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Disney Plus Grows to 137.7M Members After Netflix's Subscriber Skid
Disney Plus Grows to 137.7M Members After Netflix's Subscriber Skid
Disney Plus grew to 137.7 million subscribers as of April 2, Disney said Wednesday. That's a 33% increase from a year earlier, but more importantly it shows Disney Plus subscriber growth held up relatively well in its latest quarter -- climbing by 7.9 million from the previous three months -- soon after world leader Netflix shocked Hollywood with its first membership decline in a decade.
Netflix, the biggest subscription video service globally, has amassed 221 million subscribers, but last month it reported that its subscriber ranks shrank by 200,000 accounts in the first three months of this year -- the company's first overall decline in membership since the days when DVDs-by-mail were still a meaningful part of its business. Netflix's decline, and its expectation to lose even more members before the middle of the year, has buffeted Hollywood's confidence in streaming as the path to a sustainable future.
Disney Plus' latest net increase of 7.9 million subscribers in the latest period is more sedate than the 11.7 million jump in the previous one, but it's still stronger than the 2.1 million additions in the quarter before that. Disney also noted that Hulu subscribers grew to 45.6 million and that ESPN Plus membership rose to 22.3 million.
Up until last month, Netflix's years of unflagging growth pushed nearly all of Hollywood's major media companies to pour billions of dollars into their own streaming operations. These so-called streaming wars brought about a wave of new services, including Apple TV Plus, HBO Max, Peacock, Paramount Plus and, of course, Disney Plus.
This headlong dive into streaming has profound implications for the future of Hollywood, but it has complicated how many services people must use -- and pay for -- to watch their favorite shows and movies online.
Early on, Disney Plus proved to be the standout success of the so-called streaming wars. Disney Plus' growth has outstripped that of all the new competitors, with one media analyst calling Disney Plus "one of the greatest product launches of all time."
Disney has forecast that Disney Plus will have between 230 million and 260 million global subscribers by the time the service is five years old, in late 2024.
Not all Disney Plus subscribers are created equal. In Europe and India, Disney Plus is bundled as part of a broader streaming offering. And in countries like India, the price of a subscription is a fraction of what it costs in other markets of the world.
Correction, 2:58 p.m. PT: The original version of this story reported an incorrect percentage increase in Disney Plus' subscribers from a year earlier. The increase was 33%.
We Watched More TV on Streaming Than Cable for First Time Ever, Nielsen Says
We Watched More TV on Streaming Than Cable for First Time Ever, Nielsen Says
Streaming services captured the largest share of television viewing for the first time ever in July, according to data released Thursday from Nielsen, the television ratings authority. Of all the TV watching time in July, 34.8% happened over streaming while 34.4% happened over cable. Broadcast TV captured a 21.6% share of the total.
Nielsen noted that streaming has surpassed broadcast before, but July marked the first time it's also exceeded cable viewing. Cable television's share of viewing fell about 9% from July 2021, while streaming's share increased by nearly 23% year over year, according to the report.
Netflix captured 8% of all viewing in July 2022, thanks in part to people watching nearly 18 billion minutes of the hit series Stranger Things, according to the Nielsen data. Several other streaming services -- including Amazon Prime, YouTube and Hulu -- captured their largest-ever share of viewing time in July.
It's a time of change and increasing competition among streamers. Both Disney Plus and Netflix will be rolling out new ad-supported tiers in the coming months. Netflix had its largest drop in subscribers ever recently and is looking for ways to limit password sharing after raising prices at the beginning of 2022. Disney Plus, ESPN Plus and Hulu (all majority-owned by Disney) will all see price increases in the near future, too. HBO Max and Discovery Plus will merge starting in 2023 after their their parent companies did so earlier this year.
Attention, Parents: 'Bluey' Season 3 Is Coming to Disney Plus
Attention, Parents: 'Bluey' Season 3 Is Coming to Disney Plus
If you have little ones in your household, chances are they get excited about the popular kids' TV show Bluey. And if you're a parent with multiple TVs in the home, chances are you've watched -- or overheard -- every episode of the first two seasons. Good news: Bluey season 3 is set to arrive on Disney Plus on Aug. 10. Prepare to be delighted by Bingo, Bluey, Bandit, Chilli and the rest of the gang when they return with more adventures.
The third season of the show will air in two parts on Disney Plus, with the first 25 episodes coming out in August and the other half dropping later this year. An Australian export, the Emmy-winning animated series became popular in the US after Disney licensed the series and began airing episodes in 2019. Hailed for its family-friendly, authentic storylines, Bluey has found fans among children and adults alike. The series has spawned toys, books, fashion and other merchandise, as well as a theatrical adaptation. For those who want the ultimate experience, there's even a Bluey Airbnb house in Brisbane, Australia.
