that offers quite a few commendable features. Cortana is integrated right into the browser, and she'll offer detailed information on things like the weather or flight statuses while you're typing into the browser's address bar. Navigate over to a bar or restaurant's website, and Cortana can pull up a little sidebar full of useful information, like reviews or directions. The webnote feature lets you scribble on webpages and share your annotations to OneNote or via email, and you can use the Reading view option to strip a website down to its bare essentials. Edge has also been built with tighter security from the start, to hopefully circumvent some of the headaches that erupted from Internet Explorer.

But there are no extensions to tame overzealous advertisements, or enhance websites like Reddit, or simply organized my tabs -- I've been thoroughly spoiled by Google Chrome. There's no way to sync tabs or bookmarks across devices, and you currently can't import bookmarks from other browsers. All those features will be available eventually, with support for extensions coming sometime before the end of the year -- like Windows 10, Edge is a constantly evolving work in progress. But it's going to take a lot for someone like me, wholly enmeshed in Google's ecosystem, to ditch Chrome for something new. Internet Explorer also isn't going anywhere: it'll remain a part of Windows for the foreseeable future, as legacy apps are dependent on it. Head over to my Microsoft Edge preview to learn more about Microsoft Edge .

Getting your game on

Windows 10 adds and tweaks a few things in the entertainment department. The Xbox Video and Xbox Music apps have been renamed to Movies & TV and Groove Music, respectively. Their function is identical: any music and video files on your device can be found here, but it mostly serves as a means to convince you to buy or rent content from Microsoft's stores. You've got plenty of streaming services to choose from, for music and video.

Xbox Live achievements for Solitaire? Brilliant. Screenshot by Nate Ralph/CNET

If you're a gamer, the Xbox app will prove far more interesting. It's a window into your Xbox Live feed, letting you see what your friends are up to and send them messages, browse recordings people have made, compare achievements, and all of the expected ways of interacting with the social network. But if you own an Xbox One, you can stream activity from your console to any device running Windows 10.

It's awesome. No, it's not a game changer, and certainly not a reason to run out and grab an Xbox One. But it's still awesome: if someone wants to use the television, I can just plug an Xbox One controller into one of my PCs and continue plugging away at the Xbox One version of The Witcher 3 . The quality of the experience is going to be dependent on your network, so I'd recommend making sure both your console and the PC you're streaming to are connect to your LAN. The console also can't be used by others when it's streaming so this won't enable cooperative gaming. But if you frequently find yourself sharing the TV and have a PC with Windows 10 on hand, it's a fun little addition that could come in handy.

Handy tools for shutterbugs

The new Photos app isn't going to replace something like Adobe Lightroom, but if you take a lot of photos and are looking for a simple tool to keep things organized, you'll do well here.

Use the Photos app to make quick, non-destructive edits to your pictures. Screenshot by Nate Ralph/CNET

The Photos app scans your devices and OneDrive account for photos, and automatically arranges them into albums. You can use the app as a way to keep track of your pictures, but it also offers some basic editing tools too. If you prefer a hands-off approach, Photos will automatically enhance all of the photos it finds, wrangling red eye and sorting out exposure levels -- it works on RAW files, too. But don't worry: the edits Photos makes are non-destructive, so you can undo any changes it makes, or prevent it from altering your photos altogether.

Windows, everywhere

Windows 10 has finally arrived, but this version of Windows is fundamentally different from any that have come before it. It will truly be an everywhere OS, a concept Microsoft will be pushing with Windows 10 Mobile , and Universal Apps. We've been here before: apps developed for Windows 8 and Windows Phone 8 could share much of their code, which was supposed to make it easy to create a single app that ran everywhere.

Microsoft's universal apps share an identical codebase: the Excel client on your desktop, for example, will be the exact same client as the one on your phone, with elements adjusted to make sense of the different display, and the lack of a keyboard or mouse. You can currently get a taste of this on the latest version of Windows 10 Mobile, and while I wouldn't recommend editing spreadsheets on your smartphone, it's possible.

Universal apps will lead to their own challenges, as developers will have to weigh creating rich, robust apps that can run on a mobile device, against developing apps that can make use of all of the power a full PC can bring to bear. Microsoft is already drafting a solution using Continuum. Microsoft has demonstrated Continuum for phones: plug a Windows Phone into a display, and the interface will one day morph to mimic the PC-based version of Windows. You'll see the desktop, desktop-versions of Windows Store apps, and get full mouse and keyboard support. There's no word on when Continuum for phones will be available, or what devices it'll run on, but it offers a tantalizing glimpse of what Microsoft has in store.

