How The World Really Works

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How The PC Industry Killed The Ultrabook

How the PC industry killed the ultrabook

How the PC industry killed the ultrabook

commentary Well, it was fun while it lasted.

The personal computer industry backed a promising candidate in the ultrabook concept, convincing even a skeptic like myself that a new class of superslim, superlight laptops was the key to exciting consumers. Ultrabooks were well on their way to becoming the PC form factor of the future.

And now, it's already over.

In record time -- something less than six months -- the ultrabook term has become so overused and amorphous that it's well on its way to being useless.

Liberal terminology
The first major examples of this new ultrabook rift are two laptops we recently reviewed. The HP Envy 14 Spectreand the Samsung Series 5 Ultra are both 14-inch laptops pitched as ultrabooks. The idea of bringing the ultrabook concept to larger laptops is a reasonable one -- the initial wave of ultrabooks were all 13-inch systems -- but they need to be nearly as thin and lightweight as the 13-inch models.

Instead, both the HP Spectre and Samsung Series 5 Ultra weigh a hair under 4 pounds, about a full pound more than a 13-inch MacBook Air. Both are also about one-tenth of an inch thicker. That may not sound like much, but when less than an inch is your baseline, it makes a noticeable difference in the feel of the laptop in your hand.

The biggest deviation from the ultrabook model to date is the 14-inch Samsung's use of a standard 500GB platter hard drive. The ultrabook platform is supposed to be built around faster, lighter solid-state drives (SSDs), and Samsung includes a tiny 16GB SSD as a secondary drive, which allows it to meet the letter, if not the spirit, of the ultrabook specifications. This system also includes an optical drive, which is another difference from previous ultrabooks.

It's relatively thin and light, but should it be an ultrabook? CNET

What you end up with, especially in the case of the Series 5 Ultra, is a perfectly fine midsize, mainstream laptop that can stand toe to toe with anything similar in the $850-$950 range. If we had seen it eight months or a year ago, our initial impression would be, "Wow, that's a pretty thin 14-inch laptop."

But today, there's absolutely nothing about it that says "ultrabook," which is bad news for this promising new category.

The origins of ultrabook
So, what is an ultrabook supposed to be, anyway?

Seeing the success of Apple's MacBook Air, Intel and PC manufacturers wanted to find a way to replicate it for Windows-based consumers in systems that could be sold at a reasonable price. The idea was pitched as an entirely new laptop category, although the name "Ultrabook" was a trademarked Intel marketing term, and the systems that were going to use it had to meet a series of Intel-set system requirements.

In fact, Intel even set aside $300 million to help PC makers develop these new systems, saying in August 2011 that it would "invest in companies building hardware and software technologies focused on enhancing how people interact with Ultrabooks such as through sensors and touch, achieving all-day usage through longer battery life, enabling innovative physical designs, and improved storage capacity."

The $799 Toshiba Z835. CNET

From that original big idea, and the subsequent challenge Intel presented to PC makers, came the first generation of laptops to use the ultrabook name. These systems, from companies such as Acer, Lenovo, Toshiba, and Asus, came off very well in our initial reviews and we were surprisingly impressed with the platform, especially as prices declined, offering buyers systems with 128GB SSD drives for as little as $799.

Ultrabooks 2012: From noteworthy to no big deal
But a few months ago, at CES 2012, I warned that the road ahead looked foggy, saying: "The ultrabook is in danger of being oversold by both Intel and industry watchers overeager to get behind the Next Big Thing."

And that seems to be exactly what is happening here. The ultrabook idea was a hit. It even seemed to have high name recognition with CNET readers, who would e-mail us with specific questions about which ultrabook they should buy. Now, everyone's rushing to join the bandwagon and the bigger 14- and even 15-inch ultrabooks hitting stores feel like they dilute the concept far too much.

For an example of this kind of branding done right, think back to the early days of wireless networks, when Intel's Centrino name meant that a laptop was able to connect to Wi-Fi and do most of the other networking things you needed it to, without you having to delve too deeply into the spec sheet.

In this case, instead of looking for an Intel ultrabook sticker on a laptop and knowing that it's going to be very thin, very light, rely on SSD storage, boot quickly, and run for a long time on a battery charge, now consumers will have to go back to checking the size and weight specs carefully.