For the show's new season, upcoming episodes will include a mission to outer space for Jack, Rusty and Mackenzie, game day with the Heelers and Lucky's family, and a mysterious, lost toy. Bluey episodes are roughly eight minutes long, and viewers can currently stream more than 100 episodes of seasons 1 and 2 on Disney Plus.
We Watched More TV on Streaming Than Cable for First Time Ever, Nielsen Says
We Watched More TV on Streaming Than Cable for First Time Ever, Nielsen Says
Streaming services captured the largest share of television viewing for the first time ever in July, according to data released Thursday from Nielsen, the television ratings authority. Of all the TV watching time in July, 34.8% happened over streaming while 34.4% happened over cable. Broadcast TV captured a 21.6% share of the total.
Nielsen noted that streaming has surpassed broadcast before, but July marked the first time it's also exceeded cable viewing. Cable television's share of viewing fell about 9% from July 2021, while streaming's share increased by nearly 23% year over year, according to the report.
Netflix captured 8% of all viewing in July 2022, thanks in part to people watching nearly 18 billion minutes of the hit series Stranger Things, according to the Nielsen data. Several other streaming services -- including Amazon Prime, YouTube and Hulu -- captured their largest-ever share of viewing time in July.
It's a time of change and increasing competition among streamers. Both Disney Plus and Netflix will be rolling out new ad-supported tiers in the coming months. Netflix had its largest drop in subscribers ever recently and is looking for ways to limit password sharing after raising prices at the beginning of 2022. Disney Plus, ESPN Plus and Hulu (all majority-owned by Disney) will all see price increases in the near future, too. HBO Max and Discovery Plus will merge starting in 2023 after their their parent companies did so earlier this year.
When you think of streaming TV shows and movies, there's a good chance that Netflix is comes to mind first. Though competition from rivals like HBO Max and Disney Plus is fierce, it's still the best choice for streaming entertainment, period.
Netflix includes a wide variety of familiar network shows and more original series, films, documentaries and specials than any of its myriad competitors. Despite challenges with retaining subscribers and a price bump, the world's first major streaming service remains our favorite choice thanks to its huge library of constantly refreshed content and its easy accessibility across different devices. In 2021, Netflix won 44 Emmys, making history and racking up more than the next two media companies combined. If you're looking for something new to watch, Netflix should be your top choice.
Like
Strong recommendation engine
Easy to use across different devices
Offline downloads available
Extensive list of movies and shows
Massive selection of original programs
No commercials
Don't Like
Cost for premium plans is on the higher end
Can't watch shows as they air on other networks
Depending on the plan you choose, Netflix costs between $10 and $20 per month, which is at the higher end for a streaming service, as you can see in the chart below. Its recent price increase shook up the streaming world and moved Netflix closer to HBO Max in terms of cost. However, the pricier package lets you watch up to four screens at once, and create different user profiles, so in theory, you could split it among friends to lower the price. Thanks to its sheer variety and number of new things to watch, Netflix also gives you the most bang for your buck.
Streaming Services Compared
Netflix
Peacock
HBO Max
Disney Plus
Apple TV Plus
Amazon Prime Video
Hulu
Monthly price
Starts at $9.99
Basic free with ads, ad-free for $5
$9.99 for basic with ads, $14.99 for ad-free
$7.99
$4.99
$8.99 (or included with $140/year Prime membership)
Basic $6.99 with ads, ad-free Premium for $12.99, Live TV for $70
The Office, 30 Rock, Bel-Air, early access to Tonight Show with Jimmy Fallon
Game of Thrones, Dune, Euphoria, DC titles
The Mandalorian, Loki, Encanto, Obi-Wan Kenobi
Ted Lasso, The Morning Show, CODA, Severance
Marvelous Mrs. Maisel, The Boys, Reacher, The Wheel of Time
Handmaid's Tale, Pen15, The Great, Bob's Burgers
Mobile downloads
Yes
Yes (Premium Plus plan)
Yes
Yes
Yes
Yes
Yes
4K HDR available
Yes (on Premium plan)
No
Yes (limited titles)
Yes
Yes
Yes
Yes
Number of streams:
1 (2 for Standard, 4 on Premium)
3
3
4
6
2
2 (Unlimited with Live TV $9.99 add-on)
How Netflix started vs. how it's going
Between 2012-2013, Netflix premiered its first original TV shows, including Lilyhammer, House of Cards and Orange Is the New Black. Today, it has a catalog of more than 1,500 original TV shows and movies, including global hits like Stranger Things, Emmy winners such as Bridgerton, The Queen's Gambit and The Crown, as well as Oscar-nominated movies such as The Power of the Dog, Tick, Tick… Boom! and The Trial of the Chicago 7.
