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Apple's iPhone 13 leads to company's largest revenue and profit in history, despite parts shortages

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Apple's iPhone 13 leads to company's largest revenue and profit in history, despite parts shortages

Apple's iPhone marked its 15th year on the market with its strongest sales ever, helping push the tech giant's sales and profits to all-time highs despite the continued spread of the coronavirus pandemic and supply chain constraints.

The demand for Apple's smartphone, in a line ranging from the $699 iPhone 13 Mini to the $1,099 iPhone 13 Pro Max, was so high during the three months ending in December, that sales rose more than 9%, to $71.6 billion. That was more than half the company's overall revenue, which itself rose to $123.94 billion, up double digits from last year.

Apple CEO Tim Cook noted that the iPhone held top market-share spots around the world, including in the US and Australia, where it was among the top five, China, where it was among the top four, and the UK, where it nabbed two of the top three slots. 

"We knew that we had the beginnings of something fundamentally transformative," Cook said in a conference call with analysts, remarking on the iPhone's 2007 launch. "None of us could have predicted the incredible and meaningful impact it would have on all of our lives."

Apple's stock rose more than 3%, to $163.73 per share, after closing regular trading roughly flat for the day. Investors pushed the company's shares above $3 trillion for a short period earlier this month before they fell about 12% with broader market fluctuations.

Apple's latest financial disclosures are just the most recent sign of how the coronavirus pandemic has affected the world economy in radically different ways. Though many businesses are struggling, our reliance on big tech appears to be fueling increased financial performance across the industry. But the success isn't the same for all these companies.

The iPhone 13 Pro, making a splash.

Andrew Hoyle/CNET

Microsoft, which announced last week that it plans to buy game maker Activision Blizzard for an eye-watering $68.7 billion, said its second fiscal quarter sales jumped 20%, while profits rose 21%. Netflix, meanwhile, said its subscriber base grew slower than expected during the holidays. Crucially, the company forecast subscriber growth far below analyst expectations, prompting its stock to plummet 25% after the news.

Even Apple had a dark spot in its report. The company's CFO, Luca Maestri, said continued supply chain issues cost Apple more than $6 billion in sales over the holidays, something he hopes will decrease by March.

"The level of constraint will depend a lot on other companies -- what will be the demand for chips from other companies and other industries. It's difficult for us to predict, so we try to focus on the short term," he told Reuters in an interview Thursday.

Apple said iPad sales in particular were affected, marking an uncharacteristic drop of 14% during the holidays amid "very significant" supply shortages and in spite of "very strong" demand across its product line.

"Despite the supply shortages, our installed base of iPads reached a new all-time high during the quarter," Maestri said on the conference call with analysts. He added that about half the customers purchasing an iPad were new to the product.

Apple's latest MacBook Pro laptops got positive marks from reviewers and customers.

Dan Ackerman/CNET

Breaking records

The iPhone wasn't Apple's only bright spot. The company said sales of its Mac computers were also strong, rising more than 25%, to nearly $10.9 billion, bolstered by newly redesigned MacBook Pro laptops. Apple said much of the customer demand is in response to the new M1 chip, meant to replace the microprocessing brains that Apple used to rely on from Intel. Cook said that's helped bring in new customers, in addition to upgraders.

"Customer satisfaction is off the charts," Cook said.

Apple's "wearables, home and accessories" division, which handles things like AirPods and HomePods, posted sales of more more than $14.7 billion, up more than 13%. And its services business, which oversees the $5 per month Apple TV Plus subscription service and the new $10 per month Apple Fitness Plus offering, saw sales rise to more than $19.5 billion. Apple said it now counts 785 million paid subscriptions across its business lines.

All told, Apple said it notched profits of nearly $34.6 billion, up 20% from the same period last year. That translates to $2.10 per share in profit, off $123.9 billion in overall revenue, which itself was up more than 11% from the $111.44 billion reported last year. It was also enough to beat average analyst estimates, which were $1.89 per share in profits on $118.66 billion in revenue, according to surveys published by Yahoo Finance.

All that has contributed to Apple's cash pile, which is now more than $202 billion.

Apple's iPhone 13 Pro.

Stephen Shankland/CNET

Still about the iPhone

Though Apple's various businesses are reporting record demand, the iPhone is still the company's most important product. It represented nearly 58% of Apple's overall revenue, and it's an anchoring product that many of the company's most popular accessories are built around, including the AirPods and the Apple Watch.

But Apple has also faced repeated questions about how to keep the product fresh despite annual updates. The iPhone 13's key improvements included its battery life, screen quality and cameras. The iPhone 12, meanwhile, offered the company's first major redesign in years, as well as the first inclusion of 5G ultrafast wireless and newly hardened front glass, which Apple called "ceramic shield."