How is that helpful for anybody?

Expect to see more laptops that look like this. CNET

The ultrabook is dead; long live the new laptop order
But the ultrabook, as originally presented, is still an idea whose time has come. Apple's MacBook Air proved that consumers could live without optical drives and large-capacity hard drives, and valued long battery life and portability over ports and connections (in that sense, systems such as the Dell Adamo were ahead of their time). Also, ultrabook branding is certainly not going away anytime soon, and we'll all see dozens of new ultrathin laptops both with the ultrabook label and without during the rest of 2012.

The real long-term victory is that the ultrabook is rewriting what it means to be a mainstream laptop. By this time next year, I find it hard to believe that any midprice, midsize laptop won't be well under 1 inch, and closer to 3 pounds than 4 or 5. Optical drives will continue to fade away, as will dedicated Ethernet jacks (although I'm still convinced you'll eventually need one in a pinch). If you're a PC maker and most of your future laptops aren't at least trending toward ultrabooks and the MacBook Air, you simply won't be in the game.

So, yeah: I'm no longer sure what "ultrabook" means anymore. But if most future laptops are going to be thinner, lighter, and faster -- whether or not they get an Intel-approved sticker -- maybe that's not such a bad thing.

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Snap Opens Up Ways To Add AR Layers To The Real World

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Snap Opens Up Ways to Add AR Layers to the Real World

Snap Opens Up Ways to Add AR Layers to the Real World

As VR and AR keep accelerating, companies making creative virtual world apps like Horizon Worlds and VRChat are finding a wild and sometimes hard-to-govern mix of user-made spaces that are sprouting up fast. In the world of AR, we might start seeing shared virtual experiences, too, overlaid with places in the physical world. Snap's AR Landmarkers, which can layer AR on top of real-world 3D-scanned places, are opening up for developers to start building on their own. Snap sees this AR layer as a key piece of its own road to AR glasses.

Snap's already opened the Custom Landmarkers to early access for some developers, many of them building local culture or entertainment AR experiences. (Yu & Me Books in New York, a San Francisco historical AR experience in Union Square; a Charlie Parker jazz AR experience at a Kansas City statue; and a Paul Smith wall in LA is connected with an AR song performance by Megan Thee Stallion and Dua Lipa.)

The AR effects get created in Snap's own Lens Studio computer software, not on phone, and need lidar-equipped iPhones and iPads to 3D scan local landmarks, according to Snap's director of computer vision engineering, Qi Pan, who spoke to CNET.

Snap's approach also shows the challenges ahead in handling issues of privacy and respectful use of physical spaces. The company's original use of AR landmarks triggered augmented virtual effects on 30 famous locations by holding up a phone camera using Snapchat. The same idea will apply here with these AR landmarks, but only after the experiences are approved through Snap's submission process. That curated path could help limit misuse and help ensure AR experiences are authorized for the spaces they're being activated for. The AR experiences get activated by either looking for the AR Lens effect on a creator's profile or by scanning a physical QR code at the place where the AR activation is connected.

Snap's location-based AR could be used across locations, setting up virtual art walks or theatrical experiences in a similar way to how Niantic's Lightship AR platform works. And the local AR effects look to be stepping-stones to how Snap's going to evolve its vision for wearable AR glasses, which currently exist in a developer-only prototype form.

"These use cases are probably interesting on mobile as well as glasses, and there will be a bunch of use cases which will only be interesting on glasses in the future," Pan said of Snap's future AR strategy. "But investing in these use cases on mobile that are also interesting on Spectacles in the future, we really learn: what the value is that people get out of it."

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3 Spotify Audio Settings That All 188 Million Subscribers Should Probably Change

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3 Spotify Audio Settings That All 188 Million Subscribers Should Probably Change

3 Spotify Audio Settings That All 188 Million Subscribers Should Probably Change

With over 188 million subscribers worldwide as of this month, Spotify is arguably one of the most popular music streaming platforms in the world. CNET also ranks Spotify as one of the best music streaming services on the market.

Spotify lets you listen to music wherever you are, recommends new songs based on your activity and provides fun, personalized streaming data at the end of every year. Paid subscribers can also make and share playlists with friends on social media, or with the whole world through the app.