Though the company's been known for its commercial-free streaming experience since its inception, there are plans to introduce an ad-supported tier before 2022 ends. Additionally, Netflix aims to crackdown on password sharing by charging a fee for extra users on an account. The program is still in the pilot phase, but the days of crowdfunding your Netflix subscription may soon be over.
As of 2022, Netflix has more than 220 million paid subscribers across 190 countries, after seeing a major spike in users during the pandemic. A dent in its subscriber base caused numbers to drop by 200,000, but there are still reasons to keep the service, with the main draw being its content.
What shows and movies does Netflix have?
Netflix may have had the first-to-market advantage in the world of streaming services, but it's kept its momentum with its increasing number of original shows and movies -- many of which have won critical acclaim and major awards and nominations.
Compared to other streaming platforms, you can't beat Netflix's slate of original TV shows that are now considered among the best of the modern era of television, including those mentioned above plus many more, such as Squid Game, Ozark, Never Have I Ever, Money Heist and Cobra Kai.
Read more: Netflix: The 49 Absolute Best TV Shows to Watch
Outside of TV shows, Netflix's original programs include a wide range of comedies, dramas, foreign films and shows, documentary series, anime, stand-up comedy specials and reality dating and competition shows. Not all of them are runaway hits, but many of them are, and there's enough to explore interesting shows that may not have found a home on traditional network TV. And at a time when going to the movies is more fraught than it once was, Netflix offers a place to find new films: In 2022 alone, Netflix is set to release over 100 new movies, at least one per week. The selection spans across genres and geography, and includes K-dramas, animated features, and fantasy book adaptations.
Stranger Things is one of Netflix's powerhouse originals.
Netflix
Netflix typically adds shows a full season at a time, though not while a show is airing on network TV -- so if you don't have cable or another platform like Hulu, you'll have to wait to watch for a few months to watch seasons in full.
One complaint: Netflix content sometimes can come and go without warning. The only way to tell if something is leaving the service in the next 30 days is if you happen to tap on the details page for the given show or movie -- or search online for everything coming and going in a given month.
Another potential content issue to flag: In recent years Netflix has lost some of its most popular content (such as The Office, which moved to NBC's Peacock, Daredevil, which moved to Disney Plus and Friends, which moved to HBO Max) as other networks created their own streaming services. While it started as an online video store that was trying to offer every movie and TV series online, it may be slowly becoming more akin to the old HBO -- mostly featuring its own original programming, complemented with some things it licenses from other companies.
What's it like to use Netflix?
I first subscribed to Netflix back in the first streaming days of 2007, so using the platform feels like second nature at this point. Even if you're new to it, it's pretty user-friendly: Open the app and tap on your profile (if you have one set up), and you'll see a homepage. You'll see Popular on Netflix, Continue Watching, Trending Now, Top Picks for you and a number of (sometimes oddly specific) other categories based on shows you've watched before. Mine include Critically-acclaimed Witty TV Comedies and Suburban-dysfunction TV Comedies, for example.
Netflix's design encourages scrolling -- there are so many different categories to look through, and then shows and movies within those categories to continue scrolling into. You can create a watch list to help you cut down on this, but the vast, colorful library makes it easy to spend more time looking through options than actually watching a show, so be careful.
The Netflix app operates similarly across various devices. My home page on the web browser is nearly identical to that on my Apple TV, Roku and Amazon Fire TV Stick, both in content and layout. It's more condensed on the smaller iPhone and Android phone screens, but still follows the same format, and has a clear "Downloads" tab to find content to save to watch offline on your device.
Rows and rows of content on Netflix can keep you busy.
James Martin/CNET
One difference between devices is voice commands: You might find it more or less difficult to fire up a Netflix show from your device's home screen depending on which voice-capable device you're using.
For example, when you say, "Watch Stranger Things" on the Apple TV and the iOS app on iPhone, it will first have you click which specific show (Stranger Things or Beyond Stranger Things), and then will take you to an Apple TV page for the show, and there it will give you the option to open Netflix and start episode 1. On Amazon Fire TV Stick, you can say, "Watch Stranger Things," and it will open Netflix automatically if you're logged into the app. On the Roku 4K stick, if you say, "Watch Stranger Things," it will take you right to the first episode in the app. Those are more hardware-side concerns, but interesting to note.
Once you're in the Netflix app, though, voice commands work the same across devices: Go to the Search tab, hold the microphone button to dictate, and say the name of the show you're looking for.
When you select a show or movie to watch, you have the option to fast-forward, rewind, add subtitles and change your audio settings. If you have a Premium account and a big enough 4K TV, watching in Ultra HD makes for a very cinematic experience. The show or movie you choose will also show up in your "Continue watching" section at the top of your homepage for easier access.
How much does Netflix cost?