The iPhone has become "an integral part of so many people's lives now more than ever," Cook said, noting that the active install base continues to grow, currently sitting at an all-time high. (Apple has previously said it counts more than 1 billion active iPhones worldwide, but it has since switched to publishing counts of all active devices. Apple said it counted 1.8 billion active devices over the holidays, up from 1.65 billion the same time last year, and 1.5 billion in 2020.)

Cook added that he expects 5G wireless will continue to drive further sales as people upgrade and switch to Apple devices. "Even though this is the second product announcement that has 5G in it, we're really in the early innings of 5G," he said, noting that customer surveys outside Apple have indicated that many people still haven't upgraded. "We maintain a very optimistic view on long term."

As to the future, Cook noted that Apple has been increasing its research-and-development spending more than normal, most recently raising it more than 22% during the holidays, to $6.3 billion. "There are areas that have more than piqued our interest, and we are investing in those," he added. "There's quite a bit of investment going into things that are not on the market at this point, as there always are."

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Apple's iPhone 14 Line Is Rumored to Have a Higher Starting Price Than the iPhone 13

Apple's iPhone 14 Line Is Rumored to Have a Higher Starting Price Than the iPhone 13

This story is part of Focal Point iPhone 2022, CNET's collection of news, tips and advice around Apple's most popular product.

Apple's "Far Out" launch event is scheduled for next Wednesday, Sept. 7. This means that the iPhone 14's arrival is likely just days away. But with a slew of upgrades expected to come alongside the new iPhone, how much will it cost? 

The successor to the 2021 iPhone 13 is expected to sport a notchless display, a 48-megapixel camera on the high-end models and a new 6.7-inch iPhone 14 Max option, if the leaks and rumors are to be believed.

All of this may come at a price increase to the tune of $100, according to a prediction from Wedbush analyst Dan Ives, as reported on Ped30. This is in line with forecasts previously shared by analysts with The Sun, which suggested that Apple's entire supply chain is seeing price increases. Apple didn't respond to a request for comment.

Apple didn't make any price changes between the iPhone 12 and iPhone 13, but those two generations of iPhones are also fairly similar. It's reasonable to think that bigger upgrades could come with higher prices. But Apple may keep the price the same to remain competitive with Android devices like the Samsung Galaxy S22 and Google's Pixel 6 line.

Apple usually releases its new iPhones in September shortly after unveiling them, although some new size options have launched later than usual in years past. Apple supplier Foxconn is said to have gone on a hiring spree to prepare for the launch, according to the South China Morning Post. 

Read more: The iPhone's Future Could Depend on These Breakthrough Technologies

Get ready for Apple's next event

There hasn't been any official word iPhone 14's price yet, and Apple never provides public information about its future products before it announces them. That means the only clue we have is the iPhone 13's pricing structure, shown below. 

Apple iPhone 13 US pricing

	128GB	256GB	512GB	1TB
iPhone 13 Mini	$699	$799	$999	N/A
iPhone 13	$799	$899	$1,099	N/A
iPhone 13 Pro	$999	$1,099	$1,299	$1,499
iPhone 13 Pro Max	$1,099	$1,199	$1,399	$1,599

Apple maintained a similar pricing structure for the iPhone in 2020 and 2021, so there's a chance it might continue to do so in 2022. However, rumors that Apple could scrap the iPhone Mini and replace it with another cheaper version of the 6.7-inch iPhone complicates things a bit. That's according to reports from analyst Ming-Chi Kuo (via 9to5Mac) and Nikkei Asian Review.

That new addition to the lineup is said to be a larger version of the iPhone 14, likely to be called the iPhone 14 Max. If Apple keeps the same $800 price for the standard iPhone, it seems reasonable that the iPhone 14 Max could cost $900. That would put it right in between the $1,000 iPhone 14 Pro and $1,100 iPhone 14 Pro Max, assuming the iPhone 14 is priced similarly to the iPhone 13.

Read more: It Might Finally Be Time for Foldable Phones

But reliable analyst Ming-Chi Kuo predicts that this so-called iPhone 14 Max will cost less than $900, according to 9to5Mac, suggesting Apple might change up its pricing strategy. Apple has reshuffled its pricing before to stay competitive: 2019's iPhone 11 was notable for its $699 starting price that undercut the previous year's iPhone XR by $50.

Here's what the iPhone 14's pricing could look like across models based on the iPhone 13's price structure. 

