Apple's iPhone 14 Line Is Rumored to Have a Higher Starting Price Than the iPhone 13

Apple's iPhone 14 Line Is Rumored to Have a Higher Starting Price Than the iPhone 13

This story is part of Focal Point iPhone 2022, CNET's collection of news, tips and advice around Apple's most popular product.

Apple's "Far Out" launch event is scheduled for next Wednesday, Sept. 7. This means that the iPhone 14's arrival is likely just days away. But with a slew of upgrades expected to come alongside the new iPhone, how much will it cost? 

The successor to the 2021 iPhone 13 is expected to sport a notchless display, a 48-megapixel camera on the high-end models and a new 6.7-inch iPhone 14 Max option, if the leaks and rumors are to be believed.

All of this may come at a price increase to the tune of $100, according to a prediction from Wedbush analyst Dan Ives, as reported on Ped30. This is in line with forecasts previously shared by analysts with The Sun, which suggested that Apple's entire supply chain is seeing price increases. Apple didn't respond to a request for comment.

Apple didn't make any price changes between the iPhone 12 and iPhone 13, but those two generations of iPhones are also fairly similar. It's reasonable to think that bigger upgrades could come with higher prices. But Apple may keep the price the same to remain competitive with Android devices like the Samsung Galaxy S22 and Google's Pixel 6 line.

Apple usually releases its new iPhones in September shortly after unveiling them, although some new size options have launched later than usual in years past. Apple supplier Foxconn is said to have gone on a hiring spree to prepare for the launch, according to the South China Morning Post. 

Read more: The iPhone's Future Could Depend on These Breakthrough Technologies

Get ready for Apple's next event

There hasn't been any official word iPhone 14's price yet, and Apple never provides public information about its future products before it announces them. That means the only clue we have is the iPhone 13's pricing structure, shown below. 

Apple iPhone 13 US pricing

	128GB	256GB	512GB	1TB
iPhone 13 Mini	$699	$799	$999	N/A
iPhone 13	$799	$899	$1,099	N/A
iPhone 13 Pro	$999	$1,099	$1,299	$1,499
iPhone 13 Pro Max	$1,099	$1,199	$1,399	$1,599

Apple maintained a similar pricing structure for the iPhone in 2020 and 2021, so there's a chance it might continue to do so in 2022. However, rumors that Apple could scrap the iPhone Mini and replace it with another cheaper version of the 6.7-inch iPhone complicates things a bit. That's according to reports from analyst Ming-Chi Kuo (via 9to5Mac) and Nikkei Asian Review.

That new addition to the lineup is said to be a larger version of the iPhone 14, likely to be called the iPhone 14 Max. If Apple keeps the same $800 price for the standard iPhone, it seems reasonable that the iPhone 14 Max could cost $900. That would put it right in between the $1,000 iPhone 14 Pro and $1,100 iPhone 14 Pro Max, assuming the iPhone 14 is priced similarly to the iPhone 13.

Read more: It Might Finally Be Time for Foldable Phones

But reliable analyst Ming-Chi Kuo predicts that this so-called iPhone 14 Max will cost less than $900, according to 9to5Mac, suggesting Apple might change up its pricing strategy. Apple has reshuffled its pricing before to stay competitive: 2019's iPhone 11 was notable for its $699 starting price that undercut the previous year's iPhone XR by $50.

Here's what the iPhone 14's pricing could look like across models based on the iPhone 13's price structure. 

Apple iPhone 14 rumored US pricing (based on iPhone 13)

	128GB	256GB	512GB	1TB
iPhone 14	$799	$899	$1,099	N/A
iPhone 14 Max	$899	$999	$1,199	N/A
iPhone 14 Pro	$999	$1,099	$1,299	$1,499
iPhone 14 Pro Max	$1,099	$1,199	$1,399	$1,599

For more, check out all the iPhone 14 rumors we've heard so far, including design changes and release date. You can also take a look at CNET's iPhone 14 wish list. 