Netflix offers three pricing plans: Basic, Standard and Premium. Here is how the costs and features break down:
Netflix plans
Basic
Standard
Premium
Monthly price
$10
$15.50
$20
Number of screens you can watch on at the same time
1
2
4
Number of phones or tablets you can have downloads on
1
2
4
HD available
No
Yes
Yes
Ultra HD available
No
No
Yes
All plans include the ability to watch on any device, and the full, unlimited collection of movies and TV shows. All allow cancellation at any time. Netflix also offers a one-month free trial.
Netflix's Basic plan costs more than Prime Video ($9 per month), more than Hulu's ad-based plan ($7 per month) but less than its more comparable no-ads plan ($13 per month). If you're on a shared Netflix account with family, chances are it's a Premium one ($20 per month) -- if you're actually splitting it between four people, that's only $5 per month each, and a strong value for all of the original content available, including some in 4K Ultra HD. Plus: No commercials on any plan.
What features do you get on Netflix?
Outside of general streaming, if you have the Standard or Premium plan, you can create different profiles for different users, and find your own list of personalized recommendations.
Netflix's recommendation game is strong, from "Because you watched" carousels that have been improved by the new "two thumbs up" feature, to the option to remove content from your home page, to its "Play Something" shuffle feature for when you're unsure what to stream.
The platform also has a particularly appealing kid's section, with a solid catalog of content including CoComelon, Pokemon: Master Journeys and Trolls: The Beat Goes On! and a much more kid-friendly user interface – including the mystery box feature added earlier this year.
If you subscribe to the Premium plan, you can watch certain shows and movies in 4K Ultra HD on 4K TVs. You'll need a steady internet connection speed of at least 25 megabits per second, and streaming quality set to Auto or High.
Netflix has more 4K content than just about any other streaming service, and a lot of its 4K shows and movies are also available in HDR. High dynamic range provides an even bigger improvement in image quality than 4K according to CNET's tests, with better contrast and color, and the difference is especially apparent on large, higher-end televisions. Netflix supports the two major HDR formats, generic HDR (aka HDR-10) as well as Dolby Vision. If you have a device that handles Dolby Vision, Netflix will play content (if available) in that format by default.
You can search for a selection of 4K TV shows and movies on the service with the Premium plan.
Sarah Tew/CNET
Data usage varies by format, ranging from about 1GB per hour for the standard-definition video to up to 7GB per hour for the highest-quality 4K streams. Downloading and streaming take up a similar amount of data, according to Netflix. If you want to avoid having Netflix eat up all of your data, you can take certain steps laid out on Netflix's website to adjust your data usage settings.
All subscribers can download TV shows and movies on the Netflix app on mobile devices for offline viewing, though certain titles aren't available to download.
Read more: 9 Handy Netflix Tricks That Can Help Make Streaming Better
Should you get it?
Netflix remains my favorite streaming platform of the increasingly large bunch. It has a huge selection of movies and TV shows old and new, tons of high-quality original programs, and an easy-to-navigate interface.
Even though it no longer offers a free trial, it's worth trying Netflix for a month if you want something new to watch.
5 Streaming Services You Can Cancel in August, FOMO-Free
5 Streaming Services You Can Cancel in August, FOMO-Free
This year marked the return of the summer blockbuster to movie theaters, luring people back to the big screen in droves. But streaming services can claim some victories this season, too. Netflix had Stranger Things 4 in July, Disney Plus had Obi-Wan Kenobi in June. And while both platforms have more to offer in the coming weeks, August is the time for HBO Max to soar. Why? Four words: House of the Dragon, the Game of Thrones prequel that's one of the most-anticipated shows of the year.
Every month I give advice on which streaming services to cancel and which ones to keep, based on their new releases and current content mix. That's because, in these difficult financial times, you may be thinking about canceling a few streaming service subscriptions. I'd like to offer my strategy: Churn like ice cream.
What does that mean? Subscribe for a period, cancel, choose a different service, then resubscribe, keeping your favorites in a rotation. Feel free to pick one or two must-haves for the year and treat additional streaming providers like seasonal add-ons. The upside is that you get to save money when Netflix, Disney Plus, HBO Max and others don't have the content you want to watch at a given time. Just remember to shut off auto-renewal for your monthly subscriptions. Churning may not be an option if you're sharing your accounts with people outside your household, but if you can work out an arrangement with your streaming clique, go for it.
Here are my recommendations for which streamers to keep or cancel for the month of August, based on new TV shows and movies (I didn't consider sports and live TV streaming services) arriving on each platform. Of course your tastes may be different, but if nothing else, I urge you to at least consider the concept of churning for savings. It's easier than you might think.