Apple iPhone 14 rumored US pricing (based on iPhone 13)

	128GB	256GB	512GB	1TB
iPhone 14	$799	$899	$1,099	N/A
iPhone 14 Max	$899	$999	$1,199	N/A
iPhone 14 Pro	$999	$1,099	$1,299	$1,499
iPhone 14 Pro Max	$1,099	$1,199	$1,399	$1,599

For more, check out all the iPhone 14 rumors we've heard so far, including design changes and release date. You can also take a look at CNET's iPhone 14 wish list. 

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The iPhone at 15: How Apple's Phone Became the Center of Your Life

The iPhone at 15: How Apple's Phone Became the Center of Your Life

This story is part of Focal Point iPhone 2022, CNET's collection of news, tips and advice around Apple's most popular product.

What's happening

On June 29, 2007, the first iPhone went on sale. A decade and a half later what defines the iPhone has shifted away from just design and hardware specs to dozens of Apple-centric features and services.

Why it matters

For better or worse, the iPhone has become home to our photos, music, conversations, ideas, games, identity, work, social media, shopping, keys and money. It will likely continue to do so for the foreseeable future.

Today marks 15 years since the first iPhone went on sale. When Steve Jobs introduced the original iPhone he wryly hyped it as three revolutionary products: an iPod, a phone and an internet communicator. The first iPhone only came in one size and the only decision you had was whether to get 4GB of storage or 8GB. As far as carriers, only AT&T supported Apple's first phone in the US.

At the time, the idea of carrying an iPhone instead of a flip phone and an iPod was enough to convince some people to buy one. For others like me, the iPhone's main appeal was the touchscreen, which seemed unreal and futuristic. 

"From the very beginning, one of the unique things about [the] iPhone was that we wanted to fuse together software, services and hardware to create a simple, powerful kind of magical experience," said Bob Borchers, Apple's vice president for product marketing. "And with the original iPhone, it was that interaction of multitouch and pinch to zoom, where you started to see that come together."

Fifteen years later, Apple sells eight different models of iPhone, five of which have launched in the past 10 months. There is at least one version that works with pretty much every major phone carrier in the world. The iPhone is available in an array of colors, finishes, sizes and storage options that now top out at 1TB. And while the screen is where most of the magic happens, it's no longer the main appeal of the iPhone.

Over the past decade and a half, what defines the iPhone has shifted away from just design and hardware specs. Instead, the iPhone and iOS have become a gateway into Apple services and features like iMessage, FaceTime, Siri, Apple Music, Apple Pay, top-of-the-line cameras and apps like Uber, TikTok, Twitter and WhatsApp. For better or worse, the iPhone has become home to our photos, music, conversations, ideas, games, identity, work, social media, shopping, keys and money.

In 2022, the iPhone continues to extend beyond its svelte metal-and-glass chassis into the world around us. It's the backbone for products like the Apple Watch and AirPods, and will likely play a role in future Apple products like rumored AR glasses.

It also serves as the foundation for Apple's digital services, which have become an increasingly important factor to differentiate the iPhone from competing mobile devices. These services have evolved rapidly in recent years along with the iPhone.

Find My, which started as a tool in 2010 for locating a lost iPhone, has grown into a network for finding Apple devices and pretty much anything you can attach one of Apple's tiny AirTag trackers to. Some products, like VanMoof's S3 bike, even have built-in Find My support, eliminating the need to add an AirTag entirely. As of 2021, Apple's Find My network had hundreds of millions of devices, most of which were iPhones.

Just weeks ago at WWDC, Apple's annual software developers conference, the company announced iOS 16 with expansions to its nearly decade-old Wallet app and Apple Pay service. Essentially, Apple wants to make your physical wallet obsolete. There's also a new feature called Apple Pay Later that lets you split the cost of an Apple Pay purchase into four equal payments spread over six weeks, with zero interest and no fees. It's done entirely through your iPhone.

The 2022 iPhone SE is nearly identical to the 2020 version but gets more durable glass, 5G and the A15 Bionic chip that debuted in the iPhone 13.

Kevin Heinz/CNET

In fact, you need an iPhone to access or use most of these services. Keep in mind that, for years, the iPhone's premium price made it inaccessible to many, and that's still true of Apple's top-of-the-line iPhone Pro models. The recently upgraded iPhone SE gives Apple the opportunity to expand the iPhone's reach even further. It's the purest example of what defines an iPhone in 2022. The SE blends the body of an iPhone 8 with the glass and processor from the iPhone 13. At $429, it's currently the most affordable way to get people into Apple experiences.

I spoke with Borchers ahead of the iPhone SE launch in March about the phone and why Apple added an A15 Bionic chip to it.

"It's actually a really easy decision to put as much capability as we can in today, in order to invest in and create opportunities for those future experiences. It's something that distinguishes us from others," said Borchers.