Getting ready for what's next

The Windows Update process will be key to getting everyone on board with Microsoft's vision of the future of Windows. It'll also prove to be one of the most contentious elements: if you're running the standard Home version of Windows 10, updates are automatic and can't be refused.

This is a great thing. Windows' Achilles' heel has long been its nigh-ubiquity, which makes it a prime target for malware and other digital nastiness. A computer that's kept up to date is a happy computer, as it will offer you the best chance of avoiding viruses and other unpleasant things.

You can delay updates, but you can't avoid them. Screenshot by Nate Ralph/CNET

This is also a terrible thing. Many of us have encountered software updates that don't quite work out, occasionally breaking more than they fix. One of the last updates to the Windows 10 preview has been triggering software crashes, a recurring reminder that things occasionally don't work out as intended.

Microsoft has plans in place to mitigate these snafus: those of us who've signed up for the Windows Insider program can opt to continue serving as beta testers in perpetuity, and we'll be receiving every update first, for better or worse. But an army of five million testers could go a long way toward making sure these compulsory updates go as smoothly as possible. Insiders will also be able to continue driving the future of Windows by sharing feedback on features and functionality in Windows as they are developed.

I still worry that something will eventually slip through the cracks, and that will be the forced update that sours everyone's mood on the whole process. But I still favor Microsoft's approach: better to deal with the occasional botched update than have the legion of vulnerable or compromised devices that currently exists.

Conclusion

In an ideal world, we'd just call Microsoft's latest operating system "Windows," and sweep version numbers and codenames under the rug. That "10" gives the impression that something comes next, when in reality Windows is transitioning from something you buy (begrudgingly) once every few years, to a living document that's constantly being updated, and tweaked. For many Windows users expecting a predictable upgrade cadence, this is going to be a difficult transition.

Windows 10 will mean the end of grand, sweeping changes, with a marked increase in the sort of minute, quality-of-life tweaks we've grown accustomed to on our smartphones and tablets. Cortana will learn new tricks, and the interface will become flexible enough to support entirely new kinds of devices, like Microsoft's HoloLens . Should Windows Phone survive, we'll eventually see the world Microsoft envisioned back at the launch of Windows 8, when every device was supposed to feel right at home.

All of that comes later. What we have, at present, is a fast, functional OS that that is equally at home on a beefy gaming rig as it is on a Surface tablet. It does everything you expect it to, and bakes in all of the improvements Windows 8 brought to bear. Both Cortana and Edge have a long road ahead of them before they'll supplant Google's vicelike grip on my digital life, but the novelty of dictating emails and requests to my PC is not lost on me. And then there's the price: free, for those upgrading from Windows 7 or Windows 8.

If you're running Windows 7 or Windows 8 you've little to lose, and quite a bit to gain, by making the jump to Windows 10. If you're still on Windows XP, you've probably got your reasons. But Windows 10 marks the first steps in a transition from operating system to ecosystem, a wild dream that gets a little less crazy every time I ask my PC a question, or pop the keyboard of my laptop to get some reading done. This is Microsoft's second attempt at bringing us the future, and this time they're getting it right.


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Here's One Feature Samsung Could Use To One-Up Apple


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Here's One Feature Samsung Could Use to One-Up Apple


Here's One Feature Samsung Could Use to One-Up Apple

Samsung's next big phones expected to be revealed at its Unpacked event this week are rumored to be its best foldables yet, with improved cameras, new hinges and slimmer designs. But as the holiday shopping season approaches, the feature Samsung should lean on is a price cut.

Samsung has driven high sales with two-for-one offers and generous discounts when trading in old devices. That goes for both its pricey Galaxy Fold and Galaxy Flip devices that go for as much as $1,800, as well as its Galaxy S smartphones, which start at $800. 

The way Samsung charges us for its phones is a stark contrast with Apple, which largely holds firm on its prices even through discount seasons like Black Friday, only allowing discounts from carriers or retailers. 

This week, Samsung has a chance to make a change. 

Read moreSamsung, the Galaxy Z Fold and Flip Could Be Even Better

Samsung is planning a large product reveal event, called Unpacked, for Wednesday, Aug. 10, during which it'll announce its newest foldable smartphones. The two devices, expected to be called the Galaxy Fold 4 and Galaxy Flip 4, aren't going to appeal to the masses like the Galaxy S line of devices, in part because they cost so much.

But price is where Samsung could make a difference. Despite offering more discounts, in recent years Samsung has lost market share to Apple at the top of the phone market -- the so-called premium segment where 7 of every 10 $800-and-up phones sold globally are iPhones. And in the lower-priced models, where the Galaxy S competes with the standard iPhone at around $600 and up, sales have actually begun to decline around the world, per a recent Canalys report.