Read more: Stop Missing Out On New Episodes of Your Favorite Shows With These Apps
Streaming Service Rotation for August 2022
Keep
Cancel
HBO Max
X
Hulu
X
Netflix
X
Apple TV Plus
X
Disney Plus
X
Prime Video
X (for non-Prime members)
Starz
X
Peacock
X
Paramount Plus
X
Keep the streaming going on these services in August
HBO Max: HBO Max holds the crown in more ways than one this month. As Westworld Season 4 ends on Aug. 14, the Game of Thrones prequel, House of the Dragon, ignites the Targaryen family saga on Aug. 21. You can spend some of your time streaming GoT (which, like House of the Dragon, will be available in 4K this month), bypassing those episodes or seasons you don't want to re-watch. In addition to a ton of movies arriving on Max in August, The Princess, a new documentary about Princess Diana, debuts on Aug. 13. And remember: Harley Quinn season 3 is airing through August and into September.
Netflix: One of the hottest releases on Netflix this month is season 1 of The Sandman, the adaptation of Neil Gaiman's popular graphic novel series (Aug. 5). There's also Rise of the Teenage Mutant Ninja Turtles: The Movie (Aug. 5), Riverdale season 6 (Aug. 7), the final season of Locke & Key (Aug. 10), Never Have I Ever season 3 (Aug. 12), Day Shift starring Jamie Foxx as a vampire hunter (Aug. 12), and the anime movie Full Metal Alchemist: The Revenge Scar (Aug. 20). And Kevin Hart and Mark Wahlberg team up in the comedy film, Me Time, which lands on Aug. 26.
Disney Plus: This service will be a must-have for many of you who have children, especially with Bluey season 3 arriving on Aug. 10, and Lightyear making its streaming debut on Aug. 3. She-Hulk comes out on Aug. 18 (after a date change) with nine episodes that run into mid-October. Appearances from MCU heroes Wong and Daredevil may entice you to tune in now versus waiting to binge in October, but it's up to you. On Aug. 10, I Am Groot arrives with five shorts. For Star Wars fans, Andor drops its two-episode premiere on Aug. 31, but you may as well watch in September or later. The show has 12 episodes for season 1.
Catch Tatiana Maslany as Jennifer "Jen" Walters/She-Hulk in Marvel's She-Hulk: Attorney at Law on Disney+.
Marvel Studios
Starz: P-Valley ends season 2 on Aug. 14, so if you want to cancel after that, go for it. The biggest new Starz arrival is Power Book III: Raising Kanan Season 2, produced by 50 Cent, and if you're prone to FOMO about missing the premiere on Aug. 14, keep it. The show's 10 episodes will air into October, however, so the better value is to wait it out or pay for three months of Starz to watch it weekly -- if you can find a deal. Starz is $9 per month after their $3 promo ended.
Rotate these streamers out for August
Hulu: Generally a keeper if you like network shows, Hulu typically gets at least one original each month. For August, Reservation Dogs' 10-episode second season debuts on Aug. 3, and the Predator prequel Prey arrives on Aug. 5. If you've been keeping up with Only Murders in the Building, season 2's finale airs on Aug. 23. The Mike Tyson miniseries, Mike, premieres on Aug. 25. If none of these float your boat or if you prefer to catch up on everything after all episodes are available, pause Hulu this month.
The Predator prequel movie Prey may or may not be a reason for you to keep your Hulu subscription this month.
20th Century Studios
Prime Video: If you have a standalone Prime Video subscription, you can cancel it this month unless you want to see the A League of Their Own reboot series (Aug. 12) or Ron Howard's Thirteen Lives movie (Aug. 5) about the Thai soccer team cave rescue. Those of us who have the streaming service included with our Prime membership may want to stream the titles above or Sylvester Stallone's Samaritan (Aug. 26). Hip-hop fans interested in a behind-the-scenes look at Lil Baby can watch the documentary Untrapped: The Story of Lil Baby when it drops on Aug. 26 or wait until September to stream.
Apple TV Plus: Not much going on with Apple TV Plus. The streamer will drop its animated feature Luck on Aug. 5 and season 3 of See arrives on Aug. 26. Last month, we suggested waiting until August to binge every episode of For All Mankind. If you're a fan, season 3 wraps on Aug. 12.
Peacock: While Tour de France and Love Island USA are currently streaming on Peacock, They/Them (Aug. 5) is the only new noteworthy release. The horror film stars Kevin Bacon as a preacher who runs a gay conversion therapy camp. If you're not interested in these titles or new reality TV episodes, cancel or switch to a free account for August.Things should pick up for Peacock by the fall, however.
Paramount Plus: If Big Brother and the new Beavis and Butt-Head TV series (Aug. 4) aren't beckoning you to the service, then you can put Paramount Plus on ice for now. For Evil fans who've been putting off your subscription until all season 3 episodes become available, you can sign up in mid-August to stream the entire season.