Read more: Best Soundbar Under $300

If you feel like something is missing from your listening experience though, Spotify lets you take control of various settings to make your music sound more superb. That way whether you're in a quiet library, your morning commute or pumping some iron in the gym, your music will always fit the mood.

Here's how to crank your Spotify listening experience up to 11 no matter what the situation.

Adjust your base volume to match your environment

Volume is pretty easy to figure out, but did you know Spotify lets premium users adjust the base volume of the app depending on their environment? You can select either Quiet, Normal or Loud, and each has its own benefit.

Quiet will make songs a little quieter and sound cleaner, making it a good choice if you're relaxing at home. Normal makes songs play at a medium base volume, and the sound is less crisp than Quiet. This is a good choice for most people and situations. Loud is -- you guessed it -- louder, but you might lose some audio quality because of the loudness. This option is good if you're at the gym or other similarly noisy environments.

Here's how to adjust the base volume on your iPhone:

1. Open the Spotify app.
2. Tap the gear icon in the top-right corner of your screen.
3. Tap the Playback option near the top of the menu.
4. Beneath Volume level there are three options: Loud, Normal and Quiet.

If you're using the Spotify app on a Mac, here's how to adjust the base volume:

1. Open Spotify.
2. Click the down arrow in the top-right corner.
3. Scroll down until you see Audio Quality.
4. Under Audio Quality, you should see Volume level.
5. Click the drop-down bar to the right of Volume level.
6. From here, you see the same Loud, Normal and Quiet options. Pick whichever one works for you.

Here's how to adjust the base volume if you're using the Spotify app on an Android device:

1. Open Spotify.
2. Tap the gear icon to access Settings.
3. Scroll down to Playback and you should see Volume Level.
4. Next to Volume Level you should see the Loud, Normal and Quiet options. Pick the one you want.

Finally, here's how to adjust the base volume in Spotify while on a Windows computer:

1. Open Spotify.
2. Click your account name in the top-right corner.
3. Click Settings.
4. Under Audio Quality, you should see Volume level. Click the drop-down bar to the right.
5. Select either Loud, Normal or Quiet.

Spotify playlists on iPhone — Use the equalizer to customize your sound for your favorite genres.
Angela Lang/CNET

Use the Spotify Equalizer for more control

If you prefer being more hands-on with how your bass and treble come across in each song, you can adjust the in-app equalizer. Adjusting your bass affects lower frequency sounds, making your music sound deeper with increased bass or flat with less bass. Treble affects the higher sound frequencies, making your music sound brighter and more crisp with increased treble or duller and kind of muddied with less treble.

Here's how to access the equalizer on your iPhone:

1. Open Spotify.
2. Tap the gear in the top right corner to access Settings.
3. Tap the Playback option.
4. Scroll down the menu and tap Equalizer.

Here's how to access the equalizer on your Android device:

1. Open Spotify.
2. Tap the gear icon to access Settings.
3. Under the Audio quality heading -- not under Data Saver -- tap Equalizer.

This opens the equalizer page on both systems. Here you can find the manual equalizer slider and a handful of premade genre-based equalizers.

You should see the manual equalizer slider that looks like a line graph with six dots. When you first get to this page, the equalizer should be flat.

Each dot on the graph can be adjusted for more or less sound. The far left bar represents your bass, the far right bar controls your treble and the middle bars control -- you guessed it -- your midrange. You can tweak the bars as you see fit.

There are also genre-based equalizers on this page. You can pick which genre you're listening to and the app automatically adjusts the sliders to optimize for that style of music. After picking one, you can further adjust the sliders for the perfect listening experience.

If you want to reset the equalizer, there's a genre-based equalizer called Flat. This will reset the equalizer to its default.

The Mac and Windows versions of Spotify don't have an in-application equalizer. But you can search for an equalizer application to help you in your journey to find the best sound.

Music on the Spotify app — Adjusting these settings can really make your music pop
James Martin/CNET

Adjust the quality of your music for a clearer sound

You can also adjust the audio quality of your music. This is handy if you're using mobile data and don't want to bump up your phone bill. Reducing the audio quality will use less data.