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Here's One Feature Samsung Could Use to One-Up Apple

Here's One Feature Samsung Could Use to One-Up Apple

Samsung's next big phones expected to be revealed at its Unpacked event this week are rumored to be its best foldables yet, with improved cameras, new hinges and slimmer designs. But as the holiday shopping season approaches, the feature Samsung should lean on is a price cut.

Samsung has driven high sales with two-for-one offers and generous discounts when trading in old devices. That goes for both its pricey Galaxy Fold and Galaxy Flip devices that go for as much as $1,800, as well as its Galaxy S smartphones, which start at $800. 

The way Samsung charges us for its phones is a stark contrast with Apple, which largely holds firm on its prices even through discount seasons like Black Friday, only allowing discounts from carriers or retailers. 

This week, Samsung has a chance to make a change. 

Read more: Samsung, the Galaxy Z Fold and Flip Could Be Even Better

Samsung is planning a large product reveal event, called Unpacked, for Wednesday, Aug. 10, during which it'll announce its newest foldable smartphones. The two devices, expected to be called the Galaxy Fold 4 and Galaxy Flip 4, aren't going to appeal to the masses like the Galaxy S line of devices, in part because they cost so much.

But price is where Samsung could make a difference. Despite offering more discounts, in recent years Samsung has lost market share to Apple at the top of the phone market -- the so-called premium segment where 7 of every 10 $800-and-up phones sold globally are iPhones. And in the lower-priced models, where the Galaxy S competes with the standard iPhone at around $600 and up, sales have actually begun to decline around the world, per a recent Canalys report.

Though Samsung's Unpacked event on Wednesday will focus on foldables, it also serves as Samsung's big product release just before Apple announces its expected iPhone 14 series of phones in a few weeks. Unpacked represents Samsung's chance to make a big impression ahead of Apple's own event, and any deals could make a difference. 

It'll already be hard to convince people to buy any new phone this year with rising inflation and a looming recession. Our collective confidence in the economy has fallen through the floor, with one survey from the University of Michigan finding consumer sentiment is at its lowest point in at least 70 years. 

Historically prices for many of these phones have stayed mostly the same over the years. Starting price for Samsung's Galaxy S and Apple's latest iPhones typically sit between $700 and $800, so it's unlikely Samsung would break from that model.

Still, if Samsung were to introduce a price cut for all its phones, effectively driving the price down to what it actually charges us through those special deals rather than the sticker price, it could potentially "change the equation," said Bob O'Donnell, an analyst at Technalysis Research. But convincing Apple users to switch to Android will take more than just a price cut. 

"There are people who will never give up iOS for a variety of reasons -- green bubbles being one of them," said O'Donnell. "They're not going to change, as cool as [foldables] may be, until they can have [iOS.]"

The Z Flip folds up to take up half the space of a normal phone, while the Z Fold expands to have twice the screen size.

Sarah Tew/CNET

Apple and Samsung's premium horse race is an iOS vs. Android battle

Over the past decade, there's really only been two phone-makers worth paying attention to outside China. One is Apple, the other is Samsung. Apple's iPhone gets praised every year because of its industry-leading software and powerful chips. When CNET Senior Editor Patrick Holland was thinking of a headline to sum up his glowing review for images he took with the iPhone 13 Pro last year, he ended up with "Damn, these cameras." 

Samsung often positions itself as the alternative, offering sleek designs without all the Apple baggage like requiring you to use its App Store or having to deal with iMessage. It's also often the lower-priced option whenever you walk into an AT&T, Verizon or T-Mobile store.

To be sure, people are buying as many iPhones as ever, said Tim Cook during a July conference call discussing Apple's latest financials. And other premium brands aren't feeling the squeeze of a shrinking economy just yet.