No other phone maker takes this approach. It would be like Samsung using the body of its Galaxy S8 and putting the Galaxy S22's processing power inside. The upcoming Pixel 6A will be the first budget Android phone that uses the same processor, Google's Tensor chip, as the flagship Pixel 6 and 6 Pro. Of course, Google isn't putting it into the body of Pixel 2 and instead is introducing a new design.

It makes sense that Apple's cheapest phone has the same processor as its most expensive: It's all about giving people access to Apple experiences. For example, if you buy an iPhone SE, you can use the Live Text feature in iOS 15 to grab text with your camera or copy it from a photo. And while the 2016 and 2020 versions of the iPhone SE sold well, it seems the 2022 version isn't breaking any sales records yet. Apple doesn't disclose a specific model breakdown of how many iPhones it sells, but analyst Ming-Chi Kuo lowered his shipping estimates for the iPhone SE (2022) by 10 million. The lower demand could be an effect of rising inflation and the fact that the 2022 and 2020 versions of the iPhone SE look identical.

The SE showcases how iOS and Apple Silicon become the bedrock for everything you do on your iPhone. Obviously, not every model in Apple's iPhone lineup is equal. More expensive phones like the iPhone 13 Pro come with a contemporary design, high refresh-rate screens, larger camera sensors and tools like the U1 ultrawideband chip and lidar.

These extra perks mean you can use your iPhone in more ways. For example, if you've got the right car, you can unlock it and start it with your iPhone. Borscher describes moments like these as "automagic," meaning it just works. The same way a pair of AirPods can switch from your iPhone to your Mac for watching a video, or the way you can unlock your Mac using your Apple Watch.

Apple first introduced AirPods in 2017 with the release of the iPhone 7 and 7 Plus, which lacked a physical headphone jack. 

Sarah Tew/CNET

Such growth has consequences. Antitrust concerns over the app store and mobile payments, debates about screen time, Apple's contentious dealings with the FBI, criticism that all these services are part of a strategy to lock people into Apple's ecosystem and, more recently, privacy questions over AirTags are just some of the concerns that have grown alongside the iPhone's meteoric success. There are even questions as to whether Apple can launch another product line that is even half as successful as the iPhone. My CNET colleague and Apple reporter Ian Sherr points out that products like the Apple Watch and AirPods are lucrative lar gely because of their connection to the iPhone.

Over 15 years, the iPhone has become ubiquitous and helped Apple become a nearly $3 trillion company. The next iteration of the phone, likely called the iPhone 14, is expected to launch this September. It will no doubt run on iOS 16 and have the newest version of Apple's A-series processor and will continue to support the Apple experience. As for the long-term, my colleague Lisa Eadicicco thinks the most important part of future iPhones will be how it works with everything around it.

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How to Watch Apple's September Event: iPhone 14, Apple Watch Series 8 Expected

How to Watch Apple's September Event: iPhone 14, Apple Watch Series 8 Expected

Apple's getting ready for a Sept. 7 event , which is very likely to be the moment we learn about the company's next iPhone line. 

The newest version, expected to be called the iPhone 14, is rumored to include an always-on display similar to what's on the Apple Watch now, allowing for constant glanceable information without ruining battery life.

Apple hasn't really said what it plans to announce at its event, only sending out a cryptic invitation to the press, with an Apple logo seemingly set in a night sky, suggesting potential camera improvements or last year's rumored satellite emergency calling. The image looks like something we might see from the James Webb Space Telescope, whose stunning photos have already begun changing how we view the cosmos since first being released earlier this summer. In its announcement, Apple included the teaser words "Far out." 

Read more: Apple Makes 'Far Out' iPhone Launch Event Official For Sept. 7

The iPhone 14 launch will also mark the 15th year since the original iPhone's debut, in June of 2007. Back then, the device wasn't the sure hit it is today. Many tech industry watchers were enthusiastic about Apple's prospects of course, but it hadn't proven it can build reliable phone technology before then. It was also up against massive competitors such as Microsoft, Palm and Research in Motion, whose Blackberry devices ruled the business world at the time. Within a decade though, Apple -- as well as Google's popular Android software -- had bested all three companies.

While the iPhone will be a key product we see at Apple's event this year, and likely what most people focus their attention on, the company's expected to hold other events later this year with other devices to show off. Those include new Mac computers with upgraded chips and new iPads.

Read more: Everything We Know So Far About the iPhone 14

When is the Apple event?

Apple's online-only event will be Sept. 7 at 10 a.m. PT, which is 1 p.m. ET, 6 p.m. BST and 3 a.m. AEST. (Sorry, Australia.) Here's a handy time zone converter to help find what time it'll be where you are.