Here's how to change the audio quality on mobile and tablet:

1. Open the Spotify app.
2. Tap the gear icon to access Settings.
3. Scroll down until you see the heading Audio Quality -- not under Data Saver.
4. Under WiFi streaming and Cellular streaming, you can select Low, Normal, High or Automatic. The Automatic option adjusts the audio quality to whatever your signal strength is. There is also a fifth option for paid subscribers called Very high.

How to change the audio quality on your desktop:

1. Open Spotify.
2. Click the down arrow in the top-right corner.
3. Click Settings.
4. Scroll down to Audio Quality.
5. Beneath Audio Quality you should see Streaming quality. Click the drop-down menu to the right.
6. Choose between Low, Normal, High or Automatic options, and the Very high option for paid subscribers.

For more information on Spotify, see which Spotify plan is best for you and how Spotify stacks up against Apple Music.

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'The Sandman' Hits Netflix Today: 9 TV Tips To Get The Best Watching Experience

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'The Sandman' Hits Netflix Today: 9 TV Tips to Get the Best Watching Experience

'The Sandman' Hits Netflix Today: 9 TV Tips to Get the Best Watching Experience

What's happening

Picture settings on your new TV might not be ideal right out of the box.

Why it matters

Getting the best image possible out of your TV will make all your shows and movies pop.

What's next

We break down all the settings you'll need to adjust to get the best picture quality.

Netflix's adaptation of Neil Gaiman's The Sandman comes out today. But before you get too cozy on the couch watching the king of dreams, there are a few TV picture settings you'll want to change to get the best possible viewing experience.

Believe it or not, your TV doesn't always come looking its best right out of the box. It may be surprising, but the default settings that your TV uses before you make any changes don't always deliver optimal performance. If you want the best out of your TV, especially as you prepare to watch this fantasy series based on the popular DC comic, you'll likely need to make a few adjustments to your picture settings.

That's exactly what we do here at CNET as part of our TV review process. We immediately dig into the menus to adjust the picture settings to make sure the televisions we're testing have optimal picture quality.

Fortunately, you don't have to be an expert to get your TV looking great. Every TV has numerous adjustment options, including different picture modes and controls for brightness, backlight, sharpness, smoothing and more, that you can change to improve the TV shows, movies and video games you watch every day.

We've broken down all the settings you might need to tweak to get the best picture out of your TV. Just keep in mind that picture setting names can vary from one manufacturer to another. A setting that one TV company calls "brightness," for example, could control something totally different on another television. We tackle a lot of the variations below, but we can't account for every TV maker, especially when it comes to older models.

Start with the right picture mode

Your TV's picture mode has the largest effect on overall picture quality. This one setting controls multiple other settings to change the overall "look" of your TV. If you've never changed this setting it's probably still the default mode, typically labeled Standard, Vivid, Dynamic, Bright or something similar. The TV is usually at its least accurate in this mode, with typically blown-out colors and image "enhancing" features that might catch the eye on a shelf in a store, but at home might make the TV look worse than it could.

Picture Mode set to Movie on a TV screen — The easiest way to get accurate color? Put your TV in Movie or Cinema mode.
Sarah Tew/CNET

A place to start is switching to the mode called Cinema, Movie, Calibrated or Filmmaker. These will dial back some of the picture's more garish aspects. At first, the TV might even look soft or too warm ("reddish"). We'll discuss below why that is, but for now trust that you're actually seeing more fine detail, and the image is more lifelike.

Read more: What's the Best Picture Mode?

Let's move on to some specific controls.

Backlight or OLED light

Controls the light intensity of the entire display
Too high and it can cause headaches or eye strain, waste energy and, in some cases, cause premature wear on the TV
Too low and the image is too dim and difficult to see

Nearly all TVs will have some control that adjusts the overall light output of the TV. It's usually labeled as the backlight control, or OLED light, or something similar. On newer Sony TVs this setting is labeled Brightness, and on Roku TVs there are five settings (Brightest to Darkest) in addition to a backlight control. Whatever the label, this setting is the actual brightness, which is generally separate from the control labeled "Brightness" (see below).

You should adjust this setting based on room lighting and personal preference. Brighter rooms and daylight viewing will call for a higher setting, while home theater or nighttime viewing often looks better at a lower setting. On an LCD TV, a bright backlight can wash out the image somewhat and reduce contrast and pop, especially on models that lack full array local dimming.

