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Netflix Adds 'Two Thumbs Up' Rating for Content You Absolutely Love
Netflix Adds 'Two Thumbs Up' Rating for Content You Absolutely Love
Even the savviest Netflix users may occasionally find themselves stuck in a recommendation conundrum. Because you watched that one British crime drama from 2017 and gave it a thumbs-up, you can't escape the algorithm. If you liked it, Netflix suggests other titles in the genre that fill up an entire row. Now the streaming service wants to take things a step further.
On April 11, the streaming service rolled out its Two Thumbs Up feature, which is a way to double up on your enthusiasm for a TV show or movie. Currently, the basic thumbs-up and thumbs-down options signal that you either want to see similar content or send it to the trash pile. You like it or you don't. Netflix tailors your recommendations based on these ratings, your viewing history and how and when you watch.
Let Netflix know what you want with the new Two Thumbs Up option.
Netflix
But when you click Two Thumbs Up, you'll be declaring your love for a particular title on the platform, and Netflix will sharpen its recommendation system for you. How does it work, exactly? As an example, the streamer says, "If you loved Bridgerton, you might see even more shows or films starring the cast" or from Shondaland, the production company behind the show. That means if you really dug Unbreakable Kimmy Schmidt, expect to see content suggestions featuring Tituss Burgess or comedies with quirky characters.
This rating feature is available whether you're streaming Netflix on a TV, mobile device or web browser. Once you click on the thumb icon to rate a title, you'll see the Two Thumbs Up option with a feedback message that says, "We know you're a true fan!" No need to email Netflix or figure out any of its hidden settings in order to tell the company how you really feel.
Netflix eliminated its five-star rating system back in 2017 and changed it to the more simplified thumb signal to express approval or disapproval. In addition to the personal preferences you choose when you first set up your profile, the thumb ratings help refine which titles best reflect your taste. The platform's algorithms also take into account the popularity of certain titles overall when suggesting your next favorite binge or movie. With this added feature, you can try taking your customization power to the next level.
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Netflix Adds 'Two Thumbs Up' Rating for Content You Absolutely Love
Netflix Adds 'Two Thumbs Up' Rating for Content You Absolutely Love
Even the savviest Netflix users may occasionally find themselves stuck in a recommendation conundrum. Because you watched that one British crime drama from 2017 and gave it a thumbs-up, you can't escape the algorithm. If you liked it, Netflix suggests other titles in the genre that fill up an entire row. Now the streaming service wants to take things a step further.
On April 11, the streaming service rolled out its Two Thumbs Up feature, which is a way to double up on your enthusiasm for a TV show or movie. Currently, the basic thumbs-up and thumbs-down options signal that you either want to see similar content or send it to the trash pile. You like it or you don't. Netflix tailors your recommendations based on these ratings, your viewing history and how and when you watch.
Let Netflix know what you want with the new Two Thumbs Up option.
Netflix
But when you click Two Thumbs Up, you'll be declaring your love for a particular title on the platform, and Netflix will sharpen its recommendation system for you. How does it work, exactly? As an example, the streamer says, "If you loved Bridgerton, you might see even more shows or films starring the cast" or from Shondaland, the production company behind the show. That means if you really dug Unbreakable Kimmy Schmidt, expect to see content suggestions featuring Tituss Burgess or comedies with quirky characters.
This rating feature is available whether you're streaming Netflix on a TV, mobile device or web browser. Once you click on the thumb icon to rate a title, you'll see the Two Thumbs Up option with a feedback message that says, "We know you're a true fan!" No need to email Netflix or figure out any of its hidden settings in order to tell the company how you really feel.
Netflix eliminated its five-star rating system back in 2017 and changed it to the more simplified thumb signal to express approval or disapproval. In addition to the personal preferences you choose when you first set up your profile, the thumb ratings help refine which titles best reflect your taste. The platform's algorithms also take into account the popularity of certain titles overall when suggesting your next favorite binge or movie. With this added feature, you can try taking your customization power to the next level.
Apple iPad (8th-gen, 2020) review: The best iPad value by far
Apple iPad (8th-gen, 2020) review: The best iPad value by far
The eighth-gen iPad feels familiar. It should be familiar: iPads don't change much. But the world certainly has. My whole family is trapped at home, working and going to school; remote connections are our whole lives. And iPads and Chromebooks are everywhere in our house.
My kids connect to their classes through devices: one on a Chromebook, the younger one on an iPad. iPads aren't ideal for school. They're convenient in a pinch, but not all apps work well, and not all input tools do, either.
Like
Faster processor handles iPadOS better
Supports Pencil and keyboard cases
Faster charger included in box
Don't Like
10.2 inch screen feels cramped with two-app multitasking
Doesn't support Pencil 2 or newer Magic Keyboard cases
Older front-facing camera, still not great for landscape Zooming
Entry-level 32GB storage too low to recommend
The basic iPad has been the "good enough" iPad for forever, while the Pro and Air have offered fancier features and better performance. This year, the iPad Air is getting a major revamp with a new processor, big display and USB-C, making it look much like an iPad Pro for less. But that new iPad Air starts at $599 (£579, AU$899). The new eighth-gen iPad I've been using, in the meantime, starts at $329 (£329, AU$499). Most stores will probably drop that to $300, and holiday sales could even bring it down further, if past years are any indication.