Though Samsung's Unpacked event on Wednesday will focus on foldables, it also serves as Samsung's big product release just before Apple announces its expected iPhone 14 series of phones in a few weeks. Unpacked represents Samsung's chance to make a big impression ahead of Apple's own event, and any deals could make a difference. 

It'll already be hard to convince people to buy any new phone this year with rising inflation and a looming recession. Our collective confidence in the economy has fallen through the floor, with one survey from the University of Michigan finding consumer sentiment is at its lowest point in at least 70 years. 

Historically prices for many of these phones have stayed mostly the same over the years. Starting price for Samsung's Galaxy S and Apple's latest iPhones typically sit between $700 and $800, so it's unlikely Samsung would break from that model.

Still, if Samsung were to introduce a price cut for all its phones, effectively driving the price down to what it actually charges us through those special deals rather than the sticker price, it could potentially "change the equation," said Bob O'Donnell, an analyst at Technalysis Research. But convincing Apple users to switch to Android will take more than just a price cut. 

"There are people who will never give up iOS for a variety of reasons -- green bubbles being one of them," said O'Donnell. "They're not going to change, as cool as [foldables] may be, until they can have [iOS.]"

Samsung Z Flip 3 and Samsung Z Fold 3

The Z Flip folds up to take up half the space of a normal phone, while the Z Fold expands to have twice the screen size.

Sarah Tew/CNET

Apple and Samsung's premium horse race is an iOS vs. Android battle

Over the past decade, there's really only been two phone-makers worth paying attention to outside China. One is Apple, the other is Samsung. Apple's iPhone gets praised every year because of its industry-leading software and powerful chips. When CNET Senior Editor Patrick Holland was thinking of a headline to sum up his glowing review for images he took with the iPhone 13 Pro last year, he ended up with "Damn, these cameras." 

Samsung often positions itself as the alternative, offering sleek designs without all the Apple baggage like requiring you to use its App Store or having to deal with iMessage. It's also often the lower-priced option whenever you walk into an AT&T, Verizon or T-Mobile store.

To be sure, people are buying as many iPhones as ever, said Tim Cook during a July conference call discussing Apple's latest financials. And other premium brands aren't feeling the squeeze of a shrinking economy just yet.

While Apple has pulled ahead in the premium smartphone race in recent years, both companies have been at each other's throats for a lot longer than that. The companies have traded blows in big ad campaigns, like Samsung mocking Apple for removing the headphone jack in 2016. Apple for its part has accused Samsung of stealing its designs, including in a worldwide years-long court battle that ended in a 2018 settlement.

Most other phone-makers have rarely been able to compete. LG lost money before leaving the phone game in 2021, while Microsoft gave up when its Windows Phone OS lost to Apple's iOS and Google's Android in 2017. Google gets good reviews for its Pixel phones, few people buy them, and the phones have a negligible market share, which Holland calls "a conundrum."

"Maybe that's a failure from Google's marketing, limited carrier relationships in Pixel's early days, the dominance of Apple and Samsung in the US or just that people don't trust the search company with their data," Holland said.

Which is a long way of saying that Samsung is Apple's only real competition outside China. Samsung sells more phones globally than any other manufacturer, though the majority of those are midrange and budget A-series phones

One of Samsung's current obstacles is convincing iOS users to switch. They aren't having trouble converting the Android faithful to try out their Galaxy S phones, which this year featured a stylus, larger screen and better cameras. Even its pricey folding devices are catching on, somewhat -- making up an astonishing 36% of the premium Android phone market, according to IDC research director Nabila Popal. 

But getting Apple faithful to leave their blue bubbles may be very difficult.

"I personally think Apple consumers are just so glued to Apple with brand loyalty and the ecosystem that they're used to," Popal said. "As great as foldables are, it will not be the driving factor to convert an iOS [user] to Android and Samsung."

Read moreWhen I Switched to iPhone, Blue iMessage Bubbles Made My Friends Far Too Happy

The other big factor is awareness. Even three years after the first Galaxy Fold arrived in early 2019 and a fourth version coming soon, they haven't been sold in enough numbers. "You still don't see many [foldables] in the wild," said O'Donnell. And one of the best ads for any technology is when you see a happy customer actually using it in your family or walking down the street.

"When people do see [a foldable], if that's their thing, they're still knocked out, they're like this is crazy, this is incredible," O'Donnell said. 

Samsung Z Flip 3 and Samsung Z Fold 3

Foldables will grow from 8 million sold in 2021 to 25 million sold in 2025, IDC predicts.