While Apple has pulled ahead in the premium smartphone race in recent years, both companies have been at each other's throats for a lot longer than that. The companies have traded blows in big ad campaigns, like Samsung mocking Apple for removing the headphone jack in 2016. Apple for its part has accused Samsung of stealing its designs, including in a worldwide years-long court battle that ended in a 2018 settlement.

Most other phone-makers have rarely been able to compete. LG lost money before leaving the phone game in 2021, while Microsoft gave up when its Windows Phone OS lost to Apple's iOS and Google's Android in 2017. Google gets good reviews for its Pixel phones, few people buy them, and the phones have a negligible market share, which Holland calls "a conundrum."

"Maybe that's a failure from Google's marketing, limited carrier relationships in Pixel's early days, the dominance of Apple and Samsung in the US or just that people don't trust the search company with their data," Holland said.

Which is a long way of saying that Samsung is Apple's only real competition outside China. Samsung sells more phones globally than any other manufacturer, though the majority of those are midrange and budget A-series phones. 

One of Samsung's current obstacles is convincing iOS users to switch. They aren't having trouble converting the Android faithful to try out their Galaxy S phones, which this year featured a stylus, larger screen and better cameras. Even its pricey folding devices are catching on, somewhat -- making up an astonishing 36% of the premium Android phone market, according to IDC research director Nabila Popal. 

But getting Apple faithful to leave their blue bubbles may be very difficult.

"I personally think Apple consumers are just so glued to Apple with brand loyalty and the ecosystem that they're used to," Popal said. "As great as foldables are, it will not be the driving factor to convert an iOS [user] to Android and Samsung."

Read more: When I Switched to iPhone, Blue iMessage Bubbles Made My Friends Far Too Happy

The other big factor is awareness. Even three years after the first Galaxy Fold arrived in early 2019 and a fourth version coming soon, they haven't been sold in enough numbers. "You still don't see many [foldables] in the wild," said O'Donnell. And one of the best ads for any technology is when you see a happy customer actually using it in your family or walking down the street.

"When people do see [a foldable], if that's their thing, they're still knocked out, they're like this is crazy, this is incredible," O'Donnell said. 

Foldables will grow from 8 million sold in 2021 to 25 million sold in 2025, IDC predicts.

Sarah Tew/CNET

Unfolding the future

This year, rumors suggest Samsung's Z Fold 4 and Z Flip 4 are only getting rudimentary improvements for their screens and cameras. The same happened last year, but the big upgrade was in affordability, with discounts dropping the Fold's price below $2000 and the Flip's down to roughly the same price as other premium smartphones. But then Samsung started offering even more discounts afterward, with two-for-one deals across its product line. 

The message was clear: Samsung still has an opportunity to introduce another price drop, which would put them in better competition with cheaper premium handsets, and make them much more attractive to people today.

For its part, Apple doesn't seem concerned enough about foldables to rush out one of its own. Instead, Apple's stuck to its well-worn plan of annual improvements, including for its upcoming iPhone 14, which is rumored to include a smaller front-facing camera notch, better battery life and a new always-on display.

Prices, meanwhile, are likely to remain the same if not increase along with inflation, like they did last year. This creates the opening for Samsung, both with its mainstream Galaxy S phones and its foldables alike.

"I feel that foldables are at a tipping point, the brink of a breakthrough, where it's just a matter of a bit more time before they just explode," Popal said. 

Maybe the price could help make a difference.

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You need to try these new Apple Watch 7 features

You need to try these new Apple Watch 7 features

After setting up your new Apple Watch Series 7 that you got this holiday season and pairing it with your iPhone, it's time to check out all the new features and tweak a few settings to make the most of your new Watch. The Apple Watch Series 7 comes with a larger screen, faster charging and a more durable design. That might not sound as exciting as the blood oxygen sensor that debuted in last year's Series 6. (Here's how the Apple Watch 7 compares to the Apple Watch 6.) But the Series 7's new features have the potential to add more convenience to a lot of everyday tasks, from checking the time to resp onding to texts and tracking your sleep. 