So what about this new 2020 entry-level iPad? It's an iPad, just like the one before. But it's a bit faster now. Whether you get one is basically the same question as before.
There's not a lot to say about this new 10.2-inch iPad. It's the same device as last year with one key improvement: Now it has an A12 processor instead of last year's A10. That's a big difference, and makes this a great time to consider the upgrade if you have an iPad that's several years old. Last year's basic iPad increased screen size and added a smart connector on the side, but it didn't change the processor. Upgrading is a major overhaul.
But you should also know that this basic iPad is a lot like last year's 2019 iPad Air and iPad Mini. So much so that, really, they're variants on the same device. (That 2019 Air is gone from Apple's website, but the Mini remains.) Think of it as last year's Air for less, and it's a good deal. But it's also an older iPad design. It still has a Touch ID home button and a headphone jack. And it still uses Lightning to charge and connect accessories, even though the upcoming iPad Air and current Pros use USB-C.
Here are the key similarities and differences between this new iPad and last year's Air and Mini:
The new eighth-gen iPad has the same processor and RAM as those iPads.
It also comes with less base storage (32GB).
The front-facing camera is worse on the eighth-gen iPad: 1.2 megapixels and 720p, versus 7 megapixels and 1080p on last year's Air and Mini.
The eighth-gen iPad works with the first-gen Pencil, just like those older iPads. That means you'll have to stick it in your iPad's Lightning port to charge -- and lose track of the little pop-off Pencil cap on the end in the process.
It works with the same Apple Smart Keyboard as the 2019 iPad Air, but that's not true of every Air case. Logitech's Combo Touch, for instance, has the same keyboard base but has two models to fit the Air and iPad's different thicknesses.
The included charger is better and faster: It's 20 watts, and the cable is now Lightning-to-USB-C, allowing it to work better with recent MacBooks.
The 10.2-inch display is a bit smaller and a hair less vivid than the 2019 Air. But it's still more than good enough.
Now that the iPad supports trackpads and mice, it's also more versatile for web apps and tools.
A Lightning charger, still, but a faster 20-watt one.
Scott Stein/CNET
So this all adds up to: The iPad Is Totally Fine. More than fine, I'd say. I'm writing this review on it using the smart keyboard (editing and prepping on CNET's content management system is still best on a laptop).
The iPad still isn't as useful as a Chromebook for a lot of school tools, at least in my house. App support is amazing, and Apple's streaming-friendly ecosystem also helps it double as a fantastic little TV. But multitasking and file saving are still weird and frustrating, even with iPadOS 14 improvements.
iPads in my house tend to be free screens we grab to do things, and this basic iPad fits that role fantastically.
Do you wait for the 2020 iPad Air?
The fancier Air comes out soon, and it looks nice. It's also nearly twice the price. As a result, it's not the same product at all. The Air looks like it would make a lovely gift for someone who needs a more powerful iPad for art or graphics work, and wants to save over the Pro. But for most people I bet this iPad will be fine.
Why is the camera on the side?
Most annoying iPad feature in 2020: The front-facing camera is still on the side in landscape mode, which is the mode most of us do chats and Zooms in. My face ends up off-angle and strangely centered, staring off into space. The iPad's camera is good enough, even in a step-down mode, and better than most laptops. But it's terrible for centering your face. And everything now is Zoom.
The Apple Pencil still goes in the Lightning port to charge.
Scott Stein/CNET
No great keyboard cases?
The Logitech Combo Touch has a trackpad, but its bulkier case and kickstand design aren't great for lap typing. It's perfectly usable, but at $150 it's an expensive accessory.
There's no Apple Magic Keyboard for this iPad, but you can use Apple's older smart connector Smart Keyboard cover, which is compact but lacks a trackpad.
Trackpad and mouse support is the best 2020 iPad feature
Just like every other recent iPad, with iPadOS 14 you can connect a mouse or trackpad (or get a trackpad-enabled keyboard case). I find it a huge help with editing and navigating, especially while the iPad is propped up on a desk with a kickstand case.
The smart keyboard case and Apple Pencil work with this iPad, but they cost extra and aren't the most recent versions.
Scott Stein/CNET
Battery life so far: Pretty good, as always
I was able to do a Zoom for an hour without making much of a dent on a full charge. I multitasked, read, watched shows, played games, worked on stories, and the battery held. No surprise, since the iPad's claim of around 10 hours of battery life has been the same for years, though it varies a few hours more or less depending on the model. I haven't done a battery benchmark but it's doing a full day with ease. The included faster charger is welcome.
iPadOS 14 is here now, and you might want to eventually try it on your existing iPad first before upgrading iPads.
Scott Stein/CNET
What I miss most from better iPads
Compared to the higher-end iPads, this one lacks the extra screen real estate on its sides. This larger-bezeled iPad is fine, but in multitasking modes with two apps open it starts to feel cramped. The next iPad Air (or iPad Pros) feel considerably more expansive, even if it's just an inch or so. Most laptops, TVs and other screened devices make a big deal about how narrow their screen bezels are. Still, this only really matters if you need to multitask -- keeping Slack and Gmail on screen at once, for example, or writing while following news feeds. It can be done on this iPad, but it works better with a second screen that's narrower (like an email, Twitter or Slack stream).
I also miss the TrueTone on the 2019 iPad Air and iPad Pro (and iPhone). It auto-adjusts color temperature, and I've really gotten used to it. This iPad's display seems harsher or bluer than I'm used to. It also lacks the fancy 120Hz refresh of the iPad Pro, but you might not notice the difference. The 2,160x1,620-pixel display is otherwise great.