Sarah Tew/CNET

Unfolding the future

This year, rumors suggest Samsung's Z Fold 4 and Z Flip 4 are only getting rudimentary improvements for their screens and cameras. The same happened last year, but the big upgrade was in affordability, with discounts dropping the Fold's price below $2000 and the Flip's down to roughly the same price as other premium smartphones. But then Samsung started offering even more discounts afterward, with two-for-one deals across its product line. 

The message was clear: Samsung still has an opportunity to introduce another price drop, which would put them in better competition with cheaper premium handsets, and make them much more attractive to people today.

For its part, Apple doesn't seem concerned enough about foldables to rush out one of its own. Instead, Apple's stuck to its well-worn plan of annual improvements, including for its upcoming iPhone 14, which is rumored to include a smaller front-facing camera notch, better battery life and a new always-on display.

Prices, meanwhile, are likely to remain the same if not increase along with inflation, like they did last year. This creates the opening for Samsung, both with its mainstream Galaxy S phones and its foldables alike.

"I feel that foldables are at a tipping point, the brink of a breakthrough, where it's just a matter of a bit more time before they just explode," Popal said. 

Maybe the price could help make a difference.


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Spotify's Car Thing Is About To Face The Music


Spotify's Car Thing Is About to Face the Music


Spotify's Car Thing Is About to Face the Music

A year has 525,600 minutes. Matt Suda spent 206,989 of them -- more than a third of last year -- listening to Spotify.

Suda was one of the earliest customers to get his hands on an invite-only release of Car Thing, Spotify's first-ever hardware device, which goes on sale Tuesday. Unlike him, you probably didn't spend more time streaming music than sleeping last year. But Spotify is betting that Suda and about 140 million of you have something in common: Your car doesn't have a fancy infotainment system to rival a Tesla's.

"I was just interested in seeing Spotify's take on actually building their own hardware," said Suda, a 26-year-old student in Houston, who drives a 2012 Honda. "I wasn't expecting a whole lot. But getting the device and using it -- you can understand more the problem they're going after."

Spotify's main listening location is the home, but the car is a close second, said Gustav Sƶderstrƶm, Spotify's chief research and development officer. He says Americans spent an "insane" 70 billion hours a year on the road pre-pandemic. But while roughly 50% to 70% of cars on US roads may be able to connect to a phone, they're not so fresh-off-the-line as to have an entertainment display that easily streams tunes and podcasts. 

To Spotify, that meant drivers in roughly 140 million cars might stream Spotify more -- or start paying for it if they don't already -- if a device could replicate Apple's Car Play or Android Auto for them. 

"Why would we do something ourselves here?" Sƶderstrƶm said. "If this already existed, we wouldn't have." 

Enter Car Thing.

Sarah Tew/CNET

It may look like a bit like a sideways Zune, Microsoft's failed music player that launched in 2006. But with a credit-card-size touchscreen, mics to pick up voice commands, five buttons and a dial, the $90 Car Thing is a souped-up Spotify remote control for your ride. It mounts to your dash, with the goal of bringing a better way to safely stream music to drivers missing one of those fancy infotainment systems -- no dashboard teardown or new car required. 

When Spotify first unveiled Car Thing in April, more than 2 million people signed up for its waitlist. The earliest people invited to try it got it free; by fall, people had to start paying $80. On Tuesday, it's finally going on sale in the US, with a $10 price hike to $90.

Currently, Car Thing works only with Spotify's premium tier. That means on top of the $90 you pay for the hardware, you also must pay for a Spotify membership. Its standard subscription is $10 a month, though it comes as cheap as $5 a month for students. 

So Car Thing is only for Spotify -- but only for now. 

Its software is on track for an update in "a few weeks" that will unlock it to control other audio apps, Sƶderstrƶm said. If you love Audible, Car Thing will be able to play, pause, skip and adjust volume for your audio books. The update will even allow Car Thing to work for services that are Spotify's direct competitors. "We want to be an open platform," he said. 

That openness could, eventually, extend to "deeper integrations with potential partners" if Car Thing takes off, he added. While Spotify wouldn't elaborate on future partnerships, a Car Thing that could toggle between Spotify and Google Maps or Waze would give it the one-two punch of both music navigation and, well, literal navigation. 

Broadening Car Thing may be wise, because those 140 million cars may be a more niche market than it seems, according to Tatiana Cirisano, a music industry analyst and consultant at researcher MIDiA. Just 22% of US consumers stream music in the car. 

"Streaming services are battling for market share over this relatively small demographic," Cirisano said. 

With sales opening in the US on Tuesday, Spotify is about to start learning: Is Car Thing tapping into a caravan of unmet need for millions of drivers? Or is it driving headlong toward a dead end? 