Save more money by waiting things out
If you're not someone who routinely gets FOMO, then a smart method is to wait until the bulk or all episodes of your favorite series land on a platform. That way, rather than pay for a service for two or three months to cover the 6- to 10-week run of a show, you can catch up on everything by subscribing for one month. And then repeat the cycle again.
As an example, there are 12 episodes of Andor coming to Disney Plus. The finale airs in November, so all episodes of the show will be available to stream at that time. Though it premieres on Aug. 31 and continues throughout the fall, why pay for four months of Disney Plus when you can wait to watch it in full anytime in November? If this is the only series you want to watch during this period, it makes sense to be patient in the interest of saving money.
Think about how much you're paying per month for each streaming service you have, and do the math. Netflix is $10 to $20, Disney Plus is anywhere from $3 to $8 depending on bundles, HBO Max costs $10 or $15, Hulu starts at $7 and Starz runs $9. The others have a base rate of $5 per month. Should you decide to churn, set yourself a calendar reminder to ping you when it's time to re-subscribe or cancel. We'll see you in September for another streaming breakdown.
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Roku Ultra (2022) Review: Same Streamer, Same Price, Better Voice Remote
Roku Ultra (2022) Review: Same Streamer, Same Price, Better Voice Remote
Roku has a new Ultra streaming device for 2022, but "new" is probably stretching things a bit far. It's really a very minor refresh of the 2020 Roku Ultra, basically a new bundle: The Roku Ultra now comes with the excellent Voice Remote Pro. The good news? The price is the same at $100.
The bad news? Unlike Apple, which last year updated the Apple TV 4K with fresher hardware and a faster processor alongside a new Siri Remote, Roku isn't actually changing anything about the Ultra streaming box itself. It's still the same box from 2020.
Like
Improved Voice Remote Pro is a welcome addition
Remote finder is awesome
Speedy app launching
Don't Like
Roku Streaming Stick 4K Plus is $30 cheaper with similar features
Weaker voice assistant than Amazon and Google streamers
No Bluetooth headphone or Wi-Fi 6 support
No USB-C charging for Voice Remote Pro
That's not necessarily a bad thing. I very much enjoyed the Roku Ultra when I reviewed it in 2020 and the device still holds up two years later. But for $100, it remains a hard sell not just against the best streamers from Amazon, Apple and Google, but also compared with Roku's extensive line of more affordable sticks and players.
Unless you really need a streaming device with built-in Ethernet, you're better off saving the money and getting Roku's other bundle, the $70 Roku Streaming Stick 4K Plus. The Streaming Stick 4K's processor isn't quite as beefy as the Ultra's but it can do nearly all the same tricks like Dolby Vision HDR, it includes a Voice Remote Pro and it costs $30 less than the 2022 Ultra.
Despite its new remote the Roku Ultra still doesn't do enough to push the capabilities of what a streaming player can do. I'm still waiting for sizable changes to Roku's platform that adjust to the latest trends in streaming, such as gaming and more robust voice support. This update crosses one item off my Roku Ultra wish list, but there are four more.
Our updated review, largely based on the original 2020 review, follows below. You can read our review of the Voice Remote Pro here.
Read more: Roku Ultra vs. Apple TV 4K: Battle of the High-End Streaming Boxes
Small tweaks to a familiar design
The Ultra is the only Roku that can connect to wired Ethernet without an adapter.
Sarah Tew/CNET
Although it's much bigger than a streaming stick, the Roku Ultra box is still quite compact. It's made of tapered matte plastic and should be easy to fit in a cabinet or on a stand under your TV.
The remote finder button is on the right side of the device and the back has a USB-A port, HDMI output and Ethernet port. The DC power port is still proprietary, which is also fine but it would've been nice to see USB-C in case you lose the adapter.
The included Voice Remote Pro has the same plastic finish and rubber buttons as other Roku devices, with volume and mute controls on the right side. On the left is a switch to disable the always-on mic as well as a 3.5mm headphone jack for private listening. The included earbuds are basic, but they get the job done.
I like that the remote is rechargeable, especially since Roku remotes tend to chew through batteries quickly, but unfortunately, it still uses Micro-USB to charge and lacks backlighting. The only difference between the remote bundled with the 2022 Ultra remote and the regular Voice Remote Pro I reviewed is that the bottom two buttons now are for Apple TV Plus and Paramount Plus as opposed to Hulu and Sling TV.
There is Bluetooth on the Ultra, but this can only be used for streaming audio from a phone, tablet or computer and not for pairing Bluetooth headphones. I'm not sure how useful the feature is, given how Roku has apps for a number of music services, including Pandora, Spotify, Apple Music and Amazon Music, not to mention the YouTube app. If you want to connect Bluetooth headphones you need to use the Roku app on a phone or tablet.