If you're looking for an iPad and have no idea which to get, this is the safe iPad bet and the one you should probably buy. It officially starts at $329, but many stores sell it for $299, which can drop to $250 during sales. And, yeah, I'd recommend going to the $429 128GB model for that extra storage security blanket if you're considering downloading more than a handful of apps. If you're a pro, and need pro-level features, then you're already considering the iPad Pro or the upcoming improved iPad Air. For everyone else -- families, students, anyone looking to pick up a good versatile extra screen -- this is where you're likely to start looking, and also where you're likely to end up.
We Watched More TV on Streaming Than Cable for First Time Ever, Nielsen Says
We Watched More TV on Streaming Than Cable for First Time Ever, Nielsen Says
Streaming services captured the largest share of television viewing for the first time ever in July, according to data released Thursday from Nielsen, the television ratings authority. Of all the TV watching time in July, 34.8% happened over streaming while 34.4% happened over cable. Broadcast TV captured a 21.6% share of the total.
Nielsen noted that streaming has surpassed broadcast before, but July marked the first time it's also exceeded cable viewing. Cable television's share of viewing fell about 9% from July 2021, while streaming's share increased by nearly 23% year over year, according to the report.
Netflix captured 8% of all viewing in July 2022, thanks in part to people watching nearly 18 billion minutes of the hit series Stranger Things, according to the Nielsen data. Several other streaming services -- including Amazon Prime, YouTube and Hulu -- captured their largest-ever share of viewing time in July.
It's a time of change and increasing competition among streamers. Both Disney Plus and Netflix will be rolling out new ad-supported tiers in the coming months. Netflix had its largest drop in subscribers ever recently and is looking for ways to limit password sharing after raising prices at the beginning of 2022. Disney Plus, ESPN Plus and Hulu (all majority-owned by Disney) will all see price increases in the near future, too. HBO Max and Discovery Plus will merge starting in 2023 after their their parent companies did so earlier this year.
We Watched More TV on Streaming Than Cable for First Time Ever, Nielsen Says
We Watched More TV on Streaming Than Cable for First Time Ever, Nielsen Says
Streaming services captured the largest share of television viewing for the first time ever in July, according to data released Thursday from Nielsen, the television ratings authority. Of all the TV watching time in July, 34.8% happened over streaming while 34.4% happened over cable. Broadcast TV captured a 21.6% share of the total.
Nielsen noted that streaming has surpassed broadcast before, but July marked the first time it's also exceeded cable viewing. Cable television's share of viewing fell about 9% from July 2021, while streaming's share increased by nearly 23% year over year, according to the report.
Netflix captured 8% of all viewing in July 2022, thanks in part to people watching nearly 18 billion minutes of the hit series Stranger Things, according to the Nielsen data. Several other streaming services -- including Amazon Prime, YouTube and Hulu -- captured their largest-ever share of viewing time in July.
It's a time of change and increasing competition among streamers. Both Disney Plus and Netflix will be rolling out new ad-supported tiers in the coming months. Netflix had its largest drop in subscribers ever recently and is looking for ways to limit password sharing after raising prices at the beginning of 2022. Disney Plus, ESPN Plus and Hulu (all majority-owned by Disney) will all see price increases in the near future, too. HBO Max and Discovery Plus will merge starting in 2023 after their their parent companies did so earlier this year.
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Apple iPad (8th-gen, 2020) review: The best iPad value by far
Apple iPad (8th-gen, 2020) review: The best iPad value by far
The eighth-gen iPad feels familiar. It should be familiar: iPads don't change much. But the world certainly has. My whole family is trapped at home, working and going to school; remote connections are our whole lives. And iPads and Chromebooks are everywhere in our house.
My kids connect to their classes through devices: one on a Chromebook, the younger one on an iPad. iPads aren't ideal for school. They're convenient in a pinch, but not all apps work well, and not all input tools do, either.
Like
Faster processor handles iPadOS better
Supports Pencil and keyboard cases
Faster charger included in box
Don't Like
10.2 inch screen feels cramped with two-app multitasking
Doesn't support Pencil 2 or newer Magic Keyboard cases
Older front-facing camera, still not great for landscape Zooming
Entry-level 32GB storage too low to recommend
The basic iPad has been the "good enough" iPad for forever, while the Pro and Air have offered fancier features and better performance. This year, the iPad Air is getting a major revamp with a new processor, big display and USB-C, making it look much like an iPad Pro for less. But that new iPad Air starts at $599 (£579, AU$899). The new eighth-gen iPad I've been using, in the meantime, starts at $329 (£329, AU$499). Most stores will probably drop that to $300, and holiday sales could even bring it down further, if past years are any indication.
So what about this new 2020 entry-level iPad? It's an iPad, just like the one before. But it's a bit faster now. Whether you get one is basically the same question as before.
There's not a lot to say about this new 10.2-inch iPad. It's the same device as last year with one key improvement: Now it has an A12 processor instead of last year's A10. That's a big difference, and makes this a great time to consider the upgrade if you have an iPad that's several years old. Last year's basic iPad increased screen size and added a smart connector on the side, but it didn't change the processor. Upgrading is a major overhaul.