But as vehicles steer toward a future of being more autonomous, anything Spotify can do to solidify itself as the must-have music service in the car may pay dividends down the road. 

"Full autonomy is probably the most elusive goal of all, but the dream is: You get into your car and all the windows turn into displays," said Edward Sanchez, a senior automotive analyst at Strategy Analytics. "That's what everyone's salivating at the prospect of."

Sarah Tew/CNET

Getting to mile one

The concept for something like Car Thing had been percolating at Spotify for a while, but the device's date of conception might be marked in 2018, when it got its name. First proposed over dinner among a handful of Spotify hardware designers and brand agents, Car Thing was a semi-serious placeholder that the design team adopted for a code name. The name was funny, very literal and a bit childish, said Andreas Cedborg, Spotify's head of hardware product. 

"People think, 'Hey, you can't name it like that,'" Cedborg said. "But, yeah, you can."

Hints about Spotify making hardware for the car soon trickled out. In 2018, some marketing materials made their way to a smattering of Spotify users, advertising a voice-command device you could mount on your dash and pay for as an add-on to your Spotify subscription. Images showed a round device with a lit-up text display with a green circle border. Spotify declined to comment on images at the time, but the company now says it was just a test; it never produced the device pictured.

By May 2019, Spotify came clean it was experimenting with a device called Car Thing. It was different from the device in the leaked test images, but it was also a long way from what Car Thing would become.

Spotify's first iteration of Car Thing. 

Spotify

The first Car Thing's screen was too small, its dial too big, Cedborg said. Its green accents, a nod to Spotify's flagship color, made it stick out from the rest of the dashboard rather than blending in. It also had its own battery, which the current version eschews in favor of a cable that connects to your car's USB port or 12-volt socket. While a battery would make Car Thing more self-sufficient, freezing temperatures inside a car during winter would ding battery life, and scorching heat with a car baking in the sun risked explosion. A battery also adds weight, making it trickier to mount well. 

The Car Thing team's eureka moment was combining a hat-trick of voice commands, touch screen and physical inputs like buttons and dials. Drivers needed all three, working in concert, they realized. A touchscreen is impossible for typing each letter of a song title while driving, but voice commands handle long titles easily. Yet voice commands are a frustrating way to get to the bottom of a long playlist; a physical dial makes that simple. This three-prong approach was "the user interface that we didn't see anywhere in the car world," Sƶderstrƶm said. 

After three more years of testing, redesign, user research and pandemic delays, Car Thing was ready for its unveiling. In April, Spotify published a blog post that yes, Car Thing was real. Yes, Car Thing was the name. And yes, it had arrived -- sort of. Spotify introduced the waitlist, and people who signed up for it could potentially get it free. 

The current design of Car Thing.

Sarah Tew/CNET

"We just can't make enough of them," CEO Daniel Ek said in October about getting Car Things into the hands of waitlisted customers. Progress was crimped by global chip shortages, a problem that halted carmakers' assembly lines, made Apple's iPhone 12 launch weeks late and turned finding a Sony's PS5 game console into a Christmas miracle. (Ek wasn't available to discuss Car Thing's US launch.)

But this slow seeding of the device allowed Spotify to gather feedback about Car Thing in the wild, figuring out what needed change or improvement. 

Sarah Tew/CNET

Road ahead

The version of Car Thing on sale Tuesday is the same physical device purchased off the waitlist. What's changed is the software. And the price. 

In pricing Car Thing at $90, Spotify is straddling two worlds. On one side, Car Thing isn't meant to be a revenue engine. Hardware "is a means to an end," Sƶderstrƶm said. Spotify hopes you'll pay for its service more so than its hardware. But on the other side, Spotify doesn't want to sell Car Thing at a loss just to make back the money on memberships. It wants to get Car Thing in as many cars as possible, but it will gauge Car Thing's success by the new subscribers and higher listening rates from existing members it attracts.

Despite the price hike, Spotify wants to get the price down. The $10 price increase was the result of the rising cost of chips, the company said. One thing that could help bring down price is selling Car Thing, eventually, outside the US, since scaling production can bring down the unit cost of making them. Spotify isn't committing to international expansion, but there are clear markets where Car Thing could go next, Sƶderstrƶm said, pointing theoretically to parts of Central and South America and Europe.

The company could also pursue bundles and deals that could make Car Thing a stronger value, he said.  

Gustav Sƶderstrƶm is Spotify's chief research and development officer.