The brighter the TV is, the more energy it will consume, if you're concerned about how much electricity you use. Higher brightness also makes OLED TVs somewhat more susceptible to image retention and burn-in -- although that's unlikely with typical viewing habits, even at maximum brightness.

Read more: OLED Screen Burn-In: What You Need to Know in 2022

Contrast

On the left, what the image of some friendly beachside 'roos should look like. On the right, when the contrast control is set too high. Notice the lack of detail in the sand and how the clouds are blown out.

Geoffrey Morrison/CNET

Controls the white or bright parts of an image
Too high will erase detail from clouds, snow and other bright objects
Too low will look dim and flat

The contrast control adjusts how bright the bright parts of the image are. There is an upper limit, however. If you set the control too high, it "clips" the whites, making near-white details totally white. This effectively erases any detail in bright objects like clouds without making the image actually brighter.

To set contrast by eye, you'll need something with a lot of bright areas of the image. Baseball works pretty well for this -- a fly ball, pop fly, home runs, something with shots of the sky -- or skiing (depending on season, clearly) or something with clouds. What you're looking for is a bright image, but still with highlight detail. In other words, the bright areas of the image still have detail, and aren't just awash in white.

Once you've found something you think will work, turn the contrast control up until you start losing detail. Clouds will cease being clouds, snow will just be glare. Now turn the control back down till you see detail again. Somewhere in this range will be ideal. Since all content is a little different you might need to tweak it a bit as you watch other shows/movies.

Don't want to mess with all that? Just leave it at the default for the Movie or Cinema setting.

Brightness or black level

On the left, what the teahouse should look like. On the right, when the brightness control is set too low. Notice how the shadows disappear completely.

Geoffrey Morrison/CNET

Controls the black or dark parts of an image
Too high will look flat and washed out
Too low will erase detail in shadows and dark areas of the image

On most TVs, the brightness control doesn't actually control the TV's "brightness." Instead, it adjusts how dark the darkest parts of the image are. Like with contrast, there's a fine line between too high and too low. In this case, too high and the image will appear washed out. Too low and all shadows will disappear into black. (On newer Sony TVs, this control is labeled Black Level.)

Comparison of brightness levels — A closeup from the image above. Notice how you can't see anything in the shadows in the image on the right.
Geoffrey Morrison/CNET

To set brightness, you're looking for the opposite type of content from contrast. Dark movies, like Aliens or The Dark Knight, are perfect for this. Some famously dark TV episodes might be too dark to use for this.

Turn the Brightness control down until everything disappears into blackness (or something close). From there, turn it back up so you can see detail in everything, but the image doesn't look washed out. Another test for this is a darker scene with someone with long hair. The underside of their hair (I don't know what people with hair call it) away from the light can be a good place to spot shadow detail -- also dark coats at night. Again, you might need to try a few different shows or movies to get it right.

Sharpness

On the left, the original image of the walls of Tallinn. On the right, what it could look like if you set the sharpness control too high.

Geoffrey Morrison/CNET

Controls artificial edge enhancement, not image sharpness
Too high erases image detail, adds a halo to fine lines
Depending on the TV, set to 0 there's no effect, or a slight softening

Believe it or not, the sharpness control doesn't really improve sharpness. In a way it improves apparent sharpness, but at the expense of actual fine detail and usually with additional noise. On nearly all TVs the sharpness control adds "edge enhancement," artificially accentuating any edges the TV finds in the image. The problem is, doing this hides the actual detail in the image, so the result looks more artificial with less actual detail.

A close-up of the previous comparison — A close-up of the example above. Note the extra noise and artificial "halo" around the spires on the right.
Geoffrey Morrison/CNET

So it may seem counterintuitive, but you should turn the sharpness control down, way down. Some TVs look best with the control at 0. Others look best within the first 10% or so of this control's range. If you're used to how your TV looks with the sharpness control way up, as it typically is in the Dynamic or Vivid modes, it might appear soft at first when you turn it down. Find some high-quality 4K content and you might be surprised how detailed it now looks. You should be able to find the sweet spot on your TV looking closely for textures in clothing, wrinkles in faces, hair and beards, that kind of thing.