But you should also know that this basic iPad is a lot like last year's 2019 iPad Air and iPad Mini. So much so that, really, they're variants on the same device. (That 2019 Air is gone from Apple's website, but the Mini remains.) Think of it as last year's Air for less, and it's a good deal. But it's also an older iPad design. It still has a Touch ID home button and a headphone jack. And it still uses Lightning to charge and connect accessories, even though the upcoming iPad Air and current Pros use USB-C.
Here are the key similarities and differences between this new iPad and last year's Air and Mini:
The new eighth-gen iPad has the same processor and RAM as those iPads.
It also comes with less base storage (32GB).
The front-facing camera is worse on the eighth-gen iPad: 1.2 megapixels and 720p, versus 7 megapixels and 1080p on last year's Air and Mini.
The eighth-gen iPad works with the first-gen Pencil, just like those older iPads. That means you'll have to stick it in your iPad's Lightning port to charge -- and lose track of the little pop-off Pencil cap on the end in the process.
It works with the same Apple Smart Keyboard as the 2019 iPad Air, but that's not true of every Air case. Logitech's Combo Touch, for instance, has the same keyboard base but has two models to fit the Air and iPad's different thicknesses.
The included charger is better and faster: It's 20 watts, and the cable is now Lightning-to-USB-C, allowing it to work better with recent MacBooks.
The 10.2-inch display is a bit smaller and a hair less vivid than the 2019 Air. But it's still more than good enough.
Now that the iPad supports trackpads and mice, it's also more versatile for web apps and tools.
A Lightning charger, still, but a faster 20-watt one.
Scott Stein/CNET
So this all adds up to: The iPad Is Totally Fine. More than fine, I'd say. I'm writing this review on it using the smart keyboard (editing and prepping on CNET's content management system is still best on a laptop).
The iPad still isn't as useful as a Chromebook for a lot of school tools, at least in my house. App support is amazing, and Apple's streaming-friendly ecosystem also helps it double as a fantastic little TV. But multitasking and file saving are still weird and frustrating, even with iPadOS 14 improvements.
iPads in my house tend to be free screens we grab to do things, and this basic iPad fits that role fantastically.
Do you wait for the 2020 iPad Air?
The fancier Air comes out soon, and it looks nice. It's also nearly twice the price. As a result, it's not the same product at all. The Air looks like it would make a lovely gift for someone who needs a more powerful iPad for art or graphics work, and wants to save over the Pro. But for most people I bet this iPad will be fine.
Why is the camera on the side?
Most annoying iPad feature in 2020: The front-facing camera is still on the side in landscape mode, which is the mode most of us do chats and Zooms in. My face ends up off-angle and strangely centered, staring off into space. The iPad's camera is good enough, even in a step-down mode, and better than most laptops. But it's terrible for centering your face. And everything now is Zoom.
The Apple Pencil still goes in the Lightning port to charge.
Scott Stein/CNET
No great keyboard cases?
The Logitech Combo Touch has a trackpad, but its bulkier case and kickstand design aren't great for lap typing. It's perfectly usable, but at $150 it's an expensive accessory.
There's no Apple Magic Keyboard for this iPad, but you can use Apple's older smart connector Smart Keyboard cover, which is compact but lacks a trackpad.
Trackpad and mouse support is the best 2020 iPad feature
Just like every other recent iPad, with iPadOS 14 you can connect a mouse or trackpad (or get a trackpad-enabled keyboard case). I find it a huge help with editing and navigating, especially while the iPad is propped up on a desk with a kickstand case.
The smart keyboard case and Apple Pencil work with this iPad, but they cost extra and aren't the most recent versions.
Scott Stein/CNET
Battery life so far: Pretty good, as always
I was able to do a Zoom for an hour without making much of a dent on a full charge. I multitasked, read, watched shows, played games, worked on stories, and the battery held. No surprise, since the iPad's claim of around 10 hours of battery life has been the same for years, though it varies a few hours more or less depending on the model. I haven't done a battery benchmark but it's doing a full day with ease. The included faster charger is welcome.
iPadOS 14 is here now, and you might want to eventually try it on your existing iPad first before upgrading iPads.
Scott Stein/CNET
What I miss most from better iPads
Compared to the higher-end iPads, this one lacks the extra screen real estate on its sides. This larger-bezeled iPad is fine, but in multitasking modes with two apps open it starts to feel cramped. The next iPad Air (or iPad Pros) feel considerably more expansive, even if it's just an inch or so. Most laptops, TVs and other screened devices make a big deal about how narrow their screen bezels are. Still, this only really matters if you need to multitask -- keeping Slack and Gmail on screen at once, for example, or writing while following news feeds. It can be done on this iPad, but it works better with a second screen that's narrower (like an email, Twitter or Slack stream).
I also miss the TrueTone on the 2019 iPad Air and iPad Pro (and iPhone). It auto-adjusts color temperature, and I've really gotten used to it. This iPad's display seems harsher or bluer than I'm used to. It also lacks the fancy 120Hz refresh of the iPad Pro, but you might not notice the difference. The 2,160x1,620-pixel display is otherwise great.
If you're looking for an iPad and have no idea which to get, this is the safe iPad bet and the one you should probably buy. It officially starts at $329, but many stores sell it for $299, which can drop to $250 during sales. And, yeah, I'd recommend going to the $429 128GB model for that extra storage security blanket if you're considering downloading more than a handful of apps. If you're a pro, and need pro-level features, then you're already considering the iPad Pro or the upcoming improved iPad Air. For everyone else -- families, students, anyone looking to pick up a good versatile extra screen -- this is where you're likely to start looking, and also where you're likely to end up.