Spotify

Sƶderstrƶm likens Car Thing to the Kindle, Amazon's hit e-reader. As Amazon's play to keep Apple from dominating digital books, Kindle was a means to an end, too. When the Kindle first launched in 2007, it was $399. Today, coincidentally, Kindles start at $90, the same price as Car Thing. 

Car Thing also comes at a time when Spotify's public image has been buffeted by drama over its most popular podcast, the Joe Rogan Experience. The debate pits accusations of dangerous COVID-19 misinformation against advocacy of freedom of speech. Spotify declined to comment on the Rogan debate.

Though 2 million on the Car Thing waitlist is a big number, it may have included flocks of people looking to score a freebie and a gaggle who were enticed by the hype around Spotify's first hardware. Sara Kayden, the marketing lead for Car Thing, says Spotify's conversion rate -- the amount people who actually buy Car Thing when they get off the waitlist -- was "healthy," without specifying further. 

The buyer reaction to Car Thing so far runs the gamut. Social media is dotted with both raves and regrets by people who got one off the waitlist. One Redditor mounted Car Thing to his Harley Davidson motorcycle and paired it to his Bluetooth headphones. Before Car Thing, switching tracks or adjusting volume was "nearly impossible" with his phone in his pocket and leather gloves on. 

But others have complained Car Thing was overpriced even when it was $80. 

Suda, the Spotify power user who scored Car Thing early and free, is still using the gadget every time he drives, nine months later. He's noticed that Car Thing's software has gotten zippier. "To me, it just makes it easier to listen and it's actually safer, if you don't have CarPlay or any of that fancy stuff," he said. 

In 2019, when Spotify revealed its first iteration of Car Thing, it also brought to light the possibility of a "Voice Thing" and "Home Thing." It was hardware that never materialized. Still, "it wasn't vaporware," Sƶderstrƶm said. "I've tried it. But it's not something we're launching right now." Spotify declined to comment on what its next thing in hardware would be. Regardless, they should definitely code-name it Next Thing.

And if Next Thing is ever to become a Real Thing, Spotify must pray Car Thing follows the roadmap of Kindle rather than Zune.

CNET's Katie Collins contributed to this report.  


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Apple Watch: It's Been 5 Years Since My Original Review, And It Holds Up


Apple Watch: It's been 5 years since my original review, and it holds up


Apple Watch: It's been 5 years since my original review, and it holds up

I'd love to say that when I first put on the Apple Watch, I'd never seen anything like it before. But of course, that's not true. By late 2014 I'd been surrounded by smartwatches for a few years. So when Apple announced it was making its own watch, my thought (as so often with Apple) was: finally.

The first smartwatch I reviewed at CNET was the Martian Passport, an analog watch that could make phone calls. It sounds so primitive now, but it was cool in early 2013. The Pebble Watch followed, and the Steel version became my favorite: It was like a Casio watch turned into a useful little pager-assistant. It was simple and had long battery life, and it was great.

There were others, too: Samsung's first smartwatches were ambitious (a camera?). Google's first Android Wear watches arrived in 2014. Meanwhile, there were Fitbits and Jawbone trackers galore.

I say this to lay the groundwork for the Apple Watch and what its impact was. Like the iPhone wasn't the first smartphone, the Apple Watch wasn't the first smartwatch... but it made the biggest footprint. It was another step validating that a world of wearables was here to stay. 

I was able to wear the Apple Watch a month before it went on sale. I spent a ton of time with it, getting used to both how it handled phone calls, and the activity tracking rings. I looked at my heart rate measurements. I accidentally ordered an Xbox One with an early Amazon app.

The Watch was, much like the first iPhone, sometimes feature-limited. But it also had some features that already stood out.

My original review was updated a year later, which you can read here. Some parts have changed, clearly, and Apple has updated the OS. But I'll comment on what I wrote then, and how I felt, and how that's evolved. Quotes from the original review are in italics.

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The gold Apple Watch, way back when.

James Martin/CNET

An excellent design, with luxury overtones

Apple wants you to think of the Apple Watch as fine jewelry. Maybe that's a stretch, but in terms of craftsmanship, there isn't a more elegantly made piece of wearable tech. Look at the Apple Watch from a distance, and it might appear unremarkable in its rectangular simplicity compared with bolder, circular Android Wear watches. It's clearly a revamped sort of iPod Nano. But get closer, and you can see the seamless, excellent construction.

The first Apple Watch came in aluminum, steel and ramped all the way up to a gold model costing more than $10,000. Compared to other smartwatches, it screamed luxury.

Certain touches felt luxurious, too: the fine-feeling Digital Crown, which spun ever so smoothly like a real watch part, for instance. The OLED display, which was a first for an Apple product, looked crisp and bright.