Where can I watch Apple's livestream?

You'll be able to stream Apple's event straight from the company's website. Meanwhile, we'll be reporting on the event live here at CNET.

What can we expect, besides the iPhone 14 launch?

Apple's digital events are fast paced and slickly produced. And even though Apple's now trying its hand at in-person events again as coronavirus pandemic-era health concerns slowly recede, the company still seems to be applying what it's learned about how to make its events more compelling. During its last event, the Worldwide Developers Conference (WWDC) in June, Apple held a livestream but then offered in-person demos for the press afterward. 

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Apple's iPad and M1 Mac Sales May Tell Us Whether the Chip Shortage Is Finally Ending

Apple's iPad and M1 Mac Sales May Tell Us Whether the Chip Shortage Is Finally Ending

Two years ago, Apple was one of the first companies to warn that the COVID-19 pandemic was impacting global manufacturing. Now the tech giant may offer the first signs that things are improving.

Apple will announce its earnings for its second fiscal quarter after market close Thursday. Usually, Apple executives who discuss the results with analysts on a public conference call like to talk about how popular its products are and how exciting the next ones will be. But over the past year, they've also increasingly warned that they're struggling to build enough iPads and Macs to meet demand, missing out on billions of dollars in potential sales.

Though Apple isn't providing forward-looking guidance during the pandemic, analysts on average expect the company to report $1.43 in profit per share on $93.9 billion in sales for the three months ended in March, according to surveys published by Yahoo Finance. That would amount to a 2% increase in profit per share from the same time a year ago and roughly 4% increase in sales.

Assuming Apple meets or beats those expectations, analysts say it's likely the iPhone and its associated accessories made the biggest difference. And that's even though demand for its Mac computers and iPad tablets has risen to record levels.

"We believe demand for the iPhone 13 held up better than expected through the end of the March quarter," Morgan Stanley analyst Katy Huberty wrote in a note to investors last week. "iPhone data points out of China were notably strong in the face of broader market weakness."

The chip shortage has impacted a lot of companies, ranging from car makers to appliance manufacturers.

Scott Stein/CNET

Whatever Apple says will likely be seen as a bellwether for the tech industry, which has struggled with supply shortages, particularly as demand for computers, tablets and cameras and other technology jumped amid the pandemic.

The ongoing supply shortages have rippled throughout the global economy, slowing production of everything from cars to medical equipment. The constrained supplies have also pushed prices higher, contributing to inflation.

Apple and other tech companies have vowed to increase production in the US to help offset slowdowns in international shipping and manufacturing, but many of those projects are still years from completion. In the meantime, some supplies of chips have improved.

Analysts will likely be listening for any further signs from Apple on Thursday, particularly as the world struggles war started by Russia invading Ukraine. Lockdowns from another wave of rising COVID infections in China have shuttered ports In Shanghai and others cities, further contributing to shipping delays.

Bernstein analyst Toni Sacconaghi said in a note to investors Monday that consumers appear to be slowing their spending binge that was a hallmark of the pandemic. "With slowing growth, high inflation and geopolitical uncertainty tied to the Russia-Ukraine conflict," he wrote, "consumer sentiment appears to be waning."

There are also signs that the manufacturing slowdowns may still impact financial results for the summer, particularly as Evercore ISI analyst Amit Daryanani noted that factories that make about 20% of iPhones were shut down this month amid rising health concerns. "Revenue growth will likely decelerate," he wrote in typical Wall Street lingo on Monday, adding that sales may drop more than even some analysts may be expecting.

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These Technologies Could Play a Big Role in the iPhone's Future

These Technologies Could Play a Big Role in the iPhone's Future

Social distancing during the height of the pandemic in 2020 was challenging for Lucy Edwards, a blind journalist and broadcaster based in the UK. So she tried the iPhone's People Detection feature, which uses the iPhone 12 Pro's and 13 Pro's lidar sensor to detect when other people are nearby and calculate their distance from the user. 

"I'm going to have to get used to it, but I'm really excited that I can be in control again," Edwards said in a BBC video from 2020 documenting her experience. 

Lidar , or light detection and ranging, is just one example of how the technology inside the iPhone has evolved in the last 15 years. When the first iPhone launched, on June 29, 2007, it had a 3.5-inch screen that would be considered minuscule by today's standards and a single 2-megapixel camera. Now Apple's most sophisticated phones come equipped with triple-rear cameras that are advanced enough to shoot films, sensors that help people like Edwards navigate the world and powerful chips with billions of transistors. We're expecting to learn about what's next for the iPhone at Apple's upcoming event on Sept. 7. 