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'Stranger Things' Will Be Netflix's Biggest Hit Yet. How? Netflix Changed its Rules
'Stranger Things' Will Be Netflix's Biggest Hit Yet. How? Netflix Changed its Rules
What's happening
Netflix ranks the popularity of its originals with all-time Most Popular charts, but last month it quietly changed the way it measures the watch time for some shows. The stats for those shows inflated dramatically.
Why it matters
For Netflix to launch a cheaper tier with ads, it must win over advertisers, and its measurement takes on new significance when advertisers become part of the equation.
What's next
Stranger Things, which released seven episodes last week and will drop two more July 1, is all but certain to be ranked as Netflix's biggest hit yet thanks to this rule change that works in the show's favor.
Stranger Things returned Friday with season 4. By the end of the summer, Netflix will almost certainly proclaim the retro sci-fi series' latest season its biggest hit yet. But Stranger Things 4's viewership victory, set to trump the likes of Bridgerton and Squid Game, was assured weeks before a single subscriber streamed a second of it, when Netflix quietly tweaked its own popularity rules.
The change last month has already inflated the stats for shows like Ozark and Money Heist. Stranger Things 4 is next.
Stranger Things 4's first volume of episodes hit Friday. The season's final two episodes, running nearly four hours combined, will land July 1.
Netflix
When the final numbers are in, Stranger Things 4 will likely eclipse Bridgerton and Squid Game in Netflix's all-time Most Popular rankings based on total hours watched. These are charts that Netflix updates weekly at Netflix Top 10. All three shows are colossally well-watched worldwide. But among them, only Stranger Things will enjoy Netflix counting its "watch time" for twice as long. Instead of tallying up viewing hours in its first 28 days of release, as Netflix did for Bridgerton and Squid Game, Netflix will be racking up Stranger Things 4's views over 56 days total thanks to its two-part release schedule.
While these charts can be dismissed as pageantry without much consequence, they're still the most direct data available pointing people -- whether it's Wall Street suits, Hollywood insiders or viewers like you -- to the biggest titles on the world's largest streaming service. They give investors a gauge for Netflix's competitiveness, they can help Netflix recruit talent, and they stoke buzz that may nudge you to watch something you otherwise wouldn't.
But Netflix measurement is about to take on much greater consequence, as the service launches advertising. For Netflix to be able to offer you a cheaper tier with ads, it will need to broaden its measurement beyond watch time and get more transparent in order to win over advertisers, experts say.
Netflix has gotten by this far releasing whatever data it wants on its own terms, said Dallas Lawrence, the head of communications and brand for Samba TV, a television researcher and ad measurement firm. That will change when Netflix must sell itself to advertisers too.
"The buyers will not allow Netflix to grade its own homework," Lawrence said.
Watch time turned upside down
When Netflix launched its Top 10 rankings website in November, it unlocked an unprecedented trove of viewing data. The site details the service's most-watched titles of the previous week and how many hours they were viewed, both globally and in more than 90 individual countries. For its most voraciously viewed titles, Netflix updates a set of Most Popular charts, which rank its most watched originals of all time.
And for a show or movie to make it on the all-time Most Popular rankings, Netflix looks at the 28 days from its premiere to rack up watch hours.
The latest season of Bridgerton, for example, is Netflix's most watched show in English at 656.3 million hours. Squid Game, the breakout South Korean dystopian thriller, is Netflix's most-watched show in any language, at 1.65 billion hours watched in the 28-day window.
Squid Game is Netflix's most watched title so far.
Netflix
That 28-day shot clock was the same for every movie and TV season, until May 10. Then Netflix quietly tweaked the rules to give some shows 56 days -- twice as long -- to amass views. For any series that releases its season in two "volumes" on different dates, the shot clock runs for 28 days after its first batch of episodes, then it resumes again for an additional 28 days after the second batch. Netflix counts the viewing of a volume's episodes only during that volume's first 28 days.
But shows like Stranger Things 4, with seven episodes out now and another two coming July 1, still get 56 days to generate viewing hours toward their ranking. And because the release of a second volume can come soon after the first, the first 28-day window can potentially include rewatch views of the first batch as fans catch up as the second approaches. In the case of Stranger Things 4, fans who immediately binge-watched volume one could revisit these episodes to refresh in anticipation of volume two. And any of that rewatching before June 23 would count.
Shows like Bridgerton and Squid Game, which followed the Netflix convention of releasing a full season at once, are still stuck with their count over 28 days.
Netflix disclosed this change by, essentially, updating its fine print. Judging by archived screenshots of the Top 10 website, Netflix added two sentences to its methodology statement on May 10. Netflix didn't otherwise disclose that it had altered its methodology for the Most Popular rankings.
When reached for comment on this article, Netflix referred to the methodology stated on its site.
Stranger Things 4 was already sure to be a smash by Netflix's standards. Its last season is among Netflix's most watched programs ever, even though it came out when Netflix had two-thirds the subscribers it does now. A three-year hiatus has built up fan demand, and this season's runtime is much longer than the rest. (Its runtime is also much longer than that of Squid Game or Bridgerton. Its first volume of episodes runs an hour longer than the entirety of Squid Game or Bridgerton's whole last season, and Stranger Things 4 still has nearly four hours coming July 1.)