The most amazing part, maybe, were the watch bands. Apple created a really nice series of specially designed straps, from a steel link to a clever magnetic Milanese mesh that were extremely expensive and impressively engineered. 

Its watch face designs were great, too, and they integrated some information from the iPhone that aimed to add at-a-glance ease of use. There was a Mickey Mouse watch face that danced! The Solar face showing sunrise and sunset, and the astronomy face that showed planetary alignments and moon phases, felt like magic. I wanted more, but Apple's assortment of watch faces was limited, and it didn't allow for third-party watch face design. That's still the case now.

A lot of the Apple Watch reminded me of the strides Apple began with the iPod Nano, which also had watch mode... and a Mickey Mouse watch face.

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Sarah Tew

New technologies at first: fantastic haptics, a force-sensitive display

All Apple Watches have a new S1 processor made by Apple, that "taptic" haptic engine and a force-sensitive and very bright OLED display, which is differently sized on the 38mm and 42mm models. The watch has its own accelerometer, gyrometer and heart-rate monitor, but no onboard GPS. It uses Bluetooth 4.0 and 802.11b/g/n 2.4GHz Wi-Fi to connect to your phone or your home network. There's a built-in speaker and microphone, but no headphone jack.

As I wore the watch on the first day, I felt a rippling buzz and a metallic ping: one of my credit card payments showed up as a message. Apple's "Taptic Engine" and a built-in speaker convey both a range of advanced taps and vibrations, plus sounds. Unlike the buzz in a phone or most wearables, these haptics feel sharper: a single tap, or a ripple of them, or thumps.

Sometimes the feelings are too subtle: I don't know if I felt them or imagined them. My wrists might be numbed from too many smart devices. I set my alerts to "prominent" and got sharper nudges on my wrist.

The first watch introduced some ideas that eventually made their way to other iPhones. A "taptic engine" delivered on some amazingly refined vibration effects, ranging from a purr to a ping to a gentle tap. These were way ahead of what anybody else was doing -- and they weren't just a gimmick. The notification types associated with unique vibrations felt distinct. Sometimes, the vibrating taps on the first Watch weren't as powerful as I wanted. But with later updates, the haptics made parts of the interface seem real: virtual wheels, clicking as if moving with invisible gears.

The more advanced haptics made their way to the iPhone next, making us used to them now. Other phones, game consoles like the Nintendo Switch, and VR accessories, have evolved haptics since, but the Apple Watch was the first mainstream device that upped the haptics game.

Force Touch was another wild idea: Apple made its watch display force-sensitive, meaning a deeper press could work like pushing a button. Though this idea was refined further into 3D Touch on the iPhone 6S, 3D Touch was a technology that never became as necessary as expected, and current iPhone models have dropped the pressure-sensitive display tech completely.

The Apple Watch still has Force Touch, though, and I think it always will.

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Digital Touch: I never used it much after that.

Sarah Tew

Lots of features. Too many features?

As you can see, this is a lot of stuff. Did I have fun using the watch? Yes, mostly, but there are so many features that I felt a little lost at times. There are so many ways to interact: swiping, touching, pressing harder into the display, a button and a clickable digital crown-wheel. Plus, there's Siri. Do I swipe, or click, or force touch or speak? Sometimes I didn't know where an app menu was. Or, I'd find getting back to an app I just had open would require an annoying series of crown clicks, swiping through apps, then opening the app again.

There's a reason I used the word "complicated" to describe my feelings using that first Apple Watch. Setting up bits of information, called complications, was slow and not always intuitive. Apps took a while to load, and were sometimes so slow that it was easier to check my phone instead. Quick glances and notifications, and phone calls, were fine. Apple Pay on the watch was clever, but would I use it? I wished the watch had more battery life.

I didn't like the overcomplicated feel. The design of the OS, and the card-like swappable mini-view apps that used to be on the Watch like a dock, changed over time. It's gotten better since.

Storing music on the watch, while it took a while to sync, was easier than attempts on Samsung Gear or Android Wear. Of course, I had to hunt for a good pair of Bluetooth headphones to connect with the watch.

Today I still forget to dive into and make the most of the apps on the watch. I just dusted off Walkie Talkie: it's cool. There's noise monitoring. One app lets me remote control my iPhone camera, which has been a huge help for my stay-at-home self-shot videos. The Remote app helps me when I lose the Apple TV remote every other day. 

Third-party apps, and the grid of options? It turns out I don't use them much at all. I don't dig down deep into the layers of functions. I prefer what's on the surface: watch faces, and their readouts. But I've come to appreciate the watch's surprising number of options and settings. It's better than not having them at all.