Apple unveiled the $399 Apple Watch Series 7 during its product launch event on Sept. 14 alongside the iPhone 13 family, a refreshed iPad Mini, and a new entry-level iPad. The new Apple Watch is a light update to the Series 6 that's ideal for people looking to replace a watch that's several years old.

Read more: Apple Watch 7 review: A slight upgrade compared to last year's smartwatch

If you're considering the Apple Watch Series 7 or already bought one, here's a breakdown of what's new and why it matters. You can also check out all the Apple Watch Series 8 rumors we've heard so far.

Apple Watch Series 7 has a QWERTY keyboard

The Apple Watch Series 7 should be easier to type on. 

Apple

The Apple Watch has a new QWERTY keyboard that takes advantage of its larger screen, which is about 20% bigger than the Series 6, allowing you to type similarly to how you would on a phone.

What's new: A full-size keyboard means that you aren't limited to sending a canned response to a text, scribbling a quick note or dictating a message, as is the case with the Apple Watch Series 6.

How you'll use it: The Apple Watch Series 7's QWERTY keyboard lets you tap each key to type, or use Apple's QuickPath feature to swipe between letters without lifting your finger. You'll still want to use your phone for messages longer than a short sentence, but it still generally makes it easier to text using the watch.

The bottom line: The Series 7's QWERTY keyboard makes it easier to send longer and more complex messages that are uncomfortable to scribble or too private to dictate. It's another example of how the Apple Watch has evolved to become better at working independently of your phone in the years since its launch. 

Third-party Apple Watch apps like FlickType already allow you to type on your Apple Watch, but having it as a native option on the watch results in a smoother experience. It also means watch owners won't have to rely on third parties for this potentially vital tool, which is important considering some keyboard apps have been accused of participating in App Store rating scams.

Read more: Apple Watch 7 upgrade: How to trade in your old watch to get the best deals

Larger screen on the Apple Watch Series 7 amps up reading

The Apple Watch Series 7's larger screen can fit more text.

Apple/Screenshot by Sarah Tew/CNET

The Series 7 is Apple's first major redesign since the Series 4 launched in 2018. The new watch comes in 41-millimeter and 45mm sizes for the first time, representing a shift away from the 40mm and 44mm sizes that were available on the Series 4 through Series 6. 

What's new: The Apple Watch Series 7's screen is about 20% larger than the Series 6's and more than 50% bigger than the Series 3's. The borders that frame the screen are also 40% smaller than those of the Series 6, allowing Apple to expand the screen size without making the device much larger. But don't worry, older watch bands are still compatible with the Series 7. 

How you'll use it: The Series 7's larger screen makes it better at its most important job: showing information that's easy to see at a glance so that you don't have to grab your phone. The larger screen means the Series 7 is capable of displaying 50% more text without having to scroll, making reading text messages, emails and notifications more convenient. 

There's more: Apple also updated the user interface in its apps to make better use of that larger screen. Apps like the stopwatch, activity and timer now have larger buttons, meaning it's easier to hit snooze even when you're still half asleep. You also get specific watch faces that are optimized for the Series 7's bigger display, such as a new version of the Modular face that can fit complications with more information. I've been using this new watch face to see my activity progress, the time and weather forecast at a glance.

And don't forget, WatchOS 8 introduces the ability to set Portrait mode photos as your watch face, and the Series 7's larger screen is better able to show them off.

Read more: Apple Watch Series 7 vs. Series 6: The biggest changes coming in Apple's new smartwatch

A brighter screen in always-on mode

Apple/Screenshot by Sarah Tew/CNET

Apple also updated the Apple Watch's display in a different way by making the screen more visible in always-on mode. It's another addition that makes it even faster to get quick bits of information from your watch. 

What's new: The Apple Watch Series 7's screen is up to 70% brighter in always-on mode when your wrist is down, according to Apple. However, Apple specifically says this applies to indoor usage.