But May's methodology change stacked the deck in favor of Stranger Things. It has already generated 286.8 million hours in the first three days of availability. With 53 more days on its shot clock, it needs to generate less than a tenth of that daily to accumulate enough watch time to become No. 1.
Overnight sensations
The rule change has wildly inflated the watch time for several other shows already. Multiple programs suddenly appeared in Netflix's top 10 charts or shot to a much higher ranking, with hundreds of millions of hours suddenly added to their counts.
Money Heist, which released its final season in two volumes, saw its watch-time ranking jump seemingly overnight after Netflix changed its popularity rules.
Netflix
Money Heist is a hit Spanish thriller series also known as La Casa de Papel. Its final season was released in two volumes, with five episodes landing on Sept. 1 and the last five episodes arriving Dec. 1. After the methodology change in May, its watch time more than doubled. Money Heist is now positioned as Netflix's No. 2 most watched show of all time regardless of language, right after Squid Game. Before the rule change, it didn't even make the top 10.
Other shows have gotten big bumps too. Fantasy police procedural Lucifer released half its fifth season in 2020 and the other half nearly a year later. Lucifer had been absent from Netflix's Most Popular rankings since they launched, but in May, it suddenly appeared as Netflix's No. 7 most-watched program in any language. The latest season of the drama Ozark, released partly on Jan. 21 and partly on April 29, needed three extra weeks of streaming after its original 28-day window to make the English language top 10.
Netflix's Top 10 website still characterizes the watch time of all these shows as hours viewed in their "first 28 days on Netflix."
To bolster the credibility of its stats, Netflix recruited accounting firm EY -- formerly known as Ernst & Young, one of the world's biggest accounting companies -- to vet its data. But EY finished its first Netflix report in February, long before Netflix revised its methodology. And EY's report was a light-touch vetting called a review, which essentially accepts the measurement criteria as Netflix defines them and then verifies that the data abide by those rules. Netflix has no existing plans for another accounting review.
Grading its own homework
Netflix was notoriously tight-lipped about its viewership for years. Beau Willimon -- creator of House of Cards, which put Netflix's original programming on the map -- once said the company wouldn't even share audience metrics with him. But since 2018, Netflix has grown more open about the popularity of its shows and movies, culminating with its Top 10 website.
During Stranger Things' three-year hiatus, Bridgerton became Netflix's most-watched show in English.
Netflix
For Netflix to start offering you a cheaper tier with ads, it needs to actually win advertisers -- and advertisers won't go by Netflix's numbers. Because TV advertising is so expensive, brands and agencies want measurements comparable across services, so they can know what they're getting at Netflix versus Paramount Plus versus Disney Plus, said Needham senior analyst Laura Martin.
Netflix "can do weird things, like introduce new measurement," added Martin, who has called for Netflix to add advertising for years. "But it would slow adoption by advertisers."
Traditionally, advertisers evaluated TV programs by how many people tuned in. "As we enter this new phase, transparency around viewership data is going to be essential, especially on 'closed' platforms" like Netflix, said Anjali Midha, co-founder and CEO of Diesel Labs, a media intelligence firm. Viewership will naturally remain important, she added, but so will demographics, psychographics and other metrics of watching behavior.
But Netflix's own reputation as the gold standard of streaming TV will work in its favor, Lawrence said.
"Streaming has historically been rife with a myriad … sites that still seem like the Wild West, fraught with risky content," he said.
Advertisers may come to welcome Netflix's safety and scope, even if its own measurement rules still shoot from the hip.
Correction, 6:07 a.m. PT June 2: An earlier version of this story suggested Netflix may count viewing of all episodes from split-season shows over a full 56 days. Netflix counts the viewing of episodes only within 28 days of their release, but split-season shows get two 28-day periods -- 56 days total -- to amass watch time.
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The best Halloween movies to stream on Netflix, Hulu, Disney Plus and more
The best Halloween movies to stream on Netflix, Hulu, Disney Plus and more
Halloween movies are a thrilling watch year-round, but there's no better time to enjoy them than when chillier temperatures settle in. Especially this year, with the COVID-19 pandemic changing the way we partake in classic Halloween activities like trick-or-treating, you might need something to transport you to fictional places where the horrifying stuff isn't actually real. (We all cope differently, right?)
Here are our top picks for the scariest, creepiest and sometimes silliest films to stream or watch on demand on platforms including Hulu, Netflix, Disney Plus, Amazon Prime Video, Peacock, HBO Max and others. We've noted which of these films require higher-tier streaming subscriptions like Hulu Plus Live TV, or a Showtime or Cinemax add-on.
Read more: 15 of the best movies to see on Amazon Prime Video
Disney
Hulu started life as a joint venture between ABC, NBC and Fox. Since Disney (ABC's parent) absorbed most of the Fox Entertainment properties, however, it's been buying out its remaining partners and converting Hulu to more of a Disney Plus for adults. As such, you can watch the movies below with their full, R-rated gore intact. The baseline subscription includes commercials, and you can also bundle this with Disney's other online properties, Disney Plus and ESPN Plus.
(Available on Hulu Plus Live TV. Also available on Peacock.) We always appreciate a well-done horror comedy! You can catch the sequel, Zombieland Double Tap, on Starz.
(Also available on Tubi.) Something about murderous children in a cornfield just feels autumnal.