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The rings were the beginning.

Sarah Tew/CNET

Fitness: The ring idea was just the beginning

The Apple Watch doesn't work any fitness miracles that the rest of the wearable world hasn't already invented, and it doesn't ship with any new magical sensors that change the game. But the Apple-made integrated fitness apps, Activity and Workout, are far and away the best fitness apps on any existing smartwatch that isn't a dedicated "fitness watch" (Samsung Gear, Android Wear, Pebble and the like). A clever three-ring method of tracking daily activity, which simultaneously measures and rewards daily calorie burn, active exercise and standing up, feels like a fusion of rewards and metrics seen on the Nike FuelBand, Jawbone Up, Fitbit and others. 

I appreciated Apple's complete-the-ring motivational activity tracker, which felt inspired by wearables like the Nike FuelBand (not surprising, since Apple's head of fitness, Jay Blahnik, arrived from Nike). For the red ring's daily goals, it's great. It felt too easy to complete the blue Stand ring, and it still does.

There are tons of fitness advancements Apple has made on the Watch in the last five years: GPS, resting heart rate, workout controls, social sharing, third-party app integration, swimming, modes for accessibility, activity trends -- and I haven't even discussed Apple's massive health aspirations like adding ECG, checking for falls, monitoring elevated or irregular heart rate or women's health tracking. There is some form of coaching and motivation, too. But I'd still love to see more of that. I hit a wall when trying to be fit, and there's only so much watches seem to help.

The first Apple Watch was more of a Fitbit. Now, it's more of a health companion. Those two worlds still feel like they need to dovetail and grow. There are missing features, too, like sleep tracking, which feels like the inevitable next step.

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You still need an iPhone, just like in 2015.

Sarah Tew

It was, and still is, an iPhone accessory

Much like most other smartwatches, the Apple Watch isn't a standalone device -- it's a phone accessory. Android Wear, Samsung Gear, Pebble and others work the same way. But here, you must own an iPhone 5 or later to use the Watch. A few Apple Watch functions work away from the phone, but the watch primarily works alongside the phone as an extension, a second screen and basically another part of your iOS experience. It's a symbiote.

One thing I noted back then was that you needed an iPhone to use the Apple Watch. Unlike other wearables that can pair with Android or iOS, or even sync with a computer, the Apple Watch was always designed to live symbiotically with the iPhone.

That's still the case now. Even with independent cellular options, and an on-watch App Store, you can't use the Watch without pairing to an iPhone. And it still won't work with Android. It's a shame, because a fully standalone watch could be a really helpful tool for many people who don't have iPhones, and it could even be a phone alternative (for kids, maybe).

Apple's AirPods created a gadget trinity where the Watch, the iPhone and AirPods can all work seamlessly together. But that trinity is an expensive one. The entry price of the Apple Watch has dropped, at least. But it feels like an extension of the iPhone more than its own device, even now.

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The Apple Watch Series 5: much better, with a few similarities.

Sarah Tew/CNET

Today: the best watch in a war of attrition

You don't need an Apple Watch. In many ways, it's a toy: an amazing little do-it-all, a clever invention, a possibly time-saving companion, a wrist-worn assistant. It's also mostly a phone accessory for now. In the months and years to come, that may change: with Apple's assortment of iPads, Macs, Apple TV and who knows what else to come, the watch could end up being a remote and accessory to many things. Maybe it'll be the key to unlock a world of smart appliances, cars and connected places. In that type of world, a smartwatch could end up feeling utterly essential.

I think back to what the Apple Watch was competing against back then: Jawbone, Pebble, Fitbit, Google's Android Wear, Samsung's watches, the Microsoft Band. A lot of competitors are gone now. Fitbit was acquired by Google. Samsung still has watches. Garmin makes lots of dedicated fitness watches. There are still plenty of more affordable relative newcomers, too.

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The original Apple Watch, with the Pebble Steel, Moto 360 and the original iPod Nano with wristband (clockwise from top left).

Sarah Tew

In a field of fewer alternatives, the Apple Watch's consistent addition of new features and ongoing performance improvements has made it the best option. It's Apple's commitment to gradual improvements that has made it a stand-out watch now, especially compared to the struggles of Google's Wear OS.

The Apple Watch is still an iPhone accessory. And it's still not an essential product. But it's become a really fluid and useful device, one with lots of key upgrades that work, and one that's a lot easier to use.

What's the best smartwatch now? The Apple Watch. That doesn't mean I don't want to see improvements: battery life, sleep tracking, a watch face store and most importantly, Android support and true standalone function. If the last five years are any indication, Apple will tackle these problems on its own... time.


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