How you'll use it: The Series 7's improved brightness means it is even easier to see information like the time, your activity rings and your next meeting without having to wake the watch's screen. It feels like a step toward making the Apple Watch's screen appear the same whether it's asleep or in use, and doing so creates a more seamless look that doesn't feel jarring when switching between awake and idle mode. 

To use this feature, you'll want to make sure the always-on display setting is turned on in the Apple Watch's settings menu. On your Apple Watch's app screen, press the settings icon, scroll down to Display & Brightness and tap Always On. From there, make sure the switch next to Always On is toggled on. 

What about battery life? You could also choose to keep this feature turned off if you want to maximize battery life, and Apple hasn't said whether the brighter always-on screen will affect the watch's power consumption. I've been wearing the Apple Watch Series 7 daily with the always-on display setting turned on, and it typically lasts for about a day and a half. But battery life will always vary depending on your usage, and activities like using GPS connectivity while running will cause it to drain faster. 

Read more: Best Apple Watch accessories

Apple Watch Series 7 charges faster than Series 6 

The Apple Watch Series 7 should charge 33% faster than the Series 6.

Apple/Screenshot by Sarah Tew/CNET

The Apple Watch Series 7's battery lasts as long as the Series 6, but the amount of time it takes to charge your watch has dipped. 

What's new: The Apple Watch Series 7 can charge up to 33% faster than the Apple Watch Series 6, according to Apple. It takes 45 minutes to charge from zero to 80%, and 8 minutes of charging should enable 8 hours of sleep tracking. In CNET's testing of the new Apple Watch, reviewers found this to be true. Charging the Watch for at least 30 minutes made the battery jump from zero to 54%. In comparison, the Series 6 only replenished 37% in the same amount of time. 

How you'll use it: We've been asking for more battery life out of the Apple Watch for years, but that's especially relevant now that Apple has added native sleep tracking to its smartwatches. Rather than extending the watch's battery life, Apple makes it easier to quickly charge the watch during short windows throughout the day, presumably so that you don't have to charge it overnight. The idea is that you'll be able to top off the watch's battery whenever you have a few spare minutes.

The bottom line: The Apple Watch Series 7's faster charging speed is another way in which Apple is trying to make its smartwatch a more capable sleep tracker. In addition to making the Series 7 easier to charge in a pinch, Apple also added the ability to measure respiratory rate during sleep with its WatchOS 8 update. Taken together, these improvements could help Apple catch up to Fitbit, which offers multiday battery life on its watches and more in-depth sleep metrics. 

Read more: Best Apple Watch bands for 2021

The Apple Watch Series 7 has a brawnier build

The Apple Watch Series 7 comes with tougher crystal and is dust resistant. 

Apple/Screenshot by Sarah Tew/CNET

Exercise tracking has become one of Apple's biggest areas of focus for the Apple Watch. The Series 7 is more suitable for outdoor activity since Apple claims it has a more durable build. 

What's new: The Apple Watch Series 7 is rated for IP6X dust resistance (a first) and is coated in a crystal cover that Apple says is 50% thicker than that of the Apple Watch Series 6. That means you'll feel at ease wearing it to the beach or during a hike. 

How you'll use it: The Series 7's increased durability pairs nicely with the new cycling features in WatchOS 8. The new software brings an updated version of fall detection that Apple says can tell the difference between falling off a bicycle and a different type of accident. Apple also says WatchOS 8 can automatically detect outdoor cycling workouts. (See Lexy Savvides' test of the new Apple Watch cycling features here.)

The bottom line: We put Apple Watch Series 7's durability to the test. Those who want a truly rugged watch have military-grade options from Garmin and Casio to choose from, or could opt for a rugged Apple Watch case. But these updates suggest Apple is trying to push the Apple Watch beyond basic workouts and appeal to those who might need a more durable watch for activities like rock climbing. That's the premise behind the rumored Explorer Edition, which Bloomberg reports will come with greater impact resistance and could launch in 2022.

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