It's a Swedish film about a little girl vampire. Are we selling it? It's fantastic, trust us.
(Also available on Tubi.) We don't particularly get this franchise, but Hellraiser viewing parties are a pretty common Halloween activity. You do you.
Quite frankly, this adaptation isn't the greatest, but then again neither was the first one. Still it definitely has some chilling moments.
(Available with Showtime add-on.) The first Paranormal Activity was pretty unnerving. It might be worth a revisit this Halloween.
(Available on Hulu Plus Live TV starting Oct. 7.) We refuse to fact-check this, but Get Out is possibly the only Oscar winner on this list. That's inaccurate. Ruth Gordon won an Oscar for Rosemary's Baby. And The Silence of the Lambs won like 5 Academy Awards too. Are you happy? Get Out is fantastic though.
Get Out
Universal Pictures
Our 8-year-old selves still believe deep down this is the greatest Halloween movie ever made. Mary Kate and Ashley Olsen, please, please return to making films.
This Korean creature feature is easily one of the best films on this list.
As far as haunted house movies go, this one is better than The Amityville Horror, but not quite as good as The Conjuring.
(Available on Hulu Plus Live TV starting Oct. 8.) Once again we learn abstinence is the only way to prevent slow-moving nightmare monsters from trying to kill you. What a helpful PSA!
(Available on Hulu Plus Live TV.) This is the part where you stop reading the article and immediately go put on Ghostbusters. Don't worry, this article isn't going anywhere. We'll wait.
(Available on Hulu Plus Live TV.) Rebecca's mom really loves the Madea movies. And who are we to deny you options?
(Available on Hulu Plus Live TV.) On the one hand, it's a pretty good remake. On the other hand, Zack Snyder directed it. Your call.
(Available with Cinemax add-on.) Don't you want to finally understand what a "Jacob's Ladder scenario" actually is?
Ever since Dead Snow came out, we are always 100% down for any movie with Nazi zombies.
(Available on Hulu plus Live TV. Also available on Spectrum.) It's possible Rebecca has seen this film more than any other film on this list. Don't judge!
Saw (2004)
(Available on Hulu with Cinemax add-on.) If you plan on watching Saw, we also recommend checking out our interview with screenwriter Leigh Whannell. He tells us about his 5-year-old's bedtime story demands and let's just say, twisted storytelling definitely runs in the family.
Netflix hardly needs an introduction, but the biggest streaming service out there remains a mixture of TV shows and movies, including content licensed from other studios and a growing stable of originals.
We probably didn't need a family-friendly version of The Omen, but we enjoyed it nevertheless.
If you've come to this list looking for the scariest horror films, watch this one. Maybe with the lights on.
Anjelica Huston is majestic in this Roald Dahl adaptation.
Even if you're not into super dark films, the storyline in this Guillermo del Toro masterpiece will be enough to win you over.
One of our favorites and Zelda Rubinstein's performance is really just the cherry on top.
This is probably the most under-the-radar film on this list, but it's absolutely worth your time.
Certain horror fans find themselves disappointed when the "big bad" turns out to be metaphorical. Don't worry, this one has a satisfying "actual monster" payoff.
This movie is carried by Mark Duplass and his amazingly sinister face. A delightfully creepy watch.
(Also available on Spectrum.) Ghost movies are great for Halloween, right?
Universal Pictures
Already subscribe to HBO? You can probably get HBO Max at no extra charge. Think of it as (wait for it) "HBO Plus" -- everything on HBO, plus a bunch of additional back catalog and exclusives from Warner's catalog, as well as some nice licensed exclusives like Doctor Who and the Studio Ghibli library.
Shark movie!!! Sorry, didn't mean to get that excited. But we did see The Meg on opening weekend. Are you a "shark movie" person? No better time to find out!
Possibly the last time we found the ending to a horror film surprising.
I (Rebecca) thought this movie was really scary when I was 13. It might still be scary. There's really no way of knowing these things.
We all know the saying, "In space, no one can hear you scream," but your neighbors will definitely be able to hear you scream while watching this on your couch.
It's pretty rare with a horror masterpiece to stumble upon a masterpiece of a sequel, especially with a different director. Thanks, James Cameron!
John Landis doesn't get enough credit for being able to blend horror and comedy.
While The Shining is probably the favorite horror film of many and may not have needed a sequel, it's one of the better Stephen King adaptations in recent years.
A very enjoyable example of a dark comedy and horror mashup.
Disney
You know ... for kids! It's probably not the first thing that comes to your mind when you think of "horror," as nothing here eclipses PG-13 scares. But it also has the full libraries for everything from Marvel, Star Wars, Pixar and The Simpsons, to name just a few of the big content silos you'll find here. As with Hulu, you can subscribe to this solo, or as a Disney/Hulu/ESPN bundle.
A cult classic you can finally stream.
(Also available on Hulu Plus Live TV.) It's really a Christmas movie, but also you should be watching it year-round.
This vibrant, touching film brings Day of the Dead to life in the most beautiful way.
Maybe it's the nostalgia talking, but this is simply a Disney classic.
Feel-good and Halloween don't always go hand in hand, but this nostalgic Halloween classic always warms our witchy little hearts.
As if trusting her new beau wasn't hard enough already.
Warner Bros. Pictures
Peacock is NBCUniversal's recently launched streaming app that includes several free movies and TV shows. Paying customers can unlock the platform's full library of content, and can also pay a little more to go ad-free.