The iPhone often served as a catalyst for the technologies introduced within, whether it's digital assistant Siri, mobile payments or wireless charging, and helped drive the evolution of how we live our mobile lives. But in the future, the most important part of the iPhone might be everything around it. That's according to analysts who've observed the mobile industry's general trends and Apple's strategy.   

In the short term, we're likely to see incremental improvements like higher quality cameras and giant displays. But over the next decade, the iPhone could evolve into a hub for smart glasses and other devices. AirPods, Apple Watches and CarPlay-enabled vehicles may be just the start. The iPhone's core elements, like its display and charging systems, are also expected to get a significant boost. 

"The next quest for the smartphone is to figure out what it will connect to next," said Runar Bjørhovde, an analyst with market research firm Canalys. "Because the smartphone has not necessarily reached its potential yet, but as a standalone device I think the smartphone is getting closer and closer to the edge." 

Your iPhone at the center of everything

There's plenty of speculation about what's next after the smartphone. The resounding consensus seems to be smart glasses, with companies like Meta, Snap and Google all working on their own version of high-tech spectacles. 

Apple is no exception; reports from Bloomberg indicate that the iPhone maker could debut a mixed reality headset this year or next that supports augmented and virtual reality technologies. A pair of AR-powered smart glasses could arrive later this decade, according to the report. 

So what does this have to do with the iPhone? Possibly everything. Even though Apple's headset is expected to function as a standalone device, the apps and services it runs would likely stem from the iPhone. 

Think of the Apple Watch. It doesn't need a nearby iPhone to function, but a large part of its appeal involves its ability to sync closely with Apple's phone. Many of the Apple Watch's notifications are also tied to accounts and apps that were set up on the iPhone. 

Whether it's a smart headset, the Apple Watch, AirPods or HomeKit-enabled appliances, analysts expect the phone to remain at the center.  

The iPhone will likely remain at the center of the Apple experience, serving as a hub for AirPods, the Apple Watch and possibly a pair of smart glasses one day.

Scott Stein/CNET

"The phone will be the anchor," said Gene Munster, managing partner for tech investment firm Loup Ventures and a longtime Apple analyst.

But it isn't just about connecting to new personal tech gadgets. Apple is gradually turning the iPhone into a viable replacement for the wallet, weaving it even more tightly into the nondigital aspects of our lives. 

Apple has made a lot of progress on this front over the past year by rolling out new features like digital IDs for Apple Wallet and Tap to Pay, which turns the iPhone into a contactless payment terminal for merchants without additional hardware. Apple also just announced Apple Pay Later, which lets Apple Pay users split a purchase into four equal installments paid over the course of six weeks. 

"It's clear that there's a lot of momentum within financial services with Apple, and I think we will see further advancements there," said Nick Maynard, head of research for Juniper Research. 

Better lidar, more advanced AI for better spatial awareness

Making educated guesses about Apple's general direction for the iPhone is certainly easier than pinpointing specific changes that might be coming. But analysts have some ideas based on the seeds Apple has planted in current iPhones. 

Lidar will likely continue to be important as the company pushes more deeply into augmented reality. Apple added lidar on the iPhone 12 Pro in 2020 to boost the performance of AR apps, enable new camera tricks and facilitate accessibility features like the aforementioned People Detection. The technology measures distance by determining how long it takes for light to reflect off an object and bounce back. 

Yet the iPhone's current lidar sensors might not be sophisticated enough to bring Apple's augmented reality ambitions to fruition, said Munster. 

"Specifically what needs to happen is the mapping of the real world needs to be more accurate," said Munster, whose firm conducts research on topics like augmented reality, autonomous vehicles and virtual reality. "And until that happens, AR isn't really going to happen."

The iPhone's People Detection feature uses lidar.

James Martin/CNET

Lidar improves the iPhone's depth-sensing skills, but it's still up to the phone's processor to make sense of all that data. Apple has leaned into artificial intelligence -- one of Silicon Valley's favorite buzzwords in recent years -- to give the iPhone and other products more context about users and their surroundings. 

Once again, you can look to the Apple Watch to see this approach at work. Apple's smartwatch uses artificial intelligence and data gathered from its sensors for tasks such as tracking your sleep and noticing when you're washing your hands. 

Hanish Bhatia, a senior analyst for Counterpoint Research, provided a hypothetical example of how AI improvements could one day manifest in upcoming iPhones. He envisions a future in which Apple's smartphone can observe a person's habits to understand whether the phone's primary user or a family member may be using the device. 

"The way you use your phone, at what angle your smartphone is tilted ... Do you press with a particular pressure, or do you just tap it with your nails or something like that?" he said as an example. "All of these are different types of behaviors which are very unique to a user."