Read more: Why You Need to Turn Down Your TV's Sharpness Control

Color and tint

Controls color saturation and red-green shift
A holdover from the analog TV days
Generally will be correct, or close enough, out of the box

Generally, the color and tint controls will be reasonably close to correct out of the box, especially in Cinema or Movie mode. You can experiment with their effects, but it's rare they're off by more than one or two steps in either direction.

Comparison of different color temperatures — At the top, the color temperature is set too low, or warm. At the bottom, it's set too high, or cool.
Geoffrey Morrison/CNET

Color temperature or white balance

Controls how warm or cool the image looks
Too high and the image will be too blue
Too low and the image will be too red

Color temperature is a difficult one. Your brain gets used to the color temp of your TV, so if you change it, it's going to seem "wrong." In fact, this is probably the first thing you'll notice if you switch to the Cinema or Movie mode. It's going to look too warm or "reddish." On most TVs, this is actually the most accurate and lifelike. Your TV has been lying to you for years!

Switch to your TV's warm color temperature mode and watch it for a few days. If it still seems off to you, try the standard mode. I promise the cool mode will look far too blue once you get used to warm.

Check out my article on color temp and why it matters for more info.

Motion interpolation or smoothing (the soap opera effect)

The Reduce Motion Blur option highlighted in the Motion Control options — David Katzmaier/CNET

Controls how "smooth" motion is by artificially creating new frames of video
Too high, or even enabled at all, it can be annoying to some
Too low and the TV might appear soft with motion, such as sports

As TV settings go, motion interpolation is a rather controversial topic. Many people, including film purists and pretty much everyone who works in Hollywood, hate it. It makes movies look like a cheap soap opera or a video you'd shoot on your phone. If you've ever looked at a new TV and just felt something was off, or the image just didn't look real, it's probably this. Some people like it, but a lot of people don't. Your new TV almost certainly has this feature turned on in non-Cinema or Movie modes. Turning it off might change how you feel about your purchase.

Read more: Tom Cruise Wants You to Turn Off Soap Opera Effect. Here's How

Game mode

Reduces input lag, or how long it takes for your input to register onscreen
Usually disables features that might make the image better
Useful for any game that requires timing or aiming, especially online multiplayer

Input lag is how long it takes for you to press a button on a game controller and then to have an onscreen effect in the game. For many people this delay, measured in milliseconds, isn't noticeable. For others, especially with certain types of games, it can make a massive difference. From jumping puzzles to pixel-perfect aim in a first-person shooter, getting the timing right in many games is crucial.

Minimizing input lag, usually via a feature called game mode, can make a significant difference. If you've bought a new TV and suddenly your scores and rankings have dropped, this might be why. It's not something you want to leave enabled all the time, since it usually disables processing features that can improve the TV's picture quality.

Some TVs and consoles now support switching to this mode automatically.

Further steps

As mentioned above, the next step to fine-tuning your TV to perfection is getting a setup disc. The Spears & Munsil disc is a great option because it gets you right to the patterns without any extraneous fluff. If you just want someone else to do it, ideally with specialized test equipment, see if there are any TV calibrators in your area.

Lastly, make sure any sources you have, like a streaming stick or a cable or satellite box, are set to your TV's resolution (4K for 4K TVs, etc). Generally speaking they should do this automatically, but it's worth digging into the settings to be sure. Your 4K TV won't look its best without 4K content. You might need to pay for a higher tier to get that, depending on the service.

Lastly, HDMI. Chances are whatever HDMI cables you have are fine. If you try to send 4K from a media streamer and it doesn't work, it's possible your HDMI cables can't handle the additional resolution. But new HDMI cables are cheap. If your TV is getting the resolution you want from your sources, new HDMI cables won't make the image look or sound better, so you can save your money.

For more, check out CNET's lists of the best 55-inch, 65-inch and 75-inch TVs you can buy. You can also take a look at the best 4K TVs available.

As well as covering TV and other display tech, Geoff does photo tours of cool museums and locations around the world, including nuclear submarines, massive aircraft carriers, medieval castles, airplane graveyards and more.

You can follow his exploits on Instagram and YouTube, and on his travel blog, BaldNomad. He also wrote a bestselling sci-fi novel about city-size submarines, along with a sequel.

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'The Sandman' Hits Netflix Today: 9 TV Tips To Get The Best Watching Experience

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'The Sandman' Hits Netflix Today: 9 TV Tips to Get the Best Watching Experience