You should really watch/rewatch them all, but the third film does have the most Halloween-y vibe.
You can't get more classic than Frankenstein!
We love a good dystopian film.
Another for the classics fans.
Screenshot by Abrar Al-Heeti/CNET
This ad-supported network offers a range of free TV shows and movies. It's available on devices including Roku and Amazon Fire TV, as well as on Android and iOS. You won't need an account to watch content, but creating one enables you to save favorites and resume playback when switching between devices.
Is it really Halloween if you haven't watched a creepy Tim Burton film?
A cannibal villain is as horrifying as it gets.
Not exactly sure if a flick about a viral outbreak is something you want to watch right now, but if it is, you're in luck.
MGM
Existing Showtime cable subscribers can access all of its content on the Showtime Anytime app on most major app platforms. But you can also get it as a straight streaming app for a monthly fee. (Disclosure: Showtime and CNET are owned by the same parent company, ViacomCBS.)
(Also available on Netflix.) This is one of our favorite films to watch on Halloween. Hannibal Lecter is a magnificent villain.
If you don't barf while watching the shaking cameras, it's a pretty good creature feature.
This would pair well with The Omen for a Halloween double feature.
We're going to throw this out there: More films should be set in the 1600s. Provided they're as good as The Witch.
Focus Features
Like Showtime, this premium cable movie service is also available "over the top" as a direct streaming option on most app store platforms.
This is the quite possibly the most perfect Halloween movie on this list. Demon spawn! (If you're interested, you can also find the 2006 version on Hulu.)
Not big on horror? No worries, you can check out one of the greatest comedies ever made instead.
Is it just us or does anyone else find Edward Scissorhands incredibly soothing to watch?
Jeff Goldblum in a creature feature is all we're really looking for in a Halloween film.
Watch this after you finish watching The Nightmare Before Christmas.
Video screenshot by Bonnie Burton/CNET
Epix is another pay cable channel that's expanded its horizons to the digital realm. Get it with your cable or satellite subscription, or as a digital streaming option instead.
We're almost positive people have written dissertations on the influence of this film on the horror genre. So, we dunno, maybe check out?
Definitely worth it for Vincent Price.
(Also available on Hulu.) Creature features often don't get enough love in the horror genre. But this one was our jam!
Warner Bros. Pictures
Prime Video is thrown in "for free" for anyone subscribing to Amazon's membership program, which otherwise guarantees delivery of a wide array of products in two days or less at no additional charge. It's got a ton of movies and TV shows from third-party studios, and a growing list of Amazon exclusives, too. Note, however, that only the first few selections are available via Prime; the rest are available as 48-hour rentals at a pay-per-view cost.
This movie will freak me out always and forever!
Chris Sarandon as a vampire? Sold!
(Available to rent.) This Michael J. Fox classic about a teen werewolf will have you howling for more! I promise that's the last pun in this article.
(Available to rent.) It's a Halloween movie list, so I'm obligated to include Pumpkinhead.
(Available to rent.) One of the few films on this list that is also a cinematic masterpiece.
(Available to rent. It's also available on Hulu Plus Live TV.) I know the found footage gimmick is tired, but do you actually remember how scary this movie was? An entire generation couldn't go camping for like a decade after it came out.
(Available to rent.) This film was so scary that I still can't bring myself to watch any of the sequels or prequels! But if you are interested in watching The Conjuring 2, it's available on HBO Max.
(Available to rent.) I went as the Bride for Halloween one year. This isn't relevant to my recommendation, but I'm trying to sell you on a film from 1935.
(Available to rent.) Carrie is so good! Sissy Spacek just has a special place in my heart. It isn't at all related to Halloween, but you should also check out Coal Miner's Daughter.
(Available to rent.) This is the American remake of Let the Right One In. And it's pretty well done for US market cash grab.
It (2017)
(Available to rent. Also on Hulu plus Live TV.) This film is alway a thrill. The sequel is also available on HBO Max.
(Available to rent.) Frankly, I could use more sci-fi horror films. And more Vin Diesel.
(Available for rent.) For all the gore lovers.
(Available to rent, though the 1972 version is included with a Prime membership and is also on Hulu.) I'll say this about the remake: it's probably more suspenseful than the original. But the original left me feeling emotionally violated, and that's a special kind of horror that's hard to replicate. Still the remake is worth a watch.
(Available to rent.) Down with the yuppies! Honestly this is one of my all-time favorite films.
(Available to rent.) As a child I was only afraid of two things: Chucky and spiders. I am still terrified of both. But hey, now I'm also afraid of heights!
(Available with a Prime Video Channels subscription. Also available on Tubi.) It's Wes Craven so I'm not even going to bother trying to convince you. Just watch it.
Raw (2016)
(Available to rent.) Watch only if you have a strong stomach!
(Available to rent.) OK, here's our pitch: Jessica Walter and Clint Eastwood. Are you sold?
(Available to rent.) Not to be confused with the Brooke Shields film The Blue Lagoon. This one is about a lagoon monster.
(Available to rent.) You'll never want to fly again.
(Available to rent.) This is possibly one of the worst films ever made, but it stars Gerard Butler as Dracula. So you should probably watch it anyway.
(Available to rent.) Nearly half the movies in our roundup were in some way inspired by this classic slasher film. An absolute Halloween classic.