The remote finder feature remains one of my favorite features about the Ultra and one that I wish every streaming device would incorporate. It gets better with the Voice Remote Pro because, while you can still tap the side button on the box, you can also instead now say, "Hey, Roku, find my remote" to make the controller start beeping.
The remote also has two programmable shortcut buttons in addition to the Roku preloaded options for Netflix, Disney Plus, Apple TV Plus and Paramount Plus. As before, you can set to repeat whatever your last voice command was, such as opening an app like Peacock, YouTube TV or ESPN or doing a task like searching for a favorite movie or TV show.
Impressive interface, weak voice assistant
The remote looks pretty much exactly like it did last year.
Sarah Tew/CNET
As you would expect, Roku's interface works great with the Ultra's quad-core processor. Apps, movies and shows opened quickly and playback looked good for 4K, 4K HDR and regular HD content on a 70-inch RCA TV as well as on a 65-inch LG C2 OLED TV.
Although you can control the Roku with Google Assistant or Amazon Alexa, neither voice assistant is built directly into the device, something that becomes much more glaring when comparing it with Amazon and Google's latest devices. Google's Chromecast with Google TV shines in large part thanks to Assistant, and I really missed the ability to just say, "Play The Tonight Show" or, "Go to the Yankees game" and have the Roku automatically switch to the proper app. Google does this integration well with YouTube TV and Amazon does it with Sling TV.
The Roku interface has remained basically the same for years.
CNET staff
Roku's voice assistant is also dumb when it comes to knowing when events are happening and couldn't answer basic questions like what time the Warriors and Grizzlies game is. Asking, "What time is the Warriors game?" brought up results for movies like Wushu Warrior, Solarbabies and the TV show Monster Rancher. I'm not familiar with any of these titles but this is far from what I was expecting when trying to watch a basketball game.
It also had a hard time understanding, "Play Moon Knight, Episode 1" and instead kept pulling up cartoons with "Midnight" in the title.
As Roku's streamer already works with both platforms, it would be great to see Roku add support for Alexa or Google Assistant directly to the software in the future.
When it comes to playback, the Ultra is still fast when you ask for specific titles. Getting the Roku to play Avengers: Endgame from the home screen took roughly 35 seconds on my old Roku TV compared with just 18 seconds on the Ultra, which benefits from having faster Wi-Fi chips and a better processor than the 2017 TV I was comparing it with (though the Ultra still doesn't include support for the new Wi-Fi 6 standard).
Getting it to play The Boys on Amazon Prime video took about 26 seconds on the Ultra, compared with roughly 39 seconds on my older Roku TV.
One thing that was slow on both the TV and the new Ultra, however, was asking the Roku assistant to do tasks beyond title searches -- from looking up a movie to switching apps. This takes a bit more time than using either Alexa or Google Assistant, with Roku having a default pop-up and 7-second countdown clock in case you want to stay in the app you are in. I still wish there were a way to remove or shorten this countdown but no such option exists in Settings.
Strong app support with Dolby Vision and Atmos
Roku continues to impress with support for nearly all major streaming services. Support for Apple AirPlay remains a nice perk and at least allows Apple users to stream the app from iOS and Macs, while screen mirroring remains an option for most Android users. Roku still lacks built-in Chromecast support.
Apps such as Disney Plus support Dolby Vision and Atmos (which makes sense as compatible Roku 4K TVs have had Dolby Vision support for a while), and both formats seemed to play fine on the LG C2 OLED TV. Netflix, HBO Max, Vudu and Apple TV Plus also have shows and movies available in Dolby Vision and Atmos.
As with other Dolby Vision devices, if your TV supports Dolby Vision, all menus and content are recognized by the TV as that standard regardless of whether the actual service, movie or show is in the premium viewing format. This wasn't a problem and non-4K HDR content (such as SportsCenter on YouTube TV or baseball games in the MLB app) still looked fine.
While the Voice Remote Pro makes for a better experience, here's hoping the next Roku Ultra update is a little more substantial.
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Roku offers plenty of streaming devices, from the $50 Streaming Stick 4K to the $40 Express 4K Plus. The Roku Ultra box, however, is the most powerful. It has long been the streaming giant's showcase for its platform, offering advanced features, a beefier processor, a find-my-remote button and built-in Ethernet all for $100. Although, for many people, those extras aren't worth paying twice as much.
According to Cord Cutters News a new Roku Ultra may be coming soon. The site spotted a new model number among the list of Roku's supported hardware for its recent OS 11 release. The model number, 4802X, is one above the 4801X sported by the Roku Ultra LT and two above the otherwise current Roku Ultra (4800X) which last got a major hardware update in 2020. Roku has since removed the reference to the model, and when CNET reached out for comment about the report, a representative emailed back "nothing to share at this time."