Bhatia's example is speculative and doesn't reflect Apple's actual plans. But with advancements in AI and technologies like lidar and ultra wideband giving the iPhone more spatial awareness, it's easy to imagine a scenario like this.

Displays and charging tech could get a big change

Perhaps one of the biggest questions surrounding Apple's future smartphone plans is whether the company will ever create a foldable iPhone. Samsung, Apple's biggest rival in the mobile space, has already launched several generations of phones with flexible designs. Motorola, Huawei and Microsoft have all followed suit, and Google is rumored to be working on a bendable Pixel. Shipments of foldable smartphones are said to have increased by 264.3% in 2021 compared with 2020, according to The International Data Corporation.

But experts like Munster and Maynard are skeptical about whether Apple will take a similar approach. Though the tech giant has filedpatents for mobile devices with flexible displays, those filings aren't always indicative of Apple's plans. Sales of foldable phones have been growing, but shipments still pale in comparison with regular smartphones. (Research firm IDC estimates that 7.1 million foldable phones were shipped in 2021 compared with 362.4 million phones shipped in just the fourth quarter of last year). And then there's the question of whether foldable devices bring anything truly new or meaningful to the smartphone experience. 

There are also challenges with creating a true glass screen that's foldable, says Munster. Samsung's Galaxy Z Flip has a glass screen, but that glass is also combined with "a special material" to "achieve a consistent hardness," CNET reported in 2020.

"The piece that's missing from my perspective is how [Apple] would actually do it," Munster said.

Samsung's Galaxy Z Flip 3 can fold in half.

Sarah Tew/CNET

The iPhone's charging experience is probably due for an upgrade too. Between USB-C, Lightning and MagSafe, it isn't an exaggeration to say that Apple's charging options are complicated. Maynard believes pressure from the European Union and US senators could mean a switch to USB-C might be in the iPhone's future.

But more dramatic changes could also be in the pipeline. Rumors about a completely portlessiPhone have swirled for years, and Maynard doesn't think it's totally out of the question.  

"I suspect if any vendor was going to launch a fully portless system, then it probably would be Apple," said Maynard, citing Apple's decision to remove the iPhone's headphone jack in 2016. 

Wireless charging has also been a focal point for Apple in recent years, further supporting the case for a port-free iPhone. There's Apple's relatively new MagSafe chargers, and many CarPlay-enabled vehicles also support wireless connections. Apple has also patented wireless charging systems that would be built directly into MacBooks, enabling Apple's laptops to charge iPhones, Apple Watches and iPads. The iPad Pro's Smart Connector also provides a quick and easy way to attach accessories to Apple's tablet without a port. 

"The number of systems that actually 100% must have a cable are diminishing," Maynard said. 

Apple's MagSafe battery pack wirelessly connects to the back of an iPhone.

Patrick Holland/CNET

Otherwise, analysts expect to see routine upgrades to the camera in the near term. Munster says there's room for improvement in the iPhone's front-facing camera, while Bhatia expects Apple to continue to use display size and camera quality to distinguish the regular iPhones from its Pro iPhones. 

It's impossible to know what's next for the iPhone without Apple's input. But experts seem certain on one thing: Apple is laying the groundwork for the iPhone's future today. Current iPhone features, like Apple's lidar-powered accessibility tools meant to help people like Edwards, could provide a clue about what's ahead. 

"Everything we can see that they've done over the last few years is a good hint of what's coming up next," said Bjørhovde. "Because a lot of what I think they do is setting themselves up for the systems they want to integrate the iPhone into in the years to come."

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The iPhone 14's Future May Be Hidden in iOS 16

The iPhone 14's Future May Be Hidden in iOS 16

This story is part of WWDC 2022, CNET's complete coverage from and about Apple's annual developers conference.

Apple's next major iPhone operating system, iOS 16, was previewed at WWDC and is now available to download for developers. The new iPhone update will work on the iPhone 8 and newer and likely launch alongside the rumored iPhone 14 this fall. iOS 16 offers a bunch of heavily requested features, such as the ability to customize your lock screen or edit sent iMessages. But if you look closely, iOS 16 might also reveal some clues about the iPhone 14.

While Apple told us a lot about new features coming to current iPhones, it lacked any specific mention of what to expect from the iPhone 14. That's not surprising; Apple never discusses new products before announcing them. Sometimes the company reserves certain software announcements for its annual iPhone event so it can debut these features as exclusives for the latest iPhone. 