So with the possibility of a new Roku Ultra in mind, here's a wish list of a few things I'd love to see Roku embrace for its next high-end player, whenever it might be released.
Read More: Apple TV 2022 Wish List: What I Want to See in a Refresh This Year
Game streaming
Xbox Game Pass Ultimate includes Game Pass and Xbox Live Gold into one subscription.
Screenshot by David Carnoy/CNET
Roku tried to make gaming on its players a thing years ago, a fact that most people probably don't remember. But in 2022 Roku doesn't need to court developers to make games specific to its platform; it just needs to allow for game streaming services to run their apps and stores on Roku players and TVs.
Game streaming has not only become more commonplace with the rise of Xbox Game Pass, Google Stadia, Amazon Luna and Nvidia GeForce Now -- and soon Sony's PlayStation Plus Premium -- but it is increasingly becoming a table-stakes feature for streaming video platforms. Google's Android TV and Google TV play well with its own Stadia service as well as GeForce Now, while Amazon's Fire TV software and devices can tap into Luna.
Why not have an Xbox Game Pass channel on Roku? Microsoft gains a new avenue to boost its platform without requiring the costly purchase of a console, Roku gains a new partner and gamers pick up a new way to stream games onto their televisions -- or to be able to play on televisions outside their homes or on a second television without needing to move a console. Seems like it could be a win all around, and with a more powerful processor, the Ultra could probably run those services.
Game Pass is the most exciting to me, but it also makes sense for a more powerful Ultra to run Stadia or GeForce Now. Amazon might be reluctant to bolster Roku's features checklist by adding Luna, but it's probably technically possible, too.
Chromecast support
Yes, Rokus work great with Apple's AirPlay for casting content from an Apple device and with screen sharing available for streaming from some Android devices or Windows PCs. It would be great, however, if Roku got even more agnostic and embraced the ability to let people cast directly from their Android devices through Google's Chromecast protocol. This is not only easier than setting up screen sharing, but it would allow Rokus to work better with Chrome browsers and Chromebooks.
Roku and Google settled their YouTube TV beef last year. It's time for the two of them to make this happen and put whatever possible hardware is needed into the next Ultra.
Include the Voice Remote Pro
Sarah Tew/CNET
The Ultra is Roku's priciest streaming box, but the included remote is inferior to the Voice Remote Pro, a $30 upgrade. The Pro packs a built-in rechargeable battery and midfield microphone to allow you to bark "Hey Roku, find my remote" to locate the clicker when it's inevitably lost under the couch cushions.
If Roku really wants to move Ultra boxes, including a Voice Remote Pro in the box would be a nice touch. The company already has experimented with bundling the product through its Streaming Stick 4K Plus offering, which combines a Streaming Stick 4K with a Voice Remote Pro.
While we're at it, I'd love Roku to update the Voice Remote Pro with USB-C as opposed to Micro-USB. But that might be getting too greedy.
Alexa and Google Assistant support
Since we're talking voice support, why not have Roku's next box directly integrate other assistants like Amazon Alexa or Google Assistant? Roku's unnamed voice assistant is fine for basic tasks like searching for titles or actors, turning the TV on or adjusting the volume. On the other hand, it still lags far behind its rivals when you ask basic questions, such as "what is the weather?," tuning to a particular channel on a streaming service like Sling TV or YouTube TV or controlling smart home devices like lights.
I understand this particular item could be more software "wishlist" than something for the next Ultra, but combined with the Voice Remote Pro or adding far-field mics like those on the Amazon Fire TV Cube could be really valuable.
Roku already has integrations with Alexa, Google Assistant and Siri for controlling its platform via other devices, like phones or smart speakers. Why not add it into the next Ultra directly? Give users a choice and an option for a better voice assistant.
TV calibration
Apple TV screen calibration using an iPhone.
Sarah Tew/CNET
Apple TV has a nifty feature for calibrating your TV through an iPhone, and a new Ultra could be the perfect place for Roku to debut a similar feature. Apple's feature requires holding an iPhone X or later up to your TV screen, though there is nothing to say Roku can't do something similar with iPhones or Android devices, like Samsung's Galaxy S line. It could also be something available via the Roku phone app, similar to the company's audio lip-sync calibration features added in OS 10.5 and OS 11.
The Ultra is designed to give people a premium experience. Adding TV video calibration capability could go a long way toward making sure they see that experience, even if they aren't comfortable fiddling with their TV picture settings.
For the last few years Roku hasn't delivered any major features that differentiate the Ultra from its other devices. Adding any (or all!) of my wish list items could change that and make Roku's best player even more Ultra than ever.