For example, Cinematic mode was absent from Apple's iOS 15 announcement and instead launched as an iPhone 13 feature in the fall. Though if you look closely, there were some subtle hints sprinkled in iOS 15. Since Apple launched Portrait mode for FaceTime calls in iOS 15, it's easy to imagine Apple creating a Portrait mode for video recording -- which is essentially what Cinematic mode is.

iOS 16 seems to be no different. Several features look like they have the potential to offer hints as to what we might expect for the iPhone 14 series. One of these clues is actually buried in the code for iOS 16.

The iPhone 14 might have an always-on display

I was disappointed to see that Apple didn't add an always-on display to iOS 16. It's a handy feature found on numerous Android phones, and even the Apple Watch. An always-on display shows basic information like the time or weather while your phone is asleep. Instead of lighting up your entire display like your lock screen does, an always-on display only activates a portion of the screen to save power. It's a great convenience and would make the iPhone more glance-friendly.

The Apple-focused site 9to5Mac reports it discovered multiple references in iOS 16 that suggest support for an always-on display could be in the iPhone's future. The blog found references to backlight management tools as well as hidden flags for engineers that could allow them to test the feature on an iPhone 13 Pro.

The Xiaomi Mi 10 Pro has an always-on display that shows the date, time, battery life and an avatar of an astronaut.

Sareena Dayaram/CNET

But always-on display support might be limited because the screen's refresh rate would have to dip down to 10Hz or even lower to use less power; way below the regular iPhone's typical 60Hz refresh rate. The always-on display for the Apple Watch works at 1Hz which isn't supported on any current iPhone (the 13 Pro can go as low as 10Hz) and that could mean that it debuts on the iPhone 14 Pro and 14 Pro Max since it would likely require new hardware.

Even without these clues in the code, the revamped and customizable lock screen also hints at an always-on display. Specifically, the way iOS 16 notifications are corralled at the bottom of the screen makes me wonder if Apple is experimenting with ways to preserve screen real estate. That's important for an always-on display since that feature only uses specific portions of the screen to preserve power.

iOS 16's new lock screen widgets are another potential clue, since they feel more akin to Apple Watch complications and are therefore more glanceable. Some Android phones have similar widgets on their own always-on displays.  

During the WWDC, Apple showed someone tapping and holding on the dog in a photo and lifting it from the background to share in a message. It's part of a revamped Visual Lookup.

Apple

Visual Lookup could mean a more powerful Cinematic mode

One of iOS 16's more subtle features is revamped Visual Lookup which can identify objects, people, pets and landmarks in photos and provide additional information or context. A nifty addition this year is the ability to tap on any photo to remove the background. You can literally tap-and-lift a foreground subject like a person or a dog away from the background and add the "cutout" to other apps to share or create a collage.

I could see Cinematic mode getting a boost from the machine learning that powers the new Visual Lookup tap-and-lift tool. That machine learning acceleration combined with a likely new A16 Bionic chip could make Cinematic mode videos look better. Subjects could be more reliably "cutout" and backgrounds have more of a consistent out-of-focus look. Apple could also use the separation technology to make Cinematic mode do more things akin to Portrait mode like replace the background for a black color or place your subject against a white backdrop.

Cinematic mode made its debut on the iPhone 13 series and is basically Apple's take on a Portrait mode for video. While Cinematic mode is fun to use, the results can be hit or miss. It's reminiscent of when Apple introduced Portrait mode with the iPhone 7 Plus: Initially it worked but wasn't great. Over several years, Apple improved Portrait mode to the point where it's actually quite wonderful.

A Pro mode for the Camera app

Without even reading a single rumor, you could guess that the cameras on the iPhone 14 series will be better than those on the iPhone 13 lineup. A lot of those improvements will likely come from computational photography-powered features such as SmartHDR and Deep Fusion, which directly correlate to the chip powering the phone. So an iPhone 14 running on an A16 chip would theoretically have new camera features or improved photo processing techniques that the iPhone 13 lacks.

Apple's addition of a customizable lock screen in iOS 16 has me hopeful for an overhaul to the Camera app on the iPhone 14 Pro and 14 Pro Max. New professional features like ProRaw and ProRes video recording can make the Camera app interface feel a bit cramped. Perhaps there could be a Pro mode that can be toggled on and off and provide shortcuts to tweak camera settings on the fly. Or maybe Apple will clean up the Camera app's interface to make it more visually appealing. 

Apple ProRes debuted on the iPhone 13 Pro and 13 Pro Max in 2021.

Patrick Holland/CNET

Don't get me wrong, the iPhone still has one of the best Camera apps on any phone sold today. But much like a family can outgrow a house, the number of features and modes is starting to grow past the app's original intent.

This is all speculation, however, and we won't know anything about the next iPhone until Apple announces it. But if there's one certainty, it's that it will run iOS 16